Success Advice
The Secret Power of Storytelling That You Need to Know

What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.
The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.
Not everyone knows how to tell stories
Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.
The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.
Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable. Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”
He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”
The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.
“Stories are a communal currency of humanity.” –Tahir Shah
Our most powerful tool
Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.
If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.
Don’t just take my word on for it, Look at some of the greatest leaders throughout history
You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.
Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.
“Too many of us are not living our dreams because we are living our fears.” – Les Brown
Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.
There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.
Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.
Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!
Success Advice
How “I Have a Dream” Became the Most Powerful Speech in History
It’s a blueprint for how to speak truth with clarity, conviction, and compassion

On August 28, 1963, Dr. Martin Luther King Jr. stood on the steps of the Lincoln Memorial in Washington, D.C., and delivered what would become one of the most powerful speeches in history, “I Have a Dream.” (more…)
Change Your Mindset
How Top CEOs Solve Problems Differently To The Rest
To steer their organizations toward sustainable success, strategists and senior leaders must first become exceptional problem solvers

In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, challenges are not just inevitable, they are essential. For global organizations, challenges push leaders to unlock creativity, develop resilience, and pursue excellence. (more…)
Success Advice
The Real Reason Your Personal Brand Isn’t Working
When your brand is rooted in intention, it becomes compelling.

Your brand isn’t a logo. It’s the lived expression of who you are, what you value, and the legacy you’re building. (more…)
Success Advice
25 Leadership Lessons That Will Make You a Smarter, Stronger Leader
It blends emotional intelligence with strategic thinking, people skills with performance metrics, and empathy with execution.

Leadership is not just a role; it’s a continuous journey of growth, reflection, and service. While personal experience shapes much of that journey, the wisest leaders learn from the triumphs and missteps of those who walked before them. (more…)
-
Life3 weeks ago
How to Stop the War in Your Head and Find Peace
-
Success Advice4 weeks ago
The Modern Blueprint for Success: Mastery, Purpose, and High-Income Skills
-
Entrepreneurs4 weeks ago
Why Passion, Not Profit, Builds the Most Successful Businesses
-
Life3 weeks ago
What the Army Taught Me About Letting Go of Who I Thought I Was
-
Success Advice2 weeks ago
25 Leadership Lessons That Will Make You a Smarter, Stronger Leader
-
Success Advice1 week ago
The Real Reason Your Personal Brand Isn’t Working
-
Tech Start Ups1 week ago
Your Startup’s Greatest Risk May Be A Click, Not A Competitor
-
Change Your Mindset6 days ago
How Top CEOs Solve Problems Differently To The Rest
2 Comments