Connect with us

Success Advice

The Secret Power of Storytelling That You Need to Know

Published

on

storytelling
Image Credit: Fortune

What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

Whether you are a seasoned entrepreneur or just starting out, my expertise is helping people like you develop the mindset and strategies that you need in order to take your business to the next level and achieve massive success. Check out my website www.clifftownsend.com or connect with me through my Facebook page.

Advertisement
2 Comments

2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

How to Stay Calm, Think Smart, and Lead When Everything Feels Uncertain

Let go of the need for constant certainty, and instead, focus on resilience, awareness, and adaptability

Published

on

Leading in uncertain times
Image Credit: Midjourney

When Alexander the Great led his army of 30,000 foot soldiers, with cavalry units bringing up the rear, through the unforgiving Gedrosian Desert, he found himself in a crisis. In the sweltering heat of midsummer, with no clear path forward and little water, the troops grew desperate. But Alexander didn’t panic. (more…)

Continue Reading

Success Advice

7 Strategic Loan Options to Fuel Your Business Growth in 2025

Thoughtful borrowing can be the catalyst that transforms challenges into success stories

Published

on

loan options for startups
Image Credit: Midjourney

Many small businesses struggle to pay back COVID-19 loans to the government. An average startup has over $663k as its loan amount. Combining these two seemingly unrelated statistics explains why more small enterprises are looking into alternative loan types today. (more…)

Continue Reading

Startups

The Young Man’s Guide to Creativity: 10 Daily Habits to Improve Your Creative Mind

10 daily habits you can put into practice right now to improve your creativity

Published

on

How to boost creativity
Image Credit: Midjourney

When I was 22 years old, I became a Top Writer on Medium.

It’s not an easy path. I lived in the Philippines and had never received a penny after writing over 100 digital articles. But I treated it like practice. If I couldn’t get other people to read my work for free, why would they trust me? (more…)

Continue Reading

Startups

If You’re Not Reinventing Yourself, You’re Falling Behind! Here’s What To Do

Reinvention is the secret weapon of high performers.

Published

on

Reinventing yourself
Image Credit: Midjourney

Reinvention is the secret weapon of high performers.

Most careers follow a predictable script. You start at the bottom, climb the ranks, and eventually settle into something resembling stability. But the people who make the biggest impact, the ones who don’t just play the game but change it, break that script. They evolve. They shift. They reinvent. (more…)

Continue Reading

Trending