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Success Advice

The Number One Question All Leaders Should Be Asking



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Questions are the greatest way to express curiosity, and to actually get to know somebody. As an educator, a father, neurolinguistic programmer, and media specialist, I know how powerful communication can be.

Communications power is the ability to get to know someone. To build rapport and to work out if we are in the same tribe, speaking the same language. We only understand 7% of verbal communication. 38% is our voice and tone. 55% is body language. So when we message or email someone, we are barely communicating. If we are not careful face to face communication can be just as ineffective.

In our work and everyday life we will often be called upon to conduct an interview. This might be in a formal way, such as a manager with a potential new employee, or informally as a parent meeting a son or daughter’s new partner. Sometimes this might be free style, to see where the conversation takes us, and other times we might use our organisations set list of questions.

“The art of communication is the language of leadership.” – James Humes

Ineffective communication and questioning

The problem is, the questions are often boring, ineffective, or not relevant. Or they have been asked so many times before, the interviewee reels off a pre-prepared answer, which blurs in the mind of the interviewer with every other candidate she/he has spoken to that day.

Questions like: What is your greatest weakness? Where do you see yourself in five years? Or perhaps the worst of all, “tell me about yourself?” Why is that last one so toxic? Well what do you think they will answer?

Not only will they be reciting a familiar response, but it will also be a mix of what they think you want to hear, and their own made up story of themselves. It is natural to do this, as it is our own perception of ourselves, and mind-reading of what others think of us. Left to our own devices we can be influenced by ego, humility, self-limiting beliefs, and imposter syndrome.

Effective communication and questioning

If we want to really uncover more about the person we are speaking to, we should try this: “Tell me about the world?”Why is that so powerful? Well, to quote the Marvel film Dr Strange, “you’re a man looking at the world, through a keyhole.”

How we view the world is a reflection of ourselves. It may include what we perceive as opportunities and threats, perhaps biases and our overall outlook on life. Is the person we are speaking to open-minded, have an insight on where the world is heading, are they success-minded optimists, or negative and ignorant, with a tendency to blame others?

Are they literal, “it’s a planet orbiting the sun”, or romantic, “it’s a wonderful place full of inspirational people with the capacity to create amazing things, but too often negativity and hate clouds our potential.” Did they focus on the country they live in? A particular subject? Their own family?

“Good communication is the bridge between confusion and clarity.” – Nat Turner

It is a much more interesting question, and one that few people are asked. They may request clarity, because it is so open and you may be guiding them in to uncharted waters. Every person will answer in a different way, and it will usually provide a much deeper insight as to who they really are.

Not only is this great for interviews, but it can also be a way to break out of small talk. When two people meet it can be visualized as a Venn diagram. Sure, we will probably have some overlap whether that is sports, where we work, parents, gaming, or religion. And the tendency will be to stick to those topics.

But isn’t the real fun in the areas we don’t overlap on? The problem is we often don’t know what questions to ask about it, because we don’t know what you don’t know. This question is a great way of exploring new territory. So, tell me about the world?

Darren Horne is an educator and consultant focusing on leadership and communications. He is an author of an award winning book, a Neuro Linguistic Programming Practitioner, on the board of trustees for an alcohol and addiction charity, and has been interviewed globally. His mission is to help a million people be a little happier. Darren also owns a martial arts studio focusing on mindfulness, emotional intelligence and life performance. You can find him on Facebook, and

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work



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Crafting a landing page that converts is both an art and a science



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A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions



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