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The Most Important Word That Every Entrepreneur Should Live By



Hustler entrepreneur in a suit


Ever heard the expression, “go knock on a few doors” if you want to get something accomplished?

When you have passion around something, you’ll do whatever it takes to execute on it. You’ll work and grind away until you’ve squeezed every last bit of juice out of that ‘lemon.’ When you’re truly in that hustle, you are maximizing every last bit of energy you have in order to produce.

Sure, people say they’re “hustling” all the time, but are they really?

get the hell out there motivation quoteI’m blown away by people who say their “hustling to achieve these great things,” when in actuality their actions don’t match. It’s like wanting to lose weight and sneaking away to scarf down a Big Mac. It’ just not going to work.

Hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. There is so much hustle in my day I don’t even have a second to spare to “hang out” and catch up with the people around me. It may not be ideal for most, but it’s what I’ve signed up for, it’s what I love, and it’s what allows me to get the things done that I seek to accomplish.

Many of you often ask for ways to increase engagement around your content.

Short answer: Hustle.

Long answer: Make sure you’re putting out quality product. Once you know that you’re hitting the right notes with the content you’re putting out, you need to put your efforts into business development. You need to knock on the right doors, understand where you’re trying to take your efforts, and hustle until there’s not a single ounce of juice left.

And so, when an opportunity presents itself, pounce on it. HUSTLE.

Be mindful of the environments and conversations you want to get involved in and be sure that you’re offering them value in exchange for what you want from them, which is likely exposure.

Remember that although you may be hustling to push your business to the top, you need to be respectful of those helping you along the way, and there’s no better way to show respect and appreciation, than in providing value.

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So the question remains — are you willing to hustle to make it happen?

Are you willing to work 15+ hours a day to get it done?

Can you biz dev?

Can you do what it takes to take your business to the top while also providing value?

In today’s world, there’s so much room and opportunity to bring value to somebody, but it’s never going to happen if all you care about is yourself. Stop being romantic. Put out great work and hustle. Wake up before everybody else and work those long hours. Emotionally and executionally, make the commitment to yourself and to your legacy that you’re willing and ready to go ALL-IN.

“Hustle is waking up the day before you die and realising you gave it your all.” – Gary Vaynerchuk

Gary Vaynerchuk builds businesses. In 1997, Gary launched Wine Library and helped grow his family business from $3 million to $45 million in just 5 years. In 2009, Gary and his brother AJ launched VaynerMedia, a social-first digital agency that has already grown to 450 employees and works with clients like General Electric and Anheuser-Busch InBev. In 2014, Gary co-founded VaynerRSE, a venture fund focused on discovering and nurturing the next generation of consumer technology. Along the way he became a prolific video blogger and content machine. He currently hosts the #AskGaryVee Show on YouTube where he answers all of your burning business questions.



  1. Axelle

    Mar 3, 2015 at 2:45 am

    Hard to listen past “facebook was invented in Boston”
    Facebook was created at HARVARD. A school only the world’s uppermost elite can attend…
    guess it’s a sign I shouldn’t for procrastinating on this site instead of hustling

  2. Emmanuel

    Jan 17, 2015 at 11:01 pm

    Wow…this is huge Gary. Huge. I agreed with what you’ve pointed out here. You can’t sleep or have fun all day and expect to compete with those who don’t.

    Thanks once again.

  3. Liv

    Jan 16, 2015 at 12:03 am

    Well said. Gary V.

    Hustle is what makes the extra difference. I believe if you put in the work and you should be constantly progressing. few people do as they say and if you shift your mindset into going that extra mile I believe you can achieve whatever goals you set .

  4. Stephen Reed

    Jan 12, 2015 at 11:11 pm

    Awesome article from Gary Vee as usual. Concise, insightful. I love some hustle, but totally agree that one needs to temper one’s enthusiasm, so as not to offend, or come across as a pushy schmuck. Pis*ing people off is a surefire way not to be a hustler for too long.

    Value is everything, people don’t pay for products or services, they pay for the value they perceive those products and services offer. IF you don’t offer value, and always strive to over deliver, things are gonna get ugly pretty quickly.

    Don’t focus on the money, focus on the value, the engagement, the connections, the human experience of sharing. Do that enough, and the financial rewards will come in abundance.

    Great article Gary and A2S


  5. Jelena

    Jan 12, 2015 at 5:47 pm

    This is so powerful! It’s almost overwhelming, how much power this one had! One has to be able to maintain a cool mind while reading this, but the main task of this article is achieved 1000%! Great job! If motivation is lost, this will bring one back on track. Again, great job!

    • Joel Brown

      Joel Brown

      Jan 17, 2015 at 12:03 pm

      Nice! Now go out there and kick some ass Jelena!!

  6. Ryan Moores

    Jan 12, 2015 at 11:44 am

    Gary is legendary and this is a great post. Thanks Gary and Addicted2Success for the share.

    Hustle Hard all day, every day!!!!!!

    • Joel Brown

      Joel Brown

      Jan 17, 2015 at 12:03 pm

      Thanks for reading it Ryan! Good on you man.

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