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Success Advice

The Communication Secrets That Top Leaders Swear By

Communication skills are fundamental to the success of any individual/team.

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Communication skills
Image Credit: Midjourney

As someone knee-deep in the trenches of running a business or managing teams, you know there’s a critical component that often goes unnoticed until it’s missing: clear, effective communication. This is why I offer communications skills training. A 2019 study has shown how essential this skill is: people are predominately hired for their competencies but likely to be fired due to a lack of people skills, skills such as being able to motivate, build trust and develop rapport with others.

Communication skills are fundamental to the success of any individual/team. When teams communicate well, projects seem to run as if on greased wheels; when they don’t, even simple tasks can become a Herculean challenge.

Getting the Foundations Right

The initial step in refining our communication prowess is recognising that clarity rules but tone come in a very close second. The way we stitch our sentences or craft our conversations must hinge on delivering our message without the frills that muddle it. Yet, we need to be able to create flexible communication styles to get the best out of diverse teams and individuals, as everyone has unique needs!

This means striking the balance between what you need to say and how you say it.

This simplicity starts with understanding our audience. Just as a skilled chef considers dietary preferences before curating a menu, effective communicators are often leaders who tailor their approach based on who is on the receiving end. Do they share your professional jargon, or will industry terms leave them baffled? Adjusting your linguistic palette to suit your listener’s taste is not pandering – it’s practical.

Compare the techniques of influence and communication to the volley of a tennis match: the serve, the return, the back-and-forth of the rally. The game requires adaptability, anticipation, and strategic play. Similarly, conversation requires active listening, not just to respond but to understand – to engage with the underlying sentiments and values that shape the discourse.

Crafting the Message with Care

The heart of communication lies in the careful construction of your message. The words you choose are the bricks with which you build understanding, and their arrangement is the mortar that holds meaning in place. But how does one select the right words? For many people in the business world, there’s a lack of knowledge as to what language will land.

Presentations lack a central message that hits at the heart of your audiences’ needs. This is especially challenging with mixed audiences, for example, when there are technical and business-focused listeners.. You need to think about what you want to get out of a presentation from both your perspective and that of your audience!

When we compose an email or prepare to speak, it’s useful to imagine ourselves on the receiving end. Empathy – the capacity to place oneself in another’s position – is a guiding star in the cosmos of communication. A simple shift in perspective can transform our approach, helping us avoid potential pitfalls and fostering a more profound connection with our audience, that will make both you and your message memorable – for the right reasons.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

Engaging with Emotion and Logic

Humans are emotional creatures dressed in the veneer of logic. Our conversations often weave through both domains, requiring us to balance rational thought with emotional intelligence. It’s a ballet where each participant must be attuned not only to their own steps but also to their partner’s emotional cues.

An effective communicator recognises when to appeal to reason and when to connect with feeling. If you want to be an effective communicator, you’ll need to increase your presence. This awareness is pivotal in situations laden with tension or when persuading an audience. By tapping into shared values or concerns, we create a resonant frequency that binds the speaker and listener in a shared experience.

Your Action:

  1. Identify your core message and consider what you want your audience to remember.
  2. Consider how you want to bring ideas to life through effective communication.
  3. Engage through empathy and put yourself in your audience’s shoes. How would you react to that message?
  4. Seek feedback afterwards to find out if communication has improved.

Frankie Kemp is a leading specialist in delivering exceptional communication skills training, presentation skills training and much more to help you and your employees be the very best they can be. As a performer and award-winning storyteller, Frankie helps teams and individuals be less vanilla and more thriller! Visit www.frankiekemp.com to find out more.

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Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

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How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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