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The 7 Keys To Incredible Life Success

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The 7 Keys To Incredible Life Success

There was a time in my life, the majority of my youth, when I was a slacker whose primary skill was to find new ways to avoid anything worthwhile. I vividly remember one semester in school that summed up those years: I took only 9 credit hours and played Halo 3 for the whole semester. Literally, I did little else besides play that game. It was just a terrible waste to devote that much time to a video game. I justified it because I was “making progress” by being in college.

I’ve changed so much since then, and my internal change has created a very different set of results in business and in my personal life.

I’m relatively young at 29 years old and I’ve written two books, one of which has become an international bestseller. My book, Mini Habits, has been the #1 selling self help book in the United States and South Korea, and it’s being translated into a dozen languages.

This bit of success means so much to me because of where I came from. And if the guy who lived to play Halo 3 for several months straight can actually contribute something useful to the world, I believe everyone can improve!

These 7 things are the specific changes I made that created more success in my life:

 

1. Don’t ask what you feel like doing, plan to do things and do them

We naturally like to do what we are motivated to do, but when our motivation is lacking, it requires willpower to overcome that and do it anyway.

Everyone loves and prefers motivation. If you could have an unlimited amount of one or the other, motivation would be the choice. Wanting to scrub the toilet? Wanting to organize your tax papers? Wanting to go to the gym? Wanting to do grueling research for a project? Fantastic! …but it’s not going to happen every time or even very often. You can never count on feeling like doing challenging things. I’ve seen that successful people are those who do their work even on “down” days.

The way in which you “self-talk” reveals deep-seated beliefs. Do you find yourself thinking of what to do based on what you feel like doing? If you come into some free time, do you “float” into what’s most appealing? If so, you’re relying on motivation. If, however, you think about what tasks you plan to do without much thought given to how “ready” you feel to do them, you’re relying on willpower.

Motivation is a fantastic thing, but you shouldn’t require it of yourself to do things that matter. Do things that matter for their own sake!

The best part about relying on willpower is that it’s like a muscle. Psychologist Roy Baumeister has observed this in multiple studies. Use your willpower more, and it will get stronger. With practice, you’ll develop humanity’s most important skill: being able to do what you really want to do.

 

The rock quotes
 

2. Trust in proven processes; ignore circumstances and results

What has happened (results) and where you are now (circumstances) are irrelevant. What you do next matters. It’s easy to get caught in the trap of submitting to your environment and letting it push you around, or the self-fulfilling trap of assuming that the past will repeat itself. Thankfully, it’s also somewhat easy to not do this and follow proven processes instead.

My best personal example of this was when I started doing one push-up a day (my first mini habit). Circumstantially, I was out of shape, lazy, and felt defeated. I had poor results from prior efforts to change. I was stuck in every way. But the process of doing one push-up a day was powerful beyond its appearance—it changed my brain as it became habitual. It pulled me out of my lazy funk and gave me a foundation for exercising that enabled me to go to the gym consistently. Today, two years later, I exercise almost every day.

This is the power of process: I’m still getting results more than two years after those one push-up days! Processes, when repeated to become habitual, can last you a lifetime. So trust in the good ones like mini habits! Don’t listen to thoughts like “one minute of piano practice every day won’t accomplish much,” because it WILL.

 

3. Take smart risks with low downside and high upside

When you’re young, take risks. When you’re old, still take risks. We’re on this planet for a very limited time, and not taking risks means you’re living a boring life if nothing else. Not all risks are equal, however, so it’s important to distinguish between playing roulette and investing in a winner.

It’s simple: choose risks with high upside and low downside. This is also the basis for smart stock investments. If you choose a strong company with a stock that appears undervalued, its apparent upside seems greater than its apparent downside because the market has already undervalued it. It’s like a compressed spring: it could be pushed down further, but it’s more likely to go higher.

Here are examples of high upside and low downside risks:

  • Ask for something: Will you go to dinner with me? Will you publish my book? May I have a free foot massage? Hearing “no” is nothing to fear, and hearing yes will have you and your just-massaged feet smiling. Yes, feet can smile, but only after being massaged.
  • Bootstrap a business: We have the internet! Starting a business no longer requires massive amounts of starting capital. You can “bootstrap” your business, which means you find inexpensive ways to accomplish your business goals. Marketing is a key example; it’s “free” for me to write this post… other than the blood I sweat in the writing process. I spent less than $1,500 to create my first book, which has earned me well over 100 times that amount (one wouldn’t expect this kind of return, but this is the high upside potential I’m talking about). If you don’t want to quit your job to risk entrepreneurship, why not bootstrap a business on the side and see what happens? Wouldn’t that be exciting? If it fails, you still have a job! The “I quit my job, started a business, and it took off” story is romanticized. For most people with families to feed, that’s an example of unacceptable risk.
  • Talk to people: Much of life involves networking with others for personal and business relationships. We may avoid speaking to others if we think they won’t like us. But hey, some people might not like you if you keep to yourself. I remember in high school I was told a particular person whom I had never spoken to thought I was “stuck up,” but I was just shy. You’ll be surprised at the friends and business connections you can make by just being a bit more outgoing.
  • Create things: I’m a writer, so I love to create books and blog posts. It only costs my time, so the downside (if the world hates it) is minimal. Actually, the downside is zero, because I enjoy writing and it’s beneficial for me to practice it. The upside has changed my life! For you, maybe it’s attempting to create furniture, music, or new clothing styles. When you create something, you only pay with your time and the cost of materials for a potentially high reward; one of the best parts of creating something is the feeling of accomplishment, a reward you’ll get every time!
  • Try something new: I get it. You already know watching Seinfeld reruns and eating ice cream is fun. But what if you explored the maze that is Venice? What if you ate crocodile meat? What if you spent a whole day complimenting people? What if you tried pilates or archery or a combination of the two? We all have dormant passions that are waiting for us to find them!

“Take calculated risks. That is quite different from being rash.” – George S. Patton

4. Be consistent, and good things will happen

I used to aim for the most impressive goals, and I was below average. Everything changed when I started my unimpressive mini habits of doing one push-up a day, writing 50 words per day, and reading two pages per day. Practicing these small behaviors allowed me to be remarkably consistent. No single day was mind-blowing, but every day was a success that built upon the last.

Anyone and everyone can write 50 words a day, which is about a paragraph. If you do that for 2 years, you’d have a short book of 36,500 words! And that’s only if you never decide to do more than that. This goes along with showing up on the “down” days. Successful people always show up, even if they know they’re not at their best.

 

5. Know when to bunt and when to swing for the home run

Learn to bunt before you try to hit home runs. In other words, mastering the basics first can fuel grander efforts later.

I started a blog and practiced writing over 200 articles before I wrote a book to sell. Now that I have more followers and improved writing skills, I’m better equipped to swing for home runs, which in this case means investing more money (taking more risk) and making products. Don’t be afraid to bunt while you’re learning and then when you’ve honed your craft, swing for the fences!

 

6. Accept that your success isn’t 100% up to you

I love people, but I have been as much as a lone wolf as you can be when it comes to my career. That is to say, I’m terrible at networking! I’ve been fortunate enough that some people have networked with me, and have greatly helped me. And without people to read my blog posts and books, I would have nothing. It’s humbling.

This goes for every person alive. What if nobody cared to watch Michael Jordan play basketball? What would happen to Chipotle if people didn’t need to eat anymore? I’d probably still eat there, but that’s beside the point. Success is impossible without the assistance or interest of other people.

I find this perspective is helpful in two ways. First, it points to the importance of seeking help when you need it (useful for business and personal life). Second, it keeps you grounded in good times and bad times. Back when I was an unemployed college graduate and nobody would hire me, I realized that it wasn’t completely my fault that nobody would give me a chance, which helped me feel like less of a failure in what was a difficult time. Now that times are better, I understand that I had help getting here and will need more if I am to continue to ascend.

So whether you’re at the bottom, the middle, or the top of the mountain, knowing that you need others to reach or stay at the top can help you in all phases of your journey.

 

7. Build up your self-efficacy

As one of the most underrated self-improvement concepts, developing a healthy sense of self-efficacy can change your life. If you don’t already know, self-efficacy is your belief in your ability to influence outcomes. It’s a combination of self-confidence and trusting in the process: it means you believe in yourself and that your efforts will be the difference between winning or losing.

Self-efficacy can be explained in a mindset:

  • Low self-efficacy -“Going to go to the gym today won’t make much of a difference.”
  • High self-efficacy – “If I consistently go to the gym, I will improve my health and physique!”

High self-efficacy means you trust yourself. You trust what you’re doing will matter. Without it, life is hopeless. With it, you can do amazing things. The old me playing Halo? He didn’t really think his behavior mattered. He just existed and tried to enjoy it. The new me has learned that my decisions, especially the small ones, create vastly different results.

If you’ve been a serial goal quitter, you will struggle to have self-efficacy. Every time you fail to reach a goal, your self-efficacy naturally drops. Why? A failed goal pursuit is a piece of evidence that you do not influence outcomes in your life. You tried to do something and not much happened. It’s hard to argue with that when it happens repeatedly. Successfully completing a goal shows that you do influence outcomes.

What is the best way to build self-efficacy, then? Rather than setting goals that you might not reach, try setting goals that you can absolutely crush. Repeat this often! It’s smarter to attempt two push-ups 50 times than to attempt 100 push-ups one time because it’s a high chance at 50 wins versus a much lower chance at one win. At first, your self-efficacy might be like this: “I can meet this requirement every day with just a bit of effort.” Later, it will grow into something more significant: “I actually feel a bit stronger from doing these push-ups every day. This is working!” And from that point, it can snowball further into even better things.

“If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.” – Mahatma Gandhi

This doesn’t mean to dream small. I aim to redefine entertainment, but I employ these small steps as my productivity weapon of choice.

These 7 factors have been the difference between “Halo 3 Stephen” and “Bestselling Author Stephen.” I hope you found something useful in this to apply to your life and I wish you great success in your pursuits.

Please leave your thoughts in the comment section below! What is the one thing that is stopping you from being successful?

Check out my book "Mini Habits" to discover the life-changing strategy of taking small, daily actions. Mini Habits has sold 80,000+ copies worldwide. I'm Stephen Guise, the founder of Deep Existence, a blog about focusing, habits, and the power of small steps. Join Deep Existence to gain access to more than 50 exclusive articles, download 40 "focus wallpapers," and read my stress management book for free!

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27 Comments

27 Comments

  1. Ryan Jones

    Jun 16, 2016 at 11:19 pm

    Thanks for the tips. Been in the internet marketing business for a while myself and there is definitely a learning curve for new marketers online. Will have to share these tips with my readers too.

  2. Ahmed Ali

    May 29, 2016 at 5:57 pm

    Thank you Stephen! This article is exactly what I need to hear at this chapter of my life.

  3. Sachin

    Dec 27, 2015 at 6:09 am

    Very well said. I will apply this in my life too. 🙂

  4. Jay Sifford

    Dec 26, 2015 at 3:45 pm

    This is a great read. Thanks so much. I realized that I’m already doing these things and, believe me, my life is great… not perfect, but great. I enjoyed the reinforcement. While reading this, I thought back to conversations between my brother and my mother. She told me that he would ask “Where did Jay come from? He’s not like us.” I took that as a compliment.
    After several “false starts” in careers, by doing the things you’ve outlined here, I’m successful and happy with my landscape design profession. I’ve also been writing for several years now. I always wanted to, but just didn’t know how to start. I wouldn’t trade those painful “false starts” for anything, because, even though they appeared to be dead ends, they provided lessons and building blocks for me that I use today.
    I could go on, but won’t. Again, thank you.

  5. aspecialist

    Nov 8, 2015 at 8:42 pm

    This is really interesting to read. Hitting goals and achieving success depend on our course of actions and thinking. You will not know what you can achieve unless you give a shot and really work for it. There are lot of meaningful things that we can do and goals that we can achieve, and we were given the power to choose our path .

  6. Samantha Driscoll

    Sep 12, 2015 at 8:09 pm

    I found your article really interesting, from the perspective I am embarking on a new journey setting up my own business which has been a learning curve. Thank you

  7. Deepanshu

    Sep 10, 2015 at 11:26 am

    One of the best post I have ever read. I have read huge no of self help post. But this one is my favorite post.
    Thanks

  8. Stephen Guise

    Sep 9, 2015 at 12:44 am

    You’re welcome! Thanks for reading!

  9. Matt

    Sep 9, 2015 at 12:11 am

    The description for #6 actually contradicts the headline. You are in fact responsible for your success or failure by making the effort to network. So while the people you network with will help you get to where you want to go, YOU are still responsible for going out and meeting those people.

    • Stephen Guise

      Sep 9, 2015 at 11:25 am

      There is no contradiction.

      Understanding that your success isn’t 100% in your hands gives you a superior perspective: it makes you more resilient and more willing to network or ask for help. If you believed success was 100% up to you, you’d be far more likely to get discouraged (such as when your best effort fails) and less likely to ask for help when you need it most.

  10. Linda Salloum

    Sep 8, 2015 at 11:18 pm

    Hi stephen ,
    Thank you for a great article . I really do hear you and like yourself I was that young person who was lazy and shy and every day make plans to do something productive but never got round to it. I will try your mini habits because I am desperate to change my life before its too late. Lilly

    • Stephen Guise

      Sep 9, 2015 at 12:29 am

      Mini habits turned my life around. Most of the 7 keys I listed are in line with the mini habit strategy. My big turnaround started with one push-up per day! Good luck, Lilly!

  11. Lonell M. Holliday

    Sep 8, 2015 at 9:01 pm

    Great article! Steve.. Very great artical.
    I had to read it twice and take down notes. 50 Words a day! self-efficacy. Man I got it..

    • Stephen Guise

      Sep 9, 2015 at 12:30 am

      Thanks! I’m glad you liked it. Give it a try!

  12. Ernie A

    Sep 8, 2015 at 6:45 pm

    Beautiful! You have an awesome story man and these are great pearls of wisdom. I’m in the process of writing my first book and your advice has been key in making progress.

    • Stephen Guise

      Sep 9, 2015 at 12:31 am

      I appreciate that, Ernie! I’ve written two books, and I wrote them both by aiming for 50 words a day. It’s more powerful than it seems. 🙂

  13. A

    Sep 8, 2015 at 5:47 pm

    This is a very interesting article.

    At the moment I am trying to establish a business which I know there is a lot of potential and have put some good hours into it. Had some knock backs but not gave up on it

    However I also have something else that I would like to do. That are not related .

    If my business does kick on then I can in some capacity do what I really desire in some aspect. If it doesn’t then I have to walk away from one.

    • Stephen Guise

      Sep 9, 2015 at 12:34 am

      Best of luck with your business. If this one doesn’t work out, you can always try again. I had a failed business before I started writing books.

  14. Roxanne

    Sep 8, 2015 at 1:30 pm

    Wow Stephen, I’m so grateful I read your article. I am the queen of the non “Follow Through”. I fail repeatedly to finish anything I start. Or I have great plans in my mind but never start them. after reading and rereading your article, it makes complete sense to me, my behavior that is.. I also love words, I love to write, I have started the same idea for a book several times, I get 2 pages written and I’m so critical of my writing that I quit..writing is only one example of many things I have quit, a lot do to being so critical about myself and the feeling that “it should have been better”, so if I can’t get it perfect what’s the point of continuing,this kind of self defeat talk going on in my head… but you have really opened up my mind to my real issue’s of what I call the “Failure of Follow Through. ” Thanks so much for getting it and putting yourself out there to help others….I’m going to read your book Mini- Habits asap…. thanks

    • Stephen Guise

      Sep 9, 2015 at 12:37 am

      Roxanne, you might actually benefit more from my second book! It’s called, “How to Be an Imperfectionist” and it directly addresses the issue you’re describing. The solutions I suggest in the book are in Mini Habit form. If you’re interested to read both books, it works best to read Mini Habits first.

      Mini Habits works as a general solution for perfectionism, and How to Be an Imperfectionist has direct solutions for the different aspects of it, such as unrealistic expectations, need for approval, concern over mistakes, and so on.

  15. Psimatupang

    Sep 8, 2015 at 9:41 am

    Wow.. This is so wonderful. Thank you.

    Well, what stopping me from success (reaching my dreams) is something that happening inside me. I am a student, when others talk about something i have no idea what or something i haven’t learnt it kinda makes me feel small..

    • Stephen Guise

      Sep 9, 2015 at 12:41 am

      There’s nothing wrong with ignorance. We’re all ignorant of certain things. I used to be afraid to ask questions because it would expose my ignorance, but I realized the more I asked questions when I didn’t know things, the less ignorant I’d be. The slight potential embarrassment is definitely worth bearing, and people are usually happy to teach you what they know.

  16. Steve Jordan

    Sep 8, 2015 at 4:20 am

    Excellent article, thank you.

  17. Ankur Agarwal

    Sep 8, 2015 at 4:03 am

    Hi Stephen, its a good article and its nice to read your thoughts.
    Just to share, I have been going through the low self efficacy phase. I tried few things but didn’t work out.
    so going by your words, I will start on doing mini habits of writing 50 words a day because I also like to write.
    Will surely share my thoughts with you.

  18. Nikolai Westall

    Sep 8, 2015 at 3:47 am

    Thank you! Awesome stuff 🙂

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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building a website
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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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