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Struggling to Create Content? Here Are 2 Things You Can Do Right Now for Inspiration

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content creation
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Why do so many entrepreneurs or business owners fail to constantly show up in their business, connect to their audience and share their message? You might be surprised to know that the answer is because they lack ideas on what type of content to write about on a consistent basis. But why does this happen?

One of the main reasons people do not create much content is because they think that what they write needs to be perfect. They read it and read it over and over again and the more they read it the more they change it and consequently the more what they have written about will move away from the original message.

Another reason that totally freezes people is the lack of confidence in sharing their real message for fear of being judged and criticised by others. Others might say that they have nothing ‘new” to say that has not been explored by others before.

These are simply excuses as you can come up with so much content every day, which, yes, someone might have spoken about it before, but not through your very own eyes and your very own unique voice.

“Creating content that allows us to share our experiences, thoughts and ideas in real time is becoming an intrinsic part of life in the twenty-first century.” – Gary Vaynerchuk

Content creation is much simpler than you think.

Imagine you are going to meet a friend and have a cup of coffee with them. Would you feel stuck on what to say? Would you just remain silent and not speak at all? You probably wouldn’t. You will have plenty to say and plenty to talk about. And the good news is that you can do exactly the same thing with your content. Yes, creating content is as easy as creating conversation during a coffee chat with your friends. If you are still struggling with how to create content, I have listed 2 of my go-to methods below.

1. Be 100% present in your daily life and get inspiration from it

Everything that happens to you during the day can become a topic for content. Imagine the conversations you are having with your husband/wife, partner or children. Imagine the things you see at the grocery stores, the conversations you hear at work or in the streets. Imagine the articles you read and the news you watch.

You can create your entire content based on conversations you have with friends or with your close family. And you can create content based on your mind chatter, or ideas and thoughts that pop up in your mind daily.

Once you have the topic, you would simply need to mould it to your main message or the message that you want to deliver in that particular moment. For instance, let’s say your main message is related to selling. You could easily create posts from a stall of children you see in the street selling toys or handmade things for charity or from a particular behaviour you see someone having in reaction to a sale they have been exposed to.

You could even create content from Advertising posters you see while walking in the streets. I once created content based on an advert of a university, which I saw from a bus. The advert was talking about choosing the right university based on the students’ preferences and not those of their parents. Simply keep your eyes open when you walk around and see what adverts, catchy phrases or images can give you an inspiration.

The secret here is to remain open, to look outside the box and to not worry too much about the content being too perfect. Also remember that your content needs to be personal and express your point of view so that your readers can relate more to you and feel more connected. So sharing your “daily routine” and daily thoughts and conversations is a great way to do this.

2. Create contrast content

This means creating content by stating your opinion on something. It is very important that your audience sees that you have strong opinions and that you stick to them. Nobody likes to follow fluffy leaders that are all over the place, with no strong beliefs or values of their own.

But how would you generate “contrast content” ideas? Here’s how: Start scrolling through social media and look at what other people write, not to copy but to get your mind going. You might read an article or other peoples comments on an article that makes your blood boil and to which you strongly disagree with. Now, take that comment and start writing what you think about and express your opinion.

Being opinionated will help you not only generate this type of content but also to establish a rave of followers who agree with you and see you as a person worth following. The most important ingredient in all of this is to be real, present and notice what is happening around you and start becoming aware that any single word spoken or conversation taken can become an inspiration from which to create great content.

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy  for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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