Success Advice
Redefining Success During VUCA Times
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If ever we were living through VUCA times, it’s now. VUCA stands for Volatile, Uncertain, Chaotic, and Ambiguous. The financial markets are volatile and the economic crisis we’re facing is unprecedented. It seems like every day we get conflicting news about the pandemic. First we’d get symptoms in five days, then fourteen, and lastly we were told five again. It can be transmitted if you’re asymptomatic, then it can’t. Countries re-open, then have to shut down again as cases spike. Masks help, or they don’t, depending on who you listen to. It’s frustrating to know what information to trust, when everyone has an opinion about something that nobody really knows enough about.
For leaders who have been in “Go mode” since the crisis hit, there’s additional pressure. Simon Sinek spoke about it recently at the WorkHuman Livestream event. He said that grief is waiting for us. That’s something that hasn’t been spoken enough about. People think about grief as the feelings we have when someone near us dies. But it’s much more than that.
We are (or soon will be) collectively grieving the death of old ways of working and doing business. Some are grieving the death of loved ones from COVID-19. We’re grieving the loss of physical contact, even if it’s simply a handshake. Some are grieving the loss of privacy and personal space as they work from home. Many are grieving the loss of productivity as they try to shelter in place, work, homeschool kids, and maintain their mental and physical health. And still others are grieving the loss of work altogether.
In a nutshell, our limbic systems have been hijacked. The limbic system is the part of the brain responsible for the fight/flight response to trauma. We have one of four reactions to danger: fight, flight, freeze, or fawn. These are trauma responses that have profound impact on the body when they’re activated over extended periods of time. They decrease our resiliency and our ability to access higher brain functions: not exactly ideal for long term success.
“Life doesn’t get easier or more forgiving, we get stronger and more resilient.” – Steve Maraboli
In times like these, it’s necessary to redefine how we view success. Leaders whose companies are thriving have reported something rather surprising. What has brought teams together, built resilience, and helped them pull together to accomplish great things? Getting real with each other. Dropping the mask of perfectionism. It’s been less about being efficient, and more about being effective. They’re figuring out how to be more effective given varying experiences of working from home.
We keep hearing anecdotal stories from clients and colleagues of leaders getting on Zoom calls with their teams. They share a story about how they’re really doing. “My mother broke her hip and I had to drop everything to help her. That’s why I’ve been mostly unavailable, and I’m sorry. She’s home now recovering from surgery.” Then they ask how everyone’s really doing.
In one instance, the call lasted over two hours. The leader couldn’t believe how bonded he felt to the team, and the team to each other, after that. There are stories of people cutting out of a Zoom meeting to set up their kid’s next homeschooling module. Entire teams have “met” each others’ pets and kids over the past two months.
Success during these unprecedented times is not just about getting results. It’s about honoring our shared humanity.
Here are some suggestions we have for redefining success during these challenging times:
1. Build resiliency
Between the chaos of ever-changing information and the difficulty we all have managing uncertainty, we need to build personal resilience. One of the best ways to build resilience is to uncover your purpose. People who know their higher purpose and live each day from the values aligned with their purpose are naturally more resilient.
“Things turn out the best for the people who make the best of the way things turn out.” – John Wooden
2. Spend time developing your emotional intelligence
According to research, 90% of the difference between high performers and peers with similar skills, can be attributed to their emotional intelligence. Develop self-awareness by meditating, journaling, and being self reflective. Get curious about your emotions. Uncover exactly what emotion(s) you’re feeling and why.
3. Move your body every day
Trauma and the accompanying grief can get stuck in our cells. When you move your body, especially if you work up a sweat, you help move the grief and trauma out of your body. Staying physically fit also helps with mental fitness. Studies show that successful leaders are committed to a regular fitness routine.
4. Practice mindfulness
You can try a seated meditation, simply paying attention to your breath and letting go of thoughts as they arise. You can try a moving meditation like yoga, tai chi, or qi gong. Or you could simply hold your attention on whatever it is you’re doing in each moment: cooking dinner, playing with your kids, or taking a shower.
There are plenty of apps you can use to help you start a meditation practice. As long as you don’t expect to have a perfectly empty mind, you’ll be fine. A Buddhist saying goes like this: “You should meditate every day for twenty minutes, unless you’re very busy. Then you should meditate for an hour.”
We’re not getting back to “normal” any time soon. That’s a good thing. “Normal” was neither healthy nor sustainable. It’s time to bring humanity back into business, for the good of all.
How have you been coping during the COVID-19 pandemic? Share some ways you’ve been staying mentally and physically healthy with us below!
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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