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Redefining Success During VUCA Times

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If you’d like to learn how to become more resilient so you can mentally and emotionally cope with tough situations, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


If ever we were living through VUCA times, it’s now. VUCA stands for Volatile, Uncertain, Chaotic, and Ambiguous. The financial markets are volatile and the economic crisis we’re facing is unprecedented. It seems like every day we get conflicting news about the pandemic. First we’d get symptoms in five days, then fourteen, and lastly we were told five again. It can be transmitted if you’re asymptomatic, then it can’t. Countries re-open, then have to shut down again as cases spike. Masks help, or they don’t, depending on who you listen to. It’s frustrating to know what information to trust, when everyone has an opinion about something that nobody really knows enough about.

For leaders who have been in “Go mode” since the crisis hit, there’s additional pressure. Simon Sinek spoke about it recently at the WorkHuman Livestream event. He said that grief is waiting for us. That’s something that hasn’t been spoken enough about. People think about grief as the feelings we have when someone near us dies. But it’s much more than that.

We are (or soon will be) collectively grieving the death of old ways of working and doing business. Some are grieving the death of loved ones from COVID-19. We’re grieving the loss of physical contact, even if it’s simply a handshake. Some are grieving the loss of privacy and personal space as they work from home. Many are grieving the loss of productivity as they try to shelter in place, work, homeschool kids, and maintain their mental and physical health. And still others are grieving the loss of work altogether.

In a nutshell, our limbic systems have been hijacked. The limbic system is the part of the brain responsible for the fight/flight response to trauma. We have one of four reactions to danger: fight, flight, freeze, or fawn. These are trauma responses that have profound impact on the body when they’re activated over extended periods of time. They decrease our resiliency and our ability to access higher brain functions: not exactly ideal for long term success.

 “Life doesn’t get easier or more forgiving, we get stronger and more resilient.” – Steve Maraboli

In times like these, it’s necessary to redefine how we view success. Leaders whose companies are thriving have reported something rather surprising. What has brought teams together, built resilience, and helped them pull together to accomplish great things? Getting real with each other. Dropping the mask of perfectionism. It’s been less about being efficient, and more about being effective. They’re figuring out how to be more effective given varying experiences of working from home. 

We keep hearing anecdotal stories from clients and colleagues of leaders getting on Zoom calls with their teams. They share a story about how they’re really doing. “My mother broke her hip and I had to drop everything to help her. That’s why I’ve been mostly unavailable, and I’m sorry. She’s home now recovering from surgery.” Then they ask how everyone’s really doing.

In one instance, the call lasted over two hours. The leader couldn’t believe how bonded he felt to the team, and the team to each other, after that. There are stories of people cutting out of a Zoom meeting to set up their kid’s next homeschooling module. Entire teams have “met” each others’ pets and kids over the past two months. 

Success during these unprecedented times is not just about getting results. It’s about honoring our shared humanity. 

Here are some suggestions we have for redefining success during these challenging times:

1. Build resiliency

Between the chaos of ever-changing information and the difficulty we all have managing uncertainty, we need to build personal resilience. One of the best ways to build resilience is to uncover your purpose. People who know their higher purpose and live each day from the values aligned with their purpose are naturally more resilient. 

“Things turn out the best for the people who make the best of the way things turn out.” – John Wooden

2. Spend time developing your emotional intelligence

According to research, 90% of the difference between high performers and peers with similar skills, can be attributed to their emotional intelligence. Develop self-awareness by meditating, journaling, and being self reflective. Get curious about your emotions. Uncover exactly what emotion(s) you’re feeling and why. 

3. Move your body every day

Trauma and the accompanying grief can get stuck in our cells. When you move your body, especially if you work up a sweat, you help move the grief and trauma out of your body. Staying physically fit also helps with mental fitness. Studies show that successful leaders are committed to a regular fitness routine.

4. Practice mindfulness

You can try a seated meditation, simply paying attention to your breath and letting go of thoughts as they arise. You can try a moving meditation like yoga, tai chi, or qi gong. Or you could simply hold your attention on whatever it is you’re doing in each moment: cooking dinner, playing with your kids, or taking a shower. 

There are plenty of apps you can use to help you start a meditation practice. As long as you don’t expect to have a perfectly empty mind, you’ll be fine. A Buddhist saying goes like this: “You should meditate every day for twenty minutes, unless you’re very busy. Then you should meditate for an hour.”

We’re not getting back to “normal” any time soon. That’s a good thing. “Normal” was neither healthy nor sustainable. It’s time to bring humanity back into business, for the good of all.

How have you been coping during the COVID-19 pandemic? Share some ways you’ve been staying mentally and physically healthy with us below!

Johanna Lyman is the Founder and CEO of NextGen Orgs. She is a Leadership Consultant and Executive Coach with over fifteen years of experience in implementing organization­ wide change strategies for both Fortune 500 companies and Small Businesses. At NextGen Orgs, they use a combination of unique delivery methods and processes that crack the code on establishing lasting organizational behavior changes in a relatively short period of time. Johanna is a professional speaker, available to speak on a variety of topics related to culture, communication, innovation, and leadership. She is the Board President for the Bay Area Chapter of Conscious Capitalism and is deeply versed in how to help businesses be a force for good in the world.

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