Success Advice
Increase Your Resiliency to Increase Your Results

When it comes to owning a business, you can face more uncertainty than the average paid person. To start your own business, you take a risk and a leap of faith, only to find yourself on what Darren Hardy refers to as “The Entrepreneur Rollercoaster”, exploring the ups and downs of entrepreneurship. It can leave you wondering whether or not you should throw in the towel or keep moving forward.
According to a study in the Journal of Economic Psychology, entrepreneurial success was connected to the resilience of the entrepreneur with the critical indicator being resourcefulness. Luckily, resourcefulness is something that you can develop so when uncertainty or challenges present themselves, you know how to access solutions to them.
So how do you build your resiliency? Here’s how.
Attributes of Resilience
Resiliency is defined as the ability to bounce back from a tough situation quickly. As a business owner, you have many different irons in the fire at any given time. Whether you own an organization with quite a few employees or you’re a solopreneur wearing different hats in your business, being a business owner is demanding, challenging, and requires you to be able to pivot into solutions as fast as you can. This is where resilience in sticking with finding the right solution is key. In order to strengthen your resilience, you first have to know the attributes that create it —hardiness, optimism, and resourcefulness.
“Life doesn’t get easier or more forgiving, we get stronger and more resilient.” – Dr. Steve Maraboli
Hardiness
Hardiness is your ability to reframe stressful events so that you can get through them with less negative effects. Reframing is where you take a thought, situation, or idea and look at it from another perspective. For example, if you get cut off by another driver on the freeway, you can get angry or you can reframe the situation by saying, “That person might be in the middle of a big emergency. I hope they’re okay.” By reframing the situation, you can shift your emotions to serve you instead of stress you.
One study found that when it came to negative life events, hardiness was the one factor across the board for both men and women that decreased psychological and somatic distress levels. To increase your hardiness, practice reframing challenges, perspectives, and situations. You can do this in a few ways. First, you can simply practice in a journal with hypothetical situations.
Here are a few that can get you started:
- The power goes out and you can’t meet your deadline for a project because of it. What do you do?
- You’re headed to an important Zoom meeting and spill coffee down the front of your shirt. What do you do?
- A team member is continuously turning in their work late. How do you handle it?
- You’re feeling down because you got into a fight with your significant other, but you’re about to meet with your most important client. How do you pick yourself up?
The more you practice reframing these scenarios from problems into solutions, the more prepared you are to be flexible and quickly improvise fixes when challenges arise. If you’re facing challenges right now as you’re reading this, practice reframing the situation. There are a couple of ways to do this. Here are some questions you can ask yourself that will help you reframe the situation:
- How is this challenge asking me to show up differently so I can move past it?
- Where is the win for me in resolving this situation?
- What can I learn from overcoming this challenge?
- How can I shift this challenge into a win?
When you ask yourself the right questions, you focus on new opportunities and solutions that might not otherwise be readily apparent. This reframing exercise also helps with another attribute of resilience—optimism.
Optimism
Optimism is the idea or belief that things are going to turn out well for you. When you hold this belief, it doesn’t matter how hard things appear to be, your mind is programmed to look for the win instead of surrendering to the stress of the challenge. Practicing optimism is something that can help you pivot from negative feelings to positive feelings more quickly so that you’re focusing on the direction you want to go instead of the barriers in your way. It is why reframing to look for the positive is so powerful because it programs you to only look at possibilities.
“In the face of adversity we have a choice. We can be bitter or we can be better.” – Caryn Sullivan
Resourcefulness
Resourcefulness is your ability to find, create, and connect with the resources you need to reach your goals. This can be in reference to the mentoring and advice you need, the funds you need, or even the physical goods you need. The idea is to teach your mind to be flexible in how you consider situations and determine all possibilities—even those that may appear farfetched because those ideas may branch off to a real solution. In other words, teach yourself to get creative with how you think.
For example, if you have a problem you’re struggling with, one exercise you could use is the mentor round table exercise. To do this, you write your problem on a piece of paper and set it down in the middle of a table. Then you choose five people you respect and you ask yourself, “What would that person say about this problem?” This exercise gets you out of your regular pattern of thinking and allows you to creatively approach your situation with a new perspective so you can find new resources. The more different these people are, the more diverse the perspectives or solutions will be which can enable you to get more creative. If you can’t imagine what they say, you can always ask them or else find a new set of people that can give a fresh perspective that you hadn’t thought of.
Building on your muscle of reframing, directing toward positive outcome and creative problem-solving, you will increase your hardiness, optimism, and resourcefulness as well as strengthen your resiliency to get the results you desire.
Scale Your Business
Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often, it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.
And way too often, you lose that bet.
You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.
This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.
Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One
Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.
You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.
Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.
If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.
Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver
TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.
That includes:
- Verified ad campaign performance
- Actual return on ad spend (ROAS)
- Industry-specific experience
- Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)
Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.
This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.
With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!
Why Founders Are Shifting to Results-First Hiring
Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.
What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.
It’s not just efficient. It’s empowering.
Scaling Quickly Requires Automation and Eliminating the Noise
Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.
This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.
Why TruthMetric Is Also a Boon for Marketers, Not Just Founders
This isn’t just a win for founders, it is a gift for great marketers, too.
If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.
TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.
If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.
The Secret Weapon for Investors and M&A Operators
There’s another angle here that some of our readers might miss.
Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.
It’s plug-and-play. Scale on demand.
That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral.
And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.
Let’s Really Drive This Home…
If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start.
TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.
Real marketers. Real results. Real growth.
It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.
Personal Development
The Real Reason Successful People Are Never Late
More than just good manners, punctuality is a vital professional and personal trait.

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)
Personal Development
Why Humility Is the Real Superpower in Leadership
Humble leadership doesn’t mean being passive or unsure of yourself.

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)
Business
How To Lead Through Internal Conflict With Integrity
All it takes is one ignored complaint or one poorly handled conversation to damage your culture and your credibility.

No business is immune to internal conflict. Even the most tight-knit teams can face difficult moments. Allegations of misconduct, harassment, or abuse are among the most serious. How you respond to them could shape the way your employees, clients, and community see you for years to come. (more…)
-
Entrepreneurs4 weeks ago
Why Most Successful Entrepreneurs Feel Like Imposters and How to Fix It
-
Entrepreneurs4 weeks ago
Smart Business Owners Are Using These Natural Hacks to Outperform the Competition
-
Entrepreneurs4 weeks ago
This Scientific Tool Is Reshaping the Way We Make Business Decisions
-
Success Advice3 weeks ago
People-First Leadership: 10 Ways Modern Leaders Drive Growth
-
Personal Development2 weeks ago
Why Top Performers Create This Powerful Plan Before Taking Action
-
Success Advice3 weeks ago
Passion vs. Paycheck: The Tragic Trade-Off Too Many People Make
-
Success Advice4 weeks ago
6 Essential Tips for Business Travelers in 2025
-
Personal Development2 weeks ago
The Three-Second Pause That Changes How People Perceive You