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How To Use The 3 Goal Theory And How It Can Change Your Life

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3 goals
Joel Brown

Are you ever just not sure what to do? This feeling comes from a lot of places. Maybe there’s so much to do that you’re overwhelmed. Maybe you’re feeling a lack of motivation (it happens to everyone). In either case, you’re stuck and not feeling your most productive self.

I have started about a dozen businesses by now, with my first one being started at the age of twelve. At my current age of 21, I am managing 4.5 businesses, most of which feed into each other in some way.

But even though some of these businesses are complementary, there is so much going on that it can be hard to really peg down what I should be working on at any given time in order to pay the bills.

I’ve read so much about goal-setting, but I always found a “disconnect” between the life-goals that we set and the day-to-day “what to do next” kind of goals that we need to stay productive.

That’s why I have put into place the “Three Things Theory” in my life. This is similar to some other concepts out there for goal-setting and productivity, but this is specifically what works for me:

1. Set 3 goals for your life

The idea is simple, set 3 goals for your life. These are the overarching “vision” goals that may even seem ethereal, especially if you’re young like me. It’s okay if these change, but there’s no way that you can work on setting short-term goals if you don’t have these long-term goals in place.

Here are three examples:

  1. I want to be happy and have the mental and emotional ability to spread this happiness to others.
  2. I want to have enough money so that my children and grandchildren will have access to unlimited opportunity in their lives.
  3. I want the ability to only do the work that I love and give talks to business owners to affect their incomes and their lives.

“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins

2. Set 3 ten-year goals

Now, set 3 ten-year goals. These are things that you would like to have accomplished in ten years that will help you achieve those 3 life-goals you set before. These should still be pretty overarching and high-level, but they should be more tangible than your life goals. One example might include, “Be making seven figures a year by XX/XX/XXXX date ten years into the future.”

This ties into each of the goals from the example above, so achieving it will push you farther along on your journey to reaching those life goals.

 

3. Set 3 one-year goals

Now, set 3 one-year goals. These are the first steps to hitting those ten year goals. Keeping with the income theme from above, one of your goals may be to make $50,000 this first year. This is a scaleable goal, because each year you can increase that number until you get to that date mentioned in your ten-year goals and make 7 figures.

 

4. Set 3 monthly goals

As you may have guessed, once you have set your one-year goals, it is time to set 3 monthly goals.

You can do this two ways (or do it both ways). You could set monthly goals that will be the same each month and aim to hit those, or you can set 3 unique monthly goals each month that will push you farther along. The only caution I have about the second option is that many people will set 3 monthly goals, work on them for the month, and then abandon them next month for something new.

Personally, I use a combination of both. I have static goals like monthly income goals, goals for how many guest posts I want to write, podcasts I want to record, etc.

“People with goals succeed because they know where they’re going.” – Earl Nightingale

5. Set 3 weekly goals and 3 daily goals

Each week, on Monday morning, I take a relaxing bath and I think to myself: What 3 things could I accomplish that would make this week a success for me and move me farther along to hitting these monthly goals?

Then I write those down. Sometimes I will write 5 goals for the week, sometimes I will write 3. But the idea is that you have a “barometer” for your success this week.

Now each day I am only working towards reaching those 3 goals. I love this because as long as I finish those 3 things, I can feel like a success and relax during my weekend. Too many entrepreneurs get stressed out when they aren’t working, but that’s just not healthy. As long as you’re hitting these checkpoints, you can take a breather, confident that you are headed in the right direction.

The beautiful part of this is that each of these goals are connected to each other, but are broken down into manageable chunks so that you don’t feel overwhelmed or like your goals are out of reach.

When you reach your daily goals, you know those are helping you to reach your weekly goals, which fall in line with your monthly goals, which ensure you will reach your one-year goals, which feeds into the 10-year goals, which finally, helps you to achieve everything you have ever wanted in your life.

Do things always go exactly as planned? Of course not. You’ll need to course-correct along the way. But using this “Three Things Theory,” I can assure you that you will be more productive and more in-tune with your life goals as they relate to your work today.

Which concept for goal-setting and productivity has worked for you? Please leave your thoughts in the comment section below!

Collin is a serial entrepreneur and founder of the The 20 Something Entrepreneur, which is a blog and podcast dedicated to helping the young and the young at heart find more success in their businesses by learning from other young entrepreneurs who are still “in the trenches” figuring things out.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
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Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

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