Success Advice
How to Implement an SEO Strategy Into Your Instagram Account

Today we are going to be setting up your Instagram profile for success by implementing social media SEO strategy and tactics. You will need two things to get started today: Your laptop or phone handy with your Instagram account and internet access.
Defining your goals
In order to achieve success, we must define the goals that you are working towards accomplishing. Here are three questions to help you define your objectives for your social media strategy:
- Are you trying to establish a brand? Or are you a brand?
- Are you trying to or do you currently sell products?
- Are you working towards becoming an influencer?
If you are establishing a brand, do you have a link to your website in the bio? Is your Instagram account shoppable if you are selling products? Becoming an influencer? Do you have a blog or a means of capturing leads from your account?
All of these goals have different calls to action. Ponder what your goals are and how your account can serve you better. Action item: Implement one of the following onto your Instagram account that best suits your needs:
- Lead capture form or lead magnet
- Shoppable feed
- Website link
“Nothing BIG will happen in your life, until you build off of the many SMALL things” – John Paul Aguiar
Implementing SEO on your Instagram account
Now that we have clearly defined goals, let’s see how we can incorporate a search engine optimisation strategy into your Instagram account. We will be focusing on your Biography, Username, developing keywords and Handle when implementing a social SEO strategy.
Let’s start within your bio. The biography in your Instagram account is a space where you want to tell your user what to expect when they follow you. Here are a few key points to consider when writing your biography:
1. What is your Instagram account about? Fashion, Marketing, Health or Fitness? Define your niche and stick to it.
2. Establish your authority! Do you have credentials? Perhaps experience? If so, incorporate it into your profile. Give users a reason to increase their trust in your recommendations.
3. Where are you located? This is great to note because other influencers and brands will want to collaborate with other users in the same geographic location. You will also find that when people develop a relationship with your online profile, users will feel more connected if you are in a similar geographic location.
4. How can you be reached? This is really important! I know so many business users that do not have their contact details on Instagram. If you want to make sales or close brand deals you need to provide a way for users to contact you. Either place your email address in the bio or switch to a business profile on IG so that users can contact you with the click of a button.
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley
Refining your Instagram Handle
Does your Instagram handle show who you are and what you are about? For instance, is it Vanessa123487 or is it StylistVanessa? Tell people exactly who you are and what you are about. Give them an immediate reason to follow you.
Social media SEO Tip: Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword stylist in your username your profile will rank in the search engine when the word stylist is entered.
This also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why? Because I want to come up when people are searching for Aerialists or Aerial arts. Take a moment to think about how can you make your username come up in search rankings. What keywords are your target market using to find information on Instagram?
Notice how health and fitness leader Emily Skye has fit in her username? That is no coincidence! She is using SEO optimisation in her username.
Implementing keywords
Implement keywords into your profile whether it is in your name, profile or user handle. Bonus points if you can incorporate it into all three!
I hope you enjoyed our tips on how to incorporate a search engine optimization strategy into your Instagram account. Which one of the above tips is one that you’re going to start using?
Success Advice
Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)
The surprising truth about leadership styles that can make or break your team’s success.

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)
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When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)
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The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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