Connect with us

Success Advice

How To Go 12 Months With No Alcohol And Come Back A Champion

Published

on

I’ve been completely sober now for twelve months. People keep asking me how an earth I did it. They had questions like how do you be social, how do you relax, how do you have fun, etc. All you need to go twelve months without alcohol and come back a champion are these seven simple steps.

 

1. Chunk it down

Initially, I told myself I was giving up for one month; then it became three months, then twelve months, and now I have completed a year, and I know I can give it up forever. If you want to give up alcohol for at least twelve months, then you have to chunk down the milestones.

Starting at twelve months won’t work because it’s too long. You need to have a few quick wins along the way and then once the twelve months comes around, you’ll realise that excessive drinking is for retards who are going nowhere in life, and are trying to escape their current circumstances – that’s not you.

 

2. Have a higher purpose

Not something small but something that is revolutionary. Start saying no to drinking nights regularly even though your friends and colleagues might be upset. In the beginning, it will be hard and you will feel lonely. You will feel like an outcast with no friends who can’t have fun anymore.

When you finish your work at the end of the week, go home early, and then wake up early the next day. When your friend’s text you to say how good their night was last night, just put the phone down and start working on your dream straight away.

As Saturday night comes around, have dinner with your friends and then leave when they all head to the bar. Go home, and work on your dream. When you are absolutely exhausted from all the work that night, go outside for a moment, look up, and see the stars.

Blue shining vector star with dust tail

See the one that is shining the brightest and realise that is you. Get your mind to understand that not drinking is the way for you to achieve everything you have ever wanted. Tell yourself that cold winter’s night that you were destined to do bigger things.

Seek comfort in knowing that you are not missing out on anything, and you are doing what you have always wanted. On Sunday, go to the market and try buying some vegetables. Come home, and eat them or juice them. Notice how freaking good you feel.

Ask yourself the question, what if I could feel this all the time? For the rest of your day keep working on your dream even when those around you think you’re nuts. Just before it get’s dark, make some tea, go outside, and watch the sunset.

Reflect on how great your day has been and how you have turned your circumstances around. As the yellow and orange from the sun shines on your face, commit to being in greater control of your life and notice how you are starting to feel more powerful each day.

Notice the champion beginning to awaken within you. As your phone alarm clock goes off for the start of Monday morning, wake up full of energy and go to your income-producing activity with a smile on your face. Even if everyone around you has a negative look on their face, smile at them.

Once your computer has booted up, go somewhere quiet, and do five minutes of meditation with the Calm app. Realise how easy it is to bring yourself back to the present. Remember how your thoughts used to be before you began meditating.

At lunchtime, get off your ass and go for a walk to find a healthy option to have for lunch. Forget all the people trying to call your phone and just have some time for you. On the way home, stop to fill up with petrol.

When you see a heroin addict getting ready to rob the store, warn the nice lady who always tries to serve customers with a smile. When she asks why you care, just tell her that you do and smile again. Get back in your car and drive home with the latest personal development podcast that you downloaded the week before.

Think about what your life was like before you discovered Tony Robbins and just how miserable alcohol made you when you tried to forget about your current circumstances. Remember all the girls you hooked up with when you were drunk and how none of them actually cared about you, and it was just the fake effects of the alcohol that made it all happen.

Hone in your thoughts to focus on how your life has become nothing more than you, your dream, eating healthy, meditating, and giving to others.

My Last Time Drinking With Andrew MorelloOn Monday night, check out your Instagram account and see the photo of the last time you had an alcoholic beverage and be proud of yourself. Know that it was your thoughts and your dream that created this new reality.

Before you go to bed, stay up an extra hour and write a blog post like this so you can share your experiences with the world to help them with their own struggle with alcohol. Picture that Tim Ferriss is reading your blog post and that he would be proud of who you’ve become.

Visualise other game-changing human beings also reading this same blog post and waiting for you to get better at your craft. Visualise how great it will be when the world discovers your true talent which has nothing to do with alcohol or the losers you meet at the bar who are still trying to escape.

At 9 pm, tell yourself it’s time for bed and then stop yourself, and go back to your computer so you can create a design contest online for the purpose of creating your new ebook cover. Be excited about how good the design is going to look and how your dream is to inspire millions of people.

Make the act of inspiring others more important than everything else you do. In the coming weeks, when times get tough, think of what it’s going to be like standing on stage and sharing your story with thousands of people.

Take your mind into the future and picture yourself watching a movie that has been made about your life because you didn’t let alcohol win and you became a champion that everyone will remember. When you wake up on Tuesday, turn on your computer and see the email you have been waiting for that makes all of those sober days worthwhile. See the email that is your dream coming to life.

Realise you have now come back a champion!

 

3. Stop suppressing your thoughts

Booze is used mostly as a form of escape. This need for an escape is caused by the suppression of negative thoughts and one’s current life circumstances. Come to terms with your reality and make it a must to grow every single day. Booze will quickly become boring – trust me.

Then, when you work on yourself every day and find ways to have more positive thoughts than negative ones, there’s nothing to suppress anymore. Alcohol becomes a way to suppress positive thoughts, and you’ll realise pretty quickly that’s the last thing you want.

 

4. Find other ways to reward yourself for hard work

Alcohol is often used as a reward for hard work. What I found, and what you’ll find, is there are other ways to reward yourself. During my hiatus from alcohol I took up eating at my favorite restaurant Vegie Bar, drank The-Vegie-Bardelicious Chinese tea, and traveled the world.

These options are so much better than booze. Since quitting alcohol I have 10X’d my results further by giving up caffeine. Caffeine does us no favours, and I have since fell in love with “Caffeine Free Teas” that taste just as good as regular tea.

 

5. You’ll have more money

Booze is expensive nowadays. In Australia, it’s pretty easy for me to blow $150-$200 on alcohol with my eyes closed. It’s expensive and useless at the same time. A better use for the money is to put it into starting an online business or your next travel adventure (that’s what I did and you can too).

 

6. Think of the time you will get back

Boozy nights don’t just take up your time while you’re drinking. Drinking typically takes six hours or more to get into a dehydrated enough state that you feel drunk. At the end of the six hours, you will go on a downward spiral followed by either vomiting or sleep.

The next day you will try to wake up and probably decide to sleep a few extra hours because you feel strangely tired (I wonder why). When you do finally wake up your head will weigh more than those unused gym weights sitting in your garage that you swear you will regularly lift one day.

For the next few days, you will function, but you won’t feel overly productive – you’re basically doing a half-assed job at your work. Then, as if by magic, you will get a (insert illness here), and start taking medicine that makes you more sick.

Before you know it, two weeks will pass, and you will have got jack all done. That’s motivation to quit alcohol right there. Having all this time back in your life could completely change your circumstances and your success. I promise you booze is the problem for you right now.

 

7. Be a high performer

As I sped past those around me in terms of performance, I became motivated in a different way. High performers typically are not trying to escape life; they are trying to live life at the highest level. Most people that were around me when I gave up booze had no idea about my entrepreneurial background which gave me a taste of peak performance.

These same people didn’t know my one secret; personal development. That’s how you excel through the ranks and outperform everyone. Once you realise this, you will see that booze is the anchor that’s keeping you at the bottom of the ocean with the algae, where it’s dark and lonely.

What has alcohol cost you? Let me know in the comments section below or on my website timdenning.net or my Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

Continue Reading
Advertisement
4 Comments

4 Comments

  1. Toño

    Jun 10, 2016 at 6:21 am

    This is an amazing story, Tim. I entirely adore how you described the whole journey of yours with such sense, style and honesty! Enjoyed it so very much 🙂 I am proud of you my friend and happy you found another way to actually have fun and spend the much valuable time with greater purpose.

    You know, it may sound discriminative or perhaps unfair, but I always try to hire people who didn’t fall into the habbit of drinking and dislike alcohol. The same with people around me. I don’t have that many friends, but those few who around, can spend time muchly better rather than hangout at bars. I want surround myslef only with best people, and I don’t want any losers.

    Benefits of going with clear and beautiful mind are simply endless and you will feel amazing, every single day, no excuses.

    I really like your vulnerable approach, Tim. I noticed how awesome is to read about simple yet so grounded things sometimes. We have much in common of course, but I like that you can speak about superhero skills one day, and the next you will chat about some daily things that may be common. I mean, it’s cool to bring up topics like how to be on top of the world, but how many of recent articles will bring alcohol addiction and talk about their own experiences? Not much, if any.
    I like that you can freely speak about anything you feel and want. You teching me be be vulnerable and open as well, and for that I am very grateful!

    Thank you again, amigo, much love and appreciation! Have a wonderful day! Speak soon 🙂

    • Tim Denning

      Jun 11, 2016 at 2:22 am

      Toño your feedback always helps me and the tips you have given me are the best I have been given. There are many blog posts on the topics I write about and what I hope I’m doing is adding a real world, personal touch to those topics. Reading facts can be pretty boring. We have plenty in common Toño and I’m glad your friends are not the ones that hangout in bars talking about whats wrong with the world.

      Speak soon my friend.

  2. Louis

    Jun 8, 2016 at 2:34 am

    I agree. I have been alcohol free since 2/14/13. It was at that point I was on the verge of slipping into a diabetic coma. My life has never been better. I realize that everytime I screwed up or caused some type of mayhem…it started with a drink. I don’t miss the “old” days one bit. Good luck to those who start the journey

    • Tim Denning

      Jun 9, 2016 at 12:57 am

      Thanks for sharing your story Louis. Alcohol can be responsible for so many negative things in our life so I am glad you have been able to see this.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Always Choose Love, Not Fear

Published

on

A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

Continue Reading

Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

Published

on

procrastination

Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
Continue Reading

Success Advice

The Lie That Is My Overnight Success

Published

on

I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

Published

on

Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!
Continue Reading

Trending

Life

3 Ways You Can Awaken Your Positive Spirit

Published

on

positivity

It’s 5:30 in the morning, your alarm rings. Do you feel like waking up? Heck no! The pillow is your best friend and at this moment, you wouldn’t mind breaking your phone to shut it up. Nonetheless, responsibilities are calling you. You roll out of bed, making it all the way to the bathroom. It takes you one shower and a giant cup of coffee to wake up. (more…)

Silvia committed her life to many things but one of them is helping people in turning their pain into power and teach them how to find benefits in the most difficult events of their lives. She is a motivational speaker and founder of CourageWithinYou platform.  She has written well over 200 articles oriented on personal development, success, and healthy mental growth. You can connect with her on Facebook or on her personal website www.silviaturon.com.

Continue Reading
Advertisement
4 Comments

4 Comments

  1. Toño

    Jun 10, 2016 at 6:21 am

    This is an amazing story, Tim. I entirely adore how you described the whole journey of yours with such sense, style and honesty! Enjoyed it so very much 🙂 I am proud of you my friend and happy you found another way to actually have fun and spend the much valuable time with greater purpose.

    You know, it may sound discriminative or perhaps unfair, but I always try to hire people who didn’t fall into the habbit of drinking and dislike alcohol. The same with people around me. I don’t have that many friends, but those few who around, can spend time muchly better rather than hangout at bars. I want surround myslef only with best people, and I don’t want any losers.

    Benefits of going with clear and beautiful mind are simply endless and you will feel amazing, every single day, no excuses.

    I really like your vulnerable approach, Tim. I noticed how awesome is to read about simple yet so grounded things sometimes. We have much in common of course, but I like that you can speak about superhero skills one day, and the next you will chat about some daily things that may be common. I mean, it’s cool to bring up topics like how to be on top of the world, but how many of recent articles will bring alcohol addiction and talk about their own experiences? Not much, if any.
    I like that you can freely speak about anything you feel and want. You teching me be be vulnerable and open as well, and for that I am very grateful!

    Thank you again, amigo, much love and appreciation! Have a wonderful day! Speak soon 🙂

    • Tim Denning

      Jun 11, 2016 at 2:22 am

      Toño your feedback always helps me and the tips you have given me are the best I have been given. There are many blog posts on the topics I write about and what I hope I’m doing is adding a real world, personal touch to those topics. Reading facts can be pretty boring. We have plenty in common Toño and I’m glad your friends are not the ones that hangout in bars talking about whats wrong with the world.

      Speak soon my friend.

  2. Louis

    Jun 8, 2016 at 2:34 am

    I agree. I have been alcohol free since 2/14/13. It was at that point I was on the verge of slipping into a diabetic coma. My life has never been better. I realize that everytime I screwed up or caused some type of mayhem…it started with a drink. I don’t miss the “old” days one bit. Good luck to those who start the journey

    • Tim Denning

      Jun 9, 2016 at 12:57 am

      Thanks for sharing your story Louis. Alcohol can be responsible for so many negative things in our life so I am glad you have been able to see this.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Always Choose Love, Not Fear

Published

on

A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

Continue Reading

Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

Published

on

procrastination

Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
Continue Reading

Success Advice

The Lie That Is My Overnight Success

Published

on

I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

Published

on

Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!
Continue Reading

Trending