Success Advice
How to Become an Influencer in 2020
If you’ve ever wondered how to become an influencer, you aren’t alone. Influencer marketing is on the rise as consumers and social personalities can now get paid to review brands to their audiences, promote glamorous lifestyles, and receive free products and services, including the luxury of complete wardrobes and travel accommodations.
Millennials and GenZ rely on these everyday people to provide valuable information within their realm of expertise. Companies are increasingly setting budgets aside to capitalize on this growing field of marketing. In 2017, over $2.1 billion was spent on influencer marketing on Instagram alone. The demand for social media influencers is anticipated to increase, especially for micro-influencers with less than 100k followers.
Influencers are the credible voice of this generation. Although everyday people, these consumers have positioned themselves as experts in their respective industries, earning the trust and attention of hundreds of thousands of follows, followed by contracts that pay real money.
As an influencer, you can use your voice to share information relevant to your passions or help your peers with purchasing decisions by reviewing products. While it may look like glitz and glamour from the outside, influencers can attest that they are required to be “on” 24/7 to cater to their brands, promotions, and audiences.
Inevitably, more people are looking to explore the world of influencer marketing. Despite the glamour, influencers are free agents who must create content that is both intellectually and aesthetically pleasing. They perfect the process of publishing and promoting content online and learn how to monetize their content. While the role is creative, it is also data-focused. As consumers grow more selective about who they follow, it is impertinent that influencers provide value, remain authentic, and indulge in the continuous task of having a robust and engaged following.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
So how do you become an influencer in 2020?
First, define your brand, niche, and audience. Your brand should have a unique, consistent voice that reveals to the audience what you want them to know about you. A successful influencer finds a niche, a subject in which they are an expert and are passionate about it. Journalists and thought leaders in a variety of industries have successfully crossed over into influencer marketing by consistently providing valuable information in their niche. Your brand should speak to who you want to appeal to.
Next, choose your social media channel and develop your content strategy. Your voice should reflect the sponsorships you hope to receive, even in the beginning. Consider blogging, guest posts, and curating content from other thought leaders and similar accounts when developing your content strategy.
For influencers hoping to build an audience using career, job, or academic-focused content, LinkedIn would be a great platform. For influencers seeking to post a video or photo-based content such as tutorials, sponsored endorsements, or other content that might relate to a brand or product in a variety of industries, Instagram would be the platform of choice.
Now, you must organize your content so that it is published efficiently. Content scheduling allows you to schedule ahead and prepare in case of unexpected distractions. Your content schedule should have a month’s worth of pre-planned content; a content calendar can ensure your content is consistent and also track your performance and engagement.
“Numbers are hollow. It’s all about community and involvement” – Andrew Steinthal
What’s the best time to post on social media?
Have you ever wondered the best times to post on each social media platform? The answer varies with every social network and the type of audience being engaged. According to an article on the best time to post, “Facebook and Twitter both see high engagement at 9 a.m., whereas one of the best times to post on Instagram is 5 p.m. LinkedIn caters to B2B audiences, with an ideal posting time of 10 a.m. to 12 p.m.
Pinterest sees high engagement as late as 4 a.m. With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post.
After you’ve created your schedule, it’s time to focus on your followers. Find 50 similar accounts and make them your besties! Get from behind your device and make friends face-to-face. You can host and attend events, or even take a social media class to apply to your new platform. It also helps to learn how to pitch yourself, your metrics, website visitors, and engagements effectively to companies you’d like to pay you for your social media posts.
Speak at conferences, be a guest on a podcast, and position yourself as a thought leader in your industry. Just keep in mind that it takes time to see success from influencer marketing, as most influencers report months or sometimes even years of hard work before landing contracts. You must be willing to build relationships over time, and not just digitally.
It’s easy to become an influencer as the entry barrier is very low. It’s not so easy to really become an expert in your field. This takes time. Niche down as much as possible, stay consistent and most importantly, have a great vision in place which can change this world for the better.
Have you ever thought about being an influencer? Share your thoughts on it below!
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen
Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.
Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)
Change Your Mindset
The Four Types of Happiness: Which One Are You Living In?
Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.
In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
Success Advice
11 Mark Manson Lessons That’ll Redefine Success in the Digital Age
Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.
In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)
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