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How I Racked Up Millions Of Views On LinkedIn

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In 2014 I started writing posts on LinkedIn. They all sucked. Most of them were re-shares of other people’s content.

My ideas about business back then were naive, stupid and mostly ego driven. That was the very issue with everything I was doing on LinkedIn.

It was all about me because that’s what everyone was preaching. I was listening to everyone else instead of listening to my gut feeling.

I changed all of that in 2016.

It resulted in me gaining millions of views on LinkedIn.

Here’s what I did, one step at a time:


Step 1: Try to help one person.

I too wanted to help millions of people on day one. It’s not going to happen. Quit reading the picture quotes that always tell you to “Have a huge impact” or “Think Big.” It’s total BS in the context of social media and getting started.

Instead, write that post with one person in mind. What’s one question you could answer and who would benefit the most from that answer.

That’s what I asked myself.

When I coached a graduate at work, I’d write solutions for them in the form of LinkedIn posts.

When I was asked for my opinions on digital marketing by the Head Of Social Media, I’d write the answer in the form of a LinkedIn post.

“I started out only ever wanting to help one person at a time”

What ended up happening was that those answers applied to more than just the person I’d written it to. That’s how you beat the mental block of doing your first post or trying to help one person.


Step 2: Shoot videos that are not your best.

Be raw, authentic and real.

That’s why I shoot videos with average lighting or dark circles around my eyes or in my pyjamas or without my hair combed. That’s who I am in my rawest form. All the perfect lighting, rehearsed scripts and lack of bloopers translate to one thing:

“You don’t look real to people.”

I’ve probably just pissed off every YouTube famous person in the world with that advice.

All the perfectly written posts, brilliantly shot videos and stunning photos are making us see something that doesn’t resemble reality. Eventually, we become numb to the perfection and switch off from what’s actually important which is:

How can you help all of us?

Okay, I said it again. Just want to make sure you didn’t forget my point.


Step 3: Share posts that have no benefit to you whatsoever.

Someone needs a job? Help them.
Someone needs to raise money for their business? Help them.

Share posts that help other people and that are ideas you believe in.Helping other people on LinkedIn is how you ultimately get closer to your own goals. Those same people you help will become your advocates.

When someone tries to bully you, these people you helped will step in without you asking them to.

If your account get’s hacked, these people you helped will tell you.

If you lose a loved one or go through a disaster in your career, these people will be the first ones to reach out.

Ultimately, you get stronger on LinkedIn by helping others to be stronger and doing things that have no benefit to you


Step 4: Commit career suicide.

You probably can’t believe I said that. Why the heck would anyone tell you to do this? It’s simple: career suicide in the modern business world is about being vulnerable and showing your emotions.

It’s about sharing the moment before you give a presentation when you’re scared out of your mind.

It’s about sharing how you got rejected for tons of jobs right in front of the very people who could hire you or even work at the company you’d love to work for.

It’s about completely rethinking everything you’ve ever done and doing something totally different.

It’s about not trying to replicate everybody else’s success thus making you like everybody else.


Step 5: Ignore what the LinkedIn algorithm is doing.

Don’t try and game the algorithm.

You’re not smarter than AI or the machine that is LinkedIn. Quit trying to do that. Forget the viral videos; forget the latest trend of short posts; forget trying to be funny with memes.

The only trick to the Linkedin feed is to be yourself and help a few people in the meantime.

Chasing algorithms only leads to inaction, copying, not being yourself, boredom and all the crap you don’t want.


Step 6: Don’t re-share your posts on social media.

It distracts you. It makes you focus on too many platforms. You’re only one person and probably have enough on your plate with your career.

Pick one social media platform and post on there.

Re-sharing is overrated. Content posted on one platform often won’t make sense on another platform. You don’t need to be on Facebook, Instagram, Snapchat, Twitter, etc, to please the social media gods. You just need one platform where you help people.


Step 7: Forget about a personal brand.

I’ve never seen anybody be inspired by someones ‘personal brand.’

Stop using that phrase. Just stop now for the love of god!

No one goes on LinkedIn (or any other platform) to hear about your personal brand and how you make yourself look good. It’s meaningless x 1000.

Give up creating a personal brand.
Leave your ego behind.
Don’t worry about vanity metrics.

Help people. Be good to people. Support causes you believe in. Help people, help people and then help some more people.

Find out the problems people are dealing with and then share your solutions to them in the form of stories”

Remove your ego from the equation.


Step 8: Ignore the analytics and data that impacts what you post.

These are a distraction. Who cares how many shares or views you got.
I’ll say it again: All that matters is did you help one person?

Do that. Repeat. Do it again. That’s the millions of views equation. Views are a reflection of how many people you’re helping.

Analytics can’t tell you how to help people — only you can do that using your brain and your intuition. There are so many random factors in analytics that will distract you from the truth.

Maybe you posted at the right time.
Maybe someone with a gazillion followers liked your post.
Maybe your post was re-shared by a publication.

It really doesn’t matter what the analytics say; it matters whether you helped someone other than yourself.


Step 9: Don’t post pictures of you hanging out with cool people.

It doesn’t matter where you went for dinner or what event you went to. How are you helping people? What can you teach me?

Selfies only tell the story of one’s self and the ego that goes with it. That’s not interesting to most people.


Step 10: Don’t have a mentor or coach.

Go on Linkedin and scratch your itch. Forget about having a strategy or listening to people who have done well on the platform.

You’ll figure out Linkedin when you figure out yourself.

1. Who are you?
2. Who are you becoming?
3. How do you help people?
4. What have you overcome?
5. What have you learned?
6. What do you know that nobody else knows?
7. What inspires you?

There the questions you need to answer and following others in the hope that you can chase somebody else’s success on LinkedIn is pointless.


Step 11: Give up chasing trends.

Trends don’t last.

Trends are a distraction away from how you can help people.

Trying to be like everybody else and chasing trends is how I got lost on the platform. I started trying to be somebody else because the trend said to do X.

The real me is quirky, a bit crazy, stupid at times, outspoken and a mixture of introvert and extrovert. Turns out that was more interesting to people than being a trendsetter and saying what I thought people wanted to hear. There are enough people doing that already.

Trends are ridiculous. Make something that lasts.


Step 12: Make your one sentence headline about how you can help.

Not “Growth Expert.”
Not “Strategic Advisor.”
Not “Award Winning.”

Describe in the one sentence LinkedIn gives you to write your headline, to talk about how you help people. Link that to something you’re freaking obsessed with. Mines inspiring the world through entrepreneurship and personal development.

That’s how I help people and that’s what I love like my puppy dog that died in 2005. What do you love and how can you help?

Always remember it’s not about you.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.com

Success Advice

5 Things You Can Learn From The 5am Club by Robin Sharma

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It has been said by Robin Sharma, “5 AM is the time of least distraction, highest human glory, and greatest peace.” This also happens to be the central idea or the core value he has discussed in his book, ‘The 5 Am Club.’ Speaking of early mornings, at what time do you wake up? Are you annoyed by the fact that you wake up on the edge of time and then rush to work in haste? 

The life lessons put forth by The 5 AM Club are exactly the learning and motivation you need to challenge your complacency. In your race against time, you may not have the time to read this fabulous book. So, we have summed up the key book’s takeaways for your convenience.

1. The vigor of waking up early

This is what the book’s most fundamental advice to everyone is. Waking up at 5 am every day can work wonders to avert failures and make success a natural habit. When we wake up at 5 am, we have more time on our hands than others. Besides, this is when we have minimum interruptions and maximum powerfulness of the mind. 

To add, the early morning peace is priceless! You can schedule your most important tasks of the day between 5am, and 8am. This book teaches us in the simplest way, how we can train our mind and strengthen it to deliver the highest productivity by waking up early. This energy that you have when you wake up in the morning and the few additional hours in your day are what serve as perfect ingredients for success.

“The secret to productivity is simplicity.” – Robin Sharma

2. The power of finding the right balance in life

The book talks about a precious lesson of finding the right balance within. We often talk about the need for mindfulness and achieving the right mindset to perceive things. But this book goes a few steps ahead of our usual approach to life. It highlights the vitality of mindset and introduces the concepts of heartset, healthset, and soulset.

These terms may seem new, but they are self-explanatory. The idea of heartset endorses the essentialness of emotional stability and well-being. Next, the perspective of healthset indicates the need to look after physical health. At last, soulset is an attribute of spirituality. As explained in this book, success prospects can be enhanced big time by achieving the right balance between these internal virtues.

3. The iconic 20/20/20 modus operandi

What is the first thing you will do if you start waking up at 5 am every day? Did you ever spare a thought about it? This book has the answer to this question, and you will be convinced that it is a great way to begin your day!. The author suggests that you should split the first hour of the day into three equal parts of 20 minutes each.

In the first 20 minutes of the day, you should prioritize your physical fitness and exercise. In the next 20 minutes, you should energize your soul and spirit via self-reflection and soulful meditation. This will prepare you for the rest of the day and will enable you to bolster your commitment and focus. In the last 20 minutes of the first hour, you should read and learn. But what are you going to read about in those 20 minutes? Read about successful people and their inspiring journeys to the pinnacle of success.

4. The significance of a proper sleep schedule

In this book, there is a mention of ‘a ferocious global sleep recession’, which is intriguing and enlightening. It hints at the state of sleep deprivation that this world is sinking into gradually. We often associate success and hard work with the notion of staying up all night and testing our endurance beyond limits. But that is not the right approach to accomplishing success, or rather, it is a flawed methodology.

Sometimes even if we do not have any critical work, we keep whiling our night time on social media or television. What are we gaining from it is the real question, and I am afraid the answer is nothing! We learn from this book that it is critical to look after your sleep cycle and start your day at 5 am afresh. Sleep and rest are indispensable for mental and physical well-being, or your productivity will decline.

“If you want to have the results only 5% have, you must be willing to do and think like only 5% do and think.” – Robin Sharma

5. The art of evolving

The book sheds light on the need to be spiritual and master self-reflection. However, do you realize the purpose that the routine of reflection each morning serves? The idea is to keep learning, keep reflecting on the mistakes and keep evolution an ongoing process. You should evolve every day and strive to be a better version of yourself every day. So, one of your primary goals after waking up should be to reflect on your actions and missed opportunities of the previous day.

To recapitulate, The 5 AM Club is a must-read book if you are a passionate reader. It has the prowess and charm to refurbish your perception of life altogether. Even if you cannot read the book for some reason, make sure you incorporate the above key takeaways into your life. By starting your day at 5 am, you can rediscover your lost soul and enthusiasm, and you would not have complaints to make about the lack of time. If you can own your mornings, you can go places on the ladder of success, for excuses are only for those who are not committed to their goals.

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Success Advice

Prepare Yourself for Prosperity With These 6 Success Habits

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Success stories don’t come from naturally successful people. They come from ordinary people with starry eyes and big dreams who stayed true to their end goal and consistently put in the work. They are just like you and me. What sets them apart is their mindset — a success mindset. (more…)

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Success Advice

How to Overcome the Emotional Rollercoaster of Success

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If you’re reading this, I’ll let you in on a little secret: you’re a human being. You have feelings, emotions, beliefs, complexity, and a mind that’s always racing. Your feelings at any given moment in your life have the power to affect what you do and how consistently you do it. (more…)

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Success Advice

5 Important Choices that Make Life Worth Living and Success Taste Sweeter

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As we start another year, you’re probably thinking about your life goals, dreams, aspirations, and what you want to accomplish. We know that New Year’s resolutions have gotten a bad reputation because most people lose focus after the first few months and the first signs of resistance. (more…)

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