Success Advice
Here’s Why Goals Are for Losers

If you enter the word “goals” into your browser, more than 1.6 BILLION search results pop up. Safe to say, there’s no shortage of goal setting advice as a stepping-stone on your path to success. Yet, there’s a contrarian willing to risk criticism, challenge the status quo, and debunk goals at face value.
In his book “How To Fail At Almost Everything And Still Win Big,” Scott Adams is an author, cartoonist and Periscope streamer, who sees goals differently than most everyone else. Adams observes that if you study people who succeed, you’ll see most of them follow systems, not goals.
Goals vs. Systems
Adams defines goals as “reach it and be done objectives.” Whereas systems, is what you do on a regular basis with an expectation that you’ll build on and improve your chances of success.
In Adams book, he says he didn’t have a goal to write it by a specific date. He had a “process” that included blogging daily (for practice) believing this consistency would lead him down a path to where he wanted to be.
Other examples:
- dieting to lose 10 lbs. is a goal. Learning to eat right, and doing so on a regular basis, is a system.
- making a million dollars is a goal. Being a serial entrepreneur, is system.
- running a marathon in under 3 hours is a goal. Exercising daily, is a system (forming a habit).
Could goals create tunnel vision? The problem with goals, says Adams, is that they’re laser-focused and could block awareness of other opportunities around you. If you have your head down pursuing a goal, you may miss better opportunities that could potentially advance you, perhaps even faster.
In contrast, says Adams, systems are flexible, leaving you wide open for new and better ways of doing things. “A system, performed daily, is moving you from a place with low odds to a place with better odds.”
Adams concedes, goals aren’t completely off the table. Goals are useful in “simple” situations that are “narrow, simplistic and have predictable pursuits.” They’re ok for short tasks with a clear purpose.
Two examples of different goals would be an “ok goal,” which would be entering a contest, while a “great goal” is to win. “It’s simple, it’s near term, it’s manageable.” Nonetheless, for success, goals are terrible for long-term endeavors like personal health and career success goals.
So are goals for losers? Adams says goals are psychological. If you haven’t reached your goal, you could be in a perpetual state of frustration and disappointment, possibly feeling like a failure.
Goals proceed with blinders on, expecting certain results at the end of weeks, months or years. Then once you’ve achieved that goal, what are you prepared for? Whereas systems are skill-based that add up, and can serve you on future projects.
“Never settle for average.” – Steve Jobs
Talent Stacking for Success
Talent stacking is the process of increasing your personal value by “layering together several mediocre skills” until you have something unique.
Although Adams says most of his undertakings can be considered failures from the standpoint of goals, they’re actually successes from the standpoint of systems. Gaining transferable skills has allowed him to achieve success in the long run.
In a Wall Street Journal interview, Adams shares how he stacked his talents of “mediocre artist, an ok writer, somewhat humorous, and some business knowledge” to create the wildly successful comic strip Dilbert (seen online in 2,000 newspapers, 65 countries in 25 languages) and substantial economic value.
Previously we outlined the four principles of success. Here, we add talent stacking, allowing you to capitalize on the array of opportunities that come your way. Adams recommends choosing to acquire ‘talents’ that build assets you can apply to future projects.
The assets you build will lead you down the path of eventual success over time. In today’s fast-paced world, Adams feels we’d all benefit from adding the following skills to your main talent:
- public speaking
- persuasion (to understand psychology)
- some business sense
- some technology sense
Adams recommends to not worry about the end result. Focus on daily execution and over time, there will be a payday.
Passion will follow
Ask a billionaire what’s the most important element to success and he’ll likely say “passion.” Adams disagrees. He says someone’s passion may not be realistic. In addition, he feels you can develop passion with success.
Adams’ observation is that people who have a good business plan probably do well. As things start working, and you start making money, suddenly passion appears!
The crossroads of luck
Adams believes the flexibility of systems increases your odds of luck finding you. By adding to your talent stack, more opportunities cross your path, with success following close behind.
There are many kids today with better programming skills than Bill Gates had. Yet, Gates was born in a time in history where he had access to computers when other people didn’t, and that luck has made him billions and billions of dollars. Adams says go where the luck is, tune yourself into the vibration of luck and increase the chances you’ll get it.
“Success is luck multiplied by the skills you obtain” – Scott Adams
So there you have it, systems are better if you have a complicated situation and a long time frame. Goals are fine if you have a simple situation and a short time frame.
The thread that ties this highly recommended book together is that if you develop good systems and follow them daily, then your efforts eventually overlap with luck.
What do you think about goals now? Looking forward to hearing from you in the comments area below.
Success Advice
How to Stay Calm, Think Smart, and Lead When Everything Feels Uncertain
Let go of the need for constant certainty, and instead, focus on resilience, awareness, and adaptability

When Alexander the Great led his army of 30,000 foot soldiers, with cavalry units bringing up the rear, through the unforgiving Gedrosian Desert, he found himself in a crisis. In the sweltering heat of midsummer, with no clear path forward and little water, the troops grew desperate. But Alexander didn’t panic. (more…)
Success Advice
7 Strategic Loan Options to Fuel Your Business Growth in 2025
Thoughtful borrowing can be the catalyst that transforms challenges into success stories

Many small businesses struggle to pay back COVID-19 loans to the government. An average startup has over $663k as its loan amount. Combining these two seemingly unrelated statistics explains why more small enterprises are looking into alternative loan types today. (more…)
Startups
The Young Man’s Guide to Creativity: 10 Daily Habits to Improve Your Creative Mind
10 daily habits you can put into practice right now to improve your creativity

When I was 22 years old, I became a Top Writer on Medium.
It’s not an easy path. I lived in the Philippines and had never received a penny after writing over 100 digital articles. But I treated it like practice. If I couldn’t get other people to read my work for free, why would they trust me? (more…)
Startups
If You’re Not Reinventing Yourself, You’re Falling Behind! Here’s What To Do
Reinvention is the secret weapon of high performers.

Reinvention is the secret weapon of high performers.
Most careers follow a predictable script. You start at the bottom, climb the ranks, and eventually settle into something resembling stability. But the people who make the biggest impact, the ones who don’t just play the game but change it, break that script. They evolve. They shift. They reinvent. (more…)
-
Startups4 weeks ago
The Secret to Using Video for Maximum Impact and Brand Growth
-
Entrepreneurs4 weeks ago
The Smartest Way to Expand Your Business Without HR and Compliance Headaches
-
Life3 weeks ago
How to Stop Comparing Yourself to Others and Find True Happiness
-
Success Advice2 weeks ago
7 Simple Acts of Kindness That’ll Make You Everyone’s Favorite Colleague
-
Entrepreneurs3 weeks ago
How to Build an Unstoppable Leadership Team in Any Economy
-
Entrepreneurs3 weeks ago
The Entrepreneur’s Guide to Biohacking: Leveraging Technology for Mental Edge
-
Featured2 weeks ago
The Psychology of Motivation: How to Keep Moving Forward Every Day
-
Startups2 weeks ago
How Leaders Use Body Language to Influence, Inspire, and Command Attention
1 Comment