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Empathy Can Be the Number One Growth Catalyst for Your Business

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World Leaders, Innovators and the greatest thinkers of today’s times have hailed empathy as a wow factor and now the world is giving empathy all the credit it deserves. The dawn of the 21st century has moved the spotlight on Soft Skills. The world is racing at a supersonic speed piggybacking on the bandwagon of technology is now going gaga over a skill set that has proved to be a game-changer of sorts. The 4-Cs of the 21st Century: Critical thinking, Communications, Collaboration, and Creativity have not only changed workplace dynamics but also individual narratives. 

Defining Empathy 

The not so new but now extremely honoured member in the team of must-have skill sets is Empathy. According to the Encyclopaedia of Social Psychology, “Empathy is often defined as understanding another person’s experience by imagining oneself in that other person’s situation.”  

When one is talking about empathy, the term sympathy often pops up in the conversation. Sympathy means that you have been moved or feel a rush of emotions because of a person or an experience. Empathy helps an individual to put themselves in someone else’s shoes. It helps one to stay there and see where it pricks the most.   

Shreeya Pande, Head of Business Development at Jagarmanacha, an excellence Centre in Maharashtra works with a lot of youngsters helping them shape their lives. Shreeya explains empathy beautifully. “Holistic growth is never ‘alone’ it’s always coming in ‘collective’ sense. According to my, Empathy is getting into the shoes of the other person and thinking about the situation and see things from their perspective.” 

Research backs empathy 

Research shows that empathy is a key ingredient for establishing strong professional bonds as well as maintaining healthy and harmonious personal relationships. Psychologists and Mental Health professionals too have high regard for empathy. According to them, individuals who have high levels of empathy are more likely to function well witnessing stronger social circles, cultivate emotional bonds and have more satisfying personal relationships. Empathy is the lens through which one can have a better view of things while understanding the perspectives, needs and limitations of others in the picture. The golden rule is treating people the way you want to be treated.  

When we ask children what their favourite subject is, the answer is most likely to be based on how much they like the teacher teaching a particular subject rather than the interest they have in the subject. Like Harper Lee, author of the bestselling book, To Kill a Mockingbird puts it, “Are you proud of yourself tonight that you have insulted a total stranger whose circumstances you know nothing about?”  

How Do We Empathize?  

Sucheta Gauba, Founder of Sucheta Gauba, a clothing brand that promotes sustainability has a personal experience to share. “I truly believe every garment has a story and that hands and souls are putting together a piece of happiness and pure joy. How beautiful one feels is subjective but the only thing that stays constant is empathy towards who is wearing it and most importantly who is making them. The movement who made my clothes in the sustainable fashion industry is an inspiration how empathy is the focal point around which every garment’s story is written.” I remember on the 17th day (I started working at 17) of my journey as an entrepreneur my dad told me, “If you want happiness in your work, you ought to keep people around you happy,” she adds. 

“When you start to develop your powers of empathy and imagination, the whole world opens up to you.” – Susan Sarandon

Here are a few signs you are an empathic person: 

  • You care deeply about other people.  
  • You sometimes feel overwhelmed in social situations.  
  • You have a knack for picking up on how people are feeling.  
  • You are attuned to the feelings of those around you and people value you for that.  
  • People seek your counsel and advice.   
  • You are a patient listener.   
  • You try to reach out to others who are suffering.  

The world needs more empaths. There are too many intelligent people around anyway.  

Here is how to make empathy work as a catalyst for your Business:  

Make Empathy your middle name

An organization that humanizes and does not just monetize its relationship with its clients, makes a lasting impact. Make your customers feel heard and cherished. Use social media to create a presence and a brand value on genuine empathy so that your clients and potential customers resonate with you. 

Empower your Manpower

Let your team ideate more often. Most of the time, our teams are better engaged with customers and connect to them on an emotional level much more than we do. Their ideas might have the potential to drive in results and revenue. Empathise, Empower and Encourage your team to share their ideas and point of view. Provide them with the resources they need to make things happen. When an employee knows a manager or their boss has their back… they will take that leap.

Because it is just not a Cause

The customers today are informed netizens who are sensitive to global issues. They have a mind of their own and proactively share their views on social media. If customers see a brand supporting a cause or a brand drawing light on an important issue, they connect with the brand, at a more personal level. E.g. When Brands like Reebok, L’Oréal, P&G and Netflix supported the cause ‘Black Lives Matter’, they gained tremendous traction and love from netizens.

Reflect and Re-analyse

Reflection plays a pivotal role in developing empathy. When a team gets and sits back together and reflects on approaches and mechanisms to analyse what worked well for the organization and what did not. Every member gets an opportunity to witness things from the other person’s perspective. One certainly cannot reflect objectively without having empathy for others. Empathy is the building block of positive action.    

Satya Nadella says it the best, “Empathy makes you a better innovator. If I look at the most successful products, we [at Microsoft] have created, it comes with that ability to meet the unmet, unarticulated needs of customers.” 

Parth Shah (parth.shah@devx.work) Co-Founder, COO DevX accelerator. With 10 years of experience in operations and training, Parth is a go-to person for his team and even a multitude of growing start-ups. His knack lies at spotting and supporting start-ups, helping them streamline their processes and even take their ventures to the next level. After successfully establishing two start-ups and exploring the start-up landscape up-close Parth has learnt the nitty-gritty of the industry, which he now shares with fellow entrepreneurs.

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity

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Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 

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How to boost your confidence
Image Credit: Midjourney

We all have been told that confidence is a key factor in achieving success and happiness in life. But what is it exactly? (more…)

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Toxic Leadership: 5 Ways to Identify a Bad Leader

if you have a leader who displays any of the toxic traits, it’s time to move on to greener pastures.

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Toxic leadership
Image Credit: Midjourney

Let’s be honest, we’ve all crossed paths with a toxic leader in our careers at some point. Unfortunately, while some toxic leaders don’t even bother to hide their behaviour, some know very well how to conceal their true selves behind a strong-built facade. The latter is the most dangerous of the two. (more…)

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