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Build From Within – Why Success Is All About People

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What is it that makes a company successful? Money? Technology? A driven CEO? While money certainly doesn’t hurt, technology is essential and it’s nice to have a well poised leader. These things are not what guarantees success in a corporation. It is all about the people. The employees working for an organization are the backbone of the company. Without great people, success can only go so far.

And if this is indeed true, successful business models should revolve around people – attracting top talent, and retaining them. Before ever serving external customers, companies should serve internally. This is where true success is built.

Walid Halty, founder of Dvinci energy, explains 3 reasons as to why people are the bottom line of success and how to build a team for continued growth:

1. Success Comes From Within

How do you continuously create an impeccable experience for your customers? While you may start listing out things such as innovation, efficient delivery and quality, you’d be wrong. All of those factors are quite necessary to attract and retain happy clients. At the same time, you never have to worry about any of that if you have a dedicated and talented team behind your organization or business. When your employees are happy with their work and love what they do, they automatically do great work every single day.

So, how do you get dedicated and talented individuals in your business, and how do you retain them? Dedicated and talented people all share a couple commonalities. They love to be challenged, and they love to grow. You need to challenge your people and give them opportunities to grow: “We have a culture that demands the best out of people. We offer them world class training and give opportunities for growth within our company. We invest in our people: ”Challenge and grow your people, and they will challenge and grow your business.

2. A Balancing Act

Gone are the 12 hour work days and good riddance! There is a new reality in the interconnected and digital world that we live in today. That reality is that there is an abundance of opportunity for anyone who strives for it. People don’t want to miss soccer games, dance recitals and family dinner time. They want balance. They want to do fulfilling, good work at a place where they feel valued, engaged and share a common vision. If this is not the case, then they will be willing to explore other opportunities if they don’t get exactly what they’re looking for.

“Your people don’t need your company’s way of making money, they need a community that creates purpose and order in their lives and an environment that empowers them rather than tries to hold them down out of fear.”

Find out what your people want and then do your best to give it to them. Flexible programs like remote work and adjustable schedules go a long way in making your employees happy and bringing balance: “At Dvinci, we consistently ask our people, what can we be doing better? How can we better serve you? How do WE make doing your job easier?”

You have to care about your people and what they experience on a daily basis when they come to work for you. Deliver a positive people experience, and you will retain your top talent, and they will share your vision and your success.

3. Happiness is a Choice

Emotions are at the root of all the decisions we make. We make hundreds of choices a day, and we make those decisions based off what we think will make us happy. They are why our customers buy from us, and it is why our employees stay with us. We all want to operate in a world (and a place of work) where we have the ability to control our happiness and improve our lives. This simple truth is one of the foundations companies should build their business models around.

Give your people a choice. Allow them to make decisions on how successful they want to be, how much money they want to earn, and what kind of impact they want to have based on what they believe will make them happy. Put the ball in their court. Allow your people to decide to be happy. By doing this, your top talent will excel and your employees will be happy.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek

In case you’ve ever been curious about how to make your business more profitable, more innovative or have a bigger impact, the answer lies within. Serve your people first. Build a community of inspired, engaged and talented employees.

Build your business model around people. The rest will fall into place naturally. When you focus on people, they will care about your business, they will care about your mission and they will care about your customers.

Do you think building from within will equal more success? Share your thoughts with us below!

Jennifer Spencer is a serial entrepreneur who currently serves as Head of Marketing of AppMasters.co, an app marketing agency. She is also the founder of Accelerant PR, a digital branding agency focused on helping startups write and share their stories. She is a passionate storyteller, online marketer and social media specialist.

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Success Advice

19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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Success Advice

The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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Ethical leadership

What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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