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Build From Within – Why Success Is All About People

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What is it that makes a company successful? Money? Technology? A driven CEO? While money certainly doesn’t hurt, technology is essential and it’s nice to have a well poised leader. These things are not what guarantees success in a corporation. It is all about the people. The employees working for an organization are the backbone of the company. Without great people, success can only go so far.

And if this is indeed true, successful business models should revolve around people – attracting top talent, and retaining them. Before ever serving external customers, companies should serve internally. This is where true success is built.

Walid Halty, founder of Dvinci energy, explains 3 reasons as to why people are the bottom line of success and how to build a team for continued growth:

1. Success Comes From Within

How do you continuously create an impeccable experience for your customers? While you may start listing out things such as innovation, efficient delivery and quality, you’d be wrong. All of those factors are quite necessary to attract and retain happy clients. At the same time, you never have to worry about any of that if you have a dedicated and talented team behind your organization or business. When your employees are happy with their work and love what they do, they automatically do great work every single day.

So, how do you get dedicated and talented individuals in your business, and how do you retain them? Dedicated and talented people all share a couple commonalities. They love to be challenged, and they love to grow. You need to challenge your people and give them opportunities to grow: “We have a culture that demands the best out of people. We offer them world class training and give opportunities for growth within our company. We invest in our people: ”Challenge and grow your people, and they will challenge and grow your business.

2. A Balancing Act

Gone are the 12 hour work days and good riddance! There is a new reality in the interconnected and digital world that we live in today. That reality is that there is an abundance of opportunity for anyone who strives for it. People don’t want to miss soccer games, dance recitals and family dinner time. They want balance. They want to do fulfilling, good work at a place where they feel valued, engaged and share a common vision. If this is not the case, then they will be willing to explore other opportunities if they don’t get exactly what they’re looking for.

“Your people don’t need your company’s way of making money, they need a community that creates purpose and order in their lives and an environment that empowers them rather than tries to hold them down out of fear.”

Find out what your people want and then do your best to give it to them. Flexible programs like remote work and adjustable schedules go a long way in making your employees happy and bringing balance: “At Dvinci, we consistently ask our people, what can we be doing better? How can we better serve you? How do WE make doing your job easier?”

You have to care about your people and what they experience on a daily basis when they come to work for you. Deliver a positive people experience, and you will retain your top talent, and they will share your vision and your success.

3. Happiness is a Choice

Emotions are at the root of all the decisions we make. We make hundreds of choices a day, and we make those decisions based off what we think will make us happy. They are why our customers buy from us, and it is why our employees stay with us. We all want to operate in a world (and a place of work) where we have the ability to control our happiness and improve our lives. This simple truth is one of the foundations companies should build their business models around.

Give your people a choice. Allow them to make decisions on how successful they want to be, how much money they want to earn, and what kind of impact they want to have based on what they believe will make them happy. Put the ball in their court. Allow your people to decide to be happy. By doing this, your top talent will excel and your employees will be happy.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek

In case you’ve ever been curious about how to make your business more profitable, more innovative or have a bigger impact, the answer lies within. Serve your people first. Build a community of inspired, engaged and talented employees.

Build your business model around people. The rest will fall into place naturally. When you focus on people, they will care about your business, they will care about your mission and they will care about your customers.

Do you think building from within will equal more success? Share your thoughts with us below!

Jennifer Spencer is a serial entrepreneur who currently serves as Head of Marketing of AppMasters.co, an app marketing agency. She is also the founder of Accelerant PR, a digital branding agency focused on helping startups write and share their stories. She is a passionate storyteller, online marketer and social media specialist.

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