Success Advice
Becoming Bulletproof: How to Transform Your Lowest Moments Into Your Greatest Opportunities
I was devastated. I had spent six weeks promoting one of my company’s first ever events, and needed to sell at least twelve tickets to break even. Despite pouring my heart, soul and every spare minute I had into marketing the event, with a week to go, I had only sold six tickets. I was having major doubts whether my business was going to be viable going forward.
Then, with two days to go, the ticket sales started to roll in; 7, 8, 9, 12, and on the day before, I reached 17. I was profitable! Things were looking up. I could hardly contain my excitement as I signed people in to the event that morning. After registering, attendees grabbed a cup of coffee and took their seats in the classroom. We were due to start at 10am.
As 10am drew nearer, I became concerned that there was no sign of the course leader. I tried calling a few times – no answer. Sent a text – no reply. The clock hit 10. Then 10.05. Then 10.15. He never showed.
I walked into the room, explained what had happened, and proceeded to refund every single penny in revenue I had spent six weeks working to generate. Later, the course leader called me and told me he’d made a ‘scheduling error’. To date, this was my biggest setback in business, and in this post, I’ll share three ideas that helped me get through it.
1. Experience is Raw Material
Years before, I had read Victor Frankl’s: ‘Man’s Search for Meaning’. Frankl was an Austrian psychiatrist who was imprisoned in Nazi Concentration Camps during World War Two. One of his key insights was that it is our responsibility to determine what experiences mean to us. Having read Frankl’s work, I realised it was now my choice to decide what the setback meant to me.
On one hand, I could take it as a sign that maybe I’m not cut out for entrepreneurship and I should just give up the dream, be realistic and get a ‘real job’. On the other, I could use it as fuel. I could see it as an opportunity to develop resilience in overcoming adversity. If I could come back from this, then I’d become the kind of person that is able to land on his feet; no matter what life throws at him.
Both interpretations were potentially true. But I realised that the actions I took from then on in, would determine which future would materialise.
2. The Circle of Influence
Steven Covey was an American educator and author of ‘The 7 Habits of Highly Effective People’. One of his core ideas is that there are two areas where you can spend your time and energy: The circle of influence and the circle of concern.
The circle of influence contains everything that is directly within your control. E.g. Your health, relationships, the amount of effort you put in, etc. The circle of concern contains things you have no direct control over. E.g. The weather, other peoples’ opinions, nuclear war, etc.
Proactive people spend most of their time in the circle of influence. Reactive people spend their time in the circle of concern.
When the setback happened, I realised I had a choice about what to focus on. On one hand, I could spend it in the circle of concern; thinking about how I’d been screwed over, blaming the course leader, and worrying that my business was going to fail.
On the other, I could spend it in the circle of influence. I could focus on what I now had control over; refunding attendees, scheduling a new date, getting a new venue, and arranging more courses. I opted for the latter. We re-ran the course two weeks later and made a profit overall.
3. Extreme Ownership
Extreme ownership is an idea from Jocko Willink. It involves taking as much responsibility as possible for the negative things that happen in your life. If something goes wrong, you ask: ‘In what way did I contribute to the negative outcome that occurred?’
You then take ownership of it, identify where you screwed up, and do your best to ensure history doesn’t repeat. As human beings, we have a natural tendency to only want to see the good in ourselves. We really want to see ourselves in a positive light.
If something challenges this, we feel threatened, insecure, and look to put the blame elsewhere. In my case, my brain went into blame-overdrive. But I knew if I was going to make sure it didn’t happen again, I needed to figure out what part I had played in the outcome, and take action to prevent it happening again in the future.
“A mistake repeated more than once is a decision.” – Paulo Coelho
When I reflected, I realised my communication had let me down. If I had effectively communicated with the course leader leading up to the event, the situation would never have happened as it did. Since, I’ve now developed a system where I email clear information about the date, timing and location to speakers six days before my events.
Extreme ownership allowed me to learn from my mistake and put systems in place to ensure it never happens again. As a result, I have a better, and less risky business. Had I simply blamed the course leader, then I’d be vulnerable to the same mistake in the future. Worse still, all the pain I went through would have been for nothing.
No matter what you do, life is going to throw problems at you. It’s an inevitable part of the human experience. The goal then, shouldn’t be a life free of problems and adversity. But rather, it should be to become the kind of person who can overcome them. As John Kabat-Zinn said: ‘You can’t stop the waves, but you can learn to surf.’
Realising that it’s your choice what meaning you give to any situation, spending your time in the circle of influence, and taking extreme ownership, are three powerful ways to do this.
Success Advice
Wealth Lessons Everyone Should Hear for Every Stage of Your Life
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Success Advice
How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.
Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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The Power of Ethical Leadership: How Integrity Drives Success
By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work
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10 Landing Page Hacks Experts Are Using to Generate Leads
Crafting a landing page that converts is both an art and a science
If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)
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