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After Weeks Of Reading Tribe Of Mentors Here’s The Quick Lessons You Can Learn.

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The man, the myth that is Tim Ferriss has written another book packed with wisdom and tools that will change your life. His books tend to be long and most of you are probably going to lack the time to read it.

I found the book truly life changing and I’d love for you to get the same gift. It’s my mission to make things easier and more digestible so you can transform your life and eventually change the world.

So, here are the quick lessons you can learn from the Tribe of Mentors book:

 

Have a question for everything.

Having all the answers is not smart. Having a quality question for everything is how you gain wisdom in life. Trying to have all the answers will make you stupid. Questions will take you to where you want to go and that’s probably the best thing in the book that Tim Ferriss teaches.

 

Your superheroes are all flawed.

That’s right, they have mastered one or two things and everything else they suck at. None of the idols you look up to are special. What your idols have done is stay focused on a limited number of things and then executed. Start seeing the flaws and you’ll see that perfectionism doesn’t exist.

You’ll also learn what success really is for yourself.

 

Wellbeing causes performance to increase.

You can’t outperform or beat your past results without looking after yourself. That’s why you hear so much about diet, sleep and taking holidays. These three things will help you take care of yourself and increase your performance, which will get closer to your goals and ultimately fulfillment.

 

There’s significant value in procrastination.

We get mad at ourselves when we procrastinate and we’re going about it all wrong. When we procrastinate, our mind and body are solving problems in the background which we can’t face head-on.

“The downtime you spend procrastinating gives your mind time to put together ideas, thoughts and solutions so that when you return to your goal, you have a different solution”

 

Success still comes with a side of weakness.

That’s why you need to focus on your strengths and accept that you’ll always have some weaknesses no matter what. Focus on what you want and what you know you can get results in.

 

Success is measured by the volume of uncomfortable moments.

Having that tough conversation or taking that bold action displays courage. Having increased amounts of courage will lead you to your version of success. If you’re trying to figure out what’s missing, try increasing the number of uncomfortable moments in your life.

 

During difficult times, let kindness guide you.

We all go through breakups, stuff ups, low points in our career etc. During these uncertain times, focus on kindness and you’ll see how it will guide you back towards what you want. Kindness brings the people who can help you closer to you.

 

You’ve got ten lifetimes ahead of you.

Us millennials are trying so hard to achieve every goal we have as quickly as we can. The reality is that we reinvent ourselves multiple times in our life and you’ve got time. Impatience will cloud your judgment and force you to make decisions you’ll later regret.

 

Slacking off makes you feel a little off.

If you’re feeling guilty or like you’re not where you want to be, it’s probably because you’ve slackened off recently or you’re not putting in enough work. The solution for this is to do a solid day of work and you’ll start to feel yourself again.

A good day’s work feels so good and there’s no substitute for it.

 

Remove the number seven when you rank things.

Using a 1-10 rating system to assess an action or a decision is a fantastic idea. We’ve all been asked to do this in surveys our whole life. The challenge is it’s easy to fall for indecision and to not say what you think because of a fear you might be judged.

Get better at making judgments by removing the number seven from your rankings. Number seven says “I’m not committing to a decision or haven’t thought about it enough.”

 

Inspired people have all the energy and fun.

Being an inspiration and doing things that inspire you will give you everything you need. The physical limitations of older age can be forgotten about when you live an inspired life. People love inspiration and it’s one of the best feelings in the world. Spend a large proportion of your time doing things that inspire you. It’s fun too!

 

Creativity removes competition.

When you’re in your creative zone, there is no one to beat, only yourself. No one has the exact same creative ideas as you so it’s the one field where you can’t compete and you’ll always win if you try and do better than before.

Creativity is how you stand out and you should wear it on your sleeve. The world needs more creativity.

 

The tools to learn exist. The desire to is what’s lacking.

Thanks to the Internet you can learn anything. Yet, we still fail to learn as much as we can. Wanting to learn and committing to a life full of learning is how you gain wisdom. Wisdom will give you the answers you seek.

 

You see everything that you do.

That’s why you shouldn’t do things that are morally wrong because even if no one else can see, you can. You’re only cheating yourself and that’s stupid. There are no shortcuts and you’ll eventually catch up with yourself and have regrets about the things you know were wrong.

 

Our role in life is to navigate the obstacles.

There isn’t a clear path as such. There’s just a never-ending row of obstacles and the better you get at overcoming and working your way through them the more you’ll live a life that you’ll be fulfilled by. Obstacles define you and expecting there to be none (or few) is being foolish.

 

How you react is the only thing you can control.

So, when bad stuff happens, you’re in control. You determine the reaction which will determine how you feel. Don’t make yourself feel bad when you have the power to react positively and feel good. We all have roughly the same set of bad situations that will occur in our life.

The heroes we look up to have just got better at reacting to these situations in a positive way. You can be one of those heroes.

 

Criticism means you are doing something meaningful.

If you’ve never experienced any criticism while chasing your goal, you’ve probably not done anything overly meaningful or different. Push the boundaries and challenge the status quo with your goals. When the critics start talking, you’ll know you’re on the right track.

“Your critics will teach you more than your loyal followers who will tell you what you want to hear. The truth is often found in what you don’t want to hear and your critics will gladly do that favor for you”

 

Writing and speaking are must have communication skills.

Look at anyone in history who’s achieved success. You’ll see that almost all of them are fantastic communicators through writing and speaking. It’s these two skills that have been the foundation of my career. Both can be learned and both are essential for any big goal.

 

Creating will be far more valuable to you than possessing.

That’s because possessions are short-term, but anything you create has the potential to outlive you. Anything you create is uniquely you and it allows you to share your own set of gifts with the world. We need more creators if we want to push the human race forward.

“Through the creation process, you discover yourself and what life can be”

 

Ask yourself, “What is a hard choice and what is an easy choice.”

When you ask yourself this question in a single moment, you’ll instantly know the answer. The answer is always to make the hard choice. Hard choices build courage, character and your inner strength. They’re painful in the short-term but incredibly valuable in the long term.

Anytime you don’t know what choice to make, ask yourself this insanely powerful question.

 

Blaming, complaining and gossiping all lead to negativity.

Whenever you start one of these behaviors, remember that the outcome is going to be the opposite of what you want. Everything you hate in life begins with these three behaviors. Negativity sucks the life out of you so you want to avoid actions that will lead you down this dead-end path.

 

Gratitude ends the struggle.

It makes you see the good that’s in front of you which helps you deal with the struggles.

“Most of the people in the Tribe of Mentors book have a gratitude practice and there’s a reason for it: it works!”

 

Say your fears out loud.

Knowing what they are and voicing them in front of others is the first step to overcoming them. Acknowledgement of the issue is the hardest part and once you know what you’re fearful of, you can take small steps to overcome it. I did it with flying, public speaking, dating, my career, blogging and everything in between. You can definitely do the same.

 

Future yes’s will cost you more.

It’s easy to agree to do something in the future because there’s no cost right now. The annoying part is that you have to live with the regret in the meantime and you may need that time for something more important.

Every decision has a cost even if that cost is not redeemable right now.

 

Mistakes involving laziness hurt badly.

You’ll never regret being ambitious, taking actions and making a few mistakes. You will regret being lazy though and not taking action or making decisions. Regret hurts like hell – especially as you get older.

 

Success in your career has three components.

They are to act civil, decent and kind. These three ways of behaving are superpowers for anyone wanting to have a long, successful and fulfilling career. They are uncommon and highly desirable. They’ll bring all the right people to your personal and business networks. Who you spend time with is who you’ll become.

 

It’s uncommon to be vulnerable.

Because you have to share things that are embarrassing and things that scare you. You have to take away the mask and show all of yourself with the good parts and the not so good parts. Showing your weaknesses is challenging to do.

The act of being vulnerable makes you human and this trait will bring many more people closer to your vision or goal. I’ve seen firsthand what vulnerability can do on social media if it’s done with authenticity and comes from the right place.

 

Research vs. improvising.

The trouble with research is that it takes time and it’s easy to become obsessed with trying to know everything before you get to work and execute. Improvising is about tackling challenges head-on and being okay with not knowing the outcome.

Improvising is much quicker and allows you to adjust your approach with real-world feedback rather than researching and being reliant on someone else’s experience. Experiencing things for ourselves makes the lessons, strategies and “will to win” stay with us.

 

Your heart is more powerful than your brain.

Your brain uses logic whereas your heart does not. Decisions that come from your heart have a lot more power and rely on the connectedness that humans have with each other.

Sometimes, you don’t know why, but your heart guides you and you should listen to it.

 

Your life must have a meaning.

If your life doesn’t, you’ll feel off and do things to distract you from this unpleasant feeling. Those things that distract you usually come in the form of unhealthy addictions. Having a meaning for your life makes it so much easier to wake up each day and motivate yourself to do the best you can.

Tim Ferriss Meaning Of Life

Image Description: Tim Ferriss has created a meaning for his life. You can too.

 

Where some see despair, is where you can see potential.

Certain industries may be down and that can be upsetting. That is a decision though and when you look in a particular area that’s negative or depressed, that’s where the most potential is and probably the least number of people who could take the opportunity for themselves.

 

The greatest privilege is being who you are.

In the free world, we get to be exactly who we are and that’s not only a privilege, but a freedom to appreciate and take advantage of.

 

Knowing nothing about an industry is your advantage in business.

That means you don’t follow the rules or fall into the trap of trying to do things the old way. New ideas and strategies come from being a little naive and bringing the best of other industries to a field you know nothing about.

 

Getting consistent no’s means you’re onto something.

It means you know something that everyone else doesn’t and you can see something that may be camouflaged to the average Joe. People only say no because they don’t understand. Once they understand, whatever you’re trying to do has probably been successfully done. That’s cool, it just means you’ll have some competition.

Getting yes’s all the time is like playing a video game on easy: it’s boring. The no’s bring challenges and that makes the success at the end of the road feel so much better and more fulfilling. If you want more fulfillment, tackle bigger challenges that involve more no’s.

 

Emptiness is how the mind fasts.

We’re all familiar with the new-age trend of fasting to give our bodies a break from food. Well when we experience emptiness, that’s how our mind fasts. Everything you feel is a matter of perspective. Rather than think negatively about feelings of emptiness, understand the benefits of it.

Emptiness gives your mind a break so that you can return to your dreams bigger and better than before. Space in almost every aspect of your life has benefits. That’s one trend I saw in Tribe of Mentors through every person that answered Tim Ferriss’s eleven questions.

 

You need plateaus to have giant gains.

We’re addicted to seeing the huge leaps forward that our heroes and mentors have yet we don’t see the long stretches of nothingness, lack of progress and silence they experience before the pinnacles of their lives. During the times in our lives where we are making no progress, we are learning new behaviors which we’ll ultimately turn into new habits.

These new habits give us the foundation which leads us to transformation, and then onto the path to achieving our vision/dream.

“When you think there’s no progress, it’s in fact, invisible progress that you can’t see”

Most of your hero’s success can’t be seen. That’s the part no one talks about or acknowledges.

 

Your energy is far more important than what you say.

We all do a hell of a lot of talking and that’s not what will get people to listen or notice you. The energy that you show up with- your passion, body language, positivity – is what will attract people to your vision and get them to join your tribe.

Energy makes us feel good. We’re drawn to people that make us feel good.

 

Fantastic opportunities look unattractive at first.

You’ll never necessarily predict where your big opportunity will come from. Most of the time these life-changing opportunities come from somewhere that looks unattractive in the beginning. Remain curious and don’t dismiss things too quickly.

Opportunities are presented to you for a reason and you never know which one will lead you to the thing you love or even to the people you end up appreciating the most. Open-mindedness is sexy!

 

Exposure to stress equals growth.

You can’t grow without a familiarity to pain, stress and unpleasant feelings.

 

You can have critics or you can be invisible – the choice is yours.

Trying to please everyone will make you invisible. Building a fan base of critics means you’re saying or doing something that is different. It’s easier to be different than it is to be better than your competition. With that said, the most progress you will make will be made by competing with yourself.

 

Becoming more begins with the voice in your head.

The voice that only you can hear is driving all of your decisions and the way you feel. Work on that voice that exists in your head. Teach that voice to be kind and forgiving to yourself. If each of us recorded the voice in our head and played it back for our friends and family, we’d all sound like lunatics…haha.

 

The end is actually the beginning of something new.

This one lesson from the book was exactly what I needed in my life right now. A few normalities in my life are disappearing and I’ve now realized that it’s occurring because something new, beautiful and huge is about to start.

Certain aspects of your life need to end so that there is room for new beginnings. The end is just the beginning of everything you’ve ever wanted.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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