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Achieving Your Dreams Through D.U.M.B. Goals



Achieving Your Dreams Through D.U.M.B. Goals

Yes, you have all of your goals written down, for the year, in your notebook. You have even gone as far as to make them S.M.A.R.T. But you are stuck.

You are perpetually updating your goals and making little to no progress on those goals. So you sit there at your desk staring at the monitor waiting for the perfect moment to be inspired. I totally get it. I was in that situation not too long ago. I was stuck in the planning stages. I would tell myself that before I began attacking my goals, they had to be perfect.

Unfortunately, perfect is nothing more than fear dressed in designer clothing. Perfect is the story that you have fabricated to keep yourself from committing to the work that needs to be done. They are excuses for delaying your journey until… “the perfect moment or the perfect place or the perfect situation.“

The “experts” will tell you that setting goals and making them S.M.A.R.T. is the surest path to achieving your dreams. While there is truth to that statement, it’s incomplete. In all honesty, that is backwards. You write down your goals and then spend the next 365 days checking off what you have accomplished.

First example: By the end of Q3 2015 I will have written 18 blog posts on my site, that will be focused on leadership and making ideas happen. This content will showcase me as an authority. Yes, there is the accomplishment but so what, you wrote a few articles to demonstrate your authority. But now what? Do you rinse and repeat for Q4? If the answer is yes, then your strategy is not only boring, it’s short-sighted. Why? Because as entrepreneurs part of our job is to dream – unrealistically.

Second example: I want to build a multimillion-dollar online information business that: 1. can continue to generate revenue without my repeated involvement and 2. focuses on teaching hundreds of thousands of entrepreneurs how to make ideas happen through various mediums, such as – podcasts, books, speaking, videos, online training, monthly workshops and yearly conferences.

This dream is huge. It’s scary. And this unrealistic dream will now inspire the how of making this vision come true. You just don’t start formulating some perfectly crafted plan that will bring you to your dream. It’s a journey peppered with chaotic experiences.

Your dream is a trek where how you respond matters more than what happens to you.

But more importantly you should map out the tools necessary to obtain your dream. You will need to master new skills for this journey, perhaps:

  • Content Marketing
  • Public speaking
  • Personal Finance
  • Learning Spanish

So by creating your dream you are developing an ecosystem of goals that are exciting and motivational.

“We are here to put a dent in the universe.” – Steve Jobs

D.U.M.B. Goals

Brendon Burchard, the author of The Millionaire Messenger, explains that the S.M.A.R.T. goal will not get you to your dream. Burchard recommends that if you want to achieve your dream then your goals must be D.U.M.B:


Let’s start with building a big dream. It’s when you get to tap into what most adults have forgotten to use, their imagination. So be a child and dream without fear of self-oppression and doubt.


Your goals should have a prerequisite of being positive. Your goals should inspire you to not simply accomplish them, but they should produce an abundance of joy, as the goals are being worked on.


In pursuing your goals, you need to build methods of obtaining them. Your focus should be on building habits or micro-habits that move you move closer to achieving your goals.

Behavior triggered

Behavior is one of the most important tools in achieving your goals. When you set a goal, you need to create triggers that remind you to keep chasing them.

In essence, by implementing D.U.M.B goals you are focusing on the dream first, and the goal second.

“You start with the dream. The how will come later.” – Brendon Burchard

I love the story of Scott Harrison, founder, and CEO, of Charity: Water.

Harrison was an NYC club promoter who made a good living promoting nightclub and fashion events. But Harrison soon came to realize that he was desperately unhappy and was facing “spiritual bankruptcy.” So Scott left NYC and become a photojournalist for Mercy Ships and headed to West Africa. Harrison was devastated by the degree of poverty, human suffering and diseases born from poor water supply sanitation. ”I wanted to reinvent charity. I thought it had become stigmatized. The word means ‘love,’ and I truly believe that giving time, talent, money is wholly redemptive.” – Scott Harrison

Scott became emotionally invested and decided to help fix the poor water supply issue. But he didn’t just create a few goals, Scott had a dream of helping the 2.5 billion people with poor water sanitation – get access to clean water.

Harrison had no clue how he was going to accomplish this unrealistic dream. But Scott never let the how define his vision. Today Charity: Water has funded more than 16,722 water projects in 24 countries.


You will never know what you are capable of until you remove fear and allow yourself to dream recklessly. You have a calling, someone that you are meant to be and something you are supposed to do for others, it will not be easy, but the journey will be amazing.

How will you put a dent in the universe? Share your answers in the comment section below!

Ramon B. Nuez Jr. studies leadership. Ramon interviews leaders across a broad range of disciplines such as CEOs, entrepreneurs, and founders — to uncover what makes them exceptional leaders. Ramon writes about leadership in world famous blogs like the Huffington Post,  Addicted2Success, Lifehack, and Business2Community. He has also been an editor for the World Wide Web Foundation and Crowdsourcing Week. Ramon is working on self-publishing his first book; tentatively titled “The Growth Journal | a notebook for living with impact.” Ramon is endlessly conducting research on entrepreneurship, skill acquisition, productivity, behavioral psychology and leverages the investigation to help high achievers become so valuable that they can’t be ignored. Visit him online at



  1. Charlene Rhinehart

    Aug 18, 2015 at 7:13 am

    Great post! This is a very creative and inspiring way to approach goals. Best of luck achieving your goals this year!

  2. Elita Torres

    Aug 15, 2015 at 3:12 pm

    I love this idea of D.U.M.B goals. I think the first step is in choosing a goal that is truly important to you and reflects your personal values. This is what Dream-Driven is all about.

    I love the quote from Jim Rohn, “Make a goal to be a millionaire. Not for the million, but for what it will make of you to achieve it.”

  3. Don

    Aug 4, 2015 at 12:17 pm

    I agree with Yura….I’ve seen it (and am guilty of it) wheree we have these dreams and goals and map everything out. The problem is we never take that first step. If we don’t take that first step, how do we ever expect to reach them? For me, I’ve found that the sooner I act, the better. I can over-analyze things all day long and never take action. But if I just jump in and modify my plan along the way, I am more likely to achieve my goals.

    • Ramon B. Nuez Jr.

      Aug 4, 2015 at 5:39 pm

      Don, this is a very common case when we set goals. The issue is that goal setting is more often the by-product of inspiration, i.e. My New Year’s resolution is to lose 30 pounds. And while you might keep up with that resolution for a few weeks’ studies shows that we eventually give up on that resolution.

      Why because inspiration is fickle, and it does very little in the way of sustaining the hard work that needs to be done in order to achieve the goal.

      What’s the solution – adding the “why.” If you attach a why to your goal of losing 30 pounds you are now committed to that goal because you have made it personal, i.e. My New Year’s resolution is to lose 30 pounds. “Why” — because it will allow me to make love to my wife like a porn star.

      By adding the why — the goal becomes a mission. And the best way to attack a mission is one step at a time or in our case building on small habits, every day, so we can lose that weight and keep it off.

  4. Alex

    Aug 4, 2015 at 10:27 am

    Great post Ramon! The biggest misconception about goal setting is people just think all you need to do is write down your goals,visualize and you will achieve what you want,we all have limiting beliefs that’s like being a chain holding us back from manifesting what we want,we’ve gotten these limiting beliefs when we were young from our parents,friends,relatives ,e.g if you’ve always been told by your parents “money doesnt grow on trees” and that becomes a deep rooted limiting belief ,its going to be hard to visualize and attract money into your life unless you get rid of the limiting beliefs.

  5. Dotchamou Zakari

    Jul 31, 2015 at 4:46 pm

    Hello, your post is very inspirational . I think that our dreams are probably the voice that God uses to tell us what is our true purpose on earth. When we listen and obei to that voice, we are happy and we make the world better. I want to share these two inspirational quotes with you:
    “If you want to live a happy life, tie it to a goal, not to people or things.”
    ― Albert Einstein
    “You never know what’s around the corner. It could be everything. Or it could be nothing. You keep putting one foot in front of the other, and then one day you look back and you’ve climbed a mountain.”
    ― Tom Hiddleston

    • Ramon B. Nuez Jr.

      Aug 1, 2015 at 1:56 am

      I am happy that you enjoyed the post. And I love those two quotes.

      Yes… I do agree that your calling is always reaching out to you in many ways. But the one that hears the calling is the one that is listening for their calling. So always be listening, my friend… always be listening.

  6. otang

    Jul 31, 2015 at 10:22 am

    the first day i read this i was so move with joy inwardly.thanks for this an i will always pray for God to expand your cost.

  7. Yura Bryant

    Jul 31, 2015 at 1:33 am

    Great post Ramon.
    The second paragraph is very correct. People make all these goals and plans of action but they forget to put the action part into motion. Rather it be fear or inability to produce a focused mindset, people have anxiety when it comes to the process of success.
    You have to become obsessed with your dreams to the point that they drive your actions. I don’t believe most people are at this point yet. When you get to the point where your current state disgust you and only living within your desired lifestyle will make you happy; then you are at the point where all actions and thoughts are focused on creating your desired success.

    • Ramon B. Nuez Jr.

      Aug 1, 2015 at 2:00 am

      Thanks for your kind words. And yes, obsession is a key for making ideas happen.

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