Success Advice
7 Informative Tips To Create A Successful Podcast Channel

Two years ago, podcasts regularly influenced more than one in five people. A year later, a full 25% of the 12-and-over market turned to this growing sector of the broadcast world for information and entertainment.
Podcasts are a favorite of young professionals and older adults. According to the Pew Research Study in 2013 that provided these statistics, this form of communication is one of the best ways to get your message out to millions of people around the world.
If you need an advertising and communications tool that’s simple to set up, inexpensive, and even fun to use, podcasts are your answer. Not too long ago, it was nearly impossible to create and distribute video and radio broadcasts at home, but today’s podcasting technology has brought professional-grade recording and distribution capability to anyone with a good microphone and high speed internet connection.
However, just because something is easy to use doesn’t mean guaranteed success.
Here are the 7 secrets to a successful podcast:
1. Choose a topic you will dominate
This is not about becoming successful without trying hard, but about offering something of true value to your target market. If you still do not know what your niche will be, consider these three things:
- Your niche should be something you’re passionate about
- You must have deep and comprehensive knowledge of that niche
- You must be able to contribute something unique and different that sets you apart from every other podcaster on that topic
Choose a podcast niche based on what you want to achieve.
If your goal is to help young women create their own startups, your priority should be to create insightful podcasts with practical advice, case studies, and interviews of women entrepreneurs that have done it well.
Understand your niche, set clear and feasible goals, and determine your ideal audience before you write the first script.
2. Brand your podcast
Just like your business or product, your podcast has to have a brand in order to be marketable and appealing.
Once you select your podcast category, start thinking about the values and mission your podcast will serve. This will help you build a brand out of your podcast.
Make sure you choose a complete brand identity kit that you will use in every promotion you will do to achieve a coherent and results-oriented impression. Make sure you have a podcast branding strategy that answers basic questions such as:
- Why are you doing it?
- Who’s your audience?
- What’s your goal?
- How will you measure the podcast’s success?
These 4 things are a very important aspect of your podcast channel.

3. Tell a story and tell it well
One way to make your podcast successful is to make it easy to listen to – and what better way than telling it with a story?
Podcasts that lack an underlying story are boring and nobody likes them. You might be sharing fantastic ideas through your podcast, but if you’re just blurting out fact after fact without a story to bring them all together, you’re not engaging your easily-distracted audience.
Prepare a story around every podcast you are about to create. Look for a theme that can tie it all together. Stories not only make what you’re saying more impactful, they also make your ideas stick with your audience. If you have a memorable story, people will come back to hear the next chapter.
4. Get good equipment
Invest in a good microphone and pop filter. But before spending a small fortune on fancy equipment make sure podcasting is something you really want to do. If you’re not sure, borrow equipment or use inexpensive gear and do a few to test out the process.
Complete at least 10 podcasts using average quality equipment. By then you will be pretty sure whether you want to continue with podcasting or not. If your subscriber list is growing and you have a great time doing your podcast it’s a sign that it’s time to invest in a good microphone, pop filter, and headset.
5. Podcast to help, not to boast
For your podcast to be successful it must focus on your audience and not yourself. Don’t start a podcast for the sake of having one. Understand your unique expertise and see what problems it can solve for people out there. Then make it the focus of every podcast helping solve those problems and providing tips to make the lives of your listeners a bit easier.
Ensure you engage with your audience by encouraging them to comment and ask questions. Building a community around your podcast will ensure you get more ideas as to what kind of answers and solutions your audience needs, and it will help you remain focused on what they seek from you.
Get your audience to be part of the podcast. Have Twitter Q&As after a broadcast or let people share their ideas and thoughts in an email response to you. It’s all about real-time interaction with your audience and the ability you give them to be heard and understood.
6. Build momentum early on
Podcasting, just like blogging, is becoming more and more competitive. To get your podcast to stand out make sure you have a momentum-building strategy for your podcast’s launch.
For example, you should reach out to your network of existing clients, friends, and colleagues to give your first couple of podcasts a boost. Ask them to download, comment, and rate your podcast to make it easier for others to join in.
Needless to say, you should promote your podcast on social media and your website just as you do with every other information product you’re putting out there. This will help increase awareness on your podcast and will lead up to a successful launch.
“Success is like a snowball; it takes momentum to build and the more you roll in the right direction the bigger it gets.” – Steve Ferrante
7. Don’t wait to get started
Starting an audio or video podcast may not be as easy as starting a blog or a Twitter account, but that is no reason to hesitate. Just keep in mind that it’s a more personal and more demanding process. You will be investing a lot of time, effort, and your own personality and energy into it. Because of these factors, it’s normal to feel as if you’re getting cold feet about it even before you start.
However intimidating the podcast process might be, it shouldn’t put you off. Focus on all the expertise and knowledge you can’t wait to share through this entertaining and personalized communication channel.
Getting started is the hardest part, so by jumping right to it without too much time to over-think the process will get you one step closer to creating a successful podcast. There’s no better day than today!
Thank you for reading my article! What tips would you add to this list of creating a successful podcast?
Success Advice
Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)
The surprising truth about leadership styles that can make or break your team’s success.

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)
Success Advice
What Every New CEO Must Do in Their First 100 Days (or Risk Failure)
Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
-
Build diverse talent pipelines
-
Embrace flexible work models
-
Design compelling career paths
-
Simplify HR processes
-
Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
Entrepreneurs
What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators
Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)
-
Entrepreneurs4 weeks ago
Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs
-
Health & Fitness3 weeks ago
The Surprising Link Between Exercise and Higher Income
-
Entrepreneurs3 weeks ago
What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators
-
Entrepreneurs2 weeks ago
The Leadership Shift Every Company Needs in 2025
-
Change Your Mindset2 weeks ago
7 Goal-Setting Mistakes That Are Secretly Sabotaging Your Success
-
Success Advice1 week ago
What Every New CEO Must Do in Their First 100 Days (or Risk Failure)
-
Success Advice6 days ago
Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)
-
Business4 days ago
The Entrepreneur’s Reading List That Transforms Ideas Into Empires