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Success Advice

5 Ways You’re Subconsciously Sabotaging Your Online Success

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You’re an entrepreneur with big dreams and goals.  You work long hours and most weekends but despite all the effort and hustle, you’re struggling to hit 4 figures let alone 5 figures in income.  

The way you see it, you’re doing everything right. You’re a consistent blogger, you network, you’ve read heaps of business and marketing books and taken online classes. So what’s up? Why isn’t your inbox overflowing with enquiries from people eager to work with you?

Here are 5 sneaky ways you may be subconsciously sabotaging your online success:

1. Your email signature is not quite right

You use an email signature because you want to look professional and trustworthy.  But you’ve forgotten to include your contact information. In fact, not only have you neglected to include contact details, your email signature consists of only your name and logo. No website link. No link to your latest blog post and no link to your social media accounts.

Make sure your email signature includes the following:

  • Your first and last name
  • Your company name and website URL
  • Your company logo
  • Your contact details
  • Links to your social media accounts
  • Link to your latest blog post

2. You neglect to include share buttons

As someone who has to regularly curate content for my clients, I find nothing more irritating than coming to the end of a great post and not finding share buttons. I know I’m not alone on this.

Here’s the thing, chances are you’ve slaved over your blog posts to make sure your ideal audience will find your content original, educational and useful. So why not make it easy for readers to spread the love? Including social share buttons increases the likelihood of getting fresh eyeballs on your content.

Here’s what you can do:

  • Include social media share buttons in your posts
  • Try out Social Warfare or SumoMe if you’re on WordPress.  

“Content is king, but marketing is queen, and runs the household.” – Gary Vaynerchuk 

3. You don’t use images

Text is only one part of a great blog.  Just like an enticing headline is vital to a blog post’s success, so are images.  Every post should include a featured image.  This image is the one that will appear at the top of the post and on social media when it gets shared.  

Use an easy-to-use tool like Canva (there is a free version) to create eye-catching images.  

Here’s what you can do:

  • Include at least one image in every blog post
  • Include your post’s headline in the image

4. You’re hiding in the crowd

Successful people don’t blend in with the crowd.  They stand out.  If you’re staying small and safe by offering up more of the same (content, products, features) then you’re not going to rise above your competitors.  To stand out, dare to be different.

Doug Pick’s, founder and president of Hearos Earplugs, formula for success is to see where the masses are headed and go the other way. He asked himself:  “If the trend is to go downstream, what if I go upstream?”

This of course, demands real effort and vision on your part.  It means considering all possibilities and looking for gaps in the market.

Here’s what you can do:

  • Refuse to blend in.
  • Be authentic.
  • Share your own perspective.
  • Adopt a contrarian mindset.

“As an actor, I think sort of relish the chance to take a leap and sort of put yourself out there…you just have to be willing to embarrass yourself, because otherwise you are not going to really reveal anything that you have. So I think it’s exciting.” – Daniel Radcliffe

5. You’re not building a community

The surest way to build trust and likeability online is to develop an online community.  You should be doing this on social media. Focus on growing those channels where your target audience hangs out.  For example if your ideal client is mostly on Facebook and Twitter then make sure you are active in both.  

Building an online community will do two things for your brand: Help nurture relationships with your audience and differentiate you from your competitors. Invest a minimum of thirty minutes a day to create and share content that will delight your audience and spark discussion.  

Here’s what you can do:

  • Be consistent with your posts.
  • Respond to messages and comments.
  • Follow back and engage.

Take a closer look at your email, blog and social media and see where you can implement these points to improve your chances of success.

Which one of these tips are you going to focus more on today? Leave your thoughts below!

Image courtesy of Twenty20.com

Yolanda McAdam is a social media and online marketing strategist and experienced business coach. She helps small business owners attract a consistent flow of ideal clients and buyers and grow their businesses with the help of social media and BS-free strategies, processes, and tools.

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Change Your Mindset

The One Leadership Habit That Separates the Great From the Forgettable

True leaders don’t just speak their values, they live them, proving that integrity is the foundation of lasting influence.

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Image Credit: Midjourney

Leadership isn’t defined by titles, speeches, or charisma; it’s defined by action. The most respected leaders in history didn’t just preach their values; they lived them. (more…)

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Success Advice

Inside the TikTok Resume Hack That’s Fooling Recruiters (For Now)

A viral TikTok resume trick promises interviews overnight, yet one wrong move could blacklist you from future jobs.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

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