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4 Lessons That Could Save Your Business and Lead to Success



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It’s been a grueling six years since I embarked upon a business idea that I had of owning my Counseling practice. I had been an employee in a non-profit organization for about twenty-one years. I had not actually owned my own business before but having read many business books, listened to tons of audios – podcasts and online courses and participated in countless webinars and seminars.

Having devoured as much information as I possibly could, I felt the time was right for me to resign from my career and start my own business. I did so in 2008. After a series of health issues and other challenges, I hobbled financially through the next couple of years. The business leveled off and I felt positive about the future.

Over the next couple of years, the business began to feel like another job. This wasn’t what I had envisioned. Having time freedom was high on the list of why I left my job of twenty-one years. But now, here I was feeling exhausted and not seeming to break the financial “glass ceiling” that I had set for myself.

The excitement of going to the office began to wear off. My client load began to decrease. This I chalked up to be seasonal, which at times was so. But, I began to question whether I had just exchanged one job for another or indeed, had a business.

I wanted a business and not a job. I hired another coach who provoked me with some deep questions. This energized me and has created a new approach that has already led to some very promising results.

The following four lessons were critical to this turnaround:

1. Be honest with ourselves

Coming to a place where we admit that what we’re doing isn’t working is difficult. It is quite humbling. This is the last thing that we want to do. We may feel like a failure doing so. But we can easily keep doing the same thing over and over again, but as we know, the results will remain the same.

Albert Einstein is broadly credited with this definition of insanity, “doing the same thing over and over again, but expecting different results.Being honest with ourselves and admitting that what we’re doing isn’t working, is the place to start. This is what I had to do, which began the turnaround process.

“Accept everything about yourself-I mean everything, You are you and that is the beginning and the end. No apologies, no regrets.” – Clark Moustakas

2. Reach out for help

Reaching out for help is humbling. It says we don’t know what we thought we did. It conveys the fact that someone else knows something we don’t, which is the last thing that we want to admit at this point in our business and life.

Choosing the right place and person for this, is important. You want to choose someone who will not sit in the seat of judgment on your case. You want someone who will be objective, experienced and willing to tell you the truth in love.

The safest place for me to have done this was to hire a coach. I had friends and family members who could possibly have given me some very helpful advice and save me a few thousand dollars. However, a part of me didn’t want them to know what was really going on. I felt safer speaking to someone “outside.”

Finding someone who we can trust with this very important pivoting decision is critical. Utilizing our current network of associates is a great place to start. Whether we start here or not, the point is to get some help.

3. Remind ourselves of why we began

This is such an important aspect to one’s success especially as an entrepreneur. It’s so easy to get so far removed from why we started our business as growth and other demands take over our every waking moments.

My desire to impact the masses through speaking and writing, was swallowed up by me just trying to keep my clients happy. The administrative aspects to the business also became a consuming part of the job. Not having the help that the business needed, only made my work more demanding and frustrating.

By me reminding myself of my “WHY”, it helped me decide what I had to give up doing even though I enjoyed them.

This will be true of you as well. You have to get back to the reason you started this business in the first place. You might even want to explore if that reason is big enough. This might be a good time to do some modifications to your why.

“He who has a why to live for can bear almost any how.” – Friedrich Nietzsche 

4. Do what we do best

By reminding ourselves of our “WHY” will lead us back to what we do best. We will be able to recall what it was like when we first started. Most times what got us to where we are, is what is forgotten as we get more and more involved in the mundane but necessary aspects of our business.

However, when we can find a way to return to our “first love,” it infuses energy, drive and passion back into our business.

These four lessons will be pivotal in saving your business as it has done mine. Which of these do you most relate to and why? Comment below!

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Kingsley Grant is a Professional Speaker, Corporate Trainer, Licensed Marriage & Family Therapist, Certified Mindset & Communication Coach, Host of the Midlife Launch On-Demand Online Radio (Podcast), and a published Author. He focuses primarily on helping midlife professionals leverage their experience and expertise to financially support the lifestyle they want for themselves. Kingsley writes for the Huffington Post and The Goodmen Project and is a national and international speaker. He is a proud dad, husband, a man of faith and an entrepreneur at heart.

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How to Manage Your Startup’s Finances More Efficiently

No matter how groundbreaking your product or service, your startup could quickly be on shaky ground without proper financial management



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Running a triumphant startup requires juggling numerous responsibilities. From managing operations and coordinating with team members to developing innovative marketing strategies and nurturing relationships with clients, the to-do list seems endless. (more…)

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5 Strategic Power Moves to Successfully Build Your Empire

Transitioning from idea to empire is a journey of strategic planning, execution, and constant evolution



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The journey from a fledgling idea to a thriving empire is both exhilarating and daunting. The Startup Launchpad is not just a process but also a strategic framework that enables visionary entrepreneurs to become market leaders. This framework comprises five power moves, each a critical steppingstone in building a successful business.

These moves—Ideation, Business Plan, Online Presence, Strategic Marketing, and Launch and Growth—are the blueprint for turning aspirations into achievements. (more…)

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How to Avoid Startup Clichés and Buzzwords When Pitching Investors

Using jargon can make you sound like you’re trying to fill space instead of providing meaningful data



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Entrepreneurs frequently seek startup funding through a variety of channels. Yet, none seem as challenging as successfully pitching to experienced investors. After all, investors are pressed for time and eager for opportunities. These characteristics make it challenging to motivate them, especially if you’re bombarding them with a pitch full of jargon. (more…)

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From Idea to Empire: 5 Power Moves for Your Startup to Thrive in Today’s Market

As an entrepreneur, I’ve learned that understanding market dynamics and choosing the right business model are crucial



How to thrive in the startup market in 2024

As an entrepreneur, I’ve learned that understanding market dynamics and choosing the right business model are crucial.

A few months into the startup, I was quick to gauge why it is necessary to go beyond the nuances of operational efficiency and the art of sustaining a business amid growing competition.

Collaboration is key.

The HR and the recruiting teams work with departments to foster a culture of collaboration, but what’s indispensable to business performance is the sync between the marketing and sales teams. What we’d consider as entrepreneurs is the need to ensure seamless collaboration to predict and achieve business goals together. In turn, this will help secure long-term recurring revenue for the business.

Besides, entrepreneurs need to focus on revenue as they gear up to take their startup from $0 to $1 million. The journey is filled with critical decisions, from identifying your target customer base to choosing the right funding strategy.

So, what next?

Read on… because here are five practical, results-driven strategies that you as a founder can implement to make a mark in their industry.

#1. Embrace the Lean Methodology

What is lean methodology?

It is all about pivoting resources to create more value for customers with fewer resources. 

This principle encourages you to be more agile and allow rapid iteration based on customer feedback rather than spending years perfecting a product before it hits the market.

Want to implement it?

Here’s what you can do.

Build “Measure-Learn” Loop: What I did was develop a minimum viable product (MVP), a simple version of the product. You can do the same since it allows you to start the learning process as quickly as possible. After launching MVP, measure how customers use it and learn from their behaviors and feedback.

Here’s what I can recommend here:

  • Identify the core features that solve your customers’ primary needs and focus solely on those to develop your MVP.
  • Know the feedback channels where early users can communicate their experiences, suggestions, and complaints.
  • Analyze user behavior and feedback to make informed product development and iteration decisions.

#2. Focus on Customer Development

Let’s talk about taking our startup to the next level. 

It’s not just about getting customers – it’s about really getting to know them. We need to dive into their world, understand their struggles, and see how our product or service can make a difference in their lives. 

It’s like we’re detectives, piecing together the puzzle of our business hypothesis by actually chatting with our customers

What would you ideally do here?

Understand Customer Segments: I’d say, start dividing your target market into segments and develop a deep understanding of each segment’s demographics, behaviors, needs, and pain points. The idea is to get into their shoes and really feel what they feel.

Ensure your Product Clicks: When starting up, think of what you offer and consider whether it clicks with what our customers need. My thought was “Does my product solve their problems? Does it make their day better?” Put yourself through a tough grilling session to show customers the value proposition and ensure that the product’s promise matches what our customers are looking for.

I’d recommend the following actions here:

  • Talk to them – through surveys, interviews, or even casual chats. The goal? To gather real, raw insights about what they need and expect.
  • Use the collected data to create detailed profiles for each type of customer. This way, everyone on our team really understood we were serving. I think this should help your startup as well.
  • Try out different versions of our product with a few customer groups. It’s all about feedback here – understanding if you’re hitting the mark or if we need to pivot.

#3. Foster a Data-Driven Culture

The digital world is highly data driven since it fuels key decisions in a startup. 

I believe it’s essential for us to build a data-driven culture. This means, you’ll move from making decisions based on hunches or assumptions. Instead, the focus should be on data analytics and insights to guide our strategies and improve our outcomes.

What can you do?

Use Data Analytics Tools: You should be using these tools to gather, analyze, and interpret data related to customer behavior, market trends, and our business operations. Here, consider the adoption of pipeline forecasting that leverages AI to find patterns in marketing data. 

In turn, you’ll get areas for improvement since it can analyze historical data and predict the outcome for you to plan your.

Action Items:

  • Pinpoint key performance indicators (KPIs) that align with your business objectives and ensure they are measurable and actionable.
  • Next, you can consider training your team to understand and use data analytics tools. This might involve workshops or bringing in experts to build a data-savvy workforce.
  • Once everything is in place, regularly review data reports and dashboards. This gives us a clear picture of a startup’s health and helps adjust your strategies and predict future trends.

#4. Strengthen Your Financial Acumen

A good grip on financial skills is important to steer your business towards growth and making sure it stays on track. For this, you’ll have to understand the money side of things, which helps you manage your cash flow. Think of figuring out smart investment moves and sizing up any risks that come your way.

Here’s a tip on how you can get savvy with your finances.

Maintain Rigorous Financial Discipline: I’m really focused on cultivating a strong company culture, one that truly resonates with our mission. So, I’d suggest fostering open communication and encouraging a sense of ownership and collaboration among everyone in the team.

Action Items:

  • Get to know your financial statements inside out – I’m talking about the income statement, balance sheet, and cash flow statement. These are like the vital signs for your business’s financial health
  • Use financial forecasting that helps predict your future money moves. With this, you will have a heads-up on upcoming revenues, expenses, and how much cash you’ll need. Also, research on the available financial forecasting tools that can make predictions spot-on.
  • Don’t go at it alone. Regularly touch base with financial advisors or mentors. With them by your side, you’ll have a fresh perspective on your financial strategies to ensure you’re on the right path to hit your business goals.

5. Prioritize Team Building and Leadership Development

It is crucial to focus on building a solid team and developing strong leaders. This means putting our resources into the people who are going to propel our company forward. 

What you’ll aim for here?

Creating a culture where everyone collaborates and every team member has the chance to emerge as a leader.

What I would do:

Cultivate a Strong Company Culture: This culture should mirror our mission and foster open communication. It’s important that it encourages everyone to feel a sense of ownership and work together.

Invest in Leadership and Team Development: As founders, we’ll have to make way for opportunities for teams to enhance their skills, face new challenges, and grow in their careers.

Some concrete steps that you should consider taking:

  • Begin with clearly communicating your startup’s vision, mission, and values so that every team member is on the same page.
  • Conduct regular team-building activities and workshops to boost skills and strengthen a sense of unity and collaboration.
  • How about starting a mentorship program within our organization? The more experienced team members could guide and support the growth of newer or less experienced folks.
  • Alas… encourage feedback at all levels. We should keep striving to create an environment where open, honest communication is the norm and everyone feels safe to speak up.

I know it’s one thing to get your head around these ideas and quite another to actually make them a part of your everyday business life. But that’s where the real magic happens, right? It’s all in the doing. 

As a startup founder, this means more than just being a big dreamer. How about rolling up your sleeves to be the planner who pays attention to the smallest details. Ultimately, these tips and more tactics around it will help carve a leader in you who listens and cares and the learner who’s always ready to adapt

So, as you’re either starting out or moving forward on this entrepreneurial adventure, keep these practical tips right there.

May these be your guiding lights, helping you steer through the wild and exciting world of building a startup that’s not just a dream, but a thriving reality.

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