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9 Prime Rules For Running A Successful Online Business

Joel Brown (Founder of Addicted2Success.com)

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Online-Business

Here’s the bad news: Thousands of people start an online business every day. However, only a small percentage of these online businesses actually succeed.

Here’s the good news: There are certain basic rules you can follow to turn your online business into a successful one. Here are the 9 prime rules for running a successful online business.

 

The 9 Golden Rules For Running An Online Business

 

1 – Keep Your Website Design Simple and Well-Organized

People have a tendency to want to over-design their website in an effort to make it stand out or look cool. They may add flash animation, sound in the background, and load the site up with large graphics. This is a huge mistake, especially for business-oriented websites. It is much more important to make sure your design is organized in a way that visitors can easily find what they are looking for at a glance. Music blaring out is actually a pet peeve of many internet shoppers, especially if they are surfing at work as many do. You also want to make sure that the text is easy to read. Dark text on a simple light background is the safest way to go.

Apple.com is the perfect example of a well designed website. Apple.com has some of the best web designers in the world who develop their website, check them out and also other big company sites for ideas if need be.

 

2 – Respond To Your Visitors Promptly

When a visitor, a potential customer, emails you or fills out your contact form, it is imperative that you get back to them as soon as possible. People always take mental note of how long it takes an online business to get back to them. Even if you are on vacation, you should either have an employee answering the emails in your absence or take your laptop along and answer the emails while your out-of-town.

There is way too much competition out there now for you to let potential clients slip through the cracks because you weren’t diligent enough to follow through.

 

3 – Engage Your Visitors

If you can turn your visitors into active participants on your website, you will increase loyalty and sales. The simplest way to do this is to add a blog and open it up for comments from your visitors. Advertise your posts in your newsletter and ask for comments. For larger sites, you may want to add a discussion board where your visitors can create their own topics.

Set yourself up on a number of Social Media platforms such as Twitter, Facebook, Pinterest or LinkedIn and conversate/share/inform your customers with high quality answers and content. Also make sure that you have a follow, Fan Page ‘Like” widget or a Pinterest badge on your website so that people can follow you through their favorite social media platform and stay in tune with your progress and updates.

Checkout Gary Vaynerchuk’s advice on growing your business using social media, Gary is an Ace! and definitely someone you should look up to in the Online Business world.

 

4 – Give Your Visitors a Reason To Come Back

Repeat visitors to your online business will increase sales for sure. You can give your visitors a reason to come back in many ways. For example, you can let them know that once a month you post a one-day only sale. Another example might be to write an article and let the readers know there will be a follow-up next month. Make the topic of the follow-up something that people really want to know.

Just adding quality content on a regular basis is a good way to get repeat visitors.

 

5 – Do Not Over-Sell To Your Visitors

No one likes a pushy salesperson in a brick and mortar business. Online business are no different in this aspect. People hate to feel like they are being overly pressured to buy something. You can point out the advantages of your product or service but try not to over-sell. Watch out for superlative spammy language too. It will usually backfire on you!

 

6 – Do Not Over Optimize Your Website

You have probably heard of the term, “search engine optimization” or SEO. This is where people design their webpages with the intent of ranking higher in the search engines, particularly Google. Many online businesses push this way too far. Their sites end up being demoted or even banned from the search results because the search engines view their efforts as spam. Over optimizing pages also makes them less likeable and readable by real human beings.

 

7 – Do Not List Your Website In Bad Neighbourhoods

For a long time, it has been well-known that Google and other search engines look at how many links there are to a website as one important factor in determining how to rank that website in the search engine results. This has prompted online business owners to want to get as many links as they can. Sometimes they even pay for links in directories and blogs. However, in most cases, these paid links are sites that are known as bad neighborhoods by the search engines. In other words, they are spammy sites and having your website listed in them can actually hurt you, not help you!

 

8 – Maintain a High Quality Mailing List

Ask your visitors to sign up for your newsletter when they come to your online business site. Give them an incentive to do so such as a free report or free e-course on a topic related to your business. Having said this, respect your visitors and their time. Be sure not to send out your newsletter too often, perhaps once a month and occasionally send a special announcement. Also, make sure to put quality content in your newsletter and give your subscribers an easy way to opt out.

 

9 – Remember At The End Of The Day Your Customers Are STILL Real People

A lot of people forget this, they are not treating their customers as real human beings and are not putting themselves in the customers shoes. Customer service will always be around, that’s why we need to stay good at looking after our clients. If you can’t help them with their request, get back to them and let them know that you have exhausted every avenue to find a way and maybe even refer them onto someone who can help them. Even though you may not be able to help them at that very point in time, they WILL remember you went the extra mile for them and will tell their friends via word of mouth or by social media (which would be great promotion for you), either way, you can rest your head at night knowing that you are doing everything you can to hold a good name for your business and that every one that deals with you is satisfied. Tony Hsieh has his staff at Zappos practice this commitment with their customers and he has managed to build his online retail store to a $1.2 Billion Dollar company.

This is how you secure yourself as the “go to guy in your industry”, and as time goes by and all these “short attention span, new comers” are so use to ONLY dealing with their customers over a keyboard and text conversation, they will be skimming over life long customers and potentially huge clients for the future.

No matter how digital the business world gets, you are and will always be DEALING WITH REAL PEOPLE. Reputation is everything, don’t forget that.

 

Article By Joel Brown | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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Startups

4 Simple Ways to Transform Your Startup Into a Success

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Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

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Startups

Don’t Let The New Person Have Lunch By Themselves.

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I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

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Startups

6 Important Strategies That Will Help You Grow a Successful Startup

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Congratulations – you’re here because you have a bright idea. The kind that prompts you to, pause in amazement to ask yourself why nobody ever thought of this before, tidy your desk, and start searching for advice on how to turn your brainwave into a profitable business. But where should you really begin?

Building a business is one of the greatest journeys you can embark upon. You can’t expect success overnight. Behind the meteoric rise of each ‘Uber for this’ and ‘Airbnb for that’, there are rivers of sweat, oceans of tears and months of lost sleep.

The foundation of a viable business is to identify a problem and provide a good solution – or a better one than your would-be customers can currently find. You should begin by thinking through your business plan and doing your market research. Be prepared to make changes to the product and to redefine your target market in response to your findings.

Your next step is to get the infrastructure of success in place. Become an expert by studying up on specialist sector information. Get get a professional-looking website, clean up your social media, contribute to relevant discussions online and in person: you should be seen as an authority.

Select the platforms you’ll use to market your product – does it need a video demonstration, or are you the author and sage behind the next hit eBook? Then, get to grips with Google. You’ll need to produce regular, relevant content for your site to rank highly, and understand how paid ads work in order to run campaigns or instruct an agency.

Think this summary sounds simple enough? You already know the roadmap to business stardom will be peppered with potholes. Here are six tips to prepare:

1. Get to work

Success is directly proportional to the effort you put in. You’ll be competing for funding and customers with many other companies. Most will have more capital and manpower than your business might see for another decade. If you want to get on level footing, the only way is to grind. Use size to your advantage.

There’s no middle-management or bureaucracy to prevent you from experimenting with new tactics or tailoring services to a particular client’s requirements. Bonus tip? Don’t quit your day job right away. It’s incredible how much time you can free up on evenings and weekends by reducing your Netflix consumption.

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson

2. Network, network, network

Mingling, schmoozing, hobnobbing – it doesn’t come naturally to everyone. Maybe it seems pointless, or pushes you out of your comfort zone at first, but networking is an extremely  valuable use of your time. Polish your LinkedIn presence, go to business networking events, reach out to people you could learn from. Join discussion forums and contribute to them.

You could even consider applying to startup incubator programs such as TechStars, which offer a curated programme of introductions to both mentors and investors. You can’t predict when one of these contacts will offer a helping hand, but relationship building is key to securing support in your hour of need.

3. Tighten the purse strings

Startups don’t secure their founders a steady stream of income. There will be weeks when you’re flush, and months when your dreams of entrepreneurial success are eclipsed by dreams of a dinner that isn’t ramen. Without the privilege of a reliable income, life is easier to navigate when you’re equipped with budgeting smarts and a steely will. Get used to living within your means. Your salary cut will ultimately translate into a runway extension for your startup.

4. The customer is (still) king

Your brilliance and expertise can’t fund your startup by themselves! Customers put food on your table and sustain the viability of your business. Listen to what they want from you. Be prepared to tailor your offering to their needs. If you get an opportunity to deliver results for someone – seize it. You can offer them a perk no big business can match: flexibility.

5. Shortcuts leave you short-changed

If a job is worth doing, it’s worth doing right first time. Don’t give investors a chance to pick holes in your business proposition by spending time and money on work that needs to be re-done. Website bugs or a ‘content farm’ blog can damage the functionality of your business as well as your reputation.

Sure, you’ll get to the stage where your business is ready for a re-brand or an experienced hire brings in the knowledge to optimise your content, but there’s a difference between being keen to improve versus tolerating shoddy work. Get the best you can buy at every stage of growth.

“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession.” – Mark Cuban

6. Know your ‘why’

When the going gets tough, the tough get going. But how can you cultivate this toughness? In the early stages, you may not have a co-founder or employee to share the struggle. There will be no team to carry you through phases of crippling doubt. Whether you need to adjust the feng shui of your home office, admit that breaks are crucial to your wellbeing or build opportunities to socialise with likeminded individuals into your schedule, take time to work out the foundations of your mental fortitude.

Understand your ‘why’ – the reason behind your passion that gives you a true sense of purpose. Then, work to cultivate a balance. You can’t do everything, but you can make time for family, exercise, and the little things that save your sanity. The ability to self-motivate will serve you in every area of life, whether business is your vocation or not.

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Startups

No One Would Hire Me — Nothing Lasts Forever, Though.

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In 2011, I was down and out. I was defeated and felt like I’d never amount to anything.

This story is going to inspire you if you’ve ever faced a similar situation or felt defeated.

I’d finished working at the startup I founded with my brother and things didn’t look good. I had a dream at that time to utilize my digital marketing skills and work for an advertising agency where I could grow my skills.

Every job I applied for I was turned down.

Even though I’d had digital marketing experience and built a multi-million dollar business using that talent, it wasn’t formal learning or advertising agency experience.

So, I ended up taking a job in finance which I also knew nothing about. I took a junior role and a large pay cut and started my career at a bank. For seven years, on the side, I worked on my passion for social media and online marketing.

Two days ago, I was hired to run the digital marketing team for a well-known tech company with 900 staff. Against all the odds, I won the long game.

Here’s what you can learn:


No one can stop you.

Even with all the no’s and people that laughed at me in 2011, I didn’t stop.

I went into hiding for a while and built my skills. I started with blogging, then SEO, then pay per click and eventually landed in social media.

Just because someone won’t hire you today based on your skills, attitude and experience, doesn’t mean they won’t tomorrow.

In fact, without sounding cocky, people now have been bending over backwards to hire me as a consultant to help them with social media and digital marketing.

“The same people that said no to me now want to work with me”

You decide whether you stop based on rejection — nobody else. Keep going no matter the odds.


Be prepared to wait a few years.

Patience was what made the last two days feel incredible. It took seven years to get what I wanted and I had to be damn patient.

The mistake many of you make who are reading this is that you’re not prepared to wait years to get what you want.

When you accept that it takes years to achieve your goals, you work differently. You prepare yourself in a totally different way.

Wanting things too quickly forces you to sacrifice for the short-term and mess up the long-term. Slow down. Relax. You’ve got time.


It’s your attitude that counts.

When no one will hire you, it’s your attitude that counts.

If you walk into an interview or coffee catchup with an attitude problem, then your career dream is going to continue to be a problem.

You see it on those TV talent shows when a guy/girl walks out onto the stage and has been trying for a long time to make it as a musician. They have this sense of entitlement and their bad attitude is written all over their face.

Don’t be one of these people. Fix your attitude.

You’re only entitled to what you earn. Walk into interviews and face opportunities with a sense of humbleness.

Let humbleness be your dominant attitude and eventually you’ll have more opportunities than you could ever hope for.


Nothing lasts forever.

The no’s I got in 2011 lasted a few years.

The point is they didn’t last forever.
Just because you’re getting no’s today and being laughed at, doesn’t mean that will last forever. Nothing lasts forever including you.

“Keep going until the people that said no to you come around and are half-way towards a yes”

No one can deny you forever. People will admire you if you keep going and learn along the way.

Sometimes we can feel like we’ll always be rejected. That’s how I felt in 2011. I thought to myself “I’ve worked five years in digital marketing and built up a pretty successful business and people are still saying no to me. If not now, when?”

Now let me be honest for a second. I didn’t have the intelligence in 2011 to keep going. I was too dumb and too obsessed with myself. It was basically blind faith that kept me going. I wish I’d known back then that nothing lasts forever and believed it.

There were no mentors, advisors or as much self-help advice as there is now to tell me that the way I was thinking was madness.

You have the opportunity to learn from this lesson. Nothing. Lasts. Forever.


Push through.

When every obstacle there is, is standing in your way, sometimes all you need to do is keep pushing.

The way I did this was to keep writing. No one was paying attention to my advice, but that didn’t matter.

The only strategy I had at the time was to keep doing what felt fun to me and I believed I’d figure out the detail later or just never get paid to do what I liked doing.

Pushing through is about continuing to do the work even when the results don’t show.


Eventually, the odds will change if you change.

So what was missing in 2011? Why was I getting rejected even though I had the skills and experience?

I needed to change.

I was an arrogant, selfish, entitled son of a bitch who wouldn’t give a dime out of a dollar to anyone. I had to change myself.

I had to:

  1. Develop empowering beliefs
  2. Change my attitude
  3. Adopt a never say die mindset
  4. Learn abundance
  5. Give more to strangers
  6. Create value for people first via the internet
  7. Be grateful for what I have instead of always wanting more

Your odds of success won’t change until you change.

“You’re the problem and that’s the hardest advice to swallow”


Final thought.

It’s been a big few days. I’ve waited seven years to get what I want. The hardest thing about getting what you want is that it will feel good for a few weeks, and then you’ll want more.

That’s the crack addiction that comes with personal development.

I’m trying to detox from this addiction and be happy with what I’ve achieved to date.

Maybe no one will hire you today.

Maybe your life sucks right now.

Maybe you’ve dealt with a lot this year.

It’s all okay. Your odds of success will change when you change.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Entrepreneurs

5 Tips for Young People Starting a Business or Side-Hustle

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starting a business at a young age
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The decision to start a business or any sort of “side-hustle” takes a lot of nerve, especially when you’re only in your 20s. Yet, the ability to power on and keep going – through all the ups and downs of business is a feat to be truly admired. (more…)

With the desire to go "digital nomad" and help businesses with their social media, Chelsea Tobin founded her boutique social media agency, Queen of Swords Media, in 2018. She attended Auckland University of Technology in New Zealand, where she graduated with a Bachelor of Business (Marketing major) and a Bachelor of Communication Studies (PR major). She enjoys speaking and writing about her journey so far in the world of business, self-development and mindfulness as a young millennial woman navigating her way through life, and of course social media. You can follow her on Instagram here.

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Startups

4 Simple Ways to Transform Your Startup Into a Success

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Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

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Startups

Don’t Let The New Person Have Lunch By Themselves.

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I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

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Startups

6 Important Strategies That Will Help You Grow a Successful Startup

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Congratulations – you’re here because you have a bright idea. The kind that prompts you to, pause in amazement to ask yourself why nobody ever thought of this before, tidy your desk, and start searching for advice on how to turn your brainwave into a profitable business. But where should you really begin?

Building a business is one of the greatest journeys you can embark upon. You can’t expect success overnight. Behind the meteoric rise of each ‘Uber for this’ and ‘Airbnb for that’, there are rivers of sweat, oceans of tears and months of lost sleep.

The foundation of a viable business is to identify a problem and provide a good solution – or a better one than your would-be customers can currently find. You should begin by thinking through your business plan and doing your market research. Be prepared to make changes to the product and to redefine your target market in response to your findings.

Your next step is to get the infrastructure of success in place. Become an expert by studying up on specialist sector information. Get get a professional-looking website, clean up your social media, contribute to relevant discussions online and in person: you should be seen as an authority.

Select the platforms you’ll use to market your product – does it need a video demonstration, or are you the author and sage behind the next hit eBook? Then, get to grips with Google. You’ll need to produce regular, relevant content for your site to rank highly, and understand how paid ads work in order to run campaigns or instruct an agency.

Think this summary sounds simple enough? You already know the roadmap to business stardom will be peppered with potholes. Here are six tips to prepare:

1. Get to work

Success is directly proportional to the effort you put in. You’ll be competing for funding and customers with many other companies. Most will have more capital and manpower than your business might see for another decade. If you want to get on level footing, the only way is to grind. Use size to your advantage.

There’s no middle-management or bureaucracy to prevent you from experimenting with new tactics or tailoring services to a particular client’s requirements. Bonus tip? Don’t quit your day job right away. It’s incredible how much time you can free up on evenings and weekends by reducing your Netflix consumption.

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson

2. Network, network, network

Mingling, schmoozing, hobnobbing – it doesn’t come naturally to everyone. Maybe it seems pointless, or pushes you out of your comfort zone at first, but networking is an extremely  valuable use of your time. Polish your LinkedIn presence, go to business networking events, reach out to people you could learn from. Join discussion forums and contribute to them.

You could even consider applying to startup incubator programs such as TechStars, which offer a curated programme of introductions to both mentors and investors. You can’t predict when one of these contacts will offer a helping hand, but relationship building is key to securing support in your hour of need.

3. Tighten the purse strings

Startups don’t secure their founders a steady stream of income. There will be weeks when you’re flush, and months when your dreams of entrepreneurial success are eclipsed by dreams of a dinner that isn’t ramen. Without the privilege of a reliable income, life is easier to navigate when you’re equipped with budgeting smarts and a steely will. Get used to living within your means. Your salary cut will ultimately translate into a runway extension for your startup.

4. The customer is (still) king

Your brilliance and expertise can’t fund your startup by themselves! Customers put food on your table and sustain the viability of your business. Listen to what they want from you. Be prepared to tailor your offering to their needs. If you get an opportunity to deliver results for someone – seize it. You can offer them a perk no big business can match: flexibility.

5. Shortcuts leave you short-changed

If a job is worth doing, it’s worth doing right first time. Don’t give investors a chance to pick holes in your business proposition by spending time and money on work that needs to be re-done. Website bugs or a ‘content farm’ blog can damage the functionality of your business as well as your reputation.

Sure, you’ll get to the stage where your business is ready for a re-brand or an experienced hire brings in the knowledge to optimise your content, but there’s a difference between being keen to improve versus tolerating shoddy work. Get the best you can buy at every stage of growth.

“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession.” – Mark Cuban

6. Know your ‘why’

When the going gets tough, the tough get going. But how can you cultivate this toughness? In the early stages, you may not have a co-founder or employee to share the struggle. There will be no team to carry you through phases of crippling doubt. Whether you need to adjust the feng shui of your home office, admit that breaks are crucial to your wellbeing or build opportunities to socialise with likeminded individuals into your schedule, take time to work out the foundations of your mental fortitude.

Understand your ‘why’ – the reason behind your passion that gives you a true sense of purpose. Then, work to cultivate a balance. You can’t do everything, but you can make time for family, exercise, and the little things that save your sanity. The ability to self-motivate will serve you in every area of life, whether business is your vocation or not.

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Startups

No One Would Hire Me — Nothing Lasts Forever, Though.

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In 2011, I was down and out. I was defeated and felt like I’d never amount to anything.

This story is going to inspire you if you’ve ever faced a similar situation or felt defeated.

I’d finished working at the startup I founded with my brother and things didn’t look good. I had a dream at that time to utilize my digital marketing skills and work for an advertising agency where I could grow my skills.

Every job I applied for I was turned down.

Even though I’d had digital marketing experience and built a multi-million dollar business using that talent, it wasn’t formal learning or advertising agency experience.

So, I ended up taking a job in finance which I also knew nothing about. I took a junior role and a large pay cut and started my career at a bank. For seven years, on the side, I worked on my passion for social media and online marketing.

Two days ago, I was hired to run the digital marketing team for a well-known tech company with 900 staff. Against all the odds, I won the long game.

Here’s what you can learn:


No one can stop you.

Even with all the no’s and people that laughed at me in 2011, I didn’t stop.

I went into hiding for a while and built my skills. I started with blogging, then SEO, then pay per click and eventually landed in social media.

Just because someone won’t hire you today based on your skills, attitude and experience, doesn’t mean they won’t tomorrow.

In fact, without sounding cocky, people now have been bending over backwards to hire me as a consultant to help them with social media and digital marketing.

“The same people that said no to me now want to work with me”

You decide whether you stop based on rejection — nobody else. Keep going no matter the odds.


Be prepared to wait a few years.

Patience was what made the last two days feel incredible. It took seven years to get what I wanted and I had to be damn patient.

The mistake many of you make who are reading this is that you’re not prepared to wait years to get what you want.

When you accept that it takes years to achieve your goals, you work differently. You prepare yourself in a totally different way.

Wanting things too quickly forces you to sacrifice for the short-term and mess up the long-term. Slow down. Relax. You’ve got time.


It’s your attitude that counts.

When no one will hire you, it’s your attitude that counts.

If you walk into an interview or coffee catchup with an attitude problem, then your career dream is going to continue to be a problem.

You see it on those TV talent shows when a guy/girl walks out onto the stage and has been trying for a long time to make it as a musician. They have this sense of entitlement and their bad attitude is written all over their face.

Don’t be one of these people. Fix your attitude.

You’re only entitled to what you earn. Walk into interviews and face opportunities with a sense of humbleness.

Let humbleness be your dominant attitude and eventually you’ll have more opportunities than you could ever hope for.


Nothing lasts forever.

The no’s I got in 2011 lasted a few years.

The point is they didn’t last forever.
Just because you’re getting no’s today and being laughed at, doesn’t mean that will last forever. Nothing lasts forever including you.

“Keep going until the people that said no to you come around and are half-way towards a yes”

No one can deny you forever. People will admire you if you keep going and learn along the way.

Sometimes we can feel like we’ll always be rejected. That’s how I felt in 2011. I thought to myself “I’ve worked five years in digital marketing and built up a pretty successful business and people are still saying no to me. If not now, when?”

Now let me be honest for a second. I didn’t have the intelligence in 2011 to keep going. I was too dumb and too obsessed with myself. It was basically blind faith that kept me going. I wish I’d known back then that nothing lasts forever and believed it.

There were no mentors, advisors or as much self-help advice as there is now to tell me that the way I was thinking was madness.

You have the opportunity to learn from this lesson. Nothing. Lasts. Forever.


Push through.

When every obstacle there is, is standing in your way, sometimes all you need to do is keep pushing.

The way I did this was to keep writing. No one was paying attention to my advice, but that didn’t matter.

The only strategy I had at the time was to keep doing what felt fun to me and I believed I’d figure out the detail later or just never get paid to do what I liked doing.

Pushing through is about continuing to do the work even when the results don’t show.


Eventually, the odds will change if you change.

So what was missing in 2011? Why was I getting rejected even though I had the skills and experience?

I needed to change.

I was an arrogant, selfish, entitled son of a bitch who wouldn’t give a dime out of a dollar to anyone. I had to change myself.

I had to:

  1. Develop empowering beliefs
  2. Change my attitude
  3. Adopt a never say die mindset
  4. Learn abundance
  5. Give more to strangers
  6. Create value for people first via the internet
  7. Be grateful for what I have instead of always wanting more

Your odds of success won’t change until you change.

“You’re the problem and that’s the hardest advice to swallow”


Final thought.

It’s been a big few days. I’ve waited seven years to get what I want. The hardest thing about getting what you want is that it will feel good for a few weeks, and then you’ll want more.

That’s the crack addiction that comes with personal development.

I’m trying to detox from this addiction and be happy with what I’ve achieved to date.

Maybe no one will hire you today.

Maybe your life sucks right now.

Maybe you’ve dealt with a lot this year.

It’s all okay. Your odds of success will change when you change.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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