Connect with us

Startups

9 Prime Rules For Running A Successful Online Business

Joel Brown (Founder of Addicted2Success.com)

Published

on

Online-Business

Here’s the bad news: Thousands of people start an online business every day. However, only a small percentage of these online businesses actually succeed.

Here’s the good news: There are certain basic rules you can follow to turn your online business into a successful one. Here are the 9 prime rules for running a successful online business.

 

The 9 Golden Rules For Running An Online Business

 

1 – Keep Your Website Design Simple and Well-Organized

People have a tendency to want to over-design their website in an effort to make it stand out or look cool. They may add flash animation, sound in the background, and load the site up with large graphics. This is a huge mistake, especially for business-oriented websites. It is much more important to make sure your design is organized in a way that visitors can easily find what they are looking for at a glance. Music blaring out is actually a pet peeve of many internet shoppers, especially if they are surfing at work as many do. You also want to make sure that the text is easy to read. Dark text on a simple light background is the safest way to go.

Apple.com is the perfect example of a well designed website. Apple.com has some of the best web designers in the world who develop their website, check them out and also other big company sites for ideas if need be.

 

2 – Respond To Your Visitors Promptly

When a visitor, a potential customer, emails you or fills out your contact form, it is imperative that you get back to them as soon as possible. People always take mental note of how long it takes an online business to get back to them. Even if you are on vacation, you should either have an employee answering the emails in your absence or take your laptop along and answer the emails while your out-of-town.

There is way too much competition out there now for you to let potential clients slip through the cracks because you weren’t diligent enough to follow through.

 

3 – Engage Your Visitors

If you can turn your visitors into active participants on your website, you will increase loyalty and sales. The simplest way to do this is to add a blog and open it up for comments from your visitors. Advertise your posts in your newsletter and ask for comments. For larger sites, you may want to add a discussion board where your visitors can create their own topics.

Set yourself up on a number of Social Media platforms such as Twitter, Facebook, Pinterest or LinkedIn and conversate/share/inform your customers with high quality answers and content. Also make sure that you have a follow, Fan Page ‘Like” widget or a Pinterest badge on your website so that people can follow you through their favorite social media platform and stay in tune with your progress and updates.

Checkout Gary Vaynerchuk’s advice on growing your business using social media, Gary is an Ace! and definitely someone you should look up to in the Online Business world.

 

4 – Give Your Visitors a Reason To Come Back

Repeat visitors to your online business will increase sales for sure. You can give your visitors a reason to come back in many ways. For example, you can let them know that once a month you post a one-day only sale. Another example might be to write an article and let the readers know there will be a follow-up next month. Make the topic of the follow-up something that people really want to know.

Just adding quality content on a regular basis is a good way to get repeat visitors.

 

5 – Do Not Over-Sell To Your Visitors

No one likes a pushy salesperson in a brick and mortar business. Online business are no different in this aspect. People hate to feel like they are being overly pressured to buy something. You can point out the advantages of your product or service but try not to over-sell. Watch out for superlative spammy language too. It will usually backfire on you!

 

6 – Do Not Over Optimize Your Website

You have probably heard of the term, “search engine optimization” or SEO. This is where people design their webpages with the intent of ranking higher in the search engines, particularly Google. Many online businesses push this way too far. Their sites end up being demoted or even banned from the search results because the search engines view their efforts as spam. Over optimizing pages also makes them less likeable and readable by real human beings.

 

7 – Do Not List Your Website In Bad Neighbourhoods

For a long time, it has been well-known that Google and other search engines look at how many links there are to a website as one important factor in determining how to rank that website in the search engine results. This has prompted online business owners to want to get as many links as they can. Sometimes they even pay for links in directories and blogs. However, in most cases, these paid links are sites that are known as bad neighborhoods by the search engines. In other words, they are spammy sites and having your website listed in them can actually hurt you, not help you!

 

8 – Maintain a High Quality Mailing List

Ask your visitors to sign up for your newsletter when they come to your online business site. Give them an incentive to do so such as a free report or free e-course on a topic related to your business. Having said this, respect your visitors and their time. Be sure not to send out your newsletter too often, perhaps once a month and occasionally send a special announcement. Also, make sure to put quality content in your newsletter and give your subscribers an easy way to opt out.

 

9 – Remember At The End Of The Day Your Customers Are STILL Real People

A lot of people forget this, they are not treating their customers as real human beings and are not putting themselves in the customers shoes. Customer service will always be around, that’s why we need to stay good at looking after our clients. If you can’t help them with their request, get back to them and let them know that you have exhausted every avenue to find a way and maybe even refer them onto someone who can help them. Even though you may not be able to help them at that very point in time, they WILL remember you went the extra mile for them and will tell their friends via word of mouth or by social media (which would be great promotion for you), either way, you can rest your head at night knowing that you are doing everything you can to hold a good name for your business and that every one that deals with you is satisfied. Tony Hsieh has his staff at Zappos practice this commitment with their customers and he has managed to build his online retail store to a $1.2 Billion Dollar company.

This is how you secure yourself as the “go to guy in your industry”, and as time goes by and all these “short attention span, new comers” are so use to ONLY dealing with their customers over a keyboard and text conversation, they will be skimming over life long customers and potentially huge clients for the future.

No matter how digital the business world gets, you are and will always be DEALING WITH REAL PEOPLE. Reputation is everything, don’t forget that.

 

Article By Joel Brown | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you’re here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.

I’m proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

Advertisement
42 Comments

42 Comments

  1. SEO Training Classes

    Apr 22, 2017 at 5:19 am

    Thanks for this post.

  2. Web Designing Services in Indore

    Apr 20, 2017 at 6:37 am

    Thanks for the post.

  3. Allydigital

    Feb 22, 2017 at 5:50 am

    Thanks for sharing such a great knowledge.It is an informative post which helps to engage the visitors.

  4. Mount Damavand

    Aug 29, 2016 at 5:10 pm

    Thatt is a great tip particularly to those new to the blogosphere.
    Simple but very precise information… Appreciate you sharing this one.
    A must read article!

  5. Jessica

    Aug 29, 2016 at 4:44 am

    I just started an online business and this is sooooo helpful !

  6. Yvette Byrne blogger

    Aug 28, 2016 at 3:27 am

    Excellent blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused ..
    Any ideas? Kudos!

  7. garda.ir

    Jun 3, 2016 at 2:04 pm

    whoah this weblog is great i love studying your posts. Keep
    up the great work! You already know, lots of individuals are searching around for this info, you could help
    them greatly.

  8. Frin

    Jun 1, 2016 at 4:09 pm

    Remarkable issues here. I’m very satisfied to look your post.
    Thank you a lot and I am having a look ahead to touch you.
    Will you please drop me a mail?

  9. Y7

    May 30, 2016 at 2:44 pm

    I know this web site provides quality dependent
    articles and extra data, is there any other web site which gives these things
    in quality?

  10. Argalon Technologies

    May 29, 2016 at 10:29 am

    Hey,

    Thanks for sharing it.

  11. Kizi 2018

    Apr 12, 2016 at 4:03 pm

    It’s an awesome piece of writing in favor of all
    the online visitors; they will obtain advantage from it I am
    sure.

  12. Kizi 1

    Mar 15, 2016 at 6:30 pm

    Good blog you’ve got here.. It’s difficult to find high quality writing
    like yours these days. I truly appreciate people like you!
    Take care!!

  13. Online Marketplace venues

    Feb 29, 2016 at 12:24 pm

    Aw, this was an exceptionally nice post. Taking the time
    and actual effort to make a really good article… but what
    can I say… I put things off a whole lot and never seem to get anything done.

  14. mens jeans

    Jan 21, 2016 at 2:41 am

    My partner and I stumbled over here from a different web address and thought I might
    check things out. I like what I see so i am just following
    you. Look forward to exploring your web page repeatedly.

  15. yacht charter fethiye

    Oct 31, 2015 at 11:38 am

    My brother suggested I may like this website. He was once totally right.
    This publish truly made my day. You cann’t believe just how a lot time I
    had spent for this info! Thanks!

  16. Ariana Anderson

    Oct 29, 2015 at 12:47 pm

    Great post!

  17. Ritesh Saini

    Oct 27, 2015 at 1:59 pm

    Hello Joel

    Nice article. Totally learnt many new things from you 🙂 Thanks for sharing it.

    Regards

  18. Girl Pet Names

    Aug 28, 2015 at 1:02 pm

    What’s up to every body, it’s my first visit of this website; this blog carries awesome and actually excellent data in favor of readers.

  19. Ashish Jain

    Aug 11, 2015 at 7:53 am

    I found these tips really helpful. You have mentioned very crucial element for online business success. Almost every successful online business has all the elements in proper ratio to ensure success and growth.

  20. Mickey Websipper

    Mar 18, 2015 at 3:44 am

    The student loan crisis has left college kids with no place to turn for information so I created websipper.net to offer free info to help with student loan debt.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

How I Started A Business And Defeated 5 Years Of Procrastination When It Came To Doing So.

Published

on

I finally started a business! So many people had asked me when I was going to start one again and for the last five years, I’ve procrastinated. There’s a whole bunch of statistics which I’m not going to recite that suggest that many people (including me) want to start their own business.

Before each of us leaves this world, there’s a very strong chance we will try to start our own business at least once.

I talk to so many wannabe entrepreneurs who have an idea or a passion that they want to turn into a business yet they never take action. It’s been five years since my last business venture. I know what this feeling of wanting to begin a business is like because it’s plagued my thoughts for so long.

I’ve always had that spark in my brain that says “Tim, you love this passion of yours. Go and start a business and earn a living from it!”

I have ignored this bright spark for so long. I’ve made excuses. I’ve procrastinated. I’ve told myself I wasn’t good enough.

Then finally, a couple of months ago, I said to myself “SCREW IT! I’M STARTING MY BUSINESS.”

If you’ve ever had similar thoughts, then I want you by the end of this article to take action once and for all. I am going to give you the exact steps and tips I used to defeat five years of procrastination, and finally start my coaching and social media consulting business.

Here’s what I did to start my business:

 

Make a loss if you have to in the beginning to get a free education.

The first client I brought on made a loss. At the end of the consulting, I figured out I didn’t charge enough. This is perfect because I basically bought my first client and got a free education at the same time. The lessons my first client taught me were what I used to base my entire business on.

Rather than overthink the idea of a business, I decided to experiment by actually creating one and attempting to find a business model. The truth is you don’t need to know anything to start a business. As long as you can charge money for what you’re going to do, you’ll learn the rest from experience.

 

If you have no ideas at all, then ask yourself “What can I coach people on?”

Not everyone has a business idea they want to pursue. Some people just know they want to start a business. This was the same for me. I knew I wanted a business, but I had no idea what it was going to do. Then I went to an event and the speaker said that all of us could coach somebody, on something.

So I asked myself the same question and the answer I got back was social media and life. They are the two things I can coach everybody on. They are also the two things I’m passionate about. For you, the seed to your business starts with this same question.

While you may not become a coach, knowing what you can teach people will lead to knowing what you’re passionate about and are motivated to do for free.

 

Float the idea of charging one person, for one product or service.

The way I got started once I knew what I wanted to focus my business on was to float the idea with people. One of the people I floated the idea with wanted to be a client except they wanted me to write very long blog articles for them.
While ghostwriting is a service I’m considering to add in the not too distant future, writing long blog posts about a topic I wasn’t passionate about was not something I was willing to do and I said no.

As I kept putting out into the universe what this business was (which didn’t exist yet), I had several people express interest in what I was doing. One of them turned into my first client without even realizing it. Telling people what you are thinking of doing is how you get those first few clients.

“Act as if the business exists already and you can offer your product or service right away. That’s been a key concept for me to take action and start a business again finally”

 

Your first client gives you the confidence.

Winning the first client gave me the confidence to pursue my business. Getting a client is the best way to back yourself and motivate yourself to avoid procrastination and keep going with your business venture.

“It’s harder to fail when you have a client depending on you”

 

Forget business cards and websites.

I meet so many entrepreneurs in the making who spend hours creating websites, designing logos and even printing business cards (maybe they haven’t heard of LinkedIn). None of these activities will get your business started or give you the motivation you need.

Having the skill to sell yourself and start charging for something, anything, is how you start a business. A business is only a business when it has money coming in the door.

 

Act as if you’ve been doing it for years.

I’ve never done consulting. I didn’t do any business degree. I’m no brainiac.

I read a few books and watched a few consultants that my current employer use. Then I just acted as if I had been consulting for years. In a way, I had. Blogging is kind of like consulting.

In fact, in almost any job, you consult to somebody about something. So, we can all do consulting if we choose too.

Acting as if your business has existed for years is how you give your early clients the confidence to try you out and see if your business can serve their needs.

 

Put together a rough plan on the back of an envelope.

Okay, don’t really use an envelope because that would make you a dinosaur. Jot your rough plan down on the notepad of your not so smartphone. My plan for my business was literally nine things I could teach a business about social media.

These nine things became the plan I was going to follow when I consulted to a business. It took fifteen minutes to write. I suggest having a rough plan, so you know where you are heading and what the business will look like. Please don’t overthink the plan or you’ll never get started!

 

Ask yourself, “What’s the worst that can happen?”

This question will help you mitigate the risks that are buzzing around in your head and preventing you from starting a business. When I asked this question during the startup of my business a few months back, I realized that the worst that could happen is I disappoint a few clients.

By asking this question, you figure out that there are no life-threatening consequences to giving a business a go.

 

Ask yourself, “What would this look like if it were insanely easy?”

The temptation with a new business idea is to make it complex and overthink it. This is what so many wannabe entrepreneurs do and it’s a disaster. Asking yourself “What would this look like if it were easy?” helps you to chunk down in your head what you want to do.

Making something easy by default makes it doable to get started. If something is really easy, then it’s pretty hard not to give it a go. With my new business, easy looked like this:

– No website
– One service
– One customer
– Using my existing services like Zoom to enable the business
– Only doing it part time for one hour a week

With these boundaries in place, there was no way I was not going to follow through. I knew that if I wouldn’t do one hour a week of my new business, then I’d never do it seriously, or even at all.

Making my business easy was the first test to see if I could ever do the run-my-own-business gig again. I use making things easy as my BS test for any new idea. Try it for yourself.

 

Add your business into conversations you have with everybody.

I get messages on social media and emails all the time asking how I’m doing and what I’m working on. In every conversation during the early weeks of my business, I added in one phrase: “I’ve started a business.”

I didn’t say what it was. It was only natural people would ask, and I’d politely answer them. By using this approach, you’re not selling and you get to test your idea with real people who could become customers. Some of these conversations ended up in them becoming clients.

 

Always do it as a side hustle to start with.

The reason we procrastinate on our business ideas is that we have heaps of fear about what we’re going to do. A lot of this fear comes from the misconception that you need to quit your job or primary income source to start. You don’t.

Giving up your primary income source is the worst thing you can do. You don’t even know if your business will work or whether you’ll like it. Plus 90% of businesses fail in the first five years. That’s why I committed to only one hour per week to put myself to the entrepreneur test yet again.

Starting your business as a side hustle lets you find your niche and learn what your business will become. In the early days, your business will change lots of times, so you don’t want to bet your life savings on it until you are solid in your approach.

Again, by making my business a side hustle to begin with, I removed the fear, gave myself room to explore and allowed myself to fail. I’d suggest this approach for anyone wanting to start a business.

It’s so much easier this way which means your chances of success are higher. The worst case is you end up with a part-time business which gives you a second income. That’s not a bad result either.

So why can’t you start a business and stop procrastinating again?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Startups

3 Questions to Ask Yourself for a Winning Business

Published

on

successful business

“My pleasure”. We’ve all heard this before right? It is probably not implemented more than in the culture at Chik-Fil-A. I can’t tell you how many times I go in there and like clockwork they respond to every request with my pleasure. This is something that, not only separates them from their competition but continues to make them a destination for people to seek out when they are hungry.

This attitude that every employee from the cook to the owner carries is something that we should all learn from and understand the importance of in our daily interactions with people, prospects, and customers.  

Are you conditioning yourself everyday to be in a position of service for your family, friends, clients, and anyone that you come into contact with? Too many times I see people not focused and aware of the potential opportunities walking around them every day. Do you want to know why they are missing them? It is because their attitude sucks and isn’t one ready to be of service.   

1. Are You Approachable?   

Are you presenting yourself to everyone with a smile? This is a simple tactic you can implement right now that will open up more conversation opportunities for you and will have others asking how your day is going and the most common question or response from others will be, what has you smiling today?  Nature guards humans and to break down the barriers they have up, you have to be someone they feel is there to help them or be of service. Smiling first is key to opening them up and start breaking down their defenses.  

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity” – Douglas Adams

2. Are You A Good Listener?

After you create the introduction and start the dialogue with your customer or prospect it is essential to be quiet and listen to them.They will begin to tell you what, how, and why they are looking for help and give you the opportunity to show them how your service will solve their problems and needs. Too many times I see salespeople or business individuals talk right through their prospect or customer and in essence, talk themselves right out of a sale.  

Listening is crucial to being in the customer service business. I mean how you can indeed solve a problem for someone if you first refuse to listen to them and find out their problem/problems in the first place?  

“Service to others is the rent you pay for your room here on earth” – Muhammad Ali

3. Are You An Action Taker?  

The best of the best take action to service their customers, clients, or others for that matter. Talking points are great but it’s the activity and the action steps that people are looking for and out of you. If you really want to create an environment of service, this is non-negotiable. Don’t just communicate with your prospects how you are going to help them or service them, SHOW them through your commitments, actions, and abilities to solve their problems. This is a major part of the attitude of service framework that is necessary to separate you from the all the rest.   

You must first create an environment of service in your own daily habits everyday to create the atmosphere of service you want your colleagues, clients, and general surroundings to see from you as well. Your attitude is the first thing you have to check to get this mindset in alignment with your habits.  

Create a daily smile that others find welcoming.  Listen to everything going on around you so that you are sharp and aware of your surroundings, and then attack every day with actions of solving problems and elevating yourself as the solution others seek out when they need a product or service to better their situation and business.

What are some things you do that show your attitude of service? Comment Below!

Continue Reading

Startups

5 Simple Strategies for When You’ve Made a Business Mistake

Published

on

business mistakes

Anyone in business with years of experience will likely be able to cite a variety of past mistakes, whether they involve missing a meeting, not delivering content by a deadline or upsetting a client. The reality is, it’s impossible to be error-free in the demanding world of business, where deadlines and individual client preferences are numerous.

Ideally, businesses have a structure in place that helps prevent mistakes before they occur, even though they may still happen. As a result, businesses should realize that a mistake shouldn’t be a deal-breaker. A mistake can present an opportunity to solidify a client relationship, by giving you a chance to make up for it and more.

Here are five simple strategies to address mistakes in business, with integrity and honesty:

1. Provide Clients With Transparency

Businesses that make a mistake and refuse to tell a client about it until questioned will find themselves at the receiving end of an understandably irate client. Giving clients a heads-up shows integrity and a steadfast commitment to making it right, especially if they are not yet aware of the issue.

Ideally, you can address the issue with the client in person, or at least by phone. Showing an apologetic tone in an email is difficult. When apologizing, don’t beat around the bush. Directly clarify the mistake, why it happened and the resolution in progress. By telling a customer or client about a mistake before they realize it on their own, you enforce a willingness to take responsibility and right wrongs.

2. Offer Reassurance on Resolving the Issue

Being transparent about a business mistake is just the first step. It’s equally important to clarify with a client how you will resolve the issue. Since the last thing anyone wants is for the partnership to dissolve with a refund or termination of a contract, the best route is to offer a clear plan on how the project’s results will improve. You should also clarify what steps have been implemented to ensure the mistake does not occur again.

For example, if a PR agency sends out a press release for a client with erroneous content, it can immediately notify the client of the issue, while ensuring them that this round of pitching and its corrective follow-up round will be free of charge. This shows a business taking responsibility for its mistakes, while also offering a solid plan as to how it can resolve the issue without taking more resources or money from the client.

“A lack of transparency results in distrust and a deep sense of insecurity.” – Dalai Lama

3. Ask for Their Resolution Idea

After providing your own reassurance and strategy to amend the mistake, you should ask the client if there’s anything else you can do. If you proposed a firm plan for correcting the issue, then it’s likely they will simply say no — though the question provides room to make things right if they are not satisfied with your proposal.

If you intend on providing a discount due to your mistake, it’s better to ask the customer for their idea of a resolution before offering a discount, as their ideal discount may be less than what you initially intended on proposing. By accepting their idea for a resolution, the business is essentially admitting all wrongdoing while increasing the confidence of the client.

Additionally, for whatever the customer proposes as a solution, it’s a good idea to increase their desire slightly. For example, if a customer feels that a 10 percent discount is fair, counter with something like, “10 percent is very fair, and I’m very apologetic for our mistake. As a result, I will provide you with 15 percent off as a thank you for your understanding.”

4. Value the Power of Word-of-Mouth

Most clients are knowledgeable enough to know that mistakes happen. Their evaluation of a business incorporates how it responds to its errors. Especially in the digital age, reviews of a business are prevalent on social media and various review platforms.

A business that goes above and beyond to amend its mistake, by informing the customer of its error and offering a fair compensation, is likelier to be praised in reviews as taking charge of mistakes. Combined with other reviews from clients who ideally did not experience mistakes, a business will have an excellent review presence online.

“Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.” – Richard Branson

5. Don’t Stress That It Wasn’t Purposeful

If a client or consumer has spent time and money on your services, then they likely already know your mistake was just that, not some intentional sabotage. As a result, continually stressing that your mistake wasn’t on purpose is a waste of time, especially when you can be spending the dialogue on ideas for resolution and compensation. Taking the lead on amending a mistake is significantly more important than declaring its intent or lack thereof.

Mistakes happen in business, quite often. Eliminating these mistakes is ideal, but when they do occur, it’s possible for a business to salvage a client relationship with transparency, reassurance and a viable resolution.

How do you recover from a business mistake? Comment below!

Image courtesy of Twenty20.com

Continue Reading

Startups

7 Main Reasons Why You Need a Digital Marketing Strategy in 2018

Published

on

digital marketing strategy

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your potential customers. As a result, digital marketing has become the preferred marketing strategy for many companies that exist today.

Even so, not all companies have a solid marketing strategy from which they work. While many companies are successfully trucking along without any clear digital marketing strategy, they are not necessarily harnessing the full power of this online trend. If you are serious about making gains with your company or brand, then you must create a clear, actionable digital marketing strategy.

Not totally convinced your company needs one? Here are seven reasons why your company needs one stat:

1. A clear strategy will help you focus

Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.

2. Existing & start-up competitors will take your potential customers

Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone, should inspire you to get your digital marketing game strong.

3. Help you optimize and adapt

With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.

Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.

“Time is the most valuable thing a man can spend.” – Theophrastus

4. Limit duplication of content or resources

Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.

5. Prepares responsive and efficient organization

The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.

6. You won’t know your online demand

You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

7. Helps in the management of resources

Without a well-thought out strategy, your business can quickly overspend on resources or tools that many not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.

A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.

Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.

How are you growing your digitial marketing strategies for 2018? Let us know through the comments below!

Continue Reading

Trending

Entrepreneurs

5 Things You Must Have in Order to Succeed as a Freelancer

Published

on

successful freelancer

Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer. (more…)

Iva Ursano is a retired hairstylist turned freelancer from Northern Ontario Canada living a life of freedom, peace and joy in sunny Guatemala. Her two main goals in life are to inspire people around the world with her blogs and to feed hungry little bellies in the poor town she now calls home. Follow her on her fast growing FB page Amazing Me Movement or head on over to her website and sign up for weekly in your face inspiration!

Advertisement
42 Comments

42 Comments

  1. SEO Training Classes

    Apr 22, 2017 at 5:19 am

    Thanks for this post.

  2. Web Designing Services in Indore

    Apr 20, 2017 at 6:37 am

    Thanks for the post.

  3. Allydigital

    Feb 22, 2017 at 5:50 am

    Thanks for sharing such a great knowledge.It is an informative post which helps to engage the visitors.

  4. Mount Damavand

    Aug 29, 2016 at 5:10 pm

    Thatt is a great tip particularly to those new to the blogosphere.
    Simple but very precise information… Appreciate you sharing this one.
    A must read article!

  5. Jessica

    Aug 29, 2016 at 4:44 am

    I just started an online business and this is sooooo helpful !

  6. Yvette Byrne blogger

    Aug 28, 2016 at 3:27 am

    Excellent blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused ..
    Any ideas? Kudos!

  7. garda.ir

    Jun 3, 2016 at 2:04 pm

    whoah this weblog is great i love studying your posts. Keep
    up the great work! You already know, lots of individuals are searching around for this info, you could help
    them greatly.

  8. Frin

    Jun 1, 2016 at 4:09 pm

    Remarkable issues here. I’m very satisfied to look your post.
    Thank you a lot and I am having a look ahead to touch you.
    Will you please drop me a mail?

  9. Y7

    May 30, 2016 at 2:44 pm

    I know this web site provides quality dependent
    articles and extra data, is there any other web site which gives these things
    in quality?

  10. Argalon Technologies

    May 29, 2016 at 10:29 am

    Hey,

    Thanks for sharing it.

  11. Kizi 2018

    Apr 12, 2016 at 4:03 pm

    It’s an awesome piece of writing in favor of all
    the online visitors; they will obtain advantage from it I am
    sure.

  12. Kizi 1

    Mar 15, 2016 at 6:30 pm

    Good blog you’ve got here.. It’s difficult to find high quality writing
    like yours these days. I truly appreciate people like you!
    Take care!!

  13. Online Marketplace venues

    Feb 29, 2016 at 12:24 pm

    Aw, this was an exceptionally nice post. Taking the time
    and actual effort to make a really good article… but what
    can I say… I put things off a whole lot and never seem to get anything done.

  14. mens jeans

    Jan 21, 2016 at 2:41 am

    My partner and I stumbled over here from a different web address and thought I might
    check things out. I like what I see so i am just following
    you. Look forward to exploring your web page repeatedly.

  15. yacht charter fethiye

    Oct 31, 2015 at 11:38 am

    My brother suggested I may like this website. He was once totally right.
    This publish truly made my day. You cann’t believe just how a lot time I
    had spent for this info! Thanks!

  16. Ariana Anderson

    Oct 29, 2015 at 12:47 pm

    Great post!

  17. Ritesh Saini

    Oct 27, 2015 at 1:59 pm

    Hello Joel

    Nice article. Totally learnt many new things from you 🙂 Thanks for sharing it.

    Regards

  18. Girl Pet Names

    Aug 28, 2015 at 1:02 pm

    What’s up to every body, it’s my first visit of this website; this blog carries awesome and actually excellent data in favor of readers.

  19. Ashish Jain

    Aug 11, 2015 at 7:53 am

    I found these tips really helpful. You have mentioned very crucial element for online business success. Almost every successful online business has all the elements in proper ratio to ensure success and growth.

  20. Mickey Websipper

    Mar 18, 2015 at 3:44 am

    The student loan crisis has left college kids with no place to turn for information so I created websipper.net to offer free info to help with student loan debt.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

How I Started A Business And Defeated 5 Years Of Procrastination When It Came To Doing So.

Published

on

I finally started a business! So many people had asked me when I was going to start one again and for the last five years, I’ve procrastinated. There’s a whole bunch of statistics which I’m not going to recite that suggest that many people (including me) want to start their own business.

Before each of us leaves this world, there’s a very strong chance we will try to start our own business at least once.

I talk to so many wannabe entrepreneurs who have an idea or a passion that they want to turn into a business yet they never take action. It’s been five years since my last business venture. I know what this feeling of wanting to begin a business is like because it’s plagued my thoughts for so long.

I’ve always had that spark in my brain that says “Tim, you love this passion of yours. Go and start a business and earn a living from it!”

I have ignored this bright spark for so long. I’ve made excuses. I’ve procrastinated. I’ve told myself I wasn’t good enough.

Then finally, a couple of months ago, I said to myself “SCREW IT! I’M STARTING MY BUSINESS.”

If you’ve ever had similar thoughts, then I want you by the end of this article to take action once and for all. I am going to give you the exact steps and tips I used to defeat five years of procrastination, and finally start my coaching and social media consulting business.

Here’s what I did to start my business:

 

Make a loss if you have to in the beginning to get a free education.

The first client I brought on made a loss. At the end of the consulting, I figured out I didn’t charge enough. This is perfect because I basically bought my first client and got a free education at the same time. The lessons my first client taught me were what I used to base my entire business on.

Rather than overthink the idea of a business, I decided to experiment by actually creating one and attempting to find a business model. The truth is you don’t need to know anything to start a business. As long as you can charge money for what you’re going to do, you’ll learn the rest from experience.

 

If you have no ideas at all, then ask yourself “What can I coach people on?”

Not everyone has a business idea they want to pursue. Some people just know they want to start a business. This was the same for me. I knew I wanted a business, but I had no idea what it was going to do. Then I went to an event and the speaker said that all of us could coach somebody, on something.

So I asked myself the same question and the answer I got back was social media and life. They are the two things I can coach everybody on. They are also the two things I’m passionate about. For you, the seed to your business starts with this same question.

While you may not become a coach, knowing what you can teach people will lead to knowing what you’re passionate about and are motivated to do for free.

 

Float the idea of charging one person, for one product or service.

The way I got started once I knew what I wanted to focus my business on was to float the idea with people. One of the people I floated the idea with wanted to be a client except they wanted me to write very long blog articles for them.
While ghostwriting is a service I’m considering to add in the not too distant future, writing long blog posts about a topic I wasn’t passionate about was not something I was willing to do and I said no.

As I kept putting out into the universe what this business was (which didn’t exist yet), I had several people express interest in what I was doing. One of them turned into my first client without even realizing it. Telling people what you are thinking of doing is how you get those first few clients.

“Act as if the business exists already and you can offer your product or service right away. That’s been a key concept for me to take action and start a business again finally”

 

Your first client gives you the confidence.

Winning the first client gave me the confidence to pursue my business. Getting a client is the best way to back yourself and motivate yourself to avoid procrastination and keep going with your business venture.

“It’s harder to fail when you have a client depending on you”

 

Forget business cards and websites.

I meet so many entrepreneurs in the making who spend hours creating websites, designing logos and even printing business cards (maybe they haven’t heard of LinkedIn). None of these activities will get your business started or give you the motivation you need.

Having the skill to sell yourself and start charging for something, anything, is how you start a business. A business is only a business when it has money coming in the door.

 

Act as if you’ve been doing it for years.

I’ve never done consulting. I didn’t do any business degree. I’m no brainiac.

I read a few books and watched a few consultants that my current employer use. Then I just acted as if I had been consulting for years. In a way, I had. Blogging is kind of like consulting.

In fact, in almost any job, you consult to somebody about something. So, we can all do consulting if we choose too.

Acting as if your business has existed for years is how you give your early clients the confidence to try you out and see if your business can serve their needs.

 

Put together a rough plan on the back of an envelope.

Okay, don’t really use an envelope because that would make you a dinosaur. Jot your rough plan down on the notepad of your not so smartphone. My plan for my business was literally nine things I could teach a business about social media.

These nine things became the plan I was going to follow when I consulted to a business. It took fifteen minutes to write. I suggest having a rough plan, so you know where you are heading and what the business will look like. Please don’t overthink the plan or you’ll never get started!

 

Ask yourself, “What’s the worst that can happen?”

This question will help you mitigate the risks that are buzzing around in your head and preventing you from starting a business. When I asked this question during the startup of my business a few months back, I realized that the worst that could happen is I disappoint a few clients.

By asking this question, you figure out that there are no life-threatening consequences to giving a business a go.

 

Ask yourself, “What would this look like if it were insanely easy?”

The temptation with a new business idea is to make it complex and overthink it. This is what so many wannabe entrepreneurs do and it’s a disaster. Asking yourself “What would this look like if it were easy?” helps you to chunk down in your head what you want to do.

Making something easy by default makes it doable to get started. If something is really easy, then it’s pretty hard not to give it a go. With my new business, easy looked like this:

– No website
– One service
– One customer
– Using my existing services like Zoom to enable the business
– Only doing it part time for one hour a week

With these boundaries in place, there was no way I was not going to follow through. I knew that if I wouldn’t do one hour a week of my new business, then I’d never do it seriously, or even at all.

Making my business easy was the first test to see if I could ever do the run-my-own-business gig again. I use making things easy as my BS test for any new idea. Try it for yourself.

 

Add your business into conversations you have with everybody.

I get messages on social media and emails all the time asking how I’m doing and what I’m working on. In every conversation during the early weeks of my business, I added in one phrase: “I’ve started a business.”

I didn’t say what it was. It was only natural people would ask, and I’d politely answer them. By using this approach, you’re not selling and you get to test your idea with real people who could become customers. Some of these conversations ended up in them becoming clients.

 

Always do it as a side hustle to start with.

The reason we procrastinate on our business ideas is that we have heaps of fear about what we’re going to do. A lot of this fear comes from the misconception that you need to quit your job or primary income source to start. You don’t.

Giving up your primary income source is the worst thing you can do. You don’t even know if your business will work or whether you’ll like it. Plus 90% of businesses fail in the first five years. That’s why I committed to only one hour per week to put myself to the entrepreneur test yet again.

Starting your business as a side hustle lets you find your niche and learn what your business will become. In the early days, your business will change lots of times, so you don’t want to bet your life savings on it until you are solid in your approach.

Again, by making my business a side hustle to begin with, I removed the fear, gave myself room to explore and allowed myself to fail. I’d suggest this approach for anyone wanting to start a business.

It’s so much easier this way which means your chances of success are higher. The worst case is you end up with a part-time business which gives you a second income. That’s not a bad result either.

So why can’t you start a business and stop procrastinating again?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Startups

3 Questions to Ask Yourself for a Winning Business

Published

on

successful business

“My pleasure”. We’ve all heard this before right? It is probably not implemented more than in the culture at Chik-Fil-A. I can’t tell you how many times I go in there and like clockwork they respond to every request with my pleasure. This is something that, not only separates them from their competition but continues to make them a destination for people to seek out when they are hungry.

This attitude that every employee from the cook to the owner carries is something that we should all learn from and understand the importance of in our daily interactions with people, prospects, and customers.  

Are you conditioning yourself everyday to be in a position of service for your family, friends, clients, and anyone that you come into contact with? Too many times I see people not focused and aware of the potential opportunities walking around them every day. Do you want to know why they are missing them? It is because their attitude sucks and isn’t one ready to be of service.   

1. Are You Approachable?   

Are you presenting yourself to everyone with a smile? This is a simple tactic you can implement right now that will open up more conversation opportunities for you and will have others asking how your day is going and the most common question or response from others will be, what has you smiling today?  Nature guards humans and to break down the barriers they have up, you have to be someone they feel is there to help them or be of service. Smiling first is key to opening them up and start breaking down their defenses.  

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity” – Douglas Adams

2. Are You A Good Listener?

After you create the introduction and start the dialogue with your customer or prospect it is essential to be quiet and listen to them.They will begin to tell you what, how, and why they are looking for help and give you the opportunity to show them how your service will solve their problems and needs. Too many times I see salespeople or business individuals talk right through their prospect or customer and in essence, talk themselves right out of a sale.  

Listening is crucial to being in the customer service business. I mean how you can indeed solve a problem for someone if you first refuse to listen to them and find out their problem/problems in the first place?  

“Service to others is the rent you pay for your room here on earth” – Muhammad Ali

3. Are You An Action Taker?  

The best of the best take action to service their customers, clients, or others for that matter. Talking points are great but it’s the activity and the action steps that people are looking for and out of you. If you really want to create an environment of service, this is non-negotiable. Don’t just communicate with your prospects how you are going to help them or service them, SHOW them through your commitments, actions, and abilities to solve their problems. This is a major part of the attitude of service framework that is necessary to separate you from the all the rest.   

You must first create an environment of service in your own daily habits everyday to create the atmosphere of service you want your colleagues, clients, and general surroundings to see from you as well. Your attitude is the first thing you have to check to get this mindset in alignment with your habits.  

Create a daily smile that others find welcoming.  Listen to everything going on around you so that you are sharp and aware of your surroundings, and then attack every day with actions of solving problems and elevating yourself as the solution others seek out when they need a product or service to better their situation and business.

What are some things you do that show your attitude of service? Comment Below!

Continue Reading

Startups

5 Simple Strategies for When You’ve Made a Business Mistake

Published

on

business mistakes

Anyone in business with years of experience will likely be able to cite a variety of past mistakes, whether they involve missing a meeting, not delivering content by a deadline or upsetting a client. The reality is, it’s impossible to be error-free in the demanding world of business, where deadlines and individual client preferences are numerous.

Ideally, businesses have a structure in place that helps prevent mistakes before they occur, even though they may still happen. As a result, businesses should realize that a mistake shouldn’t be a deal-breaker. A mistake can present an opportunity to solidify a client relationship, by giving you a chance to make up for it and more.

Here are five simple strategies to address mistakes in business, with integrity and honesty:

1. Provide Clients With Transparency

Businesses that make a mistake and refuse to tell a client about it until questioned will find themselves at the receiving end of an understandably irate client. Giving clients a heads-up shows integrity and a steadfast commitment to making it right, especially if they are not yet aware of the issue.

Ideally, you can address the issue with the client in person, or at least by phone. Showing an apologetic tone in an email is difficult. When apologizing, don’t beat around the bush. Directly clarify the mistake, why it happened and the resolution in progress. By telling a customer or client about a mistake before they realize it on their own, you enforce a willingness to take responsibility and right wrongs.

2. Offer Reassurance on Resolving the Issue

Being transparent about a business mistake is just the first step. It’s equally important to clarify with a client how you will resolve the issue. Since the last thing anyone wants is for the partnership to dissolve with a refund or termination of a contract, the best route is to offer a clear plan on how the project’s results will improve. You should also clarify what steps have been implemented to ensure the mistake does not occur again.

For example, if a PR agency sends out a press release for a client with erroneous content, it can immediately notify the client of the issue, while ensuring them that this round of pitching and its corrective follow-up round will be free of charge. This shows a business taking responsibility for its mistakes, while also offering a solid plan as to how it can resolve the issue without taking more resources or money from the client.

“A lack of transparency results in distrust and a deep sense of insecurity.” – Dalai Lama

3. Ask for Their Resolution Idea

After providing your own reassurance and strategy to amend the mistake, you should ask the client if there’s anything else you can do. If you proposed a firm plan for correcting the issue, then it’s likely they will simply say no — though the question provides room to make things right if they are not satisfied with your proposal.

If you intend on providing a discount due to your mistake, it’s better to ask the customer for their idea of a resolution before offering a discount, as their ideal discount may be less than what you initially intended on proposing. By accepting their idea for a resolution, the business is essentially admitting all wrongdoing while increasing the confidence of the client.

Additionally, for whatever the customer proposes as a solution, it’s a good idea to increase their desire slightly. For example, if a customer feels that a 10 percent discount is fair, counter with something like, “10 percent is very fair, and I’m very apologetic for our mistake. As a result, I will provide you with 15 percent off as a thank you for your understanding.”

4. Value the Power of Word-of-Mouth

Most clients are knowledgeable enough to know that mistakes happen. Their evaluation of a business incorporates how it responds to its errors. Especially in the digital age, reviews of a business are prevalent on social media and various review platforms.

A business that goes above and beyond to amend its mistake, by informing the customer of its error and offering a fair compensation, is likelier to be praised in reviews as taking charge of mistakes. Combined with other reviews from clients who ideally did not experience mistakes, a business will have an excellent review presence online.

“Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.” – Richard Branson

5. Don’t Stress That It Wasn’t Purposeful

If a client or consumer has spent time and money on your services, then they likely already know your mistake was just that, not some intentional sabotage. As a result, continually stressing that your mistake wasn’t on purpose is a waste of time, especially when you can be spending the dialogue on ideas for resolution and compensation. Taking the lead on amending a mistake is significantly more important than declaring its intent or lack thereof.

Mistakes happen in business, quite often. Eliminating these mistakes is ideal, but when they do occur, it’s possible for a business to salvage a client relationship with transparency, reassurance and a viable resolution.

How do you recover from a business mistake? Comment below!

Image courtesy of Twenty20.com

Continue Reading

Startups

7 Main Reasons Why You Need a Digital Marketing Strategy in 2018

Published

on

digital marketing strategy

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your potential customers. As a result, digital marketing has become the preferred marketing strategy for many companies that exist today.

Even so, not all companies have a solid marketing strategy from which they work. While many companies are successfully trucking along without any clear digital marketing strategy, they are not necessarily harnessing the full power of this online trend. If you are serious about making gains with your company or brand, then you must create a clear, actionable digital marketing strategy.

Not totally convinced your company needs one? Here are seven reasons why your company needs one stat:

1. A clear strategy will help you focus

Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.

2. Existing & start-up competitors will take your potential customers

Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone, should inspire you to get your digital marketing game strong.

3. Help you optimize and adapt

With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.

Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.

“Time is the most valuable thing a man can spend.” – Theophrastus

4. Limit duplication of content or resources

Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.

5. Prepares responsive and efficient organization

The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.

6. You won’t know your online demand

You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

7. Helps in the management of resources

Without a well-thought out strategy, your business can quickly overspend on resources or tools that many not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.

A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.

Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.

How are you growing your digitial marketing strategies for 2018? Let us know through the comments below!

Continue Reading

Trending