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5 Important Characteristics an Idea Needs to Last

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People like to say that it’s not the idea that matters, it’s the execution. That may be true to some extent but even the best ideas will fail if they’re not executed properly. This execution takes time and resources, so if you try to execute every idea you have, you’ll probably run out of resources quickly.

Instead, it’s better to create a filter for your ideas. In other words, you should create a process to screen your ideas and determine whether a specific idea can last or whether you should leave it on the shelf and work on something else.

You see, there are certain characteristics of ideas that can last. If your idea has these certain characteristics, then it may be worth pursuing, and it may have a high potential for success.

Today, we’ll give you the 5 characteristics an idea needs to last:

1. This Idea Lights Your Fire

Your idea should get you excited. It should set you on fire. If there isn’t an aspect of the idea that gets you at least a little revved up, then it probably won’t work in the long run. Why not? Well, you probably just won’t have the stamina to keep it going. You’ll get bored with it and want to move onto something else when you hit the first bump in the road. This will be a recipe for failure and disappointment.

2. This Idea Has The Market

You can be super excited about your idea, but it won’t matter all that much if there’s nobody who wants to develop it. Not sure if there’s a market yet? Start by searching for similar products around your idea. If they don’t exist at all, or do exist and are not successful, then the market may be very small. However, if you see products thriving in the market, then that tells you this is something people want and are willing to spend money on.

“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we’re going to win.” – Kevin O’Leary

3. This Idea Stays Simple

In the hit HBO show “Silicon Valley”, the protagonist has a great idea but it’s a little too complicated for people to fully understand. He’s convinced that if only he can teach people its power, they’ll understand the true value of it. So, he hosts seminars and focus groups to do just that, yet this only results in more confusion for people.

If people can’t easily understand your idea, then they won’t understand the problem it’ll help them solve, nor how it’ll help them solve it. If it causes so much confusion that you have to explain it to them, then you’ll lose their interest quickly. Simplicity is best, and it paves the way for an idea that can last and be adapted by more people.

4. This Idea Gets Growing

If you create a great idea in a dying industry, then naturally it can’t last long. For example, if you created a fancy new interior design for horse and buggies back in the early 1900s, it might have success for a few years, but it would eventually die hard with the increased use of automobiles. Do some research on your idea’ market. If it’s growing, it has lasting potential, but if it’s stalling out, then it already has an expiration date before you even begin.

“The secret of business is to know something that nobody else knows.” – Aristotle Onassis

5. This Idea Sets a Scale

A scalable idea can grow exponentially without having to add exponential resources. This is the ideal situation. For example, if you create an online course, you can sell thousands of courses without having to work thousands of more hours. When your idea is scalable, it has potential to last longer and grow to high heights. If it’s not, it’ll eventually stall out when it gets to a certain point, and you’ll have to add in more resources for every level of growth.

Get Your Idea Out There!

A lot of people spend time working on ideas that never had a chance to work out in the first place. If they took the time to screen their ideas, they might’ve realized their folly before putting in the time and resources to execute them.

Instead, screen your ideas by checking for characteristics like these. If it matches up with all or most of these characteristics, than it has a higher chance of success.

What is the one thing holding you back from starting your own business? Let us know in the comments so we can be of service!

Image courtesy of Twenty20.com

Parker Davis is the CEO of Nexa, a leader in the virtual receptionist and technology-enabled answering services industry. He believes that the application of data analytics, investment in technology, and fostering a positive company culture together create highly efficient and scalable growth companies. In 2016, Nexa achieved record revenues while also being awarded the Top Companies to Work For in Arizona award. Parker is also the Managing Partner of Annison Capital Partners, LLC, a private investment partnership. Follow him @callnexa and on Facebook and LinkedIn.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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