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4 Reasons Why Your Competitors Are Doing Better Than You

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business competition
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Competition is the very essence of the business world. While this might be advantageous for customers who are looking for and choosing a company that serves them well, this is quite tedious and difficult for entrepreneurs. To excel in a profession like business is not everyone’s cup of tea.

The data shows that most enterprises are likely to fail within their first 18 months. One big reason for this is because of the competition they face in the market. For those who survive, a harsh rivalry exists, so it becomes extremely important to keep a tab on potential rivals while frequently updating your own company.

Here are 4 possible reasons why your competition is doing better than you:

1. Social Media Presence and Reputation

Social media has recently gained much weight in the field of business. Your social media followers and their feedback are important indicators of one’s presence and reputation in the competitive landscape.

Most of the companies now use different social media platforms such as Facebook, Instagram, Twitter and LinkedIn to promote their products and services. When a company is better recognized for the kind of posts it makes and products it promotes, your rivals will likely do what they can to get in on the action.

I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.” – Stephen Curry

2. Niche Rank

When statistics indicating the ranking of companies are released, it’s important to see where you are and what you can do to get better.  

What makes it even worse is the absence of one’s brand name in the list, indicating that some serious matters need attention and extra work. A brand name should undergo trademark registration to safeguard brand’s identity.

This way you can promote your brand name without worrying about it being infringed by anyone. It is always better to protect your business legally so your competitors do not take advantage of your negligence.

3. Google Ranking

Digital marketing is another powerful method to get leads and turn them into potential customers. However, what if one’s website appears below the required level on the SERP or not on google’s first page?

The website of an company which operates in the same niche may take all possible leads if it is on top. Chances are that the one appearing above or at least on the first page of google search will steal the show, leaving behind the ones who lag behind in SEO ranking and the quality of content.

To be in the race of top rankings, you can improve the quality of your content and re-purpose it to reach the maximum amount of people. Focus on the requirements of your customers and draft the content accordingly.

“Content isn’t King, it’s the Kingdom.” – Lee Odden

4. Less Sales and Customers

At the end of the day, what actually matters in the business world is the revenue you make. Customers are clear descriptors of whether your company is gaining recognition and revenue.

Despite delivering excellent service to customers, sometimes companies end up getting less customers, which can easily be traced to the better methods of rivals and a good investment in customer management programs.

Keep this in mind

Stalking every newcomer in within your niche is near impossible. While tracking new competitors is a tough job, it is even harder to calculate the number of customers they have.

Hence, the only way one can survive is by taking advantage of situations that actually call for a showdown. As one cannot stop new enterprises from entering the market, it’s important you focus on your customers and give them what they want.

The kind of service provided actually helps your company gain much better results than only using similar tactics used by potential competitors. Do something that surprises clients and keeps them happy will always give you the upper hand when dealing with competitors.

How do you stay ahead of your competitors? Share with us below!

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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