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8 Questions to Ask and Answer Before Saying Yes to a Good Idea



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If you’d like to learn how to stop saying ‘yes’ to every little thing so you can take control of your life, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

It sounds counterintuitive to kill off good ideas, but chase too many of these darned things and you will find your business moving nowhere quickly. In the article “If You’re the Boss, Start Killing More Good Ideas,” it credits Steve Jobs with the following theme at a management conference at Yahoo: “Jobs advised them that killing bad ideas isn’t that hard. He insisted that what is really hard—and a hallmark of great companies, is killing good ideas. For any single good idea to succeed, it needs a lot of resources, time and attention.”

You should repeat that last phrase daily.

When consulting with a major retailer a few years ago, one of the most visible signs of the culture was a frenetic energy around moving ideas off of the whiteboard and into formal projects.

It was widely understood that the best way to catch the eyes of senior management was to either lead and gain approval for a project, or to find a way to attach yourself to the big ideas and expansive project teams of the firm’s fast-trackers.

Ideas were everywhere. Projects multiplied like rabbits. It was chaos.

The result of this idea-fueled project culture run amok was a classic case of too many projects chasing too few resources. There were dozens of great ideas being pursued by project teams, yet few finished and even fewer made a difference to the firm’s results. 

At the height of the firm’s success in the market, the internal engine charged with refreshing, renewing, and sustaining success creaked and groaned and eventually failed, opening the doors for some much more focused and disruptive competition.

The word “no” is one of the most powerful management tools in your toolkit. It is also one that is under-utilized. 

“Don’t say maybe if you want to say no.” – Paulo Coelho

Here are 8 questions for you and your team to ask and answer before saying “Yes” to yet another interesting idea:

1. Does the idea support our core strategy? 

If not, kill it. If your strategy is not clear and it is not providing a mechanism for filtering ideas, solve this problem first. In the absence of a clear strategy, all ideas seem viable.

2. Is there a customer experiencing significant and visible pain that this idea resolves?

If you are focusing on benefits only, beware. Be careful attempting to justify a new initiative because of all of the perceived benefits it delivers. At the end of the day, burden relief typically outsells benefits. 

3. Is the idea a “me-too” initiative in direct response to a competitor?

If yes, work harder to find a way to differentiate your offering or firm from your competitor. Playing “follow the competitor” is typically a formula that guarantees you will lose.

“You have to change the set, stay ahead of the curve.” – Carson Daly

4. Are your current customers screaming for this feature?

Remember Henry Ford‘s famous advice: “If we had asked our customers what they wanted, they would have said faster horses.” Customers are notoriously poor at articulating their true needs. Before blindly working to meet their needs for a particular feature, spend time observing your customers and strive to understand the underlying issues or challenges leading to the request. Chances are, there’s a genuine need lurking somewhere under the surface request.

5. Will a customer have to change his/her operating processes to adopt this idea?

While this alone is not an idea killer, beware of banking on ideas that require clients to quickly change behaviors. That almost never happens.

6. How will we evaluate whether this idea is successful or unsuccessful?

Or, for longer range initiatives, how will we measure progress and know that the idea is on track to contribute? Establishing the criteria for success or failure helps identify whether something may just be an interesting experiment versus an initiative that quickly contributes to revenue and profits.

7. What is our time horizon for this idea?

Well-managed firms treat ideas and projects like a portfolio of stocks. Some are intended to deliver results immediately and others require patience and nurturing. Beware of overloading the short-term portion of your portfolio and underfunding the longer-range initiatives.

8. How will our team members respond to this initiative being added to their “To Do” lists?

Audible groans from the people responsible for the work is an indicator of potential overload. Be careful!

The Bottom-Line for Now

In our fast-changing world, we are bombarded with the need to be agile and adaptable. The risk in all of this adaptability and agility is that we rationalize taking on too many ideas at any one time, starving all of them for the much needed care and feeding. You most definitely want a culture that generates a lot of ideas. You also want to create a culture that optimizes the odds of your best ideas becoming successful in the market. Learning to say “No” is a critical part of success. 

How do you determine whether you say ‘yes’ or ‘no’ to someone when you only have a certain amount of hours in the day? Share your advice with everyone below!

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



Igniting your spark
Image Credit: Midjourney

What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



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Image Credit: Midjourney

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