Here are 101 ways to make a living online.
Like To Talk?
1. Blog for Ad Revenue – Start a blog on a topic you love, build up a reader base and make money from ads on your site.
2. Be a Forum Moderator – Keep out the spam and build a community and you can earn a little cash on the side moderating forums.
3. Write Articles for Websites – Content is King on websites. Keeping sites updated with fresh, high quality content is a chore for website owners and often outsourced. If you’re a good writer with experience in an area you can make a living off of it.
4. Be a Guest Author – Some higher quality sites will pay between $50 – $400 for a solid article on a topic their readers are interested in. The results are never assured with this method, but the rewards are much higher.
5. Get Paid to Post in Forums – No one wants to post in an empty forum, so webmaster will hire forum posters to help kick start their forum and make it look active. Get paid between $0.10 – $0.25 per post to help get a forum started.
6. Start a Podcast – Basically the same as with a blog, but with audio or video. Talk about what you want and make money from the ads.
7. Get Paid for Forums You Already Talk On – Many forums offer a revenue share program where you can run your own ads on threads you create. This is something Destroy Debt offers. Take advantage of it.
8. Translate Documents – Automated translation is no substitute for humans. If you speak a second language, translate documents and get paid.
9. Be a Life coach or Counselor – Many people would rather talk to a counselor through the safety of the Internet. Offer your advice at an hourly rate.
Are You A Gamer?
10. Farm Gold – Regardless of which online game you like to play there’s always people selling in game money for real money. It may be against the terms of the game but it isn’t illegal. Just make sure you’re making more than your subscription fee.
11. Participate in Gaming Tournaments – If you’re good enough consider entering gaming tournaments. Several of them give away serious cash and prizes.
12. Buy In-Game Real Estate – This was popularized by Second Life. Buy and develop land in the game and it can fetch you cash in the real world. You could become a millionaire like Ansche Chung.
13. Open an In-Game Store – Another one from Second-Life. Many people have made big bucks selling tshirts, pets, and just about anything else you can imagine in the game.
14. Be a Tester – A paid game testing job is hard to come by, since so many people will do it for free, but they do exist.
Would You Like To Be A Middle Man?
15. Put a US Face on an Overseas Business – People outsource overseas because it’s much cheaper. However due to communication problems and some bad experience people are also weary of it. Find some workers overseas you can trust who have a particular talent, and open a US store front offering that service. Charge the premium rates for a US company and “oversee” the overseas work.
16. Organize Forum Posters – When starting a forum many webmasters will hire posters to get it started. Paying 50 people $5 each is a pain and you never know the kind of work you’ll get. Put together a team and provide a one stop shop for webmasters.
17. Offer Client Referral Exchanges – Programmers often will get more projects at one time than they can handle and have to refer them off. Pay these programmers 10% to refer clients to you, and charge other developers 20% to send referrals to them. Pocket the difference. The same is true with other professions.
18. Be a Link Broker – Many people want to buy quality links for their websites while others want to sell them. Be the middleman to make these connections and make a profit on the price difference.
19. Sell Websites and Domains for Others – Some people have quality websites or domains but either don’t know how or don’t have the time to go about selling them. Provide this service and charge a 10% fee.
20. Refer Others to Jobs – Many firms will pay referral bonuses of $500-$1,000+ for referring the right candidate for a job. Develop relationships with recruiters and scour job boards for candidates that fit. Make the connection and pocket the cash.
Can You Program?
21. Write Software for Resale – I’ve personally bought tools on a number of occasions I knew I could write myself just because they were cheap enough to justify buying them instead of spending the time to write it.
22. Write a Web Component – I’m sure you’ve bought fancy drop down menus, charting, comboboxes, etc before. If not with your own money than for a project at work. Write a component like this and sell it.
23. Develop Websites for Others – This is kind of a no-brainer. Do some side work, you can probably charge 2-3x per hour what you get paid for your day job. Sites like Rent A Coder and Elance can put you in contact with buyers.
24. Automate Manual Jobs and Charge per Job – I’ve seen several people asking for forms to be populated from Google Maps or Yahoo Answers data. Write a quick app to do this, but charge per entry the same as if you were manually doing it.
25. Extend Existing Software – Create a plugin, build a storefront package on top of Amazon Web Services, make a bulletin board system more SEO friendly, or whatever you dream up. By extending the functionality of existing software, you can quickly build a user base.
26. Start Your Own Search Engine – Not from scratch, Google provides a great API for you to build your own custom search engine. Build one around a certain topic, provide a better design or give out random prizes. When people search from your site and click on the ads, you get credit.
27. Build Canned Websites for Resell – Create a website for a particular industry once, give it a descent admin and then resell copies of it over and over. Just swap out the logo, a few images and you’re good to go. This works especially well for affiliate marketing websites.
Ever Heard Of eBay?
28. Sell Your Junk on Ebay – The packaging and mailing is a pain, but it sure beats having a garage sale.
29. Buy Other Peoples Junk and Sell it on Ebay – Go to garage sales and resell for higher, or buy bulk discontinued items and sell them off individually.
30. Sell Other Peoples Junk on Ebay for Them – There’s a store on virtually every corner that does this now. Why not you?
31. Create a Virtual Store on Ebay with Drop Shipping – Create a wide storefront with tons of products. The beauty is, by working with a private label drop shipping company you don’t have to actually have these products. Just order one when you make a sale and they’ll ship it out for you, with your name on it. You don’t have to deal with the packaging either!
Don’t Mind Working In The Real World?
32. Take Stock Photos – Take clever photographs and sell them for stock photos on other websites. Sites like iStockPhoto.com allow you to sell the same photo to hundreds of websites.
33. Make Stuff to Sell Online – If you can quilt, sew, work with wood or are descent at any other task, you can make it and sell it online.
34. Enter Data for Google Maps – Google is currently paying people to take photos of businesses and enter basic data such as hours of operation. Go to the local business complex next to the grocery store and you can knock out 50 of these in a few hours.
Got Some Money To Invest?
35. Flip Websites or Domains – There are countless websites and domains for sell every day at places like DigitalPoint, SitePoint and DnForum. Find the bargains and turn them around for a quick profit.
36. Buy Profitable Websites and Keep Them – The standard going price for a small profitable website is 10-12 months earnings. Buy some gems, hang onto them past 10-12 months and reap the benefits.
37. Learn the Art of PPC Arbitrage – Put up a simple website that has ads, affiliate programs or some other source of revenue. If you can find the right terms and buy traffic to the site cheap enough, it’s possible to make a profit on the difference on what you buy the traffic for and what you sell it for.
38. Become a Day Trader – Better know what you’re doing on this one because it’s just as easy to loose money with it as make it. But it can be quite profitable if you know what you’re doing.
39. Convert E-Currency – There are several forum posts everyday for people who want to convert some EGold money into Paypal money, etc. Offer this service and charge a 5%-10% fee for it.
40. Buy a Fancy Machine – Buy a high tech printer, engraver or automated sewing machine and charge people for the items you can produce with it.
Good With Photoshop?
41. Design Logos – Every good business needs a good logo. You may be just the person to provide it.
42. Design Websites – Why stop with the logo, entire websites need to be designed. I am horrible at design so hired Evermark to design this site. Other webmasters are hiring too.
43. Design Ads – Webmasters still need design work after the site is created. Create banners and other professional ads for websites.
44. Draw Cartoons – You may have noticed our section of debt cartoons. I can tell you I didn’t draw them, it was Dan from GibbleGuts.com. Start your own cartoon business.
45. Design T-Shirts – Come up with a nice image or some interesting text and sites like CafePress will help you slap it on a t-shirt and sell it.
46. Design a Seal – Here’s a little secret, most of those “authority seals” you see really don’t mean anything. They just look like they give a site credibility, so webmasters are willing to buy them because they improve the conversion rate. Create your own, make up some guidelines and charge $300 for websites to use it.
47. Create Digital Scrap Booking Templates – People love to scrapbook and some prefer to do it on the computer. Create templates for every occasion that allow your customers to just slide in their own photos.
48. Make Clipart and Icons – People still need these. Another option is comment graphics for sites like MySpace. Build packages of these, give a few away for free and sell the rest.
49. Create MySpace Backgrounds – Don’t stop at the comment tags. Myspace is a gold mine for selling simple customizations if you’re good at it. Create some nice backgrounds and cash in.
50. Make Photoshop Brushes and Filters – If you’re a true wiz at Photoshop, extend its functionality and you can make a fortune.
Have An Artistic Touch?
51. Edit Photos for Others – You can restore old photos, or give existing ones an artistic touch, nice frame, etc. My brother offers this service for kid’s sports pictures at Zongker Team Pics.
52. Create Video Montages – Have people email you a stack of photos and put together a nice DVD to music for weddings, anniversaries, reunions, funerals, etc.
53. Create Photo Mosaics – You know those nifty pictures that are made up from 500 smaller pictures. Have customers send you the digital images they want to use and you can create these automatically with software like Andrea Mosaic.
54. Record Songs and Sell Online – That is if you don’t suck. With online downloads, record labels are becoming a thing of the past. If you got the goods, sell it online at places like Arkade.
55. Sell Artwork Online – If you can paint, draw, sketch, make caricatures, etc try selling them online. You may be surprised how many people are willing to buy it.
56. Compose Midi’s – Create either your own original creation or your interpretation of more popular songs and sell them as midi’s or ring tones.
57. Make Videos – Sites like Revver and Break will share ad revenue or even pay you for your videos. Make something clever and upload it.
58. Contribute to a Collection – Whether it’s a recipe, short story, poem or whatever. You may not be able to sell it alone, but could get royalties from contributing it to a collection.
Have More Time Than Talent?
59. Submit to Social Bookmarking Sites – Just look at the Digital Point Forums and you’ll see tons of people paying for someone to Digg or Stumble their site. You’ll be considered the scum of the earth by the users of these sites, but will have a few extra bucks in your pocket.
60. Get Paid to Surf – You won’t make much, you’ll be giving up your privacy and possibly be installing malware, but this list wouldn’t be complete without the obligatory get paid to surf reference.
61. Take Surveys – A few sites will pay you to complete surveys. Not always in cash, but sometimes you can get free samples or points to buy products with.
62. Get Free Samples – You probably won’t find free cash, but hey stock up on all the free samples, mouse pads and other junk you can find! There are tons of freebie sites who’ve done the hard work of finding these freebies for you.
63. Enter Contests – If you’ve got some time to kill, enter a few contests. You may not win the beach house, but I’ve personally won free pizza’s, cell phone accessories and flowers from some local online contests.
64. Data Entry – Here’s ole faithful. People often need data moved from one type of document to another, or written/verbal notes dictated. It’s work pretty much anyone can do.
65. Become a Virtual Assistant – Occasionally people want research done on anything from finding a certain car but don’t have time to do it themselves. Provide this research service for them and charge by the hour. It’s a real industry with it’s own organization.
66. Get Paid to Search – With sites like Winzy you can win prizes for searching.
Do You Know HTML?
67. Make Blog/Forum Templates – Pick a popular blog or forum software, design some nice templates for it and sell them.
68. Create MySpace Layouts – This is essentially the same task as the blog templates, but an entirely different market. You may even be able to reuse the same template for both purposes.
69. Start an Online Store – Order products wholesale, or drop shipped and create your own storefront.
70. Start an Affiliate Website – Don’t want to deal with the headaches of selling your own products? Refer visitors to someone else’s products and earn a commission.
71. Open a Virtual Storefront – Building your own affiliate site is still too much work for you? Then don’t, open a virtual storefront hosted by someone else, using sites like Art.com and CardCommission.com.
72. Offer Paid Reviews From Your Website – Other website owners will pay you to review their website on your site or blog. Make from $10-$50 each or more by offering these reviews.
73. Start a Directory – Build up a quality listing of sites on a given topic and get other sites to link to this resource. Then start selling premium listings in this directory.
Are You Tech Savvy?
74. Resell Web Hosting – You can find several sites offering reseller hosting packages atWebHostingTalk. You just rent the server space, split it up and resell it. Occasional support is required.
75. Host Game or Chat Servers – Set up a Linux box in a datacenter and you can run voice chat and game servers off of it that are available 24×7. People will pay to use them.
76. Host Forums – There’s software like SebFlipper that will allow you to host hundreds of separate forums from a single web server. Charge your members to host a forum with you, or offer it for free and run ads on all the pages.
77. Install Applications for Others – People are constantly getting hung up and asking for help with installs on websites. Install software for them and charge a fee for it.
78. Answer Tech Questions – Sites like ExpertBee provide a place for people to ask questions and specify a price they will pay for the answer.
79. Start an Uptime Monitoring Service – There’s software packages out there that will check a website for uptime, send alerts and provide reports. Buy one of these packages and resell the hosted service.
80. Offer Hosted Email – Setting up an email server, blocking spam and making sure it’s locked to relaying is a pain for most webmasters. Provide an easy way for them to outsource the whole service to you.
81. Provide Application Testing – Manually test websites on different OS and browser combinations and provide a report of your findings.
82. Provide Load Testing – Put a heavy traffic load against websites an provide a report of how it responded.
83. Offer an Offsite Backup Service – Rent a server and massive amounts of storage space from a datacenter and provide remote storage space via FTP or other method for a monthly fee per gigabyte of storage.
84. Start a Domain Registrar – Sites like TuCows will let you create your own private label domain registrar where you’ll benefit from not only the initial sale, but from renewals.
85. Sell SSL Certificates – Another service offered by TuCows and others is the ability to resell SSL certificates.
Have A Knack For SEO?
86. Be a Link Builder – Someone who can find good quality links for a website is worth their weight in gold. Become a link builder and charge per link or by the hour.
87. Submit to Directories – Filling out the forms to submit to directories is a pain but important for webmasters. Most will gladly pay to have someone else do it for them.
88. Be a Consultant – Review websites and recommend changes to help improve search engine rankings. Slap it together in a professional looking report and you can charge several hundred to a few thousand dollars per website.
Know Something About Something?
89. Become an About.com Guide – About.com will pay you a very nice percentage of ad revenue from the section you’re a guide of.
90. Write eBooks – These are hard to sell but if you really have the info others want you can make it work.
91. Teach an Online Course – Many colleges are looking for part time teachers for both their online and in-classroom courses.
92. Sell Instructional Videos – It’s got to be something people want, but if you’re truly an expert on a topic, others will pay to learn what you know.
93. Start a Subscription Website – Provide new scrapbooking techniques, recipes or any other advice on a regular basis and charge for a membership.
Are You Opinionated?
94. Review Software – Developers are looking for honest feedback on their work and are willing to pay for it. Use a site like SoftwareJudge to get paid for providing this feedback.
Don’t Have A Conscience?
95. MySpace Blast People – Create an account, recruit all the friends you can and then send them bulletins with advertisements. You’ll loose a lot of ‘friends’ but you will make some money at it.
96. Do Homework for Others – It’s completely wrong of course, but you can get paid to do it.
Don’t Mind Annoying Your Friends?
97. Sell Products Via Email – Gone are the days of Avon, Tupperware and Arbonne parties. Just email your friends and family the the current specials and have them email back the orders.
98. Send Out Cards – Another great program for marketing to your friend and family is SendOutCards. They send out physical Christmas, birthday and other cards on your behalf and pay for referrals.
99. Refer Them to Surveys – Not only can you fill out surveys yourself, now there’s a second tier where you can refer friends to take surveys and earn money and gifts for doing so.
Don’t Want To Actually Work?
100. Sell Unused CPU Cycles – Why do work yourself when your computer will do it for you? Sites likeCPU Share let you sell your extra computer cycles. Just make sure you’re making enough to cover the cost of electricity.
Want More Traditional Work?
101. Telecommute – Hit up your favorite online job board for jobs marked as telecommute. Most you can do entirely online from your home.
Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive
“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!
Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.
Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.
Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:
1. Wasting Time
Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.
Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.
“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks
2. Inaccurate Responses
An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.
Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.
3. Constant Back-and-Forth
Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.
Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.
You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.
A Better Approach to Emailing
For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.
Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.
Here are three steps that benefited me without succumbing to the side effects of email:
1. Checking Them Less
I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.
2. Responding Quickly
People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.
“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk
3. The If-Then Technique
The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”
This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”
I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.
The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.
If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.
Do you prefer email or talking on the phone? Share your thoughts below!
4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave
It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.
It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.
Here are the 4 questions you need to answer before you can achieve success and happiness:
1. Where Are You?
No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.
The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.
“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn
2. Where Do You Want to Go?
When you define where you are in life, then you can think of where you want to be.
There’s this saying: When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.
Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.
So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?
3. Why Do You Want It?
Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.
You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.
So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?
“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins
4. How Are You Going to Get There?
And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.
For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”
To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.
In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.
Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.
Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.
Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!
The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work
A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.
The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.
A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”
Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.
Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.
Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:
1. By being unafraid to share her own story
Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.
When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”
Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.
“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson
2. Committing to a strong value system
VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.
With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.
Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.
Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.
3. Listening with action
As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something. As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.
Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.
Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.
“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk
To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:
“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.
I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.
From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.
What’s the last random act of kindness you did for someone? Share with us below!
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