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Your Competition Is Magnificent – Quit Being A Sook

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I’ve got this friend and he’s always crying about the competition. He spends a lot of time sooking about them and coming up with plans to take them down.

I’ve put up with it for a while, but now it’s driving me nuts. I started to think: how can we learn to love our competition in business?

Here are some thoughts I had about your competition:

 

Thought #1 – You say they’re lying. Good!

My friend says his competition is lying. Many businesses lie and that’s fantastic news for you. When a business lies, they are playing the short game.

“The long game in business is about being so vulnerable, authentic and real that it punches your ideal customer in the face every time they hear about your brand”

Trust in business, leads to incredible progress. All those marketing campaigns your competitor’s use are mostly to make them sound like something they are not. When your business is trustworthy, you don’t need to market as much.

Being honest cuts through the hype and because it’s so rare, your ideal customer runs towards you at 110km, with their arms wide open. Right behind them are all of their network who are begging to hear from a business that is a real – a business that is like you and me.

Don’t hate your dishonest competition: learn to love them from the bottom of your heart. See the love in your competition.

 

Thought #2 – There’s enough room for everyone

This scarcity mindset that you have to own 100% of the market in your first three years of operations is bulldust. There’s room for you and your competitors. It’s not a sprint; it’s a marathon to reach the unicorn status that is success/world domination.

Feeling like you’re drowning in competition is exactly that. Focusing on your competition 24/7 makes you feel like absolute garbage after a while. It stops you from having a good night sleep full of dreams that contain growth, prosperity, optimism and triumph towards your businesses mission.

I used to be that guy that couldn’t sleep because of competition. Every time someone brought out the same product that was cheaper than mine, I cracked it. I thought that business was so hard because there were so many people that wanted to cut my lunch.

What I forgot is that despite all the competition, people were still buying. Even if we weren’t the cheapest, it didn’t matter. Some people would find us and buy, and others wouldn’t.

The competition can only cut your lunch for so long. If you stick at it and not let the thoughts of their horrible shadows upset you, you’ll be soon making the lunches and cutting theirs.

 

Thought #3 – It’s ugly

Sooking like a pissed off brown bear with a crown on its head is ugly. You’re showing everyone you work with that you are a sore loser. Winners worry about their own business first.

“Winners know that their business isn’t an immaculate diamond on day one”

Every time my friend complained about his competitors; it made his business seem ugly. I stopped becoming drawn to it as I did at the start. The conversations became more about his competitors than his own business. The focus was lost on competitors which he couldn’t control.

 

Thought #4 – You can’t win every deal

No business wins 100% of the opportunities that are presented. There’s this lie that you have to be always winning to be successful. There’s this belief that some people have that says their business is unique and therefore it’s only normal that when they pitch, they will always win.

Again, this is total BS. Your business might have some unique strengths, but there’s always competition. Some deals you’ll win and some deals you won’t. You don’t need to win all the time to put food on the table and be successful.

I’m also competitive by nature and I’ve had to settle sometimes for the simple fact that I won’t win all the time. Sometimes losing a deal is only the beginning. The opportunities you lose are where all the lessons are.

“Your lost opportunities are what strengthen your entire value proposition to the market”

 

Thought #5 – Seeing your competitors suck is inspiring

When a competitor of yours has a major failure, you should be inspired. What I mean is that you should never want your own client base to suffer the same gunshot to the head. Instead of trash talking your competitors for their mistakes, use them as inspiration to not be like them.

Your competitors should form part of the reason why you exist. You should exist not to make the same dumb mistakes they do. You should exist so your customers have a better alternative. Having horrendous companies within the same industry has inspired many businesses like Uber and Airbnb.

Being a business full of inspiring people is easier when everyone else sucks.

 

Thought #6 – Complaining shows insecurity

By my friend complaining about his competition, what he revealed to me was his insecurity. He was showing me that he lacked the confidence in his own product and so it made sense for him to talk down everyone else’s.

The thing is when you love your product and genuinely believe it’s the best in its field, you forget about everyone else’s. Believing in your product offering comes from the confidence that as a business you believe in yourselves.

If you believe, your ideal customer will believe. Bagging your competition may make you feel better in the short term, but it will never make your business grow.

Thought #7 – You only have so much thinking space

Don’t waste it thinking about your competitors. Use your thinking space to come up with new ideas, to innovate and to WOW your customers. These habits will stop you from living in the scarcity that comes with being obsessed by your competition.

Thinking about your competitors is not going to make them go away. Complaining about them will not improve your product or service. To have a good business, you have to operate from a place of creativity. Being creative is hard work and so you don’t want throw away your thinking space.

Dreaming about your competitors puts you in a spiral of negative thoughts. These thoughts start to overtake the positive ones and pretty soon you can’t be relentlessly optimistic anymore. It’s this optimism that helps you come up with ideas that will change the world.

Much like we compare ourselves to the lives we live through looking at other people’s social media, focusing on your competitor’s forces you to always believe you don’t have enough.

I’m here to say you are good enough. Your business is good enough. Your business can be one of the great’s.

 

Thought #8 – You can actually do business with your competitors

Here’s the really stupid thing: You can actually do business with your competitors. See, your business can’t fulfill every customer need. Instead of saying “We don’t do that,” use your competitors as referral partners.

I can remember in a business that I was a part of, where we used our competitors over the road to supply us with stock when we ran out and had items on back order. We would do the same thing for them when they ran out of stock. As a result, we always had stock.

“Our competitors over the road taught us lots of things we would have never known if we tried to play the solo game. Business is a team sport”

 

***Final thought***

Your competition is not the problem. They’re not the reason why you are losing sales. The real reason you are focused on your competition is because something is wrong with the way you are thinking. Your competitors can force you to sabotage your own success if you don’t stop focusing on them.

Complaining about your competitors never get’s you anywhere. The way to fast-track your success is to get intimate with your competitors and find a way to be uniquely you. Find a way to be bold, authentic, real, sexy and unwavering in your businesses values. Be the honest, cool company that is friends with everybody. That’s how you go from being a sook to being the best in your field.

I want you to use your competition to be world-class. You deserve it.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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3 Comments

3 Comments

  1. Common PC errors

    Sep 18, 2017 at 1:41 pm

    Really interesting post! I appreciate the hard work you have put in. Thanks mate

  2. T

    Sep 6, 2017 at 10:42 am

    Valuable information as usual 😀 and I really appreciate your work and keep it up dude.

  3. Benjamin Ehinger

    Aug 23, 2017 at 8:59 pm

    “The long game in business is about being so vulnerable, authentic and real that it punches your ideal customer in the face every time they hear about your brand”

    This this thought. When you run a business, blog, website or anything else for a living, you have to be honest and so brutally honest that it hurts. If you lie, you’ll get found out and you won’t last.

    This reminds me of all those people out there seeking a quick SEO hack to get fast rankings on Google. They find out every single time Google does another update that “tricking” the system isn’t worth it as they drop off page one onto page 100 never to be heard from again.

    Honesty is the best policy and always will be.

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Startups

10 Small Startups That You Can Build on Your Own Right Now

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Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments.

Both Facebook and Microsoft started as very small business ideas and we all know the fate of them in today’s world. The basic idea is to invest your idea and build your own brand out of it. There is a market for startups that is constantly evolving with different niches.

So for anybody looking to start small yet efficient, here’s a list of 10 small startups that you can build on your own as per the current scenario:

1. Blogging/ Vlogging

In the past few years of digitalization, this has emerged as one of the top-notch money-making investments. The cost involved is as meagre as it can get, but the returns are particularly amazing.

Before starting to blog, one has to invest in a domain name and hosting whereas, for vlogging in platforms like youtube, there is no money involved. All it takes is an expertise in any field and the confidence to present it in the best engaging way possible. Bloggers earn through a lot of collaborations and affiliate marketing whereas youtube itself pays it’s users when they reach a good set of engagement through content.

2. Baking

If baking is your passion, it can very well be your profession. Your only big investment is a good oven and then, your skills do the magic! If you’re enthusiastic about baking, you can prepare cakes, muffins, cookies, and homemade bakery items.

The market for this has huge potential as customers are always experimenting on taste and are looking for the best customization. By posting your bakery items online, you can directly connect with your customers and provide economical solutions as per your brand.

3. Stylist

With the rise in competition amongst folks to be more presentable, personal stylists stand a great chance in the market. Most everyday individuals are trying hard to keep a great profile at their display due to the increased demand for visibility.

Coordinating your makeup, your hair, and your dress for the perfect occasion calls for expert advice, and the expert advice comes with money! So put your styling sense on display and get yourself great customers.

4. Developer

This is one of the highest demanding markets if you have the skill for it! A new app or a website is getting developed all the time. From small businesses to public figures to bigger enterprises, everybody has an online presence for their brand. Web developers and App developers are hence, almost every entrepreneurs “go-to” person. The investment is null if knowledge is not counted as one if you already have a good system to back up your codes.

“Things work out best for those who make the best of how things work out.” – John Wooden

5. Event Planning

Starting up with an event management company requires a dedicated human resource with a knack of marketing and networking skills. You could start your office at your home before you earn enough to expand it.

Event planning has become a need in almost every household to offices for it gives people the liberty to enjoy their event without thinking much of it. Event planning is hence a rescue measure nobody forgets to take!

6. Professional Photography

With Facebook and Instagram taking a toll on people, the demand for enriching and captivating pictures has hit people enormously.

People tend to pay chunks of money for video shoots and detailed photography to capture their big days. As a professional photographer, you are in demand for great projects!

7. Interior Designing

A dream home is always designed as per the customer’s choice. And today, almost every house purchased includes the customer getting its interior designed well for their convenience. Interior designers with a decent outreach in the market are a business of their own! The only requirement is to understand the needs and use your own creativity to earn out of it.

8. Food truck

Food at an affordable rate, and one that pleases your taste buds never goes out of fashion. A cafe or a restaurant is out of budget for most people, but renting a food truck along with a good cook is not only trendy but also a cheap investment.

Food trucks have been in the market for quite some time now and are a great spot for food lovers. A food truck also has an advantage of mobility and hence, is a great business idea that can attract crowds.

9. Tutoring

Are you good with understanding psychology and teaching methods? Then this is an exclusive business plan for anybody willing to invest the time. There is a need for quality learning methods and a greater understanding of subjects whether it is a school course, music, or an art. There is almost no investment in teaching except for the time spent. And hence, this is the most cost-effective business.

“Don’t think about your errors or failures; otherwise, you’ll never do a thing.” – Bill Murray

10. Travel agency

A home based travel agency would cost very little since it has to be tied up with a host agency. The time is such that most of the people are at least planning a tour once in a year on average. The cost of setting up a travel agency is less but the commission earned is really worth more than the investment. It is one such happy-go-lucky businesses out in the market!

Every business has its own share of failures and successes. There are a lot of myths associated with starting a new business that you will come across but you should be careful to ditch them. You will understand it only when you give it a try. Try something new, and you’ll never know where it might go.

Which one of these 10 startup ideas resonates most with you and why? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Startups

Working With A Bad Boss Is The Real Soul-Crushing Dream Killer

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Bad bosses are ruining great companies all over the world. The problem is not the people it’s the bosses that they work for.

You know what I’m talking about. We’ve all had one of these bad bosses.

  • They micromanage
  • They promise the world and deliver nothing
  • They overload you and know you’re going to fail
  • They never listen
  • They’re always too busy (busy doing meetings aka socializing)
  • They never back you in performance conversations
  • They get angry at you when you’re doing your best

I could go on for hours.

BAD BOSSES SUCK and are destroying otherwise great companies.


My bad boss

I’m lucky. I’ve only had one bad boss.

This boss would complain to everyone about how bad the company was. He told everyone he wanted to leave except me. I asked him several times and he lied to me. His only trick to motivate me was to remind me that bonus time was right around the corner.

Somehow that bonus was supposed to make up for the fact we hated going to work and it was soul-crushing.

Everything this boss taught me was wrong.

Stab your colleagues in the back on their way out. Bag other bosses and then pretend you didn’t. Never support your team’s personal goals outside of work.

For around six months, while this bad bosses reign of terror lasted, no one wanted to come to work. The best part about work was going home. Even better was long weekends and any excuse not to have to talk with him.

The company had a good name and quality products but the culture had spiraled out of control. This bad boss had become one of many.Conversations at work became nothing more than weekly meetings where everyone would go through what they did and have KPI conversations. It was demoralizing.

I tried to tell him that I discovered a major client was leaving. He ignored it and told me I was wrong. I gave him clear evidence. He still denied it — until the client finally left.


Titles, salaries and bonuses are not enough

Who gives a damn about all of that.

These things feel good for about a day and then they become nothing more than trivial pursuits that don’t mean anything at the end of the day.

Titles, salaries and bonuses are like dog treats used to lure dogs into obeying orders. Is it really acceptable to treat humans in this way and reward them like incentivized dogs that should do as they’re told and roll over?

I’ve had some good bonuses in my career. The best year was when I made no bonus and got the girl I’d always dreamed about.

I’ve had some awesome job titles in my career. The best title was the one of leader which was given to me by the internet after I spent years inspiring people through personal development and entrepreneurship. The titles you appreciate are the ones that don’t describe a department or area of a business.

I’ve had some awesome salaries too. The difference between five figures and six figures is hardly noticeable. I didn’t suddenly go from homeless to driving a Ferrari. In fact, when I had less, I appreciated it so much more. Saving up to buy an iPad felt like a huge achievement.

There are too many bad bosses waffling on about KPI’s and incentives and not enough trying to show their people how to find meaning in their life and do work they love. That’s the work of a good boss”


How do you escape a bad boss?

“Having a bad boss isn’t your fault. Staying with one is” — Nora Denzel

Take responsibility. Do something about your bad boss. Change departments or change companies. Whatever you do don’t give your boss the thumbs up by sticking around. Instead, give them the quiet middle finger and get your ass out of there as quickly as you can.

It’s your responsibility to vote with your career and show them who’s not your boss.

Respect yourself too. Escaping your bad boss is less about them and more about you. If you respect yourself, you’ll escape. It’s not prison. You can use platforms like LinkedIn to find another career. There’s lots of nice people out there that will help you escape your bad boss if you’ll just have the courage to ask them.


Nothing will kill your dreams quicker than a bad boss.

A bad boss can affect you more than you realize. They make you feel sick, they make you lack energy and they don’t support you thus killing your goals and dreams.

You need a good boss that’s willing to let you do projects, do good work, and meet people that are aligned with your dreams. Not working towards your goals each day at work kills your motivation. Keeping a bad boss happy is soul-crushing.

You need positivity, advice, coaching, and the right people to achieve your personal goals. A bad boss is never going to listen to any of that because they are all about themselves and their KPI’s.

Stick KPI’s where the sun don’t shine. No person has ever been or ever will be genuinely motivated by that three letter acronym ‘KPI’ that you bolster on about until we all want to fall asleep”


What does a good boss look like?

Really simple everybody:

  1. They respect you first and you respect them back.
  2. They trust people to do the job and support you to do so
  3. They don’t give you the answer they help you find it for yourself
  4. They have emotional intelligence, empathy and compassion oozing out of them
  5. They appreciate the work you do and the challenges you face
  6. They’ll never ask you to do something they’re not prepared to do themselves (i.e., managers that don’t talk to clients)
  7. They help you to grow by giving you challenges aligned to your own goals

I’ve had many good bosses that follow this format. One such boss got me to attend Toastmasters which not only helped my public speaking but built my confidence.

This same good boss also allowed me to work one day in social media. He’s the reason I now work a four day week, so I can continue that tradition of working one day entirely on social media.


A message for the bad bosses of the world.

You can’t hide any longer.

People are catching on to the fact they can choose any company they want to work for.

“LinkedIn now provides us with endless opportunities to get the hell away from you and meet good bosses”

As freedom in the working world spreads, bad bosses are going to be ignored and therefore be forced into hiding and made extinct like the dinosaurs. Bad bosses, we’re coming for you!

We’re going to silence you through leaving your ass behind.
We’re going to encourage others to do the same.
We’re going to choose ourselves first.

There’s no excuse to be a bad boss….ever.

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Startups

4 Simple Ways to Transform Your Startup Into a Success

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Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

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Don’t Let The New Person Have Lunch By Themselves.

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I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

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Life

The Guide to Coping With Stress, Anxiety and Failure

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Image Credit: Twenty20.com

Instead of complaining about the ebb and flow of tough times, we need to learn how to overcome them. We often let bad news cast a pall on our day, but taking it in and moving on with life is what we need to do and that’s a challenge. (more…)

David Lim is a Private Tutor at ChampionTutor. And he is very willing to discuss how to live a stress-free life.

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3 Comments

3 Comments

  1. Common PC errors

    Sep 18, 2017 at 1:41 pm

    Really interesting post! I appreciate the hard work you have put in. Thanks mate

  2. T

    Sep 6, 2017 at 10:42 am

    Valuable information as usual 😀 and I really appreciate your work and keep it up dude.

  3. Benjamin Ehinger

    Aug 23, 2017 at 8:59 pm

    “The long game in business is about being so vulnerable, authentic and real that it punches your ideal customer in the face every time they hear about your brand”

    This this thought. When you run a business, blog, website or anything else for a living, you have to be honest and so brutally honest that it hurts. If you lie, you’ll get found out and you won’t last.

    This reminds me of all those people out there seeking a quick SEO hack to get fast rankings on Google. They find out every single time Google does another update that “tricking” the system isn’t worth it as they drop off page one onto page 100 never to be heard from again.

    Honesty is the best policy and always will be.

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Your email address will not be published. Required fields are marked *

Startups

10 Small Startups That You Can Build on Your Own Right Now

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startup success
Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments.

Both Facebook and Microsoft started as very small business ideas and we all know the fate of them in today’s world. The basic idea is to invest your idea and build your own brand out of it. There is a market for startups that is constantly evolving with different niches.

So for anybody looking to start small yet efficient, here’s a list of 10 small startups that you can build on your own as per the current scenario:

1. Blogging/ Vlogging

In the past few years of digitalization, this has emerged as one of the top-notch money-making investments. The cost involved is as meagre as it can get, but the returns are particularly amazing.

Before starting to blog, one has to invest in a domain name and hosting whereas, for vlogging in platforms like youtube, there is no money involved. All it takes is an expertise in any field and the confidence to present it in the best engaging way possible. Bloggers earn through a lot of collaborations and affiliate marketing whereas youtube itself pays it’s users when they reach a good set of engagement through content.

2. Baking

If baking is your passion, it can very well be your profession. Your only big investment is a good oven and then, your skills do the magic! If you’re enthusiastic about baking, you can prepare cakes, muffins, cookies, and homemade bakery items.

The market for this has huge potential as customers are always experimenting on taste and are looking for the best customization. By posting your bakery items online, you can directly connect with your customers and provide economical solutions as per your brand.

3. Stylist

With the rise in competition amongst folks to be more presentable, personal stylists stand a great chance in the market. Most everyday individuals are trying hard to keep a great profile at their display due to the increased demand for visibility.

Coordinating your makeup, your hair, and your dress for the perfect occasion calls for expert advice, and the expert advice comes with money! So put your styling sense on display and get yourself great customers.

4. Developer

This is one of the highest demanding markets if you have the skill for it! A new app or a website is getting developed all the time. From small businesses to public figures to bigger enterprises, everybody has an online presence for their brand. Web developers and App developers are hence, almost every entrepreneurs “go-to” person. The investment is null if knowledge is not counted as one if you already have a good system to back up your codes.

“Things work out best for those who make the best of how things work out.” – John Wooden

5. Event Planning

Starting up with an event management company requires a dedicated human resource with a knack of marketing and networking skills. You could start your office at your home before you earn enough to expand it.

Event planning has become a need in almost every household to offices for it gives people the liberty to enjoy their event without thinking much of it. Event planning is hence a rescue measure nobody forgets to take!

6. Professional Photography

With Facebook and Instagram taking a toll on people, the demand for enriching and captivating pictures has hit people enormously.

People tend to pay chunks of money for video shoots and detailed photography to capture their big days. As a professional photographer, you are in demand for great projects!

7. Interior Designing

A dream home is always designed as per the customer’s choice. And today, almost every house purchased includes the customer getting its interior designed well for their convenience. Interior designers with a decent outreach in the market are a business of their own! The only requirement is to understand the needs and use your own creativity to earn out of it.

8. Food truck

Food at an affordable rate, and one that pleases your taste buds never goes out of fashion. A cafe or a restaurant is out of budget for most people, but renting a food truck along with a good cook is not only trendy but also a cheap investment.

Food trucks have been in the market for quite some time now and are a great spot for food lovers. A food truck also has an advantage of mobility and hence, is a great business idea that can attract crowds.

9. Tutoring

Are you good with understanding psychology and teaching methods? Then this is an exclusive business plan for anybody willing to invest the time. There is a need for quality learning methods and a greater understanding of subjects whether it is a school course, music, or an art. There is almost no investment in teaching except for the time spent. And hence, this is the most cost-effective business.

“Don’t think about your errors or failures; otherwise, you’ll never do a thing.” – Bill Murray

10. Travel agency

A home based travel agency would cost very little since it has to be tied up with a host agency. The time is such that most of the people are at least planning a tour once in a year on average. The cost of setting up a travel agency is less but the commission earned is really worth more than the investment. It is one such happy-go-lucky businesses out in the market!

Every business has its own share of failures and successes. There are a lot of myths associated with starting a new business that you will come across but you should be careful to ditch them. You will understand it only when you give it a try. Try something new, and you’ll never know where it might go.

Which one of these 10 startup ideas resonates most with you and why? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Working With A Bad Boss Is The Real Soul-Crushing Dream Killer

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Bad bosses are ruining great companies all over the world. The problem is not the people it’s the bosses that they work for.

You know what I’m talking about. We’ve all had one of these bad bosses.

  • They micromanage
  • They promise the world and deliver nothing
  • They overload you and know you’re going to fail
  • They never listen
  • They’re always too busy (busy doing meetings aka socializing)
  • They never back you in performance conversations
  • They get angry at you when you’re doing your best

I could go on for hours.

BAD BOSSES SUCK and are destroying otherwise great companies.


My bad boss

I’m lucky. I’ve only had one bad boss.

This boss would complain to everyone about how bad the company was. He told everyone he wanted to leave except me. I asked him several times and he lied to me. His only trick to motivate me was to remind me that bonus time was right around the corner.

Somehow that bonus was supposed to make up for the fact we hated going to work and it was soul-crushing.

Everything this boss taught me was wrong.

Stab your colleagues in the back on their way out. Bag other bosses and then pretend you didn’t. Never support your team’s personal goals outside of work.

For around six months, while this bad bosses reign of terror lasted, no one wanted to come to work. The best part about work was going home. Even better was long weekends and any excuse not to have to talk with him.

The company had a good name and quality products but the culture had spiraled out of control. This bad boss had become one of many.Conversations at work became nothing more than weekly meetings where everyone would go through what they did and have KPI conversations. It was demoralizing.

I tried to tell him that I discovered a major client was leaving. He ignored it and told me I was wrong. I gave him clear evidence. He still denied it — until the client finally left.


Titles, salaries and bonuses are not enough

Who gives a damn about all of that.

These things feel good for about a day and then they become nothing more than trivial pursuits that don’t mean anything at the end of the day.

Titles, salaries and bonuses are like dog treats used to lure dogs into obeying orders. Is it really acceptable to treat humans in this way and reward them like incentivized dogs that should do as they’re told and roll over?

I’ve had some good bonuses in my career. The best year was when I made no bonus and got the girl I’d always dreamed about.

I’ve had some awesome job titles in my career. The best title was the one of leader which was given to me by the internet after I spent years inspiring people through personal development and entrepreneurship. The titles you appreciate are the ones that don’t describe a department or area of a business.

I’ve had some awesome salaries too. The difference between five figures and six figures is hardly noticeable. I didn’t suddenly go from homeless to driving a Ferrari. In fact, when I had less, I appreciated it so much more. Saving up to buy an iPad felt like a huge achievement.

There are too many bad bosses waffling on about KPI’s and incentives and not enough trying to show their people how to find meaning in their life and do work they love. That’s the work of a good boss”


How do you escape a bad boss?

“Having a bad boss isn’t your fault. Staying with one is” — Nora Denzel

Take responsibility. Do something about your bad boss. Change departments or change companies. Whatever you do don’t give your boss the thumbs up by sticking around. Instead, give them the quiet middle finger and get your ass out of there as quickly as you can.

It’s your responsibility to vote with your career and show them who’s not your boss.

Respect yourself too. Escaping your bad boss is less about them and more about you. If you respect yourself, you’ll escape. It’s not prison. You can use platforms like LinkedIn to find another career. There’s lots of nice people out there that will help you escape your bad boss if you’ll just have the courage to ask them.


Nothing will kill your dreams quicker than a bad boss.

A bad boss can affect you more than you realize. They make you feel sick, they make you lack energy and they don’t support you thus killing your goals and dreams.

You need a good boss that’s willing to let you do projects, do good work, and meet people that are aligned with your dreams. Not working towards your goals each day at work kills your motivation. Keeping a bad boss happy is soul-crushing.

You need positivity, advice, coaching, and the right people to achieve your personal goals. A bad boss is never going to listen to any of that because they are all about themselves and their KPI’s.

Stick KPI’s where the sun don’t shine. No person has ever been or ever will be genuinely motivated by that three letter acronym ‘KPI’ that you bolster on about until we all want to fall asleep”


What does a good boss look like?

Really simple everybody:

  1. They respect you first and you respect them back.
  2. They trust people to do the job and support you to do so
  3. They don’t give you the answer they help you find it for yourself
  4. They have emotional intelligence, empathy and compassion oozing out of them
  5. They appreciate the work you do and the challenges you face
  6. They’ll never ask you to do something they’re not prepared to do themselves (i.e., managers that don’t talk to clients)
  7. They help you to grow by giving you challenges aligned to your own goals

I’ve had many good bosses that follow this format. One such boss got me to attend Toastmasters which not only helped my public speaking but built my confidence.

This same good boss also allowed me to work one day in social media. He’s the reason I now work a four day week, so I can continue that tradition of working one day entirely on social media.


A message for the bad bosses of the world.

You can’t hide any longer.

People are catching on to the fact they can choose any company they want to work for.

“LinkedIn now provides us with endless opportunities to get the hell away from you and meet good bosses”

As freedom in the working world spreads, bad bosses are going to be ignored and therefore be forced into hiding and made extinct like the dinosaurs. Bad bosses, we’re coming for you!

We’re going to silence you through leaving your ass behind.
We’re going to encourage others to do the same.
We’re going to choose ourselves first.

There’s no excuse to be a bad boss….ever.

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4 Simple Ways to Transform Your Startup Into a Success

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Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

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Don’t Let The New Person Have Lunch By Themselves.

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I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

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