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How to Turn Your Expertise into a Scalable Business

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How to Turn Your Expertise into a Scalable Business

I’ve had a lot of people reach out these past couple of months asking about how to build an online business, how to create an online course, or how to start a membership site/coaching program. We both know there is NOTHING more important than scale and making sure what you’re doing is multiplying your time in the future.

It’s the ONLY way to create a lifestyle, and live life on YOUR terms. E-learning is a thriving industry, and it’s still at it’s beginning stages. I wanted to share with you my thoughts on how to make sure you’re building a business and lifestyle you thoroughly enjoy, and that isn’t attached to your time.

Here are 5 ways to turn your expertise into a scalable business:

 

1. Stop making the wrong trades

Everything you do should multiply your time, and should give you more freedom to make a bigger impact. Successful entrepreneurs realize they will never become wealthy trading time for money. It’s ok for a while when you start, but at some point you have to focus on scaling and leverage. You’re fighting an uphill battle if you’re trying to make seven figures trading time for money. You won’t get to seven figures only doing more of what made you six figures.

Focus on the power of leverage and how to create consistent income without trading time for money. One of the most intelligent ways I’ve seen people do this has been creating online courses and programs that make money 24/7. Take some time to really analyze if you’re maximizing your time. If you are trading time for money, make 100 percent sure it’s an intelligent trade.

 

2. Start creating vs. waiting

I’ve been fortunate enough to interview dozens of the world’s most successful entrepreneurs and one thing is always abundantly clear – they don’t wait for opportunities to come to them, they create them. A WANTrepreneur spends their first day designing a logo while the true entrepreneur closes their first 10 clients. If thriving is a goal, you must stop procrastinating, stop creating 100-page business plans, stop researching the perfect website font, and start executing on the things that matter.

The time is now, and there is no tomorrow for champions. I promise you that one year from now you will have wished you started today. Wake up early, go to bed late, disable distractions, be relentless, stay intentional, and never give up. It’s simple – if you want it to happen, make it happen. Period. You will make time for things you really care about.

“Most people spend the first half of their lives saying they are too young, and the second half saying they’re too old.”

3. Be a producer, not a consumer

MJ Demarco in “The Millionaire Fast Lane,” talks about the importance of being a producer first, and a consumer second. Here is an excerpt: “Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as producer. To consume richly, produce richly first. Unfortunately, most people have it backward: consumption and no production. Producers get rich. Consumers get poor. Switch teams and reorient as a producer first, a consumer second. Make wealth attracted to you!

Those focused on building something bigger than themselves, and those on purpose, are always producing results, not consuming.

 

4. Tell yourself now matters

I’m guessing you’d like to be financially free by the time you’re 65 years old? I’m sure everybody does. Let’s deal in reality here.

  • 69% of Americans who start working at 25 will be dependent on relatives, friends, or charities at age 65.
  • Nearly 36% of people age 65 to 69, and 21 percent age 70 to 74, are still working.
  • Almost 75% of single Social Security recipients aged 65+depend on Social Security for all or most of their monthly income.

I will tell you, becoming one of the few who are economically secure starts with urgency NOW. You MUST have a sense of urgency to thrive. Do you think those struggling in their 30s, 40s, and 50s told themselves they were going to struggle? Of course not. If you talked to them when they were younger, they were confident they would have their dream house, dream job, have lots of money, and be enjoying life to the fullest. What happened? They never told themselves NOW matters. They didn’t connect their daily actions with their future goals. Don’t fall into that trap.

Realize that now matters more than any other time, and the “someday isle” mentality is killing so many dreams. I know people who have been in the same company for years, but haven’t advanced. You often hear people say “I have 20 years of experience, I should get paid more,” but in actuality, that person has one year of experience repeated 20 times. If they’re not sharpening their skills, learning better tools, or constantly trying to better themselves, they aren’t becoming more valuable. Why should they expect more money?

“Change your life today. Don’t gamble on the future, act now, without delay.” – Simone de Beauvoir

5. Stand on the shoulder of giants

You don’t need to reinvent the wheel, and you sure as hell don’t need to figure everything out yourself. Find something that is already working and make it better or connect with those who have mastered what you’re looking to get better at. A smart person learns from their mistakes, as all successful people do, but those wanting world- class results learn from other people’s mistakes so they can shorten their learning curve, and not waste as much time.

One of the reasons entrepreneurship, and building online businesses are growing exponentially is because of the endless possibilities and upside. I wanted to bring you one of the industries giants live! I’ve teamed up with millionaire-maker David Siteman Garland from “Rise To The Top”.

And we did something very special for you. We ran a very deep dive free online training session on how to Create, Promote and Profit from your very own online course. You can check out the replay here. It will be taken down soon so act quick.

During the live training we revealed the specific 7 step process David has used to earn himself (and his students), millions of dollars with online courses. And you’ll see how absolutely anyone can use this process. Even if you don’t have an idea, any experience or even an audience. We have you the entire process for free.

So, click here to watch the free training instantly! I promise you’ll be glad you did.

Peter Voogd is a 2x Best Selling Author, and the founder of the prestigious Game Changers Academy.  He’s been labeled the leading authority on Gen Y leadership. He’s been featured in Forbes, Entrepreneur Magazine, inc.com, Time, HuffPost along with many other international publications.  He’s trained over  6,000 young entrepreneurs personally and his podcasts, videos, websites, and social media reaches over 1 million people monthly.  He’s known for his No BS approach to life and entrepreneurship.

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4 Comments

4 Comments

  1. Etech7

    Jun 8, 2016 at 4:31 pm

    Great tips on entrepreneurship and using our individual skill sets. Very encouraging and offers insight about how to achieve whatever goal we have for a business we may want to start. Thank you!

  2. Tim Denning

    May 6, 2016 at 9:42 am

    Peter thanks for sharing your advice I have listened to your podcast and mixtapes quite a few times. For me, rather than wait till i have the right skills, I have practiced the habit of just getting started and figuring out the detail later. This strategy has helped me a lot.

  3. Mohitkumar Darji

    Nov 18, 2015 at 6:07 am

    The article is really worth reading. These are like a stepping stone encouraging and motivating the person to stay on top of their goal. One must have passion to do things they want to achieve in life. These elements will immune the desire, the thirst, the determination to accomplish the goal (short term or long term). Periodic Success (for shorter goals) will make the person passionate to work ceaselessly on longer term goals.

    Thank you for sharing the great ideas. Thumbs up and three cheers for the same..!!!

  4. Lawrence Berry

    Oct 13, 2015 at 3:18 pm

    These are some good motivating factors that can get people on their feet and moving to strive for passive income. I personally have seen my parents and grandparents work 50 years of their life to retire with no real passive income. After reading Rich Dad Poor Dad I made it my mission in life to become successful with enough passive income to never have to work again. Anyone who has a job or is passionate about something can be an expert. You can turn that into a business for passive income.

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5 Ways to Avoid Burning Out While Building Your Business

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how to avoid burnout

Isn’t it strange how mundane things can bring back really vivid memories? As the burnt toast hit the trash, I remembered how burn out meant my first online business ended up on the scrapheap (nearly taking me with it). 

Juggling a full-time job, family, volunteering and running an online business left me physically, emotionally and psychologically exhausted. Just like toast, the burn creeps in slowly and when complete, you’re left unable to nourish yourself or anything else.

You may have already heard run-of-the-mill advice like taking regular breaks to prevent burn out. But what’s the point of stepping away from work only to be stressed that things will fall apart?

Here are five not-so-obvious ways to become burn out proof:

1. Create the right systems

Having no systems (or the wrong systems) is a recipe for disaster. Unfortunately, systems get a bad rap because they can be seen as snooze fests. Who’s ever heard of a sexy system? I sure haven’t!

To make matters worse, traditional systems have a sterile and stuffy image that can make some entrepreneurs feel boxed into something that’s unsuitable for their needs.

The key to making systems work for your business is to design them with flexibility, so your creativity isn’t stifled. Systems that curb burn out are those that account for the ‘secret sauce’ of how you do business. This ensures authenticity, even when your business grows. I call these flexible and personalized systems ‘productivity recipes.’ Because, just like normal recipes, you have the core ingredients and you can make tweaks to suit your business taste.

We’re all different, so there’s no one-size-fits-all business system. Productivity recipes focus on the human side of systems. They bring order to repetitive tasks while taking into account the quirks that make your business unique.

Productivity recipes stop burn out by preventing you from biting off more than you can chew, especially when your business is growing.

2. Get apps ‘talking’ to each other

Automation is another way to hand over repetitive and stressful work. Services like IFTTT and Zapier connect the apps you use to automate your workflow. In other words, they get rid of the biggest time sucks in your business.

Part of creating productivity recipes is to spot tasks you can automate. This will help your business run like a well-oiled machine and save you money when outsourcing.

Start out automating everyday tasks, like social media and email management, by finding out how the apps can ‘talk’ to each other.

Do yourself (and your health) a favour and start to create productivity recipes to see what you can automate. The aim is to drop repetitive tasks like a hot potato to reduce the risk of burnt out. Get your apps communicating to free up time to chat with friends and family.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

3. Outsource

Outsourcing should be done when you already have productivity recipes in place. It’s tempting to hand over parts of your business to a VA or freelancer and forget about it, but this approach could land you in hot water.

With productivity recipes, anyone you hire will have the blueprint of how you expect things to be done. You’ll also save time getting new hires up to speed. Most importantly, your clients won’t get any nasty surprises or unwelcome changes when you grow your team.

You’ll be able to take time out to recharge your batteries, having all the confidence that your business will continue to function properly in your absence.

4. Find some cheerleaders

Being part of a supportive group is crucial to making yourself burn out proof. Informal groups, like Facebook communities, are helpful networks that can prevent you going down the burn out road.

If you’ve been working non-stop and your brain feels as limp as the lettuce in the sandwich you’ve been too busy to eat, connect with people who can identify with where you are and encourage you to take a step back.

The best groups are those that aren’t strictly business. Look for a group with dedicated days for sharing things like inspirational quotes and jokes to lighten things up a little.

Feeling like you’re the only one who experiences overwhelm can be a lonely place. Being part of a community where people share their struggles helps to provide perspective that you can achieve your goals without compromising your health.

“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” – Misty Copeland

5. Inject your personality into your passion

When you’re passionate about your work, it seems like you can work day and night without ever feeling tired. Of course, it’s advisable to make time for proper rest. I’ve found that, the more I enjoy work, the more I look after myself to reduce the risks of becoming ill. I’m passionate about helping entrepreneurs be more productive to avoid burn out. I’m also a huge foodie. That’s why I incorporate food and drink analogies in my work because being fed and watered is something we can all relate to.

Injecting your personality into your work makes everything easier. It’s very draining pretending to be someone you’re not. If you’re already pursuing your passion, add a splash of your personality to reduce the chance of burn out.

Suffering from burn out is a serious setback to your health and business. It’s a relief to know that, unlike the burnt toast that ends up in the trash, you can make a full recovery from burn out. But why take the risk in the first place? Put in place practical measures to avoid getting burnt when the heat is turned up in your business.

It’s good to share. What do you put in place to make sure you don’t burn out? Leave a comment below and share your thoughts.

How do you avoid burning out when things get tough? Let us know by commenting below!

Image courtesy of Twenty20.com

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3 Lessons I Learned From the Failure of My First Startup

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You’re exhausted. You’ve put countless of hours into an idea that you believed in so much. Literally almost blood, sweat and tears were sacrificed for this vision to be accomplished. You had hoped and expected for a lot of things, and was excited to have plans for the future.

A few months ago, I wrote an article here titled, “What I Learned After Opening My First Business at 21.” My restaurant was doing well that time, and writing that article made me feel on top of the world. I thought that it was going to be that way for a long time, yet not so long after that, sales started to become stagnant and then declined.

As I write this today, my restaurant has already stopped operations. It stopped a few days ago, but a couple months back, I knew it was bound to happen. We couldn’t keep up with the bills we needed to pay, and they kept accumulating day by day. With a heavy heart and chaotic mind, we knew we had to close it down.

I couldn’t believe this was happening barely one year after starting operations. But if you were to ask me that if I had the chance to start over, would I do it again? I would still say yes. Despite its failure, there were still very important (also expensive) lessons that I learned that I would never have acquired otherwise if I didn’t start the business.

Here are a few lessons I learned after failing my first startup:

1. Entrepreneurship requires resilience

You cannot ever be successful if you haven’t developed resilience. Whether you like it or not, something will turn out wrong in your business. Maybe sometimes not to the point that it needs to be shut down, but something that could make your decisions critical to your organization goals.

You could give yourself time to grieve, but it shouldn’t stop there. Life goes on. And you need to get back on your feet if you still want to make a difference. The biggest companies that are successful right now all experienced a massive amount of failure.

But they never stopped trying. Because with every failure comes a lesson. Anyone with common sense would learn from that failure, and start again with more knowledge on what to do and what not to do.

Whenever I thought about the accumulated debts of my restaurant, I would have this sinking feeling in my chest and stomach. I knew that I would have to liquidate the assets. So I continued to search for buyers of the assets.

Instead of grieving for a much longer period, I knew I’d have to pick myself back up again so I could pay the debt. It might be hard at first, but if you call yourself an entrepreneur, quitting is not an option. We fail, we learn, then get back up.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

2. Learn to listen

Being a first-time founder, I had a very idealistic attitude. I had no experience in the food industry and established the business with only the belief that my partners and I would make it. I was wrong.

Aside from not being able to make it with that business, I realized what the naysayers had been telling me all along. But you have to be careful here. There are naysayers who have no credibility to back up what they say and want to bring you down. But there are also ones who speak from experience and are genuinely concerned for you. You must learn to discern the right voices to listen to if you want to succeed.

Taking risks is good, but make sure those risks are calculated and not reckless. We took a risk that wasn’t entirely reckless, but not all aspects of them were calculated. We were unsure of some parts of the business, and just “winged” it. Look at what happened to winging it!

Know when you need to jump with both feet or just one, but also listen to the voices who tell you when to put your feet in the water. Trust me, you never know when you will value their input.

3. Your failures do not define you

I never thought this would take a toll on my self-esteem, even when I knew I had to get back up. On the outside I looked normal. Going to school, work, and social settings looking like nothing had happened. But inside I was a wreck and didn’t want to admit it.

I would feel guilty whenever people would praise me about how “successful” I was at such a young age but that wasn’t true. For a while I thought that I was the failure. My insecurities started haunting me again and my browser history was filled with questions on what to do.

That was when I discovered that successful people failed more often than they succeeded. Even the ones with smaller businesses had their fair share of failures before finding an idea that worked for them.

But their failures never got to their heart. They weren’t the failures. The business failed, not them. So they tried again until they got it right. Maybe this business didn’t work out for me, but that doesn’t mean I’ll never be successful. The sooner you believe your failures don’t define you, the more the weight will be lifted off your shoulders.

People fail every single day. The difference between the ones who succeed and those who don’t is persistence and the drive to continue even after failing. It’s much better to try and fail than never having to start and learn nothing.

“Success is not a good teacher, failure makes you humble.” – Shah Rukh Khan

Have you ever started a business that eventually failed? What did you learn from it? Please leave your experiences below!
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Want A Business Idea That’s Guaranteed To Make You Money? Here’s How You Should Start.

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Let’s first start off with the “why”. When you know why you’re doing something, it can create clarity in your tasks, and direct your efforts. So, grab a sheet of paper, or a notebook and let’s get started.

Answer this question: Why do I want to start a business? Here are some common answers.

  • to do something I love
  • to create financial freedom so I can, “fill in the blank” (travel, pay off debts, buy expensive things, etc.)
  • to have the freedom to set my hours, choose when I work and what I work on
  • to help others, using my skills
  • I hate my job

Once you know why you’re doing it, you’ll have a better idea of what your goals are.

“The two most important days of your life are the day you were born and the day you discover why you were born.” – Mark Twain

Start With Your Skills

At the heart of every business, and profession is the solution to a problem. If you can identify a problem that a group of people are having and solve it for them, you have the makings of a successful business.

Start with your current skill set. Everyone has skills, passions and talents in one area or another. What we fail to sometimes see is the ability for those skills to solve a problem for others in a meaningful way.

You can also ask family and friends to help you identify your skills. They may point out strengths you never considered. Keep in mind you don’t need to have mastered that skill yet, you can continue to learn and develop it as you go along. Ray Higdon a successful business man says to “Invest, learn then teach”.

Invest in yourself and improving your skills, learn more about your niche, and creating solutions to their problems, then teach others what you’ve learned.

Once you’ve got that down, the next step is doing some research. What problems are people having that you could use your current skill set to help solve? This is where picking a niche comes in handy. A niche refers to a small specialized portion of the population.

Let’s say, you’re a stay at home parent, and one of your skills is cooking healthy family meals that your kids enjoy. Your niche will likely be stay at home parents. You can then narrow down your search by checking forums and website or magazines that target stay at home parents.

“If you do what you love, it is the best way to relax.” – Christian Louboutin

What To Look For in Your Research?

Look for pain points and problems, especially those that are recurring. You may find that cooking healthy meals is not necessarily where parents are struggling, maybe it’s with purchasing healthy foods or the cost (money and time) of healthy meals. You want to look at the questions people are asking, and take note of the language they use to describe their problems. Nutritious vs. healthy. Quick vs. easy.

Finally, take note of products that offer solutions to those problems. These offer ideas to you about ways in which you can present your solution; Youtube channels, specialized cookbooks, how-to guides, online courses, etc.

By the time you’ve followed all these steps, you would have established 3 things:

  1. A monetizable skill set — You know what your skills are and how you can use them
  2. Proof of a Need — People have a problem that you can solve, and now you know who they are.
  3. A Profitable Market — If people are buying said cookbooks, or paying for products, this shows you that they are willing to put their money where their mouth is.

This is the beginning of any business. Fast Food restaurants offer quick meals on the go, Walmart puts everything in one place so people don’t have to travel to different stores, books entertain or instruct, cars transport and save time. At the heart of every product and business is a need, and you are now on your way to creating a solution that people are already looking for!

What is a business you want to start? Share your thoughts below!

Image courtesy of Twenty20.com

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7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

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The Lie That Is My Overnight Success

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I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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4 Comments

4 Comments

  1. Etech7

    Jun 8, 2016 at 4:31 pm

    Great tips on entrepreneurship and using our individual skill sets. Very encouraging and offers insight about how to achieve whatever goal we have for a business we may want to start. Thank you!

  2. Tim Denning

    May 6, 2016 at 9:42 am

    Peter thanks for sharing your advice I have listened to your podcast and mixtapes quite a few times. For me, rather than wait till i have the right skills, I have practiced the habit of just getting started and figuring out the detail later. This strategy has helped me a lot.

  3. Mohitkumar Darji

    Nov 18, 2015 at 6:07 am

    The article is really worth reading. These are like a stepping stone encouraging and motivating the person to stay on top of their goal. One must have passion to do things they want to achieve in life. These elements will immune the desire, the thirst, the determination to accomplish the goal (short term or long term). Periodic Success (for shorter goals) will make the person passionate to work ceaselessly on longer term goals.

    Thank you for sharing the great ideas. Thumbs up and three cheers for the same..!!!

  4. Lawrence Berry

    Oct 13, 2015 at 3:18 pm

    These are some good motivating factors that can get people on their feet and moving to strive for passive income. I personally have seen my parents and grandparents work 50 years of their life to retire with no real passive income. After reading Rich Dad Poor Dad I made it my mission in life to become successful with enough passive income to never have to work again. Anyone who has a job or is passionate about something can be an expert. You can turn that into a business for passive income.

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Startups

5 Ways to Avoid Burning Out While Building Your Business

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Isn’t it strange how mundane things can bring back really vivid memories? As the burnt toast hit the trash, I remembered how burn out meant my first online business ended up on the scrapheap (nearly taking me with it). 

Juggling a full-time job, family, volunteering and running an online business left me physically, emotionally and psychologically exhausted. Just like toast, the burn creeps in slowly and when complete, you’re left unable to nourish yourself or anything else.

You may have already heard run-of-the-mill advice like taking regular breaks to prevent burn out. But what’s the point of stepping away from work only to be stressed that things will fall apart?

Here are five not-so-obvious ways to become burn out proof:

1. Create the right systems

Having no systems (or the wrong systems) is a recipe for disaster. Unfortunately, systems get a bad rap because they can be seen as snooze fests. Who’s ever heard of a sexy system? I sure haven’t!

To make matters worse, traditional systems have a sterile and stuffy image that can make some entrepreneurs feel boxed into something that’s unsuitable for their needs.

The key to making systems work for your business is to design them with flexibility, so your creativity isn’t stifled. Systems that curb burn out are those that account for the ‘secret sauce’ of how you do business. This ensures authenticity, even when your business grows. I call these flexible and personalized systems ‘productivity recipes.’ Because, just like normal recipes, you have the core ingredients and you can make tweaks to suit your business taste.

We’re all different, so there’s no one-size-fits-all business system. Productivity recipes focus on the human side of systems. They bring order to repetitive tasks while taking into account the quirks that make your business unique.

Productivity recipes stop burn out by preventing you from biting off more than you can chew, especially when your business is growing.

2. Get apps ‘talking’ to each other

Automation is another way to hand over repetitive and stressful work. Services like IFTTT and Zapier connect the apps you use to automate your workflow. In other words, they get rid of the biggest time sucks in your business.

Part of creating productivity recipes is to spot tasks you can automate. This will help your business run like a well-oiled machine and save you money when outsourcing.

Start out automating everyday tasks, like social media and email management, by finding out how the apps can ‘talk’ to each other.

Do yourself (and your health) a favour and start to create productivity recipes to see what you can automate. The aim is to drop repetitive tasks like a hot potato to reduce the risk of burnt out. Get your apps communicating to free up time to chat with friends and family.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

3. Outsource

Outsourcing should be done when you already have productivity recipes in place. It’s tempting to hand over parts of your business to a VA or freelancer and forget about it, but this approach could land you in hot water.

With productivity recipes, anyone you hire will have the blueprint of how you expect things to be done. You’ll also save time getting new hires up to speed. Most importantly, your clients won’t get any nasty surprises or unwelcome changes when you grow your team.

You’ll be able to take time out to recharge your batteries, having all the confidence that your business will continue to function properly in your absence.

4. Find some cheerleaders

Being part of a supportive group is crucial to making yourself burn out proof. Informal groups, like Facebook communities, are helpful networks that can prevent you going down the burn out road.

If you’ve been working non-stop and your brain feels as limp as the lettuce in the sandwich you’ve been too busy to eat, connect with people who can identify with where you are and encourage you to take a step back.

The best groups are those that aren’t strictly business. Look for a group with dedicated days for sharing things like inspirational quotes and jokes to lighten things up a little.

Feeling like you’re the only one who experiences overwhelm can be a lonely place. Being part of a community where people share their struggles helps to provide perspective that you can achieve your goals without compromising your health.

“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” – Misty Copeland

5. Inject your personality into your passion

When you’re passionate about your work, it seems like you can work day and night without ever feeling tired. Of course, it’s advisable to make time for proper rest. I’ve found that, the more I enjoy work, the more I look after myself to reduce the risks of becoming ill. I’m passionate about helping entrepreneurs be more productive to avoid burn out. I’m also a huge foodie. That’s why I incorporate food and drink analogies in my work because being fed and watered is something we can all relate to.

Injecting your personality into your work makes everything easier. It’s very draining pretending to be someone you’re not. If you’re already pursuing your passion, add a splash of your personality to reduce the chance of burn out.

Suffering from burn out is a serious setback to your health and business. It’s a relief to know that, unlike the burnt toast that ends up in the trash, you can make a full recovery from burn out. But why take the risk in the first place? Put in place practical measures to avoid getting burnt when the heat is turned up in your business.

It’s good to share. What do you put in place to make sure you don’t burn out? Leave a comment below and share your thoughts.

How do you avoid burning out when things get tough? Let us know by commenting below!

Image courtesy of Twenty20.com

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3 Lessons I Learned From the Failure of My First Startup

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You’re exhausted. You’ve put countless of hours into an idea that you believed in so much. Literally almost blood, sweat and tears were sacrificed for this vision to be accomplished. You had hoped and expected for a lot of things, and was excited to have plans for the future.

A few months ago, I wrote an article here titled, “What I Learned After Opening My First Business at 21.” My restaurant was doing well that time, and writing that article made me feel on top of the world. I thought that it was going to be that way for a long time, yet not so long after that, sales started to become stagnant and then declined.

As I write this today, my restaurant has already stopped operations. It stopped a few days ago, but a couple months back, I knew it was bound to happen. We couldn’t keep up with the bills we needed to pay, and they kept accumulating day by day. With a heavy heart and chaotic mind, we knew we had to close it down.

I couldn’t believe this was happening barely one year after starting operations. But if you were to ask me that if I had the chance to start over, would I do it again? I would still say yes. Despite its failure, there were still very important (also expensive) lessons that I learned that I would never have acquired otherwise if I didn’t start the business.

Here are a few lessons I learned after failing my first startup:

1. Entrepreneurship requires resilience

You cannot ever be successful if you haven’t developed resilience. Whether you like it or not, something will turn out wrong in your business. Maybe sometimes not to the point that it needs to be shut down, but something that could make your decisions critical to your organization goals.

You could give yourself time to grieve, but it shouldn’t stop there. Life goes on. And you need to get back on your feet if you still want to make a difference. The biggest companies that are successful right now all experienced a massive amount of failure.

But they never stopped trying. Because with every failure comes a lesson. Anyone with common sense would learn from that failure, and start again with more knowledge on what to do and what not to do.

Whenever I thought about the accumulated debts of my restaurant, I would have this sinking feeling in my chest and stomach. I knew that I would have to liquidate the assets. So I continued to search for buyers of the assets.

Instead of grieving for a much longer period, I knew I’d have to pick myself back up again so I could pay the debt. It might be hard at first, but if you call yourself an entrepreneur, quitting is not an option. We fail, we learn, then get back up.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

2. Learn to listen

Being a first-time founder, I had a very idealistic attitude. I had no experience in the food industry and established the business with only the belief that my partners and I would make it. I was wrong.

Aside from not being able to make it with that business, I realized what the naysayers had been telling me all along. But you have to be careful here. There are naysayers who have no credibility to back up what they say and want to bring you down. But there are also ones who speak from experience and are genuinely concerned for you. You must learn to discern the right voices to listen to if you want to succeed.

Taking risks is good, but make sure those risks are calculated and not reckless. We took a risk that wasn’t entirely reckless, but not all aspects of them were calculated. We were unsure of some parts of the business, and just “winged” it. Look at what happened to winging it!

Know when you need to jump with both feet or just one, but also listen to the voices who tell you when to put your feet in the water. Trust me, you never know when you will value their input.

3. Your failures do not define you

I never thought this would take a toll on my self-esteem, even when I knew I had to get back up. On the outside I looked normal. Going to school, work, and social settings looking like nothing had happened. But inside I was a wreck and didn’t want to admit it.

I would feel guilty whenever people would praise me about how “successful” I was at such a young age but that wasn’t true. For a while I thought that I was the failure. My insecurities started haunting me again and my browser history was filled with questions on what to do.

That was when I discovered that successful people failed more often than they succeeded. Even the ones with smaller businesses had their fair share of failures before finding an idea that worked for them.

But their failures never got to their heart. They weren’t the failures. The business failed, not them. So they tried again until they got it right. Maybe this business didn’t work out for me, but that doesn’t mean I’ll never be successful. The sooner you believe your failures don’t define you, the more the weight will be lifted off your shoulders.

People fail every single day. The difference between the ones who succeed and those who don’t is persistence and the drive to continue even after failing. It’s much better to try and fail than never having to start and learn nothing.

“Success is not a good teacher, failure makes you humble.” – Shah Rukh Khan

Have you ever started a business that eventually failed? What did you learn from it? Please leave your experiences below!
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Want A Business Idea That’s Guaranteed To Make You Money? Here’s How You Should Start.

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Let’s first start off with the “why”. When you know why you’re doing something, it can create clarity in your tasks, and direct your efforts. So, grab a sheet of paper, or a notebook and let’s get started.

Answer this question: Why do I want to start a business? Here are some common answers.

  • to do something I love
  • to create financial freedom so I can, “fill in the blank” (travel, pay off debts, buy expensive things, etc.)
  • to have the freedom to set my hours, choose when I work and what I work on
  • to help others, using my skills
  • I hate my job

Once you know why you’re doing it, you’ll have a better idea of what your goals are.

“The two most important days of your life are the day you were born and the day you discover why you were born.” – Mark Twain

Start With Your Skills

At the heart of every business, and profession is the solution to a problem. If you can identify a problem that a group of people are having and solve it for them, you have the makings of a successful business.

Start with your current skill set. Everyone has skills, passions and talents in one area or another. What we fail to sometimes see is the ability for those skills to solve a problem for others in a meaningful way.

You can also ask family and friends to help you identify your skills. They may point out strengths you never considered. Keep in mind you don’t need to have mastered that skill yet, you can continue to learn and develop it as you go along. Ray Higdon a successful business man says to “Invest, learn then teach”.

Invest in yourself and improving your skills, learn more about your niche, and creating solutions to their problems, then teach others what you’ve learned.

Once you’ve got that down, the next step is doing some research. What problems are people having that you could use your current skill set to help solve? This is where picking a niche comes in handy. A niche refers to a small specialized portion of the population.

Let’s say, you’re a stay at home parent, and one of your skills is cooking healthy family meals that your kids enjoy. Your niche will likely be stay at home parents. You can then narrow down your search by checking forums and website or magazines that target stay at home parents.

“If you do what you love, it is the best way to relax.” – Christian Louboutin

What To Look For in Your Research?

Look for pain points and problems, especially those that are recurring. You may find that cooking healthy meals is not necessarily where parents are struggling, maybe it’s with purchasing healthy foods or the cost (money and time) of healthy meals. You want to look at the questions people are asking, and take note of the language they use to describe their problems. Nutritious vs. healthy. Quick vs. easy.

Finally, take note of products that offer solutions to those problems. These offer ideas to you about ways in which you can present your solution; Youtube channels, specialized cookbooks, how-to guides, online courses, etc.

By the time you’ve followed all these steps, you would have established 3 things:

  1. A monetizable skill set — You know what your skills are and how you can use them
  2. Proof of a Need — People have a problem that you can solve, and now you know who they are.
  3. A Profitable Market — If people are buying said cookbooks, or paying for products, this shows you that they are willing to put their money where their mouth is.

This is the beginning of any business. Fast Food restaurants offer quick meals on the go, Walmart puts everything in one place so people don’t have to travel to different stores, books entertain or instruct, cars transport and save time. At the heart of every product and business is a need, and you are now on your way to creating a solution that people are already looking for!

What is a business you want to start? Share your thoughts below!

Image courtesy of Twenty20.com

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7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

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