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7 Ways Entrepreneurs Can Get Successful Media Exposure

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7 Ways Entrepreneurs Can Get Successful Media Exposure

Today more than ever it is important for entrepreneurs to differentiate themselves from others in their space. To get noticed, you will need to stand out.

The best way to do so is to create a strategic publicity plan consisting of several ways to get media exposure for your brands and products. Make sure each step of your plan works together to help you achieve your overall desired goal.

Here are 7 ways to get media exposure:

 

1. Building relationships with the media

Besides having a publicity plan, building relationships with a journalist, host, and producers are very important, and will be key to your success in getting exposure. This means Googling them, following them on social media, and determining what kind of content best suits their audience. This also means following their specific guidelines that they have laid out on their sites for submission and interview requests.

 

2. Get good at telling your story

The media and their audiences love a great story! Going on multiple interviews and speaking to groups provides you a way to practice your storytelling as well as increasing your exposure. The more you tell your story the better you get at delivering it. You create raving fans when you can eloquently tell your story in a way that captivates their attention.

“Stories grab us. They take us in, transport us, and allow us to live vicariously and visually through another’s experience.” – Kristi Hedges

3. Podcasts and traditional radio

In the last 3 years podcasting has become a conduit for people to connect to influencers in their field, and to successfully get the word out about their brands and products. You can start a podcast of your own or be a guest on one that talks about the field you are an expert in.

Podcasts are often pre-recorded, making it more convenient for listeners to go back and listen to a show when their time allows it.

Even though podcasts have become increasingly popular, being Interviewed on traditional. AM/FM radio is still a way to share your message. Podcasts and radio stations are now working together,  by using pre-recorded shows to share on the traditional syndicated airwaves.

 

4. Become a syndicated columnist

Being a contributing writer for a large platform will build your credibility, differentiate you from others in your field, give you access to millions of potential clients, and send traffic to your website. Which will help you build your subscriber list, and sell your products.

 

5. Social media

Social media is the place where you can get to know not only the people in the media but also the people who follow you and are a fan of your work. You can share your radio and podcast interviews on social media, as well as share the places you have been noted. This gives you the opportunity to engage with those following you and encourage them to share your work on platforms such as:

  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • Pinterest

“Technology and social media have brought power back to the people.” – Mark McKinnon

6. Align yourself with a cause

There is nothing more heart touching than showing people how much you care about a cause. Align your business services and products with a cause that means something to you, and offer a percentage of the proceeds to be donated to the cause. The organization will often place you on their website, and even in their newsletters.

 

7. Hire a publicist

Not every entrepreneur will hire a publicist, but for those who do, remember a publicist role is not to sell your books and products; their job is to get you in front of audiences so that you can. No one will ever be able to sell your audience on you better than you can!

When you hire a publicist, you hire them for their ability to position you in the media, coordinate your schedule with the media and their connections and likeability, and most importantly their time.

 

Getting media exposure takes a lot of work, but having a publicity plan in place will give you a roadmap to follow. Eventually, people will be calling you to learn more about what you do because your name will be everywhere.

Thank you for reading my article! Which one do you think is the most important to your success?

I am a 5 time stage 4 cancer survivor who founded a company called 2 Dream Productions,Inc. There was a time in my life I did not think I would get to live my own dreams so I created a company to help others live theirs. It was through their dreams I began to live my own. I am contributing writer for places such as the Huffington Post, The Good Men Project, and She Owns It. My goal is to inspire others to live their dreams and to leave a legacy for those who dare to believe that anything is possible. You can find me at www.michellecolonjohnson.com and on Facebook at www.facebook.com/2DreamProductions?pnref=lhc.

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12 Comments

12 Comments

  1. Esther Mellar

    Sep 8, 2015 at 1:05 pm

    Easy read, great advice. Thank you Michelle.

  2. Toby Nwazor

    Sep 8, 2015 at 4:37 am

    Hi Michelle,

    The second and fourth points are things I can relate to. Being good at telling your story and writing for a big audience. It has been working for me, seriously.

    I started writing for the second largest blog in my country and I must say I have gotten quite some exposure from it. It definitely does work

    • Michelle Colon-Johnsoni

      Oct 11, 2015 at 3:27 am

      Toby, I am glad you have found success! Everyone loves a good story and it is even better when they love the way you tell it and it inspires them to invest in you and your products! :O)

  3. Gordon Tredgold

    Aug 12, 2015 at 10:44 pm

    Hiring a Publicist is important, hiring a great publicist is even more important.

    Great advice Michelle, love it.

  4. Nicholas Boothman

    Aug 11, 2015 at 10:49 am

    Hiring a publicist is #1. Publicists are persistent and will stop at nothing to get your book to the public.
    A publicist, whether from a publishing house or freelance, is your connection to broadcast, print and online media, which is essentially how the public will hear about you and your book. Your publicist is familiar with what each reporter, anchor, newspaper/magazine editor, producer and blogger across the country wants to share with their audience. And he or she will help you shape your message and story accordingly.
    Let your publicist be the pushy advocate that lands you interviews. That way, when you have your interview, it will be the first time the reporter hears from you about what you have to share with their audience.
    Publicists have wonderful ideas, loud voices and the connections you need to get your books into the hands of readers. Trust them and use them; it’s well worth it.

    • Michelle Colon-Johnson

      Aug 11, 2015 at 7:51 pm

      Thank you for your words! I would love to have my company use your reply in a project we are currently working on. When we read something like you so eloquently wrote it makes us smile that an author gets how publicity works.

      My company parted ways with a client in July. The client kept reaching out to the media requesting that the media interview them. As you know, a book publicist has relationships with the media, and they understand all the rules on each platform. When a client hires a publicity company they have to let the company do the job they were hired to do.

      When the media was pitched recently by my team they said they would love to interview our current client, but asked us to try to make sure the same thing did not happen again.

      We appreciate you!

      -Michelle

  5. Lawrence Berry

    Aug 10, 2015 at 8:41 pm

    Getting major media coverage can be expensive, but if you can find a way to really add value to any media platform, you will increase your chances of getting exposure. You can also look in the history of any social media or media platform and get an idea of what works through the highly rated or talked about exposing stories. You are absolutely right that people love a great story. If you can tell you story in an exiting way, you will be sure to gain more exposure.

    • Michelle Colon-Johnsoni

      Aug 10, 2015 at 9:52 pm

      Lawrence,

      Major media coverage can be expensive if you are paying for the advertising. And you are correct about adding value to media platforms. They have a saying in publicity– Advertisng is something you pay for but publicity is something you earn. Good or bad. :O)

      Thanks for you great feedback! Hope you had a Magical Monday! -Michelle

  6. Michelle Colon-Johnson

    Aug 10, 2015 at 2:25 am

    Thank you for all your kind words and support! Your What’s The Word Podcast seems to be growing leaps and bounds! Thank you for taking care of our authors when they come on your show. We appreciate you and the voice you give publicity.

  7. Cheval John

    Aug 9, 2015 at 6:59 pm

    Podcasts is one of the best ways to gain exposure if you are an entrepreneur. Thank you Michelle for sharing this article.

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Startups

The Problem Is Not Your Website Or Your Product.

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spend a lot of my time talking to business owners. They focus on their product, their marketing channels and trying to make more profit.

I met one such business owner who was in the plastic surgery business. Their product (boob jobs and nose jobs) was not working. Their website sucked and people clicked off as soon as they visited it.

People would call their office, get put on hold, listen to the on hold message and hang up.

This business didn’t seem all that special. I’ve talked to many businesses and didn’t think for a microsecond that a plastic surgery clinic could ever teach me anything valuable.

I’ve been to Hollywood on holidays and the issues of body image are all too apparent to me. Anyway, this post is not about body image.

I ended up losing this business as a customer — not that I would ever have sold anything to them if it were up to me. I sat down one afternoon and thought about why we no longer did business with them.

That’s when I realized it’s not about your product or your website. All the issues with this plastic surgery clinic and a lot of other businesses I’ve dealt with stem from one thing. Let me explain in more detail.


Your Google Reviews say you’re an piece of work.

I looked up their Google Reviews and their customers said they were assholes.

They spoke down to clients, they didn’t deliver their clients what they wanted, they argued with their staff in front of customers and they treated people like they were nothing more than a dollar sign.

All I had to do was read their Google reviews to see that the problem wasn’t their product or their website.


Your clients tell you every day that you suck.

I asked the plastic surgery what their clients said.

Many of their clients told them that their services sucked and they would prefer to go to places like Thailand where they could get a better product at a much lower price.

The business owner made the mistake of thinking it was their product that was the problem and that a new website will tell clients a different message.

That wasn’t it.


You abuse your staff and they consistently leave.

I spoke with many staff that worked for this business.

Every single one of them hated the company and were not afraid to say what they thought of the business owner.

The business owner would sit outside on a nice sunny day and look across the street at all the yachts and the people boarding them.

They’d sit there and think that every lead they got was going to take them one step closer to owning their very own yacht.

“If only I could deliver more boob jobs, maybe I could have one of those,” they thought quietly to themselves hoping that no one else could hear how ridiculous this sounded.

I can remember multiple times being on the phone to the business owner and having one of their staff burst into tears halfway through the call.

The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.

It was free noses and boobs in return for daily abuse.

The problem still wasn’t the website all the product.


You don’t solve real problems; you solve your own problem.

A good business solves a problem.

That problem typically affects human beings and solving it is how you make money in business. Solving problems can start out with a problem that affects you, but at some point, you’ve got to start solving that same problem for other people/businesses.

This owner of this plastic surgery clinic was only trying to solve their own problem which was making more money to buy fancy items like yachts.

Only solving your own problem is not just selfish but bad business.

Good business is solving a big problem or lots of small problems for entire strangers who you don’t know thus doing something valuable for the human race.

Solving only your problem will make you poor.

The problem still wasn’t their website or product.


Creating more problems.

Everything this business owner sold created more problems.

They’d film videos to purposely make people feel like their body wasn’t perfect.

They’d write articles suggesting that everyone needs botox to feel young.

They’d take photos of men and women who were supposed to be perfect so that young people would dream of looking like them.

Not only was their business not solving a real problem; it was also creating more problems every day that it existed.

If your business creates more problems than it solves, you’re in real trouble.You need to take a long hard look at the business and become obsessed with doing everything you can to change it — and do so damn fast to limit the whirlwind of problems you’re creating behind you.


The heart of the problem.

It’s the business owner.

The business I mentioned will fail. That part is certain. The problem with the business is not the website or the product.

The problem is the business has no heart because the business owner has no heart.

You cannot focus on your own selfish desires, create really bad problems in the world, treat other human beings like garbage and expect to go buy a yacht and live happily ever after. It just doesn’t happen like that.

Whether you are a plastic surgery clinic like the one I described or a solo entrepreneur, the problem with your business is you.

Fix the problem of YOU. You can’t get away with being horrible forever.
Being horrible is bad business.

Being respectful, kind and valuable is the final answer to the problem with your business.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Entrepreneurs

18 Must Read Business Books for Emerging Entrepreneurs and Startups

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business books

Reading is both relaxation and training for the mind. Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year. (more…)

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Startups

Everyone Wants Sales Leads But No One Wants To Sell

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Sales leads are the lifeblood of any business.

Without leads, your business doesn’t make money. That’s why many businesses treat leads like the most valuable resource in existence. Leads are a topic that never goes away and you can never have enough.

Sales leads are the cause of so many disputes in business.

We have it all wrong, though.

Having something to sell is the real answer.


Knowing what you’re selling.

Many companies don’t know what they are selling.

They think they’re selling products or services that magically turn into revenue and light up your accounting software with lots of green, shiny graphs.

Until you know what you’re selling, sales leads won’t help. Getting more sales leads, increasing your Adwords spend, buying more Facebook ads, doing more networking events, printing more t-shirts and producing more ‘content’ for your blog will not help.

You’re not getting enough leads or closing the leads you have because you’re not sure what you’re selling.


Are you selling to humans?

Go and Google ten company websites. Pick any ten.

You’ll notice one thing: more than half the websites don’t sound like they are selling to humans.

There’s no human language, very little content created by the people that work at the company, zero compassion and not a lot of humility.

Most websites are designed to sell to robots that can’t stop looking at their smartphone. That’s not us. We’re human despite our phones changing the way we live.

Humans look for thoughtful businesses.
Humans look for solutions to problems that are not being solved.
Humans like a business to stand for something human.


How you sell matters.

Selling like you’re in the office with The Wolf Of Wall Street Jordan Belfort will not help you sell.

How you sell matters just as much as what you sell.

The process you put a client through has to be simple, thoughtful and in their best interests (not yours).

That last point is crucial. Many businesses exist to serve the board or shareholders, but they do very little to help people like you and I live a better life and do our best work.

The values of your company and what you stand for effect the leads. Before anyone ever becomes a lead in your sales funnel they are a person or a group of persons (a business) with a problem.

Many people never make it into your sales funnel because how you sell what you do is wrong.

Paying for more leads is not nearly as powerful as changing how you sell to the leads you have.


Loving the people who do the selling.

Leads are only half the puzzle.

The bigger question is who is selling to the leads? Does your business treat those people who call your leads well? Do the people who call your leads even care or are they after nothing more than a pay cheque?

These are the unanswered questions that get lost in conversations about why your business needs more leads.

More leads won’t help if your salespeople burn them or don’t know how to convert each lead into a customer that becomes a raving fan and introduces more people (leads) for free.


Treat one lead really well.

I had a sales guy that used to work for me. He treated one lead in Queensland, Australia really well. He spoke to him every day. He knew a lot about the persons family. He even went to the leads barbecue.

That lead was so impressed that he referred several hundred (that we could track) leads to our business. Treating one lead really well is far more powerful than buying more leads who don’t care about what you do.

Digital marketing has become a drug that every business thinks they need.

If only the business world knew the power of one lead.


The good cause factor.

Your business may do something simple like mow lawns.

That may not sound like a life-changing business that can take this lead advice I’m giving onboard. “My business is simple,” you say to me.

Well, I’d challenge that. Any business can have what I call the ‘Good Cause Factor.”

Let be give you an example. The local butcher down the road from me has a BBQ every Saturday afternoon where they invite the community to come and eat some food for free. Everyone is welcome including the few homeless people in the area that never buy any meat from their business.

People stand out the front of that butcher and talk about things that are happening in the community. This Saturday ritual has become a place where business ideas have flourished, homeless issues have been discussed and people who were lonely and possibly suicidal, decided to live for a bit longer.

The last part is the most interesting. In my community here in suburban Melbourne, there is a large group of people that suffer from mental illness. When I went through my own battle with mental illness, I went to the local town hall where people gathered who suffered from the same condition.

It was that event every Wednesday that helped me become a different person.The loneliness and the isolation I felt were cured by the simple act of connecting with other people and having the guts to talk about the demons I was facing.

These same people go to our local butcher on Saturday and eat at the free BBQ. The butcher is thoughtful and they know that they are doing something far more important than selling meat; they’re selling connection to the community, and a possible solution for isolation and loneliness that leads to mental illness.

So back to the point of this post, the community butcher is selling a good cause — an X Factor as some people would call it.

What your business does with its resources to help a worthy cause that affects humans like you and I is just as important as sales funnels, lead generation and your product roadmap.

Link your business to a worthy cause no matter how simple it is.


Lead quality.

I lose my mind when people talk about lead quality.

The quality of leads comes down to the quality of people talking to those leads and what you have to offerEven the coldest lead can buy from you if you know how to find their problem — which they may not know they have — and use your product or service to enhance their life.

Quality of leads is a myth. All leads are equal.

No matter what stage of the sales funnel someone is in, they can be converted by the right business, with the right message and the right intentions to serve rather than take.


More leads are not the answer.

I know you want more leads. We all do.

I’m telling you to think much wider and deeper than that. If all we had to do was get more leads and we’d become the next Bill Gates, we’d be all billionaires.

I could go and set up a business that does nothing more than generate leads and call my business the ‘Billionaire Factory.’ One, two, lead, wham, bam and now you’re rich.

Refine your business down to helping one lead.
Make that lead believe in you.

Rinse, repeat.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

5 Digital Marketing Habits Geared for Success in 2019

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digital marketing

The digital marketing landscape is in constant flux. New social platforms are born daily, while others fizzle out, and search engine algorithms are updated hundreds of times a year. What worked last year may not work this year. The reasons you need a digital marketing strategy remain similar each year, but to be successful in 2019, you should practice the 5 digital marketing habits below. (more…)

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