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Success Advice

How to Leverage Your Leadership Style for Business Success



Image Credit: Unsplash

When we hear that leaders should operate within their zone(s) of genius, it’s easy to think that this only applies to tasks that they excel at. Whilst this is true, the piece of the puzzle that is often overlooked is the positive correlation between a leader’s zone of genius and their leadership style.

This is important because not knowing your leadership style can lead to frustration, friction and, ultimately, failure to meet KPIs (Key Performance Indicators) as you try to grow and scale your business. 

Want to know how you can avoid these pitfalls? Keep reading to discover where you fall within the following 3 common leadership styles:

Value Creator

This type of leader wants to create value for their consumers and teammates. The core concerns for this type of leader are: Is my product selling? Are people engaging with my brand after signing up? Are they telling others about it? These are important things that a value creator wants to measure and improve. 

This type of leadership style is often found in marketing executives or salespeople, because they have a clear understanding of the business and its product’s value proposition. These are the people who go out into the world to communicate why people should buy into their product. Well-known value creators Steve Jobs. Elon Musk and Gary Vee. 

 Value creator strengths

  • Possess great sales and marketing skills
  • Have an excellent understanding of their business, brand and product value
  • Know how to create value by bringing together various industries. For example, Steve Jobs was a value creator. He brought technology and music together, creating the iPod and a great demand and desire for the product

Value creator weaknesses

  • Their strong belief in their business and product can lead to them not seeking advice or listening to others
  • While the value creator’s personality and sales flair leads to success, it can cause friction amongst teammates and other leaders, as they may want things done their way
  • Over-selling the benefits of their product is another pitfall that can cause the value creator to lose credibility if their product does not live up to expectations

“We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.” – J.K. Rowling

The Business operator

Are you a value creator? If not, you might just be a business operator. A business operator is concerned about the systems and technology that keep the business running. Unlike the value creator, whose strengths are mostly seen outside the business through sales and marketing, the business operator excels in the day-to-day operations of the business. This is why they are also known as the “systems operators”. 

Examples of successful business operators are Jeff Bezos and Jack Welch, who have both been able to build and scale-up big entities by improving their respective business models.

Business operator strengths

  • Have a deep understanding of how each department and system is connected and how this impacts the overall business
  • Keep the business running and growing through innovative business models and systems

Business operator weaknesses

  • Business operators can be too focused on systems which could make them too rigid and stifle creativity
  • Their focus on the business systems can make them lose touch with people within the company or feel that they are expendable in comparison

The People developer

Are you a leader who wants to see their team grow, be fulfilled by their jobs and ultimately be happy? Then you might be a people developer. The name gives it away, but here’s a brief explanation of this leadership style. A people developer wants to develop and nurture talent in their teammates. 

Think of Oprah or, more specifically, the Oprah Winfrey Show. From the crew to the cast that came onto the show, everyone was given the opportunity to showcase their talent, their new book or their story. The show led to newly discovered pop sensations and even bestselling books. This wasn’t just the so-called “Oprah effect” in action, but a testament to her leadership style. 

The people developer creates a happy environment for employees, as their job satisfaction will result in them staying in the business and performing at their best.

People developer strengths

  • Have an ability to build relationships with employees and customers
  • Can grow and develop talent, resulting in skilled employees and increased productivity
  • Can create healthy and happy work environments that promote employee satisfaction

People developer weaknesses

  • The people developer can be a people-pleaser
  • They may grow an attachment to their teammates which can make it hard to enforce company rules and deadlines
  • A people developer may struggle with enforcing repercussions
  • They may struggle with giving negative feedback

As the business landscape changes, so is the face of leadership and styles of leadership within business. Good leadership is one that is connected to the business’ marketing, its systems and its people. While others may naturally have one or two of these leadership styles, every leader can learn how to see things from a Value creators point of view, a Business operator’s and a People developer’s too. Having a diverse leadership structure that includes various types of leadership styles is essential to the success of a business in this ever-changing world. 

Marlyne is a sought-after Consultant, Speaker, and Advisor for scalable businesses and innovative entrepreneurial leaders. Her experiences include leading strategy design, delivery, and optimization of award-winning customer experience programs, software products, and growth partnerships for startups and Fortune 50 companies such as Citibank/PayPal, JP Morgan Chase, American Express, Softcard (Acquired by Google), Accenture, and more. As an advocate for modern leadership models and sustainable businesses, Marlyne’s expertise has also been covered in Forbes, Readers Digest, The Huffington Post, Thrive Global, and others.

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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Dead Men Tell No Tales: How to Navigate a Mutiny as a Leader in 10 Steps

You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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How to Think Like a CEO for Your Future Success

A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds



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In this world of distractions due to information overload, it has become a big challenge to focus our minds on positive aspects and constructive activities. Sometimes we waste our precious time mentally and physically due to distractions arising out of technology. We must understand our priorities and learn how to focus on them religiously. (more…)

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