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How to Leverage Your Leadership Style for Business Success

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When we hear that leaders should operate within their zone(s) of genius, it’s easy to think that this only applies to tasks that they excel at. Whilst this is true, the piece of the puzzle that is often overlooked is the positive correlation between a leader’s zone of genius and their leadership style.

This is important because not knowing your leadership style can lead to frustration, friction and, ultimately, failure to meet KPIs (Key Performance Indicators) as you try to grow and scale your business. 

Want to know how you can avoid these pitfalls? Keep reading to discover where you fall within the following 3 common leadership styles:

Value Creator

This type of leader wants to create value for their consumers and teammates. The core concerns for this type of leader are: Is my product selling? Are people engaging with my brand after signing up? Are they telling others about it? These are important things that a value creator wants to measure and improve. 

This type of leadership style is often found in marketing executives or salespeople, because they have a clear understanding of the business and its product’s value proposition. These are the people who go out into the world to communicate why people should buy into their product. Well-known value creators Steve Jobs. Elon Musk and Gary Vee. 

 Value creator strengths

  • Possess great sales and marketing skills
  • Have an excellent understanding of their business, brand and product value
  • Know how to create value by bringing together various industries. For example, Steve Jobs was a value creator. He brought technology and music together, creating the iPod and a great demand and desire for the product

Value creator weaknesses

  • Their strong belief in their business and product can lead to them not seeking advice or listening to others
  • While the value creator’s personality and sales flair leads to success, it can cause friction amongst teammates and other leaders, as they may want things done their way
  • Over-selling the benefits of their product is another pitfall that can cause the value creator to lose credibility if their product does not live up to expectations

“We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.” – J.K. Rowling

The Business operator

Are you a value creator? If not, you might just be a business operator. A business operator is concerned about the systems and technology that keep the business running. Unlike the value creator, whose strengths are mostly seen outside the business through sales and marketing, the business operator excels in the day-to-day operations of the business. This is why they are also known as the “systems operators”. 

Examples of successful business operators are Jeff Bezos and Jack Welch, who have both been able to build and scale-up big entities by improving their respective business models.

Business operator strengths

  • Have a deep understanding of how each department and system is connected and how this impacts the overall business
  • Keep the business running and growing through innovative business models and systems

Business operator weaknesses

  • Business operators can be too focused on systems which could make them too rigid and stifle creativity
  • Their focus on the business systems can make them lose touch with people within the company or feel that they are expendable in comparison

The People developer

Are you a leader who wants to see their team grow, be fulfilled by their jobs and ultimately be happy? Then you might be a people developer. The name gives it away, but here’s a brief explanation of this leadership style. A people developer wants to develop and nurture talent in their teammates. 

Think of Oprah or, more specifically, the Oprah Winfrey Show. From the crew to the cast that came onto the show, everyone was given the opportunity to showcase their talent, their new book or their story. The show led to newly discovered pop sensations and even bestselling books. This wasn’t just the so-called “Oprah effect” in action, but a testament to her leadership style. 

The people developer creates a happy environment for employees, as their job satisfaction will result in them staying in the business and performing at their best.

People developer strengths

  • Have an ability to build relationships with employees and customers
  • Can grow and develop talent, resulting in skilled employees and increased productivity
  • Can create healthy and happy work environments that promote employee satisfaction

People developer weaknesses

  • The people developer can be a people-pleaser
  • They may grow an attachment to their teammates which can make it hard to enforce company rules and deadlines
  • A people developer may struggle with enforcing repercussions
  • They may struggle with giving negative feedback

As the business landscape changes, so is the face of leadership and styles of leadership within business. Good leadership is one that is connected to the business’ marketing, its systems and its people. While others may naturally have one or two of these leadership styles, every leader can learn how to see things from a Value creators point of view, a Business operator’s and a People developer’s too. Having a diverse leadership structure that includes various types of leadership styles is essential to the success of a business in this ever-changing world. 

Marlyne is a sought-after Consultant, Speaker, and Advisor for scalable businesses and innovative entrepreneurial leaders. Her experiences include leading strategy design, delivery, and optimization of award-winning customer experience programs, software products, and growth partnerships for startups and Fortune 50 companies such as Citibank/PayPal, JP Morgan Chase, American Express, Softcard (Acquired by Google), Accenture, and more. As an advocate for modern leadership models and sustainable businesses, Marlyne’s expertise has also been covered in Forbes, Readers Digest, The Huffington Post, Thrive Global, and others.

Success Advice

Can Organic Marketing on Facebook Be Effective in 2022?

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As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract clients to my coaching business. And as the wondering turns into worrying, I feel a pressing need to make some vital changes to what worked for my solopreneur business for half a decade. (more…)

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5 Simple Habits to Live A Less Chaotic, Happier Life

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Many of us spend our daily lives searching for happiness. We jump from one job to another, from one hobby to another, hoping to spark a sense of joy and purpose.

But it’s hard pursuing happiness. After all, life is full of frustration and can put a stopper to our feel-good days.

And it’s challenging to be happy when we are juggling the responsibilities of everyday life like work and relationships. While achieving happiness is arduous, it’s not impossible. Try out these 5 habits to enjoy life more and be happier.

1. Walk in Nature

Spending time in nature has always improved my mood. Taking a walk around my neighborhood park, surrounded by trees and vegetation, I enter a peaceful state of mind.

The worries previously weighing on my mind are suddenly lifted, and I feel an indescribable sense of joy.

Taking just 20 minutes out of my day to get a fresh breath of air is extremely relaxing. 

In our work culture that favors busyness, there is little room for calmness. We associate a busy schedule with how successful we are, which isn’t entirely true at all.

In fact, it might be a disaster in the making. All that stress and anxiety bottled up without an outlet—the outcome is obvious.

So getting in touch with nature is my go-to way of maintaining a proper work-life balance. It makes me energized and ready to blast through the rest of my day with optimism.

2. Smile More Often

I make it a habit to smile every day; they aren’t fake smiles but genuine ones. And they have become a regular part of my life.

What am I smiling at, exactly? It can be the night sky covered with shining stars, like fine quicksand. Or, it can be the flowers sprouting new leaves in spring.

I embrace everything with open arms. Even when I have a rainy day, I don’t let it ruin my momentum.

Regardless of what happens, a simple smile can brighten my day; and best yet, it’s completely free.

At some point, everyone can have a stressful day and feel burned out. So put up a smile. Even if you’re not a positive person, take a firm stance against negativity. Your daily life will surely burst with joy.

“Happiness is not something ready made. It comes from your own actions.” – Dalai Lama

3. Find Your Passion

Many people dive headfirst into a day job that doesn’t interest them. They do it just for the money, which only makes them more miserable.

People who aren’t attached to their work will find difficulty achieving happiness. They live in a gray and stale world devoid of positivity.

Listen to your heart. Ask yourself: What makes me feel enthusiastic and excited? This is a time to discover your hopes and dreams.

You have endless opportunities in this world. Start a business. Volunteer at a charity drive. Figure out your reason why.

Personally, I used to turn to real estate to earn dependable rental income. But there was no sense of fulfillment. That feeling soon reached a tipping point, which pushed me to re-prioritize everything.

I wanted to make a positive impact on people’s lives. Combining my interest in business and self-improvement, I pursued my passion for blogging. And I can’t be any happier about it.

Everyone needs something that keeps their life meaningful. It can be a source of light that helps us walk in the right direction.

So having goals and dreams makes us genuinely happy. Without them, it will be a long, treacherous journey.

4. Practice Gratitude

Some days we may not feel a shred of gratitude. We are overwhelmed with the hustle and bustle of life where we seek perfection, one that is only full of success and wins.

However, that will only put you further away from happiness.

Take the time every day to pause and appreciate something in your life. What I find helpful is sitting down with a pen and paper.

I start with “I am grateful for…” It can be the appreciation for my afternoon cup of herbal tea. It can be the clear blue sky on a sunny day.

This routine sets up a support system that reinforces positive emotions. It reminds me that there are many things I’ve experienced in life and even more things that I’m grateful for.

Even if I have a bad day, I try my best to be grateful and encourage lasting joy.

So appreciate everything that enters your life—all the good and bad. You will see your mood elevate to an entirely new level.

5. Create Memories With Loved Ones

It can be tempting to focus all our time and energy on reaching valued goals. We say, “I’ll take it easy and spend time with loved ones after I’m successful.”

But what if that time never comes? What if, at some point, your loved ones are suddenly gone?

Don’t wait until it’s too late. Prioritize your loved ones today, not next year. After all, you wouldn’t want to leave any room for regret.

The cherished memories you make now will be a spark of joy. They can even be a source of motivation when shooting for goals.

As social creatures, sharing stories, feelings, and dreams can make us happy and fulfilled.

Living a solitary life is not for everyone. Although having some alone time is perfectly fine, you should still make memorable experiences with those close to you. They will be cherished within your heart for as long as you live.

The quest for lasting happiness can be daunting at times. We spend much of our time searching for it, almost giving up along the way.

But you need to see the bright side. Living a better and happier life isn’t a far-fetched dream; it’s within reach. Remember that happiness can come from the small habits and things you do daily.

If you want to lead the life you truly want, practice these 5 habits and be consistent every day. Don’t give up halfway. Once you do so, there will be nothing stopping you from enjoying life to the fullest.

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Success Advice

Avoid These 12 Mistakes on the Way to Success

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One day when I was writing an interesting article my wife asked me, “Why did you achieve success so late, during the late forties?  Did you ever find out the reasons for your late success?” The question was an interesting one as I seldom thought about why I achieved success so late in my life until then. I thought about this for a while; here are the reasons that come to my mind: (more…)

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5 Surprising Ways You’re Sabotaging Your Success

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Everyone’s entitled to having a bad day every now and then. Yet, when a bad day has turned into a bad week, or maybe even a bad month, it’s time to pause and assess, before your leadership reputation is on the line. 
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