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3 Mindsets That Will Increase Your Income, Value, And Happiness



Jake Ducey Purpose

The Addicted2Success Podcast Interview with Jake Ducey


Here are the 3 mindsets that will increase your income, value and happiness.

1. Goals aren’t about what you get, they are about who you become

I had a dream of publishing my first book with my favorite publishing house. I covered my room with hundreds of affirmations on 8×11 paper. I even put one in front of the toilet, that way I was always thinking about my goal!

Miracles began unfolding and friend of mine even made an introduction to the founder of the publishing house I dreamed of! My goals were coming true just by covering my wall in affirmations!

The founder invited me over and we hit it off! That’s it! I made my dreams a reality! I was published!

Two weeks later I got an email about my book. The CEO was writing me to inform me they were NOT going to be publishing it—that I should self-publish instead.

I was furious!

My dream was denied AND I had to take down hundreds of affirmations on 8×11 paper that said I was so thankful this company published me!

Painfully, I had to print the books myself, do my own PR, and sell the books on my own.

I printed 5,000 copies, filled my car with books and drove across the country. I spoke anywhere I could—sometimes no one would come.

I stopped people on the street and asked them to buy my book. I knocked on stranger’s doors and had it shut it my face when I asked them to buy it.

A few months later my book picked up traction, sold 10,000 copies in a few months, and made it to the top 300 overall on Amazon! Then I got invited to do a TEDx Youth talk!

Then Penguin made an offer on my second book, The Purpose Principles!

My dreams of making a living and difference as a writer were born! Born out of not reaching my original dream of publishing with the company I always wanted.

Now I see what Henry David Thoreau (who I hated to read in high school) meant when he said, “What you get from a goal is not as important as who you become.”

Had I gotten that publishing deal with my dream company, I would have never become someone who learned how to do my own PR, sell my books, go door-to-door, and make a dream a reality when all plans had failed.

When your dreams are stalled. When doubt creeps in. When you face failure. When your limits are tested. Ask yourself, “Who must I become? Who do my dreams need me to become?”


Jake Ducey The Purpose Principles

2. “Work harder on yourself than you do on your work.”

We do not get paid for time.

We get paid for bringing value to the marketplace.

We get paid for value.

Not for time.

Someone says, “Well I make $30 a hour.”

But that’s not true—if it was you could just stay home and watch movies with your favorite pajamas on, and have them send you the money hourly.

You get paid for value.


Is it possible to become twice as valuable to the marketplace by working twice as hard on yourself?

Could you become three times as valuable, and make three times as much money just by who you can become?

The answer is yes.

If you study harder. If you put more time into your character. If you become happier and more positive. If you have more energy… You will become more valuable.

When you are more valuable, you are worth more.

It could take a minute to become even more valuable.

But the way to make more money is to become more valuable. You become more valuable by working harder on yourself than you do on your work. It’s not about the hours you put in, but the energy you put out.

It’s about Inner-hustle. That desire to find out who you are and become better as a person. It’s about pushing to know what powers you are made of within yourself.


3. The main measure of success is how happy you are when you aren’t working

Happiness probably doesn’t come from racking up fat cash and growing a huge business. At least that’s what the studies say!

For the last 60 years annual income per person in America has drastically increased, while happiness has stayed the same. The difference in measured well-being between someone who makes $60,000 a year and $50,000,000 is more or less the same.

At the end of the day, it’s important to remember that when you step away from building your business and getting all you want, you can find happiness too.

Perhaps you can look to find passion in small things. Have you lately? Have you made someone smile today? Did you exercise? Did you stop and ask the cashier how their day was going? Have you been a good friend, a good lover? Did you think about all the amazing things in your life outside of work?


Jake Ducey Quote

Jake Ducey is the world’s first millennial motivational speaker—TEDx star and motivational coach. Jake's latest book "The Purpose Principles", with the foreword by Jack Canfield is now available on Amazon.



  1. Evan

    Mar 21, 2016 at 5:36 am


    I love your vids and this article was fantastic. Thanks for putting this out there, that was an interesting TEDx talk. Keep doing what you do bro, you’re gonna change the generations to come!

    – Evan

  2. Ram Vijay

    Mar 16, 2016 at 12:22 pm

    Thumps up!!!

  3. Cindy Fielding-Smith

    Jul 29, 2015 at 10:19 am

    Hi Jake. Thank you for sharing from the heart about your dreams, and how, seemingly they were shattered, only to turn around with a better outcome. I got my current job as a teacher by asking them what I had to be to get a job in the school. What it was that they were looking for. This was after I got knocked back on a job application. You are so right about asking ourselves about who we must become to achieve our dreams. It is quite simple really!

    I have enjoyed my visit to Addicted2Success website, and will be back for more.

    The best to you.


  4. Retin

    Mar 17, 2015 at 3:03 pm

    You got a way of knocking me off my feet right away…working on oneself is really key. Thank you.

  5. Flavia

    Mar 9, 2015 at 1:50 pm

    Thanks you for this inspiration. i am on moving with my dream goal, and with this i know i will achieve it

  6. Dharmesh Dev

    Mar 9, 2015 at 6:00 am

    Very thoughtful content mate, keep up this good work!,
    your quote has really deep meaning, well I guess every moment is a right moment, it depends on us how we perceive it.

  7. Omer Nissani

    Feb 25, 2015 at 8:27 am

    Love your content mate!
    Keep up the divine mission

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Top 12 Addicted2Success Podcast Episodes for You to Listen To

Joel Brown (Founder of



We are almost 6 months into the year and there has been so many great articles, videos and podcast episodes featured on Addicted2Success.

The Addicted2Success podcast is one of the most popular podcasts in the business section of the apple podcast store and we are officially live on Spotify, Stitcher and SoundCloud now so you can’t miss a motivational beat.

Here are the Top 12 Addicted2Success podcast episodes of 2019 for you to listen to

If you feel that any of the below podcasts have inspired you in any way shape or form please share the episodes on your insta stories, facebook, emails or direct message them to your friends as this would be deeply appreciated as we are on a mission to spread powerful self development advice to the world.

1. Dr. Dain Heer – How To Be More Conscious With Your Thoughts, Feelings And Emotions

Dr. Dain Heer is an internationally renowned author, speaker and facilitator of consciousness and change. For over 17 years, he has been inviting people to embrace their true greatness—people from every culture, country, age and social strata of society.

Originally trained as a chiropractor, he has a completely different approach to healing by facilitating people to tap into and recognize their own abilities and knowing.

2. Ashley Hann – 4 Ways To Master Magnetic Confidence

Ashley Hannawacker is an online branding and marketing strategist, author and speaker. Ashley specializes in creating powerful, cohesive online brand experiences and is an expert at making websites that make money.

Ashley is very passionate about personal growth and mindset through which she has led various presentations, coached leadership trainings and written a #1 best selling book: Magnetic Confidence: Attract the Results, Relationships and Life You Want.

3. Jason Stone – The 3 Principles To Building A 6 & 7 Figure Online Business

Jason Stone is widely known by celebrities and almost 2 million people around the world as @Millionaire_Mentor on Instagram. Stone has successfully launched multiple 6 and 7 figure Instagram and Internet platforms and is becoming a well known social media influencer and marketer. Known for his e-commerce success in the automotive industry in his early years with Treadstone Performance Engineering.

4. Les Brown – How To Achieve The Ultimate Level Of Self Motivation

One of the greatest Motivational Speakers of All Time “Les Brown” shares his powerful wisdom on what it takes to face any fear and how to reach the ultimate level of Self Motivation.

Les Brown goes deep in this conversation, he pours his heart and soul into this and keeps this one real and raw. Don’t Miss This!

5. Tony Robbins – 5 Ways To Master Your Money And Impact Millions Of Lives

Advisor to Billionaire’s, Athletes, Celebrities and some of the top leaders in the world! Tony Robbins is the go to guy for Success strategies and Joel Brown had the fortunate opportunity to chat with Tony about achieving success in this half an hour exclusive interview on the Addicted2Success Podcast!

6. Jay Shetty – How To Be Remembered For Your Love & Contribution

Jay Shetty is a philosophical content creator, story teller, Forbes 30 under 30 entrepreneur and former monk who has created a brand and movement that has reached over 1 Billion views and is dedicated to Making Wisdom Go Viral.

7. T. Harv Eker – How Multi-Millionaire’s Think

T. Harv Eker, the Best Selling Author of Secrets of The Millionaire Mind shares his insights and unforgettable advice on creating a life with abundant wealth and success.

The strategies he shares will change the way you view money forever!

8. Peter Sage – How To Live Your Best Life

Peter Sage is a well known international & serial entrepreneur, author, philosopher and teacher. His unique way of looking at and relating to life has inspired tens of thousands of people worldwide to Reinvent themselves.

Whether by improving or turning around a business or developing a new and empowering psychology through practical yet profound shifts in awareness, Peter hopes his insights and teachings can offer something of value to those who seek it.

9. Yahya Bakkar – How To Powerfully Sell Your Story To The World

Yahya Bakkar is a powerhouse speaker and leadership coach.

Yahya has spoken on over 500 stages around the world and he believes in giving you motivational, practical & transformational content to help you become the most courageous, confident and charismatic version of yourself.

10. Ajit Nawalkha – 4 Powerful Mindset Shifts That Will Change Your Life Forever

Speaker, Coach and Author “Ajit Nawalkha” shares his powerful advice on how to create emotional and mental shifts within to achieve more as an entrepreneur so you can move closer to your dreams.

Ajit’s new book “Live Big” is out now. In Live Big: A Guide to Passion, Practicality, and Purpose, Nawalkha shares 25 shifts—changes in your mental, physical, emotional, or even spiritual state—that will propel you on your road to success.

11. Olivia Arezzolo – How To Master Your Sleep For More Success

Australian Sleep Specialist Olivia Arezzolo shares her powerful advice for achieving more success through better sleep. Olivia writes for some of the world’s top publications on the power of sleep routines and how to live a more empowered life with new and healthy habits.

12. Grant Cardone – How To Increase Your Hunger For Success

Grant Cardone shares his advice on what it takes to be obsessed with your success. Get your hands on Grant Cardone’s New Book “Be Obsessed or Be Average” now.

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4 Ways YOU Can Create Powerful Habits – James Clear

Joel Brown (Founder of



Author and habits expert James Clear says if you want to make big changes, first you have to think small. His new book, “Atomic Habits,” zeroes in on the idea that small adjustments add up to larger changes over time.

Checkout his new book Atomic Habits on Amazon now!

What Are Habits?

Let’s define habits. Habits are the small decisions you make and actions you perform every day. According to researchers at Duke University, habits account for about 40 percent of our behaviors on any given day. 

Your life today is essentially the sum of your habits. How in shape or out of shape you are? A result of your habits. How happy or unhappy you are? A result of your habits. How successful or unsuccessful you are? A result of your habits.

What you repeatedly do (i.e. what you spend time thinking about and doing each day) ultimately forms the person you are, the things you believe, and the personality that you portray. Everything I write about – from procrastination and productivity to strength and nutrition – starts with better habits. When you learn to transform your habits, you can transform your life.

Listen to the full podcast interview below to learn the ways that James Clear has Mastered his Habits!

As James Clear says:

Becoming better is not simply a matter of willpower or work ethic. It’s also a matter of strategy. What people assume is a lack of willpower or an unwillingness to change is often a consequence of trying to build good habits in bad environments.

  • If you are trying to read more books, don’t do it in a room filled with video games, Netflix, and a television. Move to a less distracting environment.
  • If you’re very overweight, don’t try to follow a workout program for college athletes. You can get there eventually, but that’s not a battle you need to fight right now. Start with a manageable change.
  • If you’re surrounded by people who tear down your goals, then work on your projects in a different location or reach out to like-minded people.
  • If you’re trying to stick to a writing habit when your kids are home from school and your house is in chaos, then work on it at a different time. Switch to a time of less resistance.

Build your habits where it is easy to do so. Re-define the situation. Create a game where the odds are stacked in your favor.

It sounds simple, but how often do you find yourself fighting difficult battles and ignoring easy ones? There is plenty of time to fight the difficult battles. Win the easy battles first.

The smartest path is to improvement is the one of least resistance. Fight battles you are destined to win.

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How To Relentlessly Live In Your Potential – Ben Kelly

Joel Brown (Founder of



Ben Kelly

Millionaire Entrepreneur, Speaker, Trainer and Investor Ben Kelly shares his principles with you for Rapid Transformation.

Ben Kelly was a financially crippled bricklayer with large debt along with a debilitating mindset and low self worth as he struggled for purpose with a feeling of very little hope of a better life.

However, Ben managed to turn that around in 2 short years through a strong desire to learn, grow and apply all that he learned in facing his fears and identity attachments that held him back.

Ben leads a movement of thousands around the world, speaking to large groups throughout Australia, the US, the UK and Asia sharing the lessons he has learned and the process that helped him to go from a depressed bricklayer unable to voice himself to being able to confidently speak to thousands on how life can change in a moment with a strong growth mindset and a willingness to leave behind what is not in service to your greater self.

His successful network marketing business has allowed him, along with his sister Peta to retire their single mother of four “Christine” and alleviate all of her financial burden. Ben loves travelling the world to lead people to their own empowerment, growth and expansion so they can step into greater expressed versions of themselves.


Click Play below to listen to the podcast episode with Ben Kelly.




Ben Kelly Quote

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6 Ways to Expand Your Consciousness for More Success – Garrain Jones

Joel Brown (Founder of



Garrain Jones is a powerful transformational leader and speaker who has broken through barriers most would see as impossible.

Every industry he has stepped into he has achieved a high level of success and he continues to expand his network into the millions and networth into the multiple millions because he continues to challenge the way he looks at his potential and his life. He loves teaching others how they can do this too.

In this podcast episode Garrain shares 6 interesting ways to expand your consciousness so you can achieve more success. He also shares a powerful exercise to create clarity and power in your life, this episode is not to be missed.


Click Play below to listen to the podcast episode with Garrain Jones.





Garrain Jones is the author of “Change Your Mindset, Change Your Life” and is a leader who believes that you can create whatever you believe and that you put your heart and soul into.

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