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Why Do We Have An Unconscious Bias and How Can We Manage It?

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When I hear someone using my name once in a while throughout the conversation we are having, I cannot stop myself thinking “this person must have read Dale Carnegie’s books or must have been influenced by someone who read them…” Have you just recalled a similar moment and it felt nice?

As Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and the most important sound in any language”. Why did Dale Carnegie highlight the importance of an individual’s name to that person in his “How to Win Friends and Influence People” book published in 1936?

Each and every one of us wants to feel special and unique. I guess he recommends using the person’s name in the conversation because that is one of the easiest ways to grab that person’s attention so that we can enhance the chances of getting our point across. However, I am more interested in this from the other side; hearing our names directly addresses our individuality, our need or desire to feel special and unique.  

Let’s park this one for now and we will come back. 

Categorization is essential to our survival

There is countless scientific research telling us about how our brains recognize similarities and put things into categories, which has been crucial to our survival in evolution and still helps us with a lot of things from learning new things to coping with the continuous influx of massive amounts of information through our senses. 

The continuous influx of information is mostly handled by our subconscious mind rather than conscious. It is estimated that our brains receive about 11 million bits of information every second through our senses, of which only 40-50 bits can be processed by our conscious mind. We process more information than we are aware of. The magic here is the subconscious mind.

An example is when you are at a very loud party where you hear a lot of words flying around without you recognizing each one of them, then suddenly, you immediately catch it when you hear your name. Your subconscious had been processing all of those words, without your awareness, but informed your conscious mind when your name was out there because it was relevant to you.

In order to most effectively process this much information and inform the conscious mind with only the relevant ones, our subconscious employs categorization as one of its strategies.

When our ancestors encountered some deadly predators in the African savanna, their subconscious prompted their conscious mind to immediately fight or flight by categorizing the information gathered through their senses into “predator / life threat / take action”. Most probably we are not descendants of the ones that were frozen rather than fighting or flighting! 

Although it is a completely different situation, the same strategy applied in remembering lists. Let’s look at the below two lists.

  1. lion, eagle, shark, leopard, hawk, whale, panther, falcon and dolphin 
  2. lion, leopard, panther, eagle, hawk, falcon, shark, whale and dolphin

The second list is easy to remember because it is reordered into relevant groups even though the content of the both lists are identical.

Subconsciousness is the magic and categorization is one of its key strategies. It is essential to our survival, learning new skills and processing information as well as bringing back the information we had processed and stored. 

This amazing skill has its drawbacks

As a result of our brains’ categorization strategy, we also categorize people, especially if we don’t know them as well as our closest ones.

Imagine I am sitting at the table next to yours while you are having your favorite coffee and working on your computer or reading your novel at your neighborhood coffee shop. I stand up, very calmly grab your bag, and start walking away. Your reaction might be quite different depending on my outfit. It could be much more vocal and harsh if I have a dirty T-Shirt and a pair of torn jeans on. However, if I have some navy colored, 3-piece suit and well-pressed white button up shirt on, you might even say something like “Excuse me, you might have picked up my bag by mistake”. (There is an experiment done by social psychologists which reported similar results)

Similarly, I would not be surprised to hear that my co-worker’s spouse is very skilled and knowledgeable in English grammar and literature because he is an English teacher. However, I would not expect it from my co-worker herself because she is an outstanding chemical engineer.  

This is defined as unconscious bias or stereotyping, as a result of our subconscious brain’s categorization strategy. The outfit I have at the coffee shop impacts your response to my action, because it puts me into a different category in your mind depending on my outfit. My co-worker’s and her spouse’s backgrounds make me put them into different categories, which might mislead me sometimes.

Just like we categorize things, it is very natural that we categorize people.  

The key question here for me is; how do we truly treat people as individuals so that they feel unique, just like as they would want, while we know that our brains categorize people

We can overcome unconscious bias 

Leonard Mlodinow, in his enlightening book “Subliminal”, suggests that “if we are aware of our bias and motivated to overcome it, we can.” That doesn’t mean that we need to fight our brain’s categorization strategy. We just need to employ our conscious mind more when we are working or dealing with individuals. 

Our unconscious bias might tell us scientists are bunch of technical nerds who cannot understand abstract concepts that marketers are talking about or it might say that marketers are some daydreamers who need to be grounded by scientists to the real world all the time. I am an engineer and I love thinking in abstract terms and I worked with quite a lot of marketers who thought primarily in factual and concrete terms. 

Spending some effort to learn more about individuals will help overcome unconscious bias. Gathering more information and qualities about them will make it easier for us to treat them as individuals rather than a member of the category we put them in our minds. 

The moral of the story here is to recognize the fact that our brains do categorize, and it is essential; but also, to recognize that every individual wants to feel unique. When we appreciate these two and keep reminding them to ourselves, we are one step closer to figuring out our own way to overcome unconscious bias and treat people more like individuals. 

What was the most interesting part of this article for you? Share your thoughts below!

I am Kaan Demiryurek, and I currently work at PepsiCo, R&D. I am an engineer by background, BSc. Food Engineering, and I have big interest in philosophy, psychology and history, as I believe personal interest in these areas complements well with my educational background. Here is my LinkedIn profile, http://linkedin.com/in/kaan-demiryurek-3513691b.

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A Simple but Effective Technique to Be More Confident

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The 3 Most Important Things I Learned About Personal Growth

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When you look back on your life, what do you want to think about? Do you plan to reminisce on all of the good things that have happened and how they shaped who you are today? Or would you rather remember all of the bad decisions, challenging experiences, and mistakes made that hurt or wasted a portion of your life?

In my opinion, I think it is important to reflect on both. While it’s important to remember the hardships we’ve been through in our lives – without them we wouldn’t be where we are now. There are 3 very specific areas that I feel have helped me grow in a personal sense more than anything else in my life so far. 

These aren’t simple lessons in a book or a lecture that you can just absorb and apply to your life. These are things that I’ve learned through experience and reflection, and I’m still learning and growing today.

1. We determine how much we’re worth by what we think about ourselves, others, and life in general.

This might seem like a pretty obvious lesson in life but it’s actually one of the most important because we can determine our own worth by how we think about ourselves and the world around us. If you’re looking for success in any kind of business or social setting (dating), then I’ll tell you right now that it doesn’t matter if you have 10 billion dollars or not – people are still going to judge you based on your thoughts and beliefs alone.

What determines our value isn’t necessarily what we do with our lives (which is often based on luck) but whether or not we believe that ‘our work’ is worthy or not in some sort of grand scheme or universe. We may not always be able to control what happens in our lives, but we can always control how we value ourselves and others.

“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou

2. You don’t have to change your habits or personality just because someone else doesn’t like it – their opinions are THEIRS alone.

This is another one of those lessons that people tend to pick up on a little bit late in life, but if anything that makes its importance even worse! Basically, there’s going to come a time when you’re going to meet someone who has certain expectations of you as a person…but these expectations might not be realistic due to their motivations and personal beliefs. For example, sometimes parents might expect you to be a lawyer or doctor because that’s what they believe is best for their child.

However, this isn’t the case for everyone and so maybe your passion lies in music or writing novels. In this example, if you were also pressured into becoming a doctor – then there would obviously be some kind of conflict going on within yourself as a person. You should never have to give up something that you want to do just because someone else doesn’t like it! The reason why we’re put onto this Earth is to make our own choices and go after our OWN dreams instead of letting others determine what we can and cannot do with our lives .

3. You can’t change your life until you accept that you need to make a change.

When I was younger, I thought that this lesson would be pretty obvious – but as I got older, it really made me appreciate the fact that there are always different ways of perceiving our lives. For example, if someone wants to become rich and famous one day – their mind might simply overshadow any other possibility in their head because they feel like this is what they NEED to do right now.

However, this isn’t always true within our own lives because we think about things too literally instead of having an open mind. If you want to achieve success in any kind of business or social setting (dating) then you should be willing to try out different things instead of staying in your comfort zone. If you want something, then it’s up to YOU to actually go after it – nobody else is going to give it to you!

The three lessons above are some of the main things I want to pass on to everyone because they’ve come at an important time in my life where I need to start thinking about others instead of only myself. It’s great if we can learn to love ourselves first before anything else, but that doesn’t mean you should neglect everyone around you even though they might be your friends and family members!

If you enjoyed this article on the 3 most important things I learned about personal growth, then please share it with your friends and family! Also, check out my other articles on success & motivation as well as life lessons that could help people who are struggling with their life right now on lifengoal.com. Thanks for reading!

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​​4 Boss Level Growth Strategies That Create an Optimized Life

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