One of the most important things for an entrepreneur’s mental health is expressing their feelings, thoughts, and emotions. This is where content creation and writing becomes pivotal. Whether you read something that resonates with you or you write a compelling blog post, the act of expressing yourself through content can help to put a smile on your face and make you feel better about things.

Most entrepreneurs don’t spend as much time taking care of their mental health as they should. Over the course of your career, you will experience a lot of ups and downs; these emotions have the potential to take a toll on your mind and body if you don’t learn to manage them properly.

Here are four reasons why expression through content is pivotal for healing, slowing yourself down, and giving yourself grace when the going gets tough.

1. Content can be a form of self-expression

When you are an entrepreneur, you frequently face feelings of insecurity, doubt, fear, apathy, and exhaustion, just to name a few. Some days it feels like no one is on your business’s side and everyone else has it all figured out. On those days some of us try to look at our website’s analytics to cheer up. 

But an even more freeing task is creating content. You create content to improve your business and reach more people’s lives. But, there is something special that happens when you write with the intention of expressing your thoughts and feelings — you open a door to yourself. 

Content is inherently personal, which means content creators open themselves up when they share their thoughts on a platform. Everything from the title of the post, the keywords they choose to include, and even the content itself helps you to understand who the author of that post truly is. And as an entrepreneur, this can be an important experience because it allows others to empathize with you.

2. Self-reflection will lift you up

As you think through what to write about and how to express yourself, the process of self reflection is a valuable step you need to go through. You’re able to reflect on the blessings you have, assess what you learned from the negative experiences, and create a plan on how to maintain the positive experiences you’ve had. 

There are a few ways that self reflection can help you with mental health healing. The act of reflecting on your experiences helps to create clarity in feelings, thoughts and emotions which will eventually lead into acceptance for what has happened or is happening currently without feeling overwhelmed by it all. This process also leads people towards finding new things they enjoy doing. Self reflection is therapeutic and can be implemented anytime you feel the need to overcome overwhelm.

“Writing in a journal each day allows you to direct your focus to what you accomplished, what you’re grateful for and what you’re committed to doing better tomorrow. Thus, you more deeply enjoy your journey each day.” – Hal Elrod

3. A sense of belonging and camaraderie

It is important to have a support network of people who will listen and understand what you are going through. When you post a blog or upload a video on YouTube, there are others who feel the same way and experience a sense of connection with you.

When you put time, attention and thoughtfulness into your writing, it is amazing when someone reads what you’ve written and comments on it thanking you or expressing how they resonate with what you’re going through. It’s hard to put into words how powerful it feels when someone who has gone through the same experience and reads your words then reaches out.  There is power in expression but miracles happen when people bond over a similar experience.

4. Library of content to share with more people

It can be very difficult to know what content to share with people as the symptoms of mental health disorders (anxiety, depression, etc.) vary from person to person. But as you accumulate more and more content, this will increase the number of articles or videos available for readers to choose from depending on their specific purpose. It also builds your personal library of resources you’re able to share to different people you encounter or engage directly with.

As chaotic and distracting social media can be, it can also be a beacon of hope with the right content. Many people share viral posts, or content that interest them. Since your content is valuable and personal, the more you share it, the more likely it is to be shared with the right audience.

You never know who is watching (reading)

Your content is speaking to someone and even though they may not be actively engaged, their experiences with your work are impacting them. Think about the last time you watched TV: did everyone in the room have something entertaining to say? 

You never know who’s watching because there’s always somebody reading your posts or viewing your videos-even if they just skim through it briefly. This is why creating content worth consuming is critical, not only to get you out of your funk, but also to serve your audience.  Be authentic and stay true to yourself; make every post count as an opportunity for connection with your best self and for potential readers to bond with you.