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Why Sara Blakely Is So Successful

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sara blakely spanx

Sara Blakely is an American businesswoman and the founder of multi-million dollar underwear company, Spanx.

Blakely has been recognised in both the Top one hundred influential people, and Top one hundred powerful women in the World.

 

Sara Blakely’s Early Years

sara blakely billionaireSara Blakely’s original plan was to become an attorney, however, when she failed an entrance exam into law school she was forced to change paths. She accepted a job at Orlando, Florida’s Walt Disney World where she worked for three months. Blakely supplemented her Disney income with work as a stand-up comedian.

After the short period with Walt Disney World, Blakely took a job selling fax machines door to door for office supply company, Danka. By the age of just twenty five Blakely had proven quite the salesperson and was promoted to sales trainer.

Part of Blakely’s ‘uniform’ was to wear pantyhose which she disliked. She didn’t like having to wear them in Florida’s hot climate and didn’t like the look of the seamed foot when wearing open-toed shoes. However, she did like the way they eliminated panty lines and made her body look firmer.

 

“It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.” – Sara Blakely

The Birth of ‘Spanx’

sara blakely billionaireWhen Blakely was going to a private party she cut off the feet of her pantyhose whilst wearing them under a new pair of slacks as an experiement. They consistently rolled up her legs but she did achieve the look she desired.

When Blakely was twenty seven she moved to Atlanta, Georgia and whilst continuing to work at Danka she spent two years and $5,000 on the research and development of her idea. Rather than spending another $5,000 on legal fees she wrote her own patent for her product after buying a textbook on the topic. Blakely then went to North Carolina, home of the most Hosiery mills in the USA to pitch her idea but she was rejected by every representative. They were all used to dealing with big companies and didn’t see any potential in her idea.

 

Sara Blakely’s estimated net worth is $1 Billion.

 

sara blakely billionaireTwo weeks later Blakely received a call from a male mill operator who wanted to support her concept after being persuaded by his two daughters.  As she went on to develop her idea, Blakely realized that the hoisiery manufacturing agency was run by males who weren’t using the products that they were creating.

The prototype product was finished within one year with Blakely and her female family and friends testing the product. This was a big step for the industry as testing on people had never happened up to that point. Whilst making progress on refining her product, Blakely noticed that the industry was using the same sized waistband for all hosiery products. For the development of her product, Blakely had variable sized waistbands to account for different sized customers.

 

“I think failure is nothing more than life’s way of nudging you that you are off course.” – Sara Blakely

sara blakely billionaireBlakely’s vision was gathering momentum, she proceeded to revolutionize the packaging of hosiery products. She realised that all of the current packaging was beige, white or grey, featuring the same type of model. Blakely opted for bold, red packaging with animated images of different looking women.

The next stop was to find a name for her product and she grew increasingly frustrated after not arriving at a decision after eighteen months of thinking. When she was in the final stages of deciding on a name she wanted to model the ‘k’ sound in companies like Coca-Cola and Kodak and this was further compounded by her knowledge of the ‘k’ sound getting the best reaction from a comedy crowd. Originally, Blakely was going to call her product ‘Spanks’, however she switched it to ‘Spanx‘ when her research revealed that constructed names were more successful and easier to trademark.

 

The Growth of Spanx

sara blakely billionaireBlakely managed to secure a meeting with a buyer for the Neiman Marcus Group, in which she changed into her innovative product in the ladies restroom to prove its worth. As a result of the meeting, Spanx was sold in seven of Neiman Marcus’ stores, with Bloomingdales, Saks and Bergdorf Goodman quickly following suit. Not resting there, Blakely sent a basket of products to the office of Oprah Winfrey with a card explaining her vision.

Blakely was handling all aspects of the business: marketing, logistics, product positioning and more. In the latter part of the year 2000, Oprah named Spanx one of her ‘Favourite Products’ which caused a boom in popularity and sales. Spanx achieved $4 Million of sales in it’s first year and $10 Million in its second year. Blakely signed a contract with QVC, the shopping channel around this time and sold 8,000 pairs of Spanx in six minutes!

 

Sara Blakely’s Billion Dollar Empire

 

Conclusion

Sara Blakely has built a net worth in excess of $1 Billion by using failure as a stepping stone, always innovating and believing in her vision. Her ability to find a solution has always been incredible, all the while enjoying her life and keeping a smile on her face.

Had Blakely passed herLaw exam, Spanx would not exist and she would most likely not be a billionaire. Rather than allow failure to get her down she used it as a springboard for success.

What have you failed at that could be the reason you are now pushing towards your ultimate success and happiness?

Jermaine Harris is a Coach, Trader, Author and Speaker. He is passionate about human potential and empowering others to change their lives in the same way he did. Jermaine believes that the opposite of being 'stuck in a rut' is possible and explains how in his book, The Rut Buster. Get to know Jermaine better at: jermaine-harris.com

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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