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The Secrets Of Your Business Are Not That Secret.



I was chatting to a distant friend about his business. I was asking basic questions like who did his videos, who was posting the beautiful Instagram photos and where he sourced talent from.

He then got pissed and said the following:

“So, you’re asking for my business model?” in a sarcastic tone.

I asked another question around whether he may know any good freelancers and he said: “You have a network, don’t you?”

Both responses show me one thing: he had a scarcity mindset.

I wasn’t trying to get the ancient secrets from thousands of years ago. The questions I was asking were out of curiosity more than anything.

Your business is not that secret.

I didn’t say this to my friend, although I should have. Most things about your business can be found out. His business model, for example, was easy to work out. He sells a course and does consulting. You only have to watch his videos to see this.

The people he employs are also easy to find if I wanted to steal them – which I don’t. All it takes is a Google Search and a bit of looking at his LinkedIn connections to work it out.

Hoarding information is ridiculous.

If my friend helped me then what he didn’t realize was that I could have brought him in. He could have actually been brought onboard as a consultant. I may have even used his services to help with producing videos.

“You lose more by hoarding your information than you do by giving all of it away”

Being sarcastic does not hide your scarcity mind.

The sarcasm I received from this friend was a cover for the fact that they are scared. Not wanting to share is the sign of someone who may have a scarcity mindset driving their decisions. This friend once told me that they wanted to buy a house in the next 12 months.

Maybe they saw me as a hindrance to that dream which is why they kept everything secret. What he forgot is that to get the house in 12 months, you need to work hard and collaborate. Trying to do it all yourself won’t get you that nice new house with a white picket fence in one year.

“Compounding your efforts through collaboration adds more value thus resulting in more money”

Cost of missed opportunity.

Given the outcome of this conversation, it’s fair to say I wouldn’t ask this friend for help again and will reconsider their friendship. It’s not because they didn’t help; it’s because the way they said no and the selfishness behind their intent doesn’t vibe with me.

Selfishness repels people from you and being sarcastic and overly blunt is unnecessary. The thing is, the people that act in this way forget about the cost of missed opportunity. What does this mean?

Simple: in the future, I probably won’t work with them again which means that they could be missing lots of opportunities. Only two weeks earlier, for no reason at all, I referred this person to a new client because I like their work. I didn’t ask for anything, it just felt like the right thing to do.

If given the option again I probably won’t make the same decision. By making foolish, selfish, short-term decisions, you affect your chances of getting opportunities in the future. This screws your dream of buying a house in 12 months.

Here’s the secret.

Most of your business is not that secret. Hoarding your ideas and connections like you’re the CIA will give you the opposite result you’re looking for.

People remember kindness, love, compassion and how you make them feel. Selfishness, sarcasm and a big ego doesn’t make anyone feel good.

The secret to business is there are no secrets.

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The Many Faces of Benjamin Franklin: A Masterclass in Versatile Leadership

Versatile leadership involves the ability to adapt communication as per the needs of others.



benjamin franklin leadership

Versatile leadership involves the ability to adapt communication as per the needs of others.  It is different from situational leadership where the leaders have to adopt the strategies as per the situation.   (more…)

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10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches



Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales



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Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business



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The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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