Connect with us

Entrepreneurs

The Big Lie That Could Be Costing You Thousands And How To Quickly Turn It Around

Published

on

the worst advice for an entrepreneur
Image Credit: Unsplash

If you are a coach or entrepreneur, there’s no doubt in my mind that you will have heard this lie. You will have seen people posting about it religiously on Facebook and you may have nodded your head in agreement, while throwing them a love heart. If you did, I wouldn’t blame you. On the surface, it seems like very good advice but if you followed it, you would probably find yourself confused, frustrated, and broke.

Every day, I see this untruth being repeated time and time again in various formats, with an army of people waving their hands in the air and commenting with an enthusiastic ‘hell yes.’ It’s no wonder that this idea gets people pumped- if it was true, it would mean that the business world would be simple, easy to navigate and everyone following this tidbit of false wisdom would have an endless supply of clients. Unfortunately, that’s not the case.

So, what is this big lie?

All you have to do is show up as your authentic self and people will buy from you!”

Before I carry on, I want to make it clear that I’m not implying that being authentic is not important and I’m certainly not encouraging you to be fake to convince people to part with their hard earned cash. What I do want to get across is that it’s not the most important thing and showing up as your authentic self is not enough to build and sustain a profitable business

The idea behind it is that if you post a zillion times a day, on every platform that ever existed, as your true authentic self, the right people will be attracted to you and want to work with you. However, what’s more likely to happen is that they see your post, they may engage, and may even shoot you a DM letting you know how much they love your content.

Why is that a bad thing?

You think Wow, this is amazing. I’m gaining traction and people are loving my posts. You are on a high, excited for the cash to hit your account, but… nothing. Nada. Zilch. You kick it up a notch. 

You post more regularly and reveal more of your true self. You may have posted something highly personal which took a lot of courage and you are proud of yourself for doing so. Once again, your followers are shouting from the rooftops “You are amazing!”, “You are so authentic” and “Wow, you are so inspirational.”

Dopamine levels on a high, you keep checking your account to see if your new found authenticity has translated into cash yet. It hasn’t, but you just know that it’s going to happen real soon. These things take time and only the ones willing to do what it takes will persevere. The engagement is proof that it’s working. The money will follow! Sorry to burst your bubble, but it won’t. 

Here’s why it doesn’t work. 

You posting regularly showing your true authentic self will attract people to you, who share common outlooks, experiences and beliefs but for them to actually hand over their cash to work with you requires so much more. The number one thing that your potential clients need to know about you is – can you get away from the pain they are in, or towards the result that they want? 

So, what do I do instead?

Show them that the answer to the above question is a resounding yes by sharing regular credibility posts. 

Prove it with client results and testimonials. Show them why they need the result that you can provide and above all, make sure you have an offer with a clearly defined result. This is extra effective if you can also specify a time frame. 

Make sure that anyone who clicks on your profile can see immediately who you are and what results you can get for them. Create an eye catching banner, write a captivating bio and post with strategy and a clear intent as opposed to throwing as much mediocre content as you possibly can out into the world. 

Get used to doing this consistently and that is when you’ll experience rapid growth in your business with your social media engagement converting into cash.

What’s the biggest take away you got from this article? Share it with us below!

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

Published

on

top entrepreneurship books for business growth
Image Credit: Midjourney

Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

Continue Reading

Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

Published

on

Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

Continue Reading

Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

Published

on

entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

Continue Reading

Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

Published

on

how to build a business empire
Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

Continue Reading

Trending