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The 2 Most Important Things Digital Entrepreneurs Need to Focus on

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It remains a fact that over 50% of startups fail before they even celebrate their first anniversary. Thousands of entrepreneurs pursue their dream of becoming successful, yet they can’t even get their idea off the ground. They might have a great idea, an innovative one, an out-of-the box kind, a model which will change the landscape of the digital platform, yet they fail. Why? The answer is simple. EXECUTION. They fail to execute it properly.

As the notion goes, a chain is only as strong as its weakest link. It makes it very hard for these entrepreneurs to strengthen every aspect of their business models. If you analyze these failures, you would see one common thing in them. Their POS (point of sale) was not up to the mark.

“If you’re not a risk taker, you should get the hell out of business.” – Ray Kroc

These digital entrepreneurs need to realize that they need to build a great website to deliver their product, or if they are using a social media platform, they need to have an above-average page or a community. So let’s just talk about the two most important POS in the digital world; the website and the social page.

1. The Website

A website needs to have great content. You can’t sell a new concept, if you can’t explain it to the world, but make sure that the content is concise and concrete. Remember those 7c’s of communication we learnt at school? You need to follow them at all cost. You need to explain your point in one sentence. If you can’t, you need to restructure your sentence completely.

Next you need to consult a technical guru while you are buying a domain for yourself. He will help you get a good server, and a good IP, and please make sure it is a dedicated IP as well. A shared IP may be cheap, but it’s going to cause you a lot of problems in the future.

Once you have the IP you need to design your website to match your product. You can’t sell shoes over a website which is designed with a cake template, can you? The design should be able to integrate with the message that you are trying to deliver. The icons, the fonts, the graphics all need to integrate together to deliver one single message.

After designing your website you have to constantly check your website regularly for bugs and errors. Check the load time, there are plenty of tools available on the internet. Anything more than 8 seconds is bad. If your website fails to load, you are going to lose a ton of opportunity. Trust me on this. I learnt this the hard way.

Lastly, you need to get yourself a Logo. For some people it may be a small image, but in reality it is much more than that. It represents your business, it is in fact your persona. So you need to invest some time in that as well.

2. The Social Media Page

If you are an entrepreneur, who is providing services over social media, there are some do’s and don’ts as well. Firstly, you need to get yourself a good brand name, which is easy to remember and recall. Don’t recreate old names or make names which are similar to the ones that are already in the market. While thinking about your brand name, avoid these words at all cost: new, addition, reborn etc.

Next, you need to make sure you do not spam. I repeat. Do not spam at all. One post a day is good, two posts is great, three posts a day is okay, more than three, what are you doing? There is a huge amount of information available on the internet, and you don’t want to spam your users with your images or posts to a point that your valuable posts get ignored as well.

“Social media is not about the exploitation of technology but service to community.” – Simon Mainwaring

Capitalizing on social or cultural events is a must. For example, if it’s Christmas time, you need to design your offers around Christmas; images should reflect Christmas. Now I am not saying that you keep on offering discounts every day. All I am saying is that you need to have a web theme built around the initial concept.

Today’s digital entrepreneur needs to make sure their website and their social page is the main focus. If you miss either one of these, you risk your chances of becoming a successful digital entrepreneur.

As a digital entrepreneur, what are you focused on that is helping your success? Leave your thoughts below!

David Harris is a logo designer at Logo Glaze, where he is creates custom logo designs. He is a graphic designer by profession but he is a writer in nature. He has experience of more than a decade in the design and development industry and loves to help people achieve their dreams. You can follow him on his Twitter as well.

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6 Smart Moves to Grow Your Business and Your Profits

Practical strategies that companies use to guarantee long-term growth while increasing profitability

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How Entrepreneurs Can Fortify Their Startups Against Fraud

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Lessons We Can All Learn From Martin Luther King Jr.’s Leadership

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader

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While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

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