Connect with us

Startups

6 Tips For Startups Wanting To Add A Blog To Their Website

Published

on

Since I started being involved with blogs back in 2006, a lot of people ask me questions about how their startup can add one to their website. When I was involved with a blog in the early days it was pretty easy to rank for a topic in Google if you had lots of keywords in your post. Whilst some of the concepts remain the same, it’s a lot harder in 2015.

The difficulties you now have are a blessing if you see it that way. It means that businesses that are not committed, and posting content for the sake of it won’t make it. Google will not look upon your blog favourably if it has out of date content with no sort of consistency – your customers won’t be interested either.

There is lots of competition for eyeballs in the online space nowadays so you have to stand out, be different and master your niche!

 

1. Tell your startups story

As they will teach you in sales, the thing that sells more than anything is your story. Decide what your startups story is and then tell it to the world via your blog. Don’t shy away from the failures either, make sure you tell them to because that shows your human and you have done the hard yards.

One of the best things you can do is talk about real life experiences that your startup faced with a particular product or service and how you overcame it. In some posts you could refer to why you started your business in the first place and why you want to continue to solve the problem that your business solves.

“When telling your story make sure to always be humble and don’t brag. No one likes a show-off!”

 

2. Write articles that have great content

Many blogs that I have seen just create content for the sake of creating it. Your startups blog should be a place to educate your customers and to give them hints to what your products and services are about. The content should compliment what your product or service does and be an extension of it. If your startup sells computers then your blog should talk about all the accessories you can buy for your computer and how to set it up.

Great content is usually written by someone who loves what they’re doing. The person that is writing the content would ideally be the founders (some of the time) because it’s their passion that helped them to create the startup in the first place. You want this to bleed through the content so it draws people in.

“Your blog is your startups identity and your place to make a mark.”

 

3. Add rich media

When you write articles for you startups blog make sure you include rich media. Things like photos can be really good especially if they are shot by you and include real life things that have happened in your startup. For example, if you meet the CEO of Walmart ask him if you can take a picture with him and then feature it in an upcoming article. This makes your blog feel genuine and not generic like a lot of startups blogs that are just trying to smash out keywords to rank in Google.

Whenever you’re posting images on your site keep in mind that Google is very sensitive to a blog’s page load time and so are users, yet 90% of websites (even the famous ones) put up rich media that is massive in file size. If you’re putting up images you need to crunch them down without making them look pixelated. If you just did this right you would be ahead of most of your competition.

The other thing to do is look at your blog on a smartphone. Does it look good? How quickly does it load? When sharing videos just use embedded Youtube videos because then they will be a good size and have the option of HD for those that want it. Videos are another obvious way to enhance your posts but remember that the words in a video can’t be searched by Google, so it’s always good to pull the best points from the video and include them in text form below the video.

 

4. Make your content social

What will help you rank in search engines the most is how shareable your content is on social media. There is no magic trick to this you just have to create the best content you can. Don’t worry about trying to post every day as long as you have a few updates a week that are really good quality.

iPhone social media icons for bloggingWhen posting your content on different platforms remember that each one has a different method of consumption. If you post on LinkedIn make sure it has a business theme, if you post on Instagram then it’s all about the photo and if you post on Twitter it needs to be short, captivating and make people want to click the link and read the full article.

Don’t try and be on every social platform all at once otherwise you will risk becoming a jack-of-all-trades and master of none. Whilst it’s good to be represented on the main ones you should focus your efforts on one or two. Keep in mind where your customers hang out and their age group, before you decide which ones to focus on.

When your blog is new, build up the content first before you tell everyone about your blog. There is nothing worse that when someone asks you to go to their blog and there are 3 articles on there that were written 6 months ago.

 

5. Make the layout clean and sexy

When you are writing your content make sure that it’s laid out nicely and your blog is not too busy. If you don’t have a great eye then get someone who does, to give you their opinion. Consider the colors of your photos, text and template, and make sure they match as much as possible. Avoid big chunks of text and remember to highlight great quotes or phrases. Don’t bombard Google with lots of tags either, pick the ones that are most relevant to the content and what you do and then mention those. Ten tags and ten keywords is more than enough. If you like clean layouts then I suggest using something like WordPress. You can pickup some great themes from sites like Envato’s ThemeForest.

We all know that subscribers to your startups blog is very important, but my advice to you would be to avoid putting pop up boxes that block the page. Anything that’s annoying like this will see users clicking away from your blog. You can encourage them by mentioning in your articles for users to subscribe, in your Youtube Videos, tweeting a subscribe request and by creating a subscribe form that is prominently featured on your blog.

 

6. Seek assistance from your raving fans

One person that knows your business as well as you (and sometimes better than you do) is your customers, more specifically, the ones that are raving fans. They are a great contact to have and could be useful to get as authors on your blog. If you approach them in this way you will probably find that they will be humbled and dying to contribute content to your startups blog.

The other raving fans are your employees who have given up their time to come and work for you and believe in the vision of your business. Each one of them has their own job function, which brings a different perspective to your product or service that could help prospective customers engage with your business. Consider interviewing them for a 3-minute video and posting that on your blog.

Jump for Joy Raving Fans - StartupsThe other cool thing you could do is allow your customers or prospects to send in a question and then feature them on your blog with the answer. If you get a client that wants to give you a testimonial, ask them to write an article for your blog instead.

Whenever you get your raving fans or employees to write for your site you have to place one caveat and that is, they can only do it if they agree to share it on all their social media channels. The best way to find more customers is to find more who are just like the ones you have. Posting the article on the customer or employees social media is the best way to do this.

If you want to supercharge this, go one step further; tell them that they must also comment on any replies that are written on their content both on the blog and on social media. It’s the actual engagement with the content that helps to build the audience further. People will only engage if they see other people engaging. If your blog is new, ask your employees or friends to comment initially (it must be genuine though) until your audience builds.

You can even take it a step further, once you have established your startups blog, get your authors to guest write on other people’s blogs, just make sure they have a Gravatar account so that when people click their name they find your website. Obviously you need to choose other blogs who are in the same field as you and where there can be a sharing of value. This means that their audience will then have access to your vision and message, and hopefully your businesses solution as well.

 

A great example

All of this talk means nothing unless I can actually show you. Pixc were a startup just like you and they had another business that had issues removing backgrounds from product images. This then spawned the idea to start a business and solve this. As part of this they created a blog.

Holly Cardew Founder of Pixc

Holly Cardew Founder of Pixc

Their blog is simple, clean, sexy and has some great how-tos. If I was building an online store and needed their product, their how-tos would tell me exactly how to use their service. Their articles are short, sharp and to the point so you don’t need a lot of time to consume them either which is very important. The only area they are currently lacking in is having enough white space on their site.

Neil Patel, an SEO genius, often talks about the importance of creating white space on your site and that you should consider putting paragraphs in your words, even if it’s not technically a paragraph, to make it easy on the eye. Sometimes you just have to defy the rules, I know it’s hard considering the rules of the English language have been around for a very long time, but just do it!

 

Finally, I want to hear your tips. There are a lot of bloggers in the Addicted2Success community, who wants to share their ideas to help startups?

 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

Advertisement
10 Comments

10 Comments

  1. I enjoy your writing style and I truly enjoying this site!

    • Tim Denning

      Dec 30, 2015 at 2:40 am

      Thank you Ustawianie and I am glad you like Addicted2Success.com

  2. fast credit

    Nov 24, 2015 at 4:14 pm

    Hi! I want to say that this article is awesome, very well written, and includes a ton of great information! I would like to read more articles like this.

    • Tim Denning

      Dec 30, 2015 at 2:41 am

      Thanks so much.

  3. Lisa Moore

    May 3, 2015 at 12:16 pm

    Hi! Thanks for posting such an extremely informative read. Now that I am ready to get back into motivation speaking, I’ve decided to start a blog again. My question to you is, how do you know what followers are real and what ones are spam? My first time around my followers grew like wild fire. I didn’t know how to prevent the spam.
    Looking forward to your response.
    Lisa

    • Tim Denning

      May 5, 2015 at 11:39 pm

      Hi Lisa that’s great news. In terms of knowing what followers are real, your mailing list is the best way to determine this. You can also scrub your mailing list for users who are inactive and haven’t been engaging with your content. There are also plugins you can install on your blog to prevent spam. Don’t focus too much on knowing who is real who isn’t, focus on writing great content from the heart that is going to touch your audience and the rest will follow.

  4. Stefanie

    Apr 8, 2015 at 7:20 am

    Hi Tim, thank you for this great article. What I love most about it is the point of seeking assistance from your raving fans.
    I want to share that we use a WordPress plugin for our blog that publishes a post on our Facebook fanpage once the article is released. All comments on that post appear automatically on our blog (when approving the comments), and show that there happens some kind of interaction which is important for the so-called “social proof”. We noticed that our community comments more on Facebook that on articles directly, especially when the post about the article includes a concrete questions.
    Cheers
    Stefanie

    • Tim Denning

      Apr 8, 2015 at 9:07 am

      Thanks Stefanie.
      Appreciate you giving some advice in return too. I think those plugins are good but just remember that when you are posting an article on different platforms, each of them have their own nuances. Try not to get into the habit of posting the same article, the same way, on all platforms. I learnt this from one of Gary Vaynerchuks books.

      • Stefanie

        Apr 9, 2015 at 6:15 pm

        Thank you very much for your tip, Tim. I saw some of Gary’s videos here, and I found his approaches very interesting.
        Just a question to clarify – you recommend posting different content on different platforms which I totally agree with. However, this does also include posts in a Social Media canal about a blog article, in order to get users regularly to your website, right?

  5. Hannah V.

    Apr 6, 2015 at 12:57 am

    Great blog post! The art of story telling as you pointed out in the first one is a great way of pulling in your audience and getting them to interact with you. Blogging is so important for any business when full of value packed content on a consistent basis.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

4 Tips to Overcome Your Toughest Hardships When Starting a Business

Published

on

starting a business
Image Credit: Unsplash

Successful entrepreneurs have long been known to embody specific traits that can be very useful in many aspects of life. Some of these traits include hard work, devotion and continuous solid effort. The different skills that entrepreneurs naturally gain through years and years of professional experience, have equipped them to effectively manage and continuously expand their business.

Nonetheless, if we backtrack to the beginning of most entrepreneurs journeys, we see that the majority of them almost always faced professional or personal challenges when first starting a new venture.

Entrepreneurs usually endure professional trials better than anyone else because they were prepared during the early stages of their careers. Yet, the power of perseverance, devotion and quality performance is truly tested when faced with powerful hardships at a personal level.

To provide some context in regards to these hardships, let me ask this question. Would you effectively run your newly established business if within the first three months, you were faced with the fact that a family member was admitted to the hospital, another got divorced after 20 years of marriage, and you were left by the woman you had decided to spend the rest of your life with?

New entrepreneurs can ensure their way to success when involuntarily having overcome personal challenges life has thrown at them. After all, the true measure of an entrepreneur’s character and ability, is in how they handle themselves in the face of adversity or failure.

Below are 4 tips to overcome life hardships when starting a business:

1. Focus on your business

Hard work is an important technique that can help you forget. Focus on your business and daily tasks and you will find yourself momentarily forgetting about the personal issues that may be troubling you.

In other words, all kinds of activities including office work, home chores or small errands will help your mind break the loop you may find yourself in. Not only you will be doing something productive, but you will also get the opportunity to improve your business during this unexpected situation.

“The way to get started is to quit talking and start doing.” – Walt Disney

2. Welcome the support of your friends and family

Being dealt with a bad hand doesn’t mean that there are no people willing to help and support you. Your family and friends are still here and willing to provide you with the emotional comfort and empowerment you need to go through this.

Make sure to contact them on a daily basis and let them know of your thoughts and issues, by becoming a part of their lives and engage in activities together. Participating in social events is a great way to keep your mind busy, meet new people and experience new things.

3. Practice acceptance and let it go

We sometimes find ourselves creating the perfect fantasy where all aspects of our lives are perfect, thus, it may be so difficult to let go of or accept a sudden turn of events. Focus on accepting the situation as is by reflecting on it.

Try meditating, take deep breaths and appreciate the people and things you still have in your life. One day you may find your own explanation as to why these events may have happened.

“In the process of letting go, you will lose many things from the past, but you will find yourself.” – Deepak Chopra

4. Read on a daily basis

Reading can provide an abundance of mental health benefits including stress relief, anxiety reduction, knowledge increase, and improved focus and concentration. Similarly to focusing on your business, reading can help you to briefly forget about personal issues while learning something new.

With reading, you will be able to develop different perspectives which can help you better evaluate life, self-reflect and even perceive everything from a different viewpoint.

Regardless of the techniques you choose to follow when life throws personal hardships at you, it’s important to remember that this is not an overnight achievement. Nevertheless, you can focus all your efforts on getting on with your life and continuously improving yourself.

How have you overcome hardships in your life? Let us know your thoughts in the comments below!

Continue Reading

Startups

3 Ways to Make Your Startup Feel Like a Booming Business

Published

on

startup success
Image Credit: Unsplash

Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

Continue Reading

Startups

4 Rules I Learned From Watching My First Business Go Up in Flames

Published

on

business failure
Image Credit: Unsplash

95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

Continue Reading

Startups

Why You Should Use Pinterest to Grow Your Business

Published

on

pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

Continue Reading

Trending

Life

How You Can Effectively Achieve Your Goals by Using the Puzzle Analogy

Published

on

how to achieve your goals
Image Credit: Twenty20.com

I was building a 500 piece puzzle the other day with many tiny little pieces. When I opened the box, I was completely overwhelmed. There were so many pieces and many of them were very similar in color. I took a breath and thought “just do one piece at a time”. I knew that I had to come up with a plan and organize the pieces into groups before I got started. This helped me to focus and take away some of the overwhelming feelings that were coming up. I came up with a plan and executed that plan. (more…)

Meghan Olsgard is the creator and writer of www.infinitesoulblueprint.com where she writes articles about self-empowerment and creating a fulfilling life. She shares her personal experiences and the obstacles she has overcame to help and inspire others to do the same. You can get more information at her website or follow her on Facebook.

Advertisement
10 Comments

10 Comments

  1. I enjoy your writing style and I truly enjoying this site!

    • Tim Denning

      Dec 30, 2015 at 2:40 am

      Thank you Ustawianie and I am glad you like Addicted2Success.com

  2. fast credit

    Nov 24, 2015 at 4:14 pm

    Hi! I want to say that this article is awesome, very well written, and includes a ton of great information! I would like to read more articles like this.

    • Tim Denning

      Dec 30, 2015 at 2:41 am

      Thanks so much.

  3. Lisa Moore

    May 3, 2015 at 12:16 pm

    Hi! Thanks for posting such an extremely informative read. Now that I am ready to get back into motivation speaking, I’ve decided to start a blog again. My question to you is, how do you know what followers are real and what ones are spam? My first time around my followers grew like wild fire. I didn’t know how to prevent the spam.
    Looking forward to your response.
    Lisa

    • Tim Denning

      May 5, 2015 at 11:39 pm

      Hi Lisa that’s great news. In terms of knowing what followers are real, your mailing list is the best way to determine this. You can also scrub your mailing list for users who are inactive and haven’t been engaging with your content. There are also plugins you can install on your blog to prevent spam. Don’t focus too much on knowing who is real who isn’t, focus on writing great content from the heart that is going to touch your audience and the rest will follow.

  4. Stefanie

    Apr 8, 2015 at 7:20 am

    Hi Tim, thank you for this great article. What I love most about it is the point of seeking assistance from your raving fans.
    I want to share that we use a WordPress plugin for our blog that publishes a post on our Facebook fanpage once the article is released. All comments on that post appear automatically on our blog (when approving the comments), and show that there happens some kind of interaction which is important for the so-called “social proof”. We noticed that our community comments more on Facebook that on articles directly, especially when the post about the article includes a concrete questions.
    Cheers
    Stefanie

    • Tim Denning

      Apr 8, 2015 at 9:07 am

      Thanks Stefanie.
      Appreciate you giving some advice in return too. I think those plugins are good but just remember that when you are posting an article on different platforms, each of them have their own nuances. Try not to get into the habit of posting the same article, the same way, on all platforms. I learnt this from one of Gary Vaynerchuks books.

      • Stefanie

        Apr 9, 2015 at 6:15 pm

        Thank you very much for your tip, Tim. I saw some of Gary’s videos here, and I found his approaches very interesting.
        Just a question to clarify – you recommend posting different content on different platforms which I totally agree with. However, this does also include posts in a Social Media canal about a blog article, in order to get users regularly to your website, right?

  5. Hannah V.

    Apr 6, 2015 at 12:57 am

    Great blog post! The art of story telling as you pointed out in the first one is a great way of pulling in your audience and getting them to interact with you. Blogging is so important for any business when full of value packed content on a consistent basis.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

4 Tips to Overcome Your Toughest Hardships When Starting a Business

Published

on

starting a business
Image Credit: Unsplash

Successful entrepreneurs have long been known to embody specific traits that can be very useful in many aspects of life. Some of these traits include hard work, devotion and continuous solid effort. The different skills that entrepreneurs naturally gain through years and years of professional experience, have equipped them to effectively manage and continuously expand their business.

Nonetheless, if we backtrack to the beginning of most entrepreneurs journeys, we see that the majority of them almost always faced professional or personal challenges when first starting a new venture.

Entrepreneurs usually endure professional trials better than anyone else because they were prepared during the early stages of their careers. Yet, the power of perseverance, devotion and quality performance is truly tested when faced with powerful hardships at a personal level.

To provide some context in regards to these hardships, let me ask this question. Would you effectively run your newly established business if within the first three months, you were faced with the fact that a family member was admitted to the hospital, another got divorced after 20 years of marriage, and you were left by the woman you had decided to spend the rest of your life with?

New entrepreneurs can ensure their way to success when involuntarily having overcome personal challenges life has thrown at them. After all, the true measure of an entrepreneur’s character and ability, is in how they handle themselves in the face of adversity or failure.

Below are 4 tips to overcome life hardships when starting a business:

1. Focus on your business

Hard work is an important technique that can help you forget. Focus on your business and daily tasks and you will find yourself momentarily forgetting about the personal issues that may be troubling you.

In other words, all kinds of activities including office work, home chores or small errands will help your mind break the loop you may find yourself in. Not only you will be doing something productive, but you will also get the opportunity to improve your business during this unexpected situation.

“The way to get started is to quit talking and start doing.” – Walt Disney

2. Welcome the support of your friends and family

Being dealt with a bad hand doesn’t mean that there are no people willing to help and support you. Your family and friends are still here and willing to provide you with the emotional comfort and empowerment you need to go through this.

Make sure to contact them on a daily basis and let them know of your thoughts and issues, by becoming a part of their lives and engage in activities together. Participating in social events is a great way to keep your mind busy, meet new people and experience new things.

3. Practice acceptance and let it go

We sometimes find ourselves creating the perfect fantasy where all aspects of our lives are perfect, thus, it may be so difficult to let go of or accept a sudden turn of events. Focus on accepting the situation as is by reflecting on it.

Try meditating, take deep breaths and appreciate the people and things you still have in your life. One day you may find your own explanation as to why these events may have happened.

“In the process of letting go, you will lose many things from the past, but you will find yourself.” – Deepak Chopra

4. Read on a daily basis

Reading can provide an abundance of mental health benefits including stress relief, anxiety reduction, knowledge increase, and improved focus and concentration. Similarly to focusing on your business, reading can help you to briefly forget about personal issues while learning something new.

With reading, you will be able to develop different perspectives which can help you better evaluate life, self-reflect and even perceive everything from a different viewpoint.

Regardless of the techniques you choose to follow when life throws personal hardships at you, it’s important to remember that this is not an overnight achievement. Nevertheless, you can focus all your efforts on getting on with your life and continuously improving yourself.

How have you overcome hardships in your life? Let us know your thoughts in the comments below!

Continue Reading

Startups

3 Ways to Make Your Startup Feel Like a Booming Business

Published

on

startup success
Image Credit: Unsplash

Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

Continue Reading

Startups

4 Rules I Learned From Watching My First Business Go Up in Flames

Published

on

business failure
Image Credit: Unsplash

95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

Continue Reading

Startups

Why You Should Use Pinterest to Grow Your Business

Published

on

pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

Continue Reading

Trending