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6 Tips For Startups Wanting To Add A Blog To Their Website

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Since I started being involved with blogs back in 2006, a lot of people ask me questions about how their startup can add one to their website. When I was involved with a blog in the early days it was pretty easy to rank for a topic in Google if you had lots of keywords in your post. Whilst some of the concepts remain the same, it’s a lot harder in 2015.

The difficulties you now have are a blessing if you see it that way. It means that businesses that are not committed, and posting content for the sake of it won’t make it. Google will not look upon your blog favourably if it has out of date content with no sort of consistency – your customers won’t be interested either.

There is lots of competition for eyeballs in the online space nowadays so you have to stand out, be different and master your niche!

 

1. Tell your startups story

As they will teach you in sales, the thing that sells more than anything is your story. Decide what your startups story is and then tell it to the world via your blog. Don’t shy away from the failures either, make sure you tell them to because that shows your human and you have done the hard yards.

One of the best things you can do is talk about real life experiences that your startup faced with a particular product or service and how you overcame it. In some posts you could refer to why you started your business in the first place and why you want to continue to solve the problem that your business solves.

“When telling your story make sure to always be humble and don’t brag. No one likes a show-off!”

 

2. Write articles that have great content

Many blogs that I have seen just create content for the sake of creating it. Your startups blog should be a place to educate your customers and to give them hints to what your products and services are about. The content should compliment what your product or service does and be an extension of it. If your startup sells computers then your blog should talk about all the accessories you can buy for your computer and how to set it up.

Great content is usually written by someone who loves what they’re doing. The person that is writing the content would ideally be the founders (some of the time) because it’s their passion that helped them to create the startup in the first place. You want this to bleed through the content so it draws people in.

“Your blog is your startups identity and your place to make a mark.”

 

3. Add rich media

When you write articles for you startups blog make sure you include rich media. Things like photos can be really good especially if they are shot by you and include real life things that have happened in your startup. For example, if you meet the CEO of Walmart ask him if you can take a picture with him and then feature it in an upcoming article. This makes your blog feel genuine and not generic like a lot of startups blogs that are just trying to smash out keywords to rank in Google.

Whenever you’re posting images on your site keep in mind that Google is very sensitive to a blog’s page load time and so are users, yet 90% of websites (even the famous ones) put up rich media that is massive in file size. If you’re putting up images you need to crunch them down without making them look pixelated. If you just did this right you would be ahead of most of your competition.

The other thing to do is look at your blog on a smartphone. Does it look good? How quickly does it load? When sharing videos just use embedded Youtube videos because then they will be a good size and have the option of HD for those that want it. Videos are another obvious way to enhance your posts but remember that the words in a video can’t be searched by Google, so it’s always good to pull the best points from the video and include them in text form below the video.

 

4. Make your content social

What will help you rank in search engines the most is how shareable your content is on social media. There is no magic trick to this you just have to create the best content you can. Don’t worry about trying to post every day as long as you have a few updates a week that are really good quality.

iPhone social media icons for bloggingWhen posting your content on different platforms remember that each one has a different method of consumption. If you post on LinkedIn make sure it has a business theme, if you post on Instagram then it’s all about the photo and if you post on Twitter it needs to be short, captivating and make people want to click the link and read the full article.

Don’t try and be on every social platform all at once otherwise you will risk becoming a jack-of-all-trades and master of none. Whilst it’s good to be represented on the main ones you should focus your efforts on one or two. Keep in mind where your customers hang out and their age group, before you decide which ones to focus on.

When your blog is new, build up the content first before you tell everyone about your blog. There is nothing worse that when someone asks you to go to their blog and there are 3 articles on there that were written 6 months ago.

 

5. Make the layout clean and sexy

When you are writing your content make sure that it’s laid out nicely and your blog is not too busy. If you don’t have a great eye then get someone who does, to give you their opinion. Consider the colors of your photos, text and template, and make sure they match as much as possible. Avoid big chunks of text and remember to highlight great quotes or phrases. Don’t bombard Google with lots of tags either, pick the ones that are most relevant to the content and what you do and then mention those. Ten tags and ten keywords is more than enough. If you like clean layouts then I suggest using something like WordPress. You can pickup some great themes from sites like Envato’s ThemeForest.

We all know that subscribers to your startups blog is very important, but my advice to you would be to avoid putting pop up boxes that block the page. Anything that’s annoying like this will see users clicking away from your blog. You can encourage them by mentioning in your articles for users to subscribe, in your Youtube Videos, tweeting a subscribe request and by creating a subscribe form that is prominently featured on your blog.

 

6. Seek assistance from your raving fans

One person that knows your business as well as you (and sometimes better than you do) is your customers, more specifically, the ones that are raving fans. They are a great contact to have and could be useful to get as authors on your blog. If you approach them in this way you will probably find that they will be humbled and dying to contribute content to your startups blog.

The other raving fans are your employees who have given up their time to come and work for you and believe in the vision of your business. Each one of them has their own job function, which brings a different perspective to your product or service that could help prospective customers engage with your business. Consider interviewing them for a 3-minute video and posting that on your blog.

Jump for Joy Raving Fans - StartupsThe other cool thing you could do is allow your customers or prospects to send in a question and then feature them on your blog with the answer. If you get a client that wants to give you a testimonial, ask them to write an article for your blog instead.

Whenever you get your raving fans or employees to write for your site you have to place one caveat and that is, they can only do it if they agree to share it on all their social media channels. The best way to find more customers is to find more who are just like the ones you have. Posting the article on the customer or employees social media is the best way to do this.

If you want to supercharge this, go one step further; tell them that they must also comment on any replies that are written on their content both on the blog and on social media. It’s the actual engagement with the content that helps to build the audience further. People will only engage if they see other people engaging. If your blog is new, ask your employees or friends to comment initially (it must be genuine though) until your audience builds.

You can even take it a step further, once you have established your startups blog, get your authors to guest write on other people’s blogs, just make sure they have a Gravatar account so that when people click their name they find your website. Obviously you need to choose other blogs who are in the same field as you and where there can be a sharing of value. This means that their audience will then have access to your vision and message, and hopefully your businesses solution as well.

 

A great example

All of this talk means nothing unless I can actually show you. Pixc were a startup just like you and they had another business that had issues removing backgrounds from product images. This then spawned the idea to start a business and solve this. As part of this they created a blog.

Holly Cardew Founder of Pixc

Holly Cardew Founder of Pixc

Their blog is simple, clean, sexy and has some great how-tos. If I was building an online store and needed their product, their how-tos would tell me exactly how to use their service. Their articles are short, sharp and to the point so you don’t need a lot of time to consume them either which is very important. The only area they are currently lacking in is having enough white space on their site.

Neil Patel, an SEO genius, often talks about the importance of creating white space on your site and that you should consider putting paragraphs in your words, even if it’s not technically a paragraph, to make it easy on the eye. Sometimes you just have to defy the rules, I know it’s hard considering the rules of the English language have been around for a very long time, but just do it!

 

Finally, I want to hear your tips. There are a lot of bloggers in the Addicted2Success community, who wants to share their ideas to help startups?

 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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10 Comments

10 Comments

  1. I enjoy your writing style and I truly enjoying this site!

    • Tim Denning

      Dec 30, 2015 at 2:40 am

      Thank you Ustawianie and I am glad you like Addicted2Success.com

  2. fast credit

    Nov 24, 2015 at 4:14 pm

    Hi! I want to say that this article is awesome, very well written, and includes a ton of great information! I would like to read more articles like this.

    • Tim Denning

      Dec 30, 2015 at 2:41 am

      Thanks so much.

  3. Lisa Moore

    May 3, 2015 at 12:16 pm

    Hi! Thanks for posting such an extremely informative read. Now that I am ready to get back into motivation speaking, I’ve decided to start a blog again. My question to you is, how do you know what followers are real and what ones are spam? My first time around my followers grew like wild fire. I didn’t know how to prevent the spam.
    Looking forward to your response.
    Lisa

    • Tim Denning

      May 5, 2015 at 11:39 pm

      Hi Lisa that’s great news. In terms of knowing what followers are real, your mailing list is the best way to determine this. You can also scrub your mailing list for users who are inactive and haven’t been engaging with your content. There are also plugins you can install on your blog to prevent spam. Don’t focus too much on knowing who is real who isn’t, focus on writing great content from the heart that is going to touch your audience and the rest will follow.

  4. Stefanie

    Apr 8, 2015 at 7:20 am

    Hi Tim, thank you for this great article. What I love most about it is the point of seeking assistance from your raving fans.
    I want to share that we use a WordPress plugin for our blog that publishes a post on our Facebook fanpage once the article is released. All comments on that post appear automatically on our blog (when approving the comments), and show that there happens some kind of interaction which is important for the so-called “social proof”. We noticed that our community comments more on Facebook that on articles directly, especially when the post about the article includes a concrete questions.
    Cheers
    Stefanie

    • Tim Denning

      Apr 8, 2015 at 9:07 am

      Thanks Stefanie.
      Appreciate you giving some advice in return too. I think those plugins are good but just remember that when you are posting an article on different platforms, each of them have their own nuances. Try not to get into the habit of posting the same article, the same way, on all platforms. I learnt this from one of Gary Vaynerchuks books.

      • Stefanie

        Apr 9, 2015 at 6:15 pm

        Thank you very much for your tip, Tim. I saw some of Gary’s videos here, and I found his approaches very interesting.
        Just a question to clarify – you recommend posting different content on different platforms which I totally agree with. However, this does also include posts in a Social Media canal about a blog article, in order to get users regularly to your website, right?

  5. Hannah V.

    Apr 6, 2015 at 12:57 am

    Great blog post! The art of story telling as you pointed out in the first one is a great way of pulling in your audience and getting them to interact with you. Blogging is so important for any business when full of value packed content on a consistent basis.

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Startups

You Are The Problem With Your Business

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A great way to screw up your company is to get into the habit of blaming your suppliers, the market, your staff or your product for your failures.

I recently heard a story of a business that had set up a website. They sold various products and services focusing on helping people with psychological issues. The business owner was smart. The product solved a problem.

Unfortunately, the company was making almost no money. They’d hired someone to help them with their digital marketing and it wasn’t working.

Plenty of traffic was coming to the site, users were having a look around and then not buying a single thing. Who’s fault was this?

Well, according to the business owner it was the person running their digital marketing. As a result, they wasted approximately eight months marketing a website that couldn’t make any sales. The reason the business was failing according to the owner was because of the keywords that were being targeted in the marketing campaign. This is a horrible excuse.

The reason your business fails is because you’re blaming someone other than yourself. It’s the quickest way to bankruptcy. Don’t do that.


Your company is a reflection of you.

It took me a long time to figure out that a company is a reflection of its founder.

One of the businesses I had, had a toxic culture and a bunch of people that were rude to customers, arrogant and not nice people. That was a reflection of exactly who I was at the time.

The company was reflecting the flaws of my own life and what I refused to admit.

In the case of the business owner above, what was obvious is that they were good at telling lies to themselves. It was easy not to change as a business owner and insist that the change needed was nothing to do with their vision.

The issue of their company was not the digital marketing strategy but their lack of understanding around what their customer wanted.

The thought that their products were too complicated, not solving a real problem or priced incorrectly was an admission of guilt they wanted no part in. Hence the eventual demise of their company.


Take responsibility and it will change.

When you own the business, everything is your fault.

You have the power to solve any problem you choose. It starts with you being brave enough to admit that there’s a problem, and then secondly, being bold enough to insist it’s your fault and that you can change it.

The problems in your business can all be solved. That’s what it took me a very long time to understand. When I changed as a person and faced up to my hidden battle with mental illness that I didn’t want to talk about, the odds turned in my favor.

Had I have not taken responsibility for my mental illness, I would have never become a leader in a business or started another side hustle. I would have been crippled by the big, bad world that I thought I could control.

Control came from responsibility, and responsibility solved the major problem in my business: me.


Change is a must.

Not with your digital marketing strategy.
Not with hiring new people.
Not with developing a new product.

Changing yourself is the *must* because YOU attract the problems and the solutions into your business”

You can’t find the solutions or stop the never-ending problems until you stop the cause of it all: you. You’re the problem with your business. The good news is that it’s entirely within your control to fix.

Change you.

Not the business.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

The Different Ways of Measuring the Success of Your Start-Up

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startup success
Image Credit: Unsplash

You’ve probably heard people use the term “unicorn” in a business context. This means a privately held start-up whose value has grown to at least one billion American dollars. Think Airbnb, Uber, and so forth. There is no doubt that some start-ups have been major financial successes. And many smaller-scale start-ups are doing great as well, working hard and turning a steady profit. But that begs the question of whether finances are the only way to measure the success of a start-up. As it turns out, they might not be. At least, not always and not on their own.

How to Evaluate Success

As anyone who’s been involved with start-ups knows, you need a fair amount of flexibility to do well in this environment. Take the division of labour for example – rather than strict roles, you’ll often see everyone do a bit of everything. The same principle extends to measuring success. It can be vague and mean different things to different people, and it can change over time.

But amongst all that vagueness, one thing has become clear. Predicting the success of a start-up is very difficult for external observers. As a matter of fact, it’s often impossible. Therefore, in order to evaluate how successful a start-up has truly been, we need to know the goals of its founder(s).

“Success means we go to sleep at night knowing that our talents and abilities were used in a way that served others.” – Marianne Williamson

The Numbers

When people think about business, it’s common to boil matters down to the finances. And it certainly is possible to use numbers to measure and predict the performance of a start-up business. Net worth, gross margin, customer acquisition cost – these can all be indicators of success. But, a start-up can post impressive numbers for a while, perhaps even attract large investors, and still shut down in the end. So does this make it a failure?

The answer to this depends. If the founders wanted to start a lasting business, then yes, they failed to meet their goal. However, that isn’t always the case. If they were looking for a short-term solution and came out with more money than they had coming in, a closed-down start-up needn’t be unsuccessful. It can actually be the opposite of that.

So, looking at the figures isn’t enough, and there are different perspectives to consider. When they start planning their business venture, start-up founders may not have any particular numbers in mind when it comes to profit. Instead, they can judge their success according to some of the following criteria.

1. Happy Customers and Solving Problems

The story of a start-up often begins with a problem. The desire to help people overcome a specific issue can be the spark which ignites the creation of an entire business. And in the end, that may be all that matters to the founders.

This is closely connected to the happiness of the customers. If the resulting product or service has made people happy by helping them solve a problem, that is all that may be required for a start-up to be a success. Now, no business wants unsatisfied customers. But in cases like this, happy customers aren’t the way toward the ultimate goal – they are that goal.

In other words, some start-up founders don’t just use financial reports to measure how much they’ve achieved. To them, the one metric which stands above all others is the quantity of positive feedback they’ve received. The main area of focus is customers who use the start-up’s products or services to solve a problem they were having.

2. Impact

Every start-up founder likes doing well in terms of revenue. But for some of these entrepreneurs, the profit is merely a side effect of what they actually set out to do – impact the world in a positive manner. You can see an example of this line of thought with Elon Musk. He said that back in college, he had wanted to be a part of things that could end up changing the world. The continuation of this philosophy is evident in his electric cars (which aim to reduce pollution) and the SpaceX program (which strives to break down some of the barriers of space exploration).

In both cases, the furthering of mankind is the ultimate goal. Many other start-up founders feel the same, even if they have smaller goals in mind. To these people, there is no greater proof of success than if their company has had a positive impact on society or even a small segment of it. In their view, to make a difference is to succeed.

“The only limit to your impact is your imagination and commitment.” – Tony Robbins

3. Freedom

For some, starting up their own business is less about getting rich and more about gaining the freedom to conduct their business the way they want to. In this case, financial success is just a means to an end. The endgame is to be your own boss.

The fact is, some people don’t do well when they’re constantly receiving orders. They are simply hardwired to be free thinkers and they require an environment that allows them to do things in their own way.

Being in a position where you hold all the cards can be exhilarating. The knowledge that your decisions are final is very empowering, and many strive for such freedom. If a start-up can allow such people to go from being a regular employee to being in charge of making all the decisions, then it has already achieved all the success that it needs to.

4. Time for Friends and Family

As many people know all too well, a job can easily turn into the focal point of your daily life. Instead of being a way to support your lifestyle, your work dominates your time. And when that happens, the time you have to dedicate to your loved ones becomes scarce. Combating this is precisely what some have in mind when they decide to take the leap and start their own business.

Now, running your own company is no mean feat and it will require a lot of effort. But the beginning is the most time-consuming part of the process. Later on, it can be possible to create a system which leaves you with a lot more time on your hands. You can spend this time with your significant other, your children, or your friends. A start-up which gives you this opportunity is perhaps the greatest success of all.

A start-up is an extension of its founders and so are that company’s goals. Some entrepreneurs are in it for the profit, but not all of them. In the end, there is no single way to measure the success of a start-up. It all comes down to the specific aims of those who established it. But if the founders can end their day on a happy note, then the venture is a success even if it doesn’t fit some standard definition of the term.

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Startups

The Problem Is Not Your Website Or Your Product.

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spend a lot of my time talking to business owners. They focus on their product, their marketing channels and trying to make more profit.

I met one such business owner who was in the plastic surgery business. Their product (boob jobs and nose jobs) was not working. Their website sucked and people clicked off as soon as they visited it.

People would call their office, get put on hold, listen to the on hold message and hang up.

This business didn’t seem all that special. I’ve talked to many businesses and didn’t think for a microsecond that a plastic surgery clinic could ever teach me anything valuable.

I’ve been to Hollywood on holidays and the issues of body image are all too apparent to me. Anyway, this post is not about body image.

I ended up losing this business as a customer — not that I would ever have sold anything to them if it were up to me. I sat down one afternoon and thought about why we no longer did business with them.

That’s when I realized it’s not about your product or your website. All the issues with this plastic surgery clinic and a lot of other businesses I’ve dealt with stem from one thing. Let me explain in more detail.


Your Google Reviews say you’re an piece of work.

I looked up their Google Reviews and their customers said they were assholes.

They spoke down to clients, they didn’t deliver their clients what they wanted, they argued with their staff in front of customers and they treated people like they were nothing more than a dollar sign.

All I had to do was read their Google reviews to see that the problem wasn’t their product or their website.


Your clients tell you every day that you suck.

I asked the plastic surgery what their clients said.

Many of their clients told them that their services sucked and they would prefer to go to places like Thailand where they could get a better product at a much lower price.

The business owner made the mistake of thinking it was their product that was the problem and that a new website will tell clients a different message.

That wasn’t it.


You abuse your staff and they consistently leave.

I spoke with many staff that worked for this business.

Every single one of them hated the company and were not afraid to say what they thought of the business owner.

The business owner would sit outside on a nice sunny day and look across the street at all the yachts and the people boarding them.

They’d sit there and think that every lead they got was going to take them one step closer to owning their very own yacht.

“If only I could deliver more boob jobs, maybe I could have one of those,” they thought quietly to themselves hoping that no one else could hear how ridiculous this sounded.

I can remember multiple times being on the phone to the business owner and having one of their staff burst into tears halfway through the call.

The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.

It was free noses and boobs in return for daily abuse.

The problem still wasn’t the website all the product.


You don’t solve real problems; you solve your own problem.

A good business solves a problem.

That problem typically affects human beings and solving it is how you make money in business. Solving problems can start out with a problem that affects you, but at some point, you’ve got to start solving that same problem for other people/businesses.

This owner of this plastic surgery clinic was only trying to solve their own problem which was making more money to buy fancy items like yachts.

Only solving your own problem is not just selfish but bad business.

Good business is solving a big problem or lots of small problems for entire strangers who you don’t know thus doing something valuable for the human race.

Solving only your problem will make you poor.

The problem still wasn’t their website or product.


Creating more problems.

Everything this business owner sold created more problems.

They’d film videos to purposely make people feel like their body wasn’t perfect.

They’d write articles suggesting that everyone needs botox to feel young.

They’d take photos of men and women who were supposed to be perfect so that young people would dream of looking like them.

Not only was their business not solving a real problem; it was also creating more problems every day that it existed.

If your business creates more problems than it solves, you’re in real trouble.You need to take a long hard look at the business and become obsessed with doing everything you can to change it — and do so damn fast to limit the whirlwind of problems you’re creating behind you.


The heart of the problem.

It’s the business owner.

The business I mentioned will fail. That part is certain. The problem with the business is not the website or the product.

The problem is the business has no heart because the business owner has no heart.

You cannot focus on your own selfish desires, create really bad problems in the world, treat other human beings like garbage and expect to go buy a yacht and live happily ever after. It just doesn’t happen like that.

Whether you are a plastic surgery clinic like the one I described or a solo entrepreneur, the problem with your business is you.

Fix the problem of YOU. You can’t get away with being horrible forever.
Being horrible is bad business.

Being respectful, kind and valuable is the final answer to the problem with your business.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Entrepreneurs

18 Must Read Business Books for Emerging Entrepreneurs and Startups

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business books

Reading is both relaxation and training for the mind. Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year. (more…)

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