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Love: The Most Essential Element of a Successful Entrepreneurial Couple

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Building a business with your spouse as both your romantic and work partner is one of the most satisfying things you can do as a couple. However, that doesn’t mean it’s easy.

With the divorce rate swaying anywhere from 35-50%, married couples already have their work cut out for them when it comes to maintaining healthy relationships. Now throw in trying to start a business with your spouse and that work becomes even trickier.

When it comes to being a successful entrepreneurial couple there is only one essential element: love. Just like building a business together, love in marriage requires dedication, time, energy, and excellent communication skills.

Many entrepreneur couples are categorized as “high risk” for divorce and here are the top reasons why:

1. Business Partners Only

In healthy relationships, couples need to be able to communicate about any topic under the sun. It’s how you bond, connect, and learn about one another. However, if all you are talking about is work then you start to create a relationship barrier.

Entrepreneurs can lose their marriage identity when they view their spouse as more of a business partner than a romantic one.

2. Not Making Time for Each Other

If couples with a 9-5 workday need to practice a regular date night, the same should be doubly true for entrepreneurial couples. As entrepreneurs, your “shift” can start as early as the break of dawn and not end until you go to sleep at night – 7 days a week! It’s great to be passionate about your business, but you cannot put it ahead of your marriage and expect your relationship to survive.

“If you put your spouse first, your marriage will last your lifetime.” – Mel Robbins

3. Financial Stress

Being an entrepreneur does not necessarily mean you are going to start out or end up being successful. One of the biggest issues with entrepreneurial couples is the financial stress that comes along with building your own business.

Research analysis done by the Bureau of Labor Statics in the United States found that of the businesses started in 2011, only 3% of them made it to their fifth year. Small business failure largely has to do with lack of experience, neglect or fraud, and lack of funding.

Furthermore, research done By Wells Fargo found that 77% of new businesses relied on personal funds to start their company. These harrowing statistics can fill a marriage with anxiety. Not knowing how you are going to pay your bills or when your next paycheck is coming can add a tremendous amount of stress on a marriage.

4. How to Show Love in Marriage as Entrepreneurs

One of the many positive sides of being a married entrepreneurial couple is that you have a freedom that most other couples don’t have. You don’t have to deal with higher-ups, you don’t follow orders. Not only do you get to be together every day, but you have the freedom to travel wherever the wind takes you.

Here’s how to take advantage of your amazing jobs and show love to each other every day:

1. Have fun together

Part of what makes marriage so enjoyable is that you’ve partnered up with your best friend in the world – and never forget it! Being friends as well as lovers and business partners means you should be having fun together regularly.

2. Leave work at work

This can be hard to do, especially considering that as entrepreneurs you don’t have a set schedule, but it is in the best interest of your marriage to create one. Set a schedule and stick to it. Once you are off work, power down your smart devices (for at least an hour) and spend some much-needed quality time with your spouse.

3. Be Patient with Each Other

Starting up a new business takes a lot of time, has many challenges, and isn’t going to be successful overnight. Similarly, you and your spouse are going to find a lot of reasons to snap at each other as entrepreneurs. Showing patience will do wonders for keeping love in marriage.

“Patience is the companion of wisdom.” – Saint Augustine

4. Take up a New Hobby Together

Healthy relationships benefit when couples have activities in common outside of their shared responsibilities. Taking up a new hobby, such as learning an instrument, language, dance, or sport can help you both bond closer together and strengthen your marriage.

5. Date Night

A couple’s weekly date night will show up on nearly every ‘how to have healthy relationships’ list for a good reason. Spending at least one night a week together outside of work will help you both get back to basics and connect on an emotional and physical level.

6. Share Your Feelings

In order to be wonderful spouses and business partners to one another, you’ll have to be honest, and part of that honesty means facing your hopes and fears together. Be willing to be vulnerable, humble, and honest with your spouse about your feelings regarding business and love.

7. Express Appreciation

One of the best things couples can do to maintain healthy relationships and love in marriage is to show appreciation for one another each and every day. Tell your spouse the things you love and appreciate about them.

You can tell your spouse you love how they always know how to cheer you up, how they are always there for you in times of distress, or because they always put their dishes away. Whether it’s big or small, always let your partner know what you love about them. Being married entrepreneurs has its own unique set of challenges. Don’t let your love of business get in the way of your healthy relationships.

Cultivate love in marriage by making time for each other regularly, laughing more, expressing appreciation for your spouse, and by leaving work at the door. By doing these things you will strengthen your relationship both in love and in business.

What is the most challenging part about growing your relationship with your partner while running a business? Let us know your thoughts below.

Rachael Pace is a relationship expert with years of experience in training and helping couples. She has helped countless individuals and organizations around the world, offering effective and efficient solutions for healthy and successful relationships. She is a featured writer for Marriage.com , a reliable resource to support healthy happy marriages.

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The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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