Entrepreneurs
It’s Time You Understand That Your Media Plan is Your Business Plan

Media is everywhere. Regardless of if you think about it in a ‘normal’ way such as TV or radio, the first reality we must acknowledge is that media is everywhere. Have a social media account? You are in media (hint: it’s in the phrase!).
From the moment we wake up until we fall asleep at night, media consumes us. It has grown itself into a necessity that we cannot seem to live without. So, like many other elements of life, rather than fight it, we jump into its stream and let it take us where it pleases.
If we juxtapose how media affects our lives in a similar fashion that business does, we discover stunning similarities. No one would argue that a business that fails to plan should plan to fail. In today’s economy, we can take a deeper step to say that any business who fails to plan how they show up (media) will not last long.
This article discusses the importance of understanding that to remain sustainable and thus successful in business, we must have a media plan that threads through our entire business dealings and thus through our business plan. In the past, a media plan was “what can I do to get on TV now” and often a fleeting thought to a business’s overall mission. It’s not enough to have a few paragraphs in your business plan most likely as part of the marketing plan.
Those days are gone if you want your business to last. We used to joke in the last few decades about how quick technology is at replacing itself. Just look at how many iPhone generations there are or updates to Microsoft Office™ programs that we ‘have’ to have…not because they are new, but because if we don’t, the current hard shell of that technology becomes obsolete. Let’s explore why this is essential and then what it looks like.
You Media Plan is Your Business Plan
Since we now know that media is everywhere, we cannot afford to not integrate how we show up for our clients, customers, and future customers. They are looking at us and for us daily. Think for a moment as we enter the holiday season. Stores that show up for the holidays will see a surge of business during this time and often struggle with the rest of the year to maintain momentum or steady profitable income.
Now, look at Amazon. Since its inception, it is in our face daily, sometimes hourly to remind us that they are here to service our every need, and often at a lower price point. The team there understands that we as a society enjoy living our lives online.
Not thinking about this reality means that you are tucking away your media exposure to an event not a lifestyle. Not seeing your media plan as a thriving thread in your business is like saying that your changing your eating habits to eat healthier, one meal a week.
When we understand that every action taken as a business has the potential to show up on, in, or through media, how we show up starts to change. Now your marketing plan doesn’t just state “live FB video weekly,” but it begins to show up in your sales strategy along with your overall mission and vision. Your executive summary now eludes to the business making an impact (which is successful through media exposure).
Your forecast sheets now talk about how you plan to show up in new media platforms such as TikTok. Media plays a huge part in gaining a competitive advantage over your competition. Even your products and services play into the media. No longer can media be a second thought, as it should be intertwined with your business plan.
How Do I Make The Switch?
This is easier than you think. It begins with acknowledging that media access is all around us at every moment of the day. Understanding this should help you shift your mindset.
As you are working on your business plan, whether updating it or strategically thinking about how you want your business to show up, weave the thread of media into every paragraph.
Simply asking the who, what, where, when, and why questions to how media shows up is the start. Allow yourself to ponder the concept of ‘what if the news media were following my every footstep of my business for three months’ and answer the question how that would affect and guide your actions. The world is watching you…how are you showing up?
How do you use social media, blogs, and other mediums to positively impact your personal brand or business? Share your thoughts and stories with us below!
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
Entrepreneurs
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