Connect with us

Entrepreneurs

How To Negotiate The Deal Of Your Life

Published

on

I’m sitting at my computer looking at the email I wrote three days prior. Why is it that I can’t send it? The reason is because it’s the deal of my life. It has the capacity to shape my future and allow me to do something that will make a global impact.

The email I’m about to send only has one sentence. The sentence contains my one line reply to the offer I’m willing to accept. There is a chance I’m being too greedy, or too assertive or too whatever. That’s the risk I have to take because that’s what negotiation is all about.

I hit send on the email, and suddenly I felt a wave of relief. What made the email so hard to send was that it was going to a close friend. This meant the odds of failure became higher. It’s these new high-stake odds of failure that I now thrive on.

In the past, I would have lowered by standards or avoided confrontation, but now I’ve accepted those fears as part of the process of daily growth. Avoiding tough decisions will not make you happy; in fact, it will make you incredibly unhappy.

Getting used to the tough negotiations and the extreme stress that can come with the process is the way you become a better decision maker long term. As you become a pro decision maker, you can get yourself into powerful situations that others can only dream of.

Here is how to negotiate the major deals of your life:

1. Negotiate with yourself first

Above everything else I have mentioned, you have to negotiate with yourself first. You must know the following about yourself before you enter any negotiation:

  • What value do you bring?
  • What’s the minimum you are willing to accept?
  • Is this your version of the deal of your life? If not, then call off the negotiation.
  • What does the other side get?
  • What can go wrong?
  • Is this the best opportunity to achieve your dream?

Once you’ve answered these questions, you’ll be in agreement with yourself. The biggest factor in your success is you. The way you think and the negotiation you have with yourself is where all of your success will stem from. Be harsh on yourself and ask the challenging questions.

“When you’re aligned with yourself, there’s no negotiation you can’t win” – Tim Denning

2. Let the other side make an offer

When the negotiating starts, the first thing you must do is shut up and let the other side make the first offer. The first offer can often be very different from what you expect. Once the offer is out on the table, the negotiation begins, and you have the advantage.

3. Start outlandish

This is your future we’re talking about. I want you to counter the first offer with some stupidly outlandish offer. The idea in negotiating is to reach a middle ground slowly. I’ve had times where I have put a crazy offer on the table, and it’s been accepted first off.

Don’t be afraid to start big and keep your poker face on so they know you mean business.

4. Be 100% honest

Negotiation breaks down when both sides are not being honest. By being honest, you have a much greater chance of getting what you want. Everyone wants to negotiate with people that are honest. If you bullshit to people, then you will get found out, and you’ll destroy the deal of your life.

Being honest allows a negotiation to reach an outcome much sooner.

5. Talk about the fear you have

While offers are going back and forth, talk about the fears you have. Use this as leverage for the other side to reconsider their position. If they present you with their fear, counteract it with the opposite fear to their own.

Where possible, counteract their fear with a solution that makes logical sense. Then renegotiate the offer again which will put you in a much stronger position.

6. Don’t forget your value

Your value can easily be underestimated. Remember what you bring to the table and get good at summarising the key points of your value. Each time you ask for more, circle back over the value you bring before presenting your “ask.”

We all undervalue ourselves far too easily, and we’re talked down from our position. Be crystal clear on why you do what you do, and don’t be afraid to compare yourself with others. You need to speak with vision, purpose, and passion, so that your value can be highlighted.

7. Let emotion shine through

This is the deal of your life we’re talking about. This is the time to demonstrate your emotion and use it to bring everyone you’re negotiating with closer. Tell some powerful stories that set the scene for why you belong in this negotiation.

Wear your heart on your sleeve and be proud of the journey you’ve travelled to get to this point. Talk about all the growth you’ve endured to be where you are today and about the tough times you’ve gone through.

Talk about your failures as much as possible and let them be the education that allowed you to think the way you do. Your emotion is what is going to get people to side with you, and give up some of what they want, to have you take the lead.

In a negotiation, you’ll be amazed how little the other side will settle for when you allow them to experience a mixed range of emotions that end with them feeling good.

8. Show how much you want it

Don’t sit there being half-assed about why you’re there. Make sure that if there is one thing the other side knows, it’s how badly you want this opportunity. Make them understand that you will give everything you have and go broke if that’s what it’s going to take.

If you’re not prepared to say these sort of lines, then you have to ask yourself why you’re there in the first place. Everyone loves to see another human being dedicated to the cause and ready to give it their all. It’s this idea that is the cornerstone of all sport. It can help you negotiate.

9. Demonstrate confidence

Without letting your ego become inflated, be confident with who you are. Know that you’re at the negotiating table for a reason and believe in yourself. You have been picked for this opportunity because, whether you know it or not, it is part of your destiny.

Sit or stand up straight, and take action in a slow and very deliberate way.

10. Allow long pauses

The worst thing you can do in a negotiation is break long pauses of silence. The other side may be in a thought pattern that benefits you and, by you breaking that pattern, you could essentially destroy your success in the negotiation. Silence is bliss.

Silence means you’re making people think. Imagine the negotiation like a chess game. Every move is calculated. If you’re hit with a difficult question, don’t feel the need to answer right away. In fact, don’t be afraid to be excused while you think it over. You can even phone a friend if you need to.

11. Both sides need to win

What you must understand about negotiation is that deals only get done when both sides win. If you’re the only one that can win then the other side won’t agree to a position. Find a way to negotiate where you get what you want, and articulate what the other side gets that is of similar value.

I’ve seen many deals done over my time where one side gets a massively bigger win than the other. These deals don’t last, and someone always ends up breaking the contract or going back on their word.

12. Dust off the anxiety and fear

It’s a nervous thing to negotiate the deal of your life. It takes guts, and most people avoid these decisions. Not you, though. You’re braver than most. Dust off the fear which we all have, and accept that the negotiations may fail.

You’re going to sweat, your hand might shake a bit, and you might need to sit down. That’s cool. Try taking a few deep breathes and incorporate a few minutes of meditation, if you can, before the big moment. Meditation will make all the difference, keeping you cool, calm and composed.

13. Use competitive tension

In all my negotiations, I’m never scared to use leverage. The way you do this is through competitive tension. Almost always, you’ve got another deal on the table, and you need to let the people you’re negotiating with know that.

Tell them about the other offers, and then tell them how you’re prepared to forget all of them because this is the right opportunity for you. Tell them you’re having this conversation because this is the deal you want to get done, not the others. However, always mention that you’re prepared to look at the other offers in the event that an agreement can’t be reached.

This tactic works as long as you don’t come across as a smart ass. The whole idea is to create some urgency and let everyone know where they stand.

14. Cement it in writing (friends can have issues too)

Once you get the deal you’re after, get both sides to sign something so it’s official. If you walk away with no commitment and nothing in writing, you’re leaving the terms of the deal wide open for further negotiation.

Even if you’re dealing with friends and family, this rule still applies. It’s in these circumstances that you need things in writing because emotion is more likely to take over, and make you do something you’ll regret.

15. Be prepared to walk away

This one’s the scariest, but it’s a must. When you’re negotiating the deal of your life, it’s easy to fall into the trap of thinking that another opportunity won’t come around again. It will.

The mindset you need to foster is that even if you mess everything up and the deal falls through, you can always go back later and negotiate from scratch. By being prepared to walk away, you demonstrate to the people you’re negotiating with that you are serious.

The moment you’re deemed as not being serious, all your negotiating power disappears. It’s like when 99% of people are offered a pay rise or a promotion; they just accept what’s told to them. Never accept, always negotiate, and be prepared to walk away.

The result of the email was that I got what I wanted exactly and achieved slightly better results than I expected. In the process, I’ve become credible in the eyes of the other party, and we’ve both come to a position that works overall.

What’s the most critical negotiation you’ve ever been through, and how did it turn out? What did you learn in the process? Let me know on my website timdenning.net or my Facebook.
Advertisement
4 Comments

4 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

How to Build Wealth in Your 20s Even When You’re Starting From Zero

Published

on

Image Credit: Addicted2success

Building wealth sounds like something reserved for people who already have money. It isn’t. The truth is that your twenties are the most powerful decade you have, and starting with nothing is not a disadvantage so much as a blank page. Time is the one resource you hold in abundance right now, and time is exactly what turns small, steady habits into real net worth.

You don’t need a six-figure salary or a finance degree. You need a plan, a little discipline, and a willingness to start before you feel ready. This guide walks through the practical steps that move you from zero to building, one decision at a time.

Start With a Clear Picture of Your Money

You can’t build wealth on a foundation you can’t see. Before anything else, get honest about where you stand. Add up what you earn, what you owe, and what you spend each month. It might feel uncomfortable. Do it anyway.

A simple budget is the engine behind every other step in this article. It tells your money where to go instead of leaving you to wonder where it went. Plenty of free apps can track your spending automatically, but a basic spreadsheet works just as well. The format matters far less than the habit.

Once you can see the full picture, look for the gap between income and expenses. That gap is your raw material. Even a small monthly surplus, used consistently, becomes the fuel for saving, investing, and paying down debt. If there’s no gap yet, your first job is to create one, either by trimming spending or growing what you earn.

Build a Safety Net Before You Build Anything Else

Wealth doesn’t grow in a straight line if every surprise sends you back to square one. A car repair, a medical bill, or a sudden job loss can wipe out months of progress and push you toward high-interest debt. That’s why an emergency fund comes first.

Aim for a starter cushion of around $1,000, then work toward three to six months of essential expenses over time. Keep this money somewhere safe and easy to reach, like a high-yield savings account. It isn’t meant to grow aggressively. It’s meant to be there when you need it.

This step feels boring. It is also the difference between recovering from a setback in a weekend and spiraling into debt for a year. The Consumer Financial Protection Bureau offers helpful, plain-language guidance on building emergency savings if you want a structured place to begin.

Tackle High-Interest Debt and Manage Your Loans

Debt is the quiet drag on most young people’s finances. Not all debt is equal, though, and treating it that way is a mistake. The key is to separate the urgent from the manageable.

High-interest debt, like credit card balances, deserves your attention first. When a balance grows faster than almost any investment could, paying it off becomes one of the best returns you can get. Two popular methods help here: the avalanche approach, where you target the highest interest rate first, and the snowball approach, where you knock out the smallest balance for a quick psychological win. Both work. Pick the one you’ll actually stick with.

Student debt sits in a different category. Federal student loans usually carry lower rates and flexible repayment options, so there’s rarely a reason to rush them at the expense of saving or investing. The goal is to manage them steadily, not to let them paralyze the rest of your plan. For those weighing more education, the math shifts again. If you’re considering an advanced degree, compare your options carefully before borrowing, including student loans for graduate school, so you understand the rates, terms, and long-term cost before you sign anything. Borrowing to grow your earning power can be reasonable. Borrowing without a repayment plan is not.

The point is balance. You can chip away at loans while still putting money toward your future. In fact, doing both at once is what keeps you moving forward instead of waiting years to start investing.

Make Investing a Habit, Not an Event

Here’s where your age becomes a superpower. Money invested in your twenties has decades to compound, and compounding rewards time far more than it rewards large deposits. A modest amount invested early can outgrow a much larger amount invested later. That’s not motivation-speak. It’s arithmetic.

Start with whatever you have access to. If your employer offers a retirement plan with a match, contribute at least enough to capture the full match. Skipping it is leaving free money on the table. From there, consider opening a Roth IRA, which lets your investments grow tax-free and gives you flexibility down the road.

You don’t need to pick individual stocks or time the market. Low-cost index funds spread your money across hundreds of companies and keep fees low, which matters more than most beginners realize. The U.S. Securities and Exchange Commission runs Investor.gov, a trustworthy, ad-free resource for learning the basics without the noise.

Automate everything you can

The single best trick for staying consistent is removing yourself from the decision. Set up automatic transfers so a portion of every paycheck flows into savings and investments before you can spend it. When it happens in the background, you adjust your lifestyle around what’s left and barely notice the difference. Consistency, not perfection, is what builds the balance over time.

Grow Your Income, Not Just Your Savings

There’s a ceiling on how much you can cut from a budget. There’s no ceiling on how much you can earn. In your twenties, investing in your earning power often delivers the highest return of all.

Develop skills that the market actually pays for. Negotiate your salary when you change roles or take on more responsibility, since early raises compound across your entire career. A side income can speed things up too, whether it’s freelancing, a part-time venture, or turning a skill into a service. More income gives you a bigger gap to work with, and that gap is everything.

Just be careful not to let a rising paycheck quietly inflate your spending. The habit that quietly destroys wealth is lifestyle creep, where every raise vanishes into nicer things instead of a stronger balance sheet. Let your income grow faster than your expenses, and the difference takes care of the rest.

The Long Game Belongs to You

Building wealth from zero in your twenties isn’t about a lucky break or a secret strategy. It’s about stacking small, sensible decisions and giving them room to grow. Track your money, protect yourself from setbacks, handle debt wisely, invest early, and keep raising your earning power.

None of these steps require you to be rich first. They require you to begin. Start where you are, with what you have, and let time do the heavy lifting. The version of you a decade from now will be grateful you didn’t wait.

Continue Reading

AI

AI as Your Second Brain: How High-Performers Are Building Personal Leverage Systems

Published

on

Woman entrepreneur using AI
Image Credit: Joel Brown - Addicted2success

Most entrepreneurs are using AI like a smarter assistant. The highest performers are using it like an entire second brain… and it’s giving them an almost unfair advantage.

The difference is subtle but massive.

Most people use AI for tasks: writing emails, summarizing documents, generating content ideas. High-performers use AI as an extension of their own thinking process. They externalize their memory, planning, research, and even parts of their decision-making. This frees up their actual brain to focus on what it does best: judgment, creativity, relationships, and high-stakes thinking.

This is especially powerful for founders who already operate with high drive but struggle with traditional linear systems (many high-performers and those with ADHD traits fall into this category). AI becomes a way to externalize executive function so their brain can stay in its highest-value state instead of getting bogged down in organization and follow-through.

Here’s how the best entrepreneurs are building their AI second brain:

  • Central knowledge repository — They feed important information, decisions, wins, lessons, and context into AI over time so it develops deep context about them and their business.
  • Strategic thinking partner — They use AI to pressure-test ideas, play devil’s advocate, explore second and third-order consequences, and spot blind spots they would normally miss.
  • Project and decision memory — Instead of trying to remember everything, they maintain living documents and conversations with AI that track progress, open loops, and key decisions.
  • Personalized frameworks — They build custom systems and recurring prompts that match how their brain works (energy cycles, decision style, strengths, and weaknesses).
  • Execution layer — They combine AI with small teams or automation so ideas move from thought to action with minimal friction.

The goal isn’t to become dependent on AI. It’s to become significantly more effective by removing the friction between having a great idea and executing it at a high level.

When used correctly, AI stops being a tool and starts becoming leverage… the kind of leverage that used to require hiring expensive teams or burning yourself out trying to do everything yourself.

If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!

Continue Reading

Change Your Mindset

Why Your Biggest Wins Can Leave You Feeling Surprisingly Empty (And the Identity Shift That Actually Sustains Them)

Published

on

Image Credit: Joel Brown - Addicted2success

You finally hit it.

The launch that sold out in hours. The exit that changed your family’s life. The revenue milestone you quietly set for yourself three years ago and told almost no one about. The moment you’ve been grinding toward through the late nights, the near-misses, the “I’ll figure it out” seasons, and the quiet doubts you never let anyone see.

For a brief window… sometimes just a few days, sometimes only a few hours… the high actually lands. There’s relief. Pride. Maybe even a few tears in private. You think, This is it. This changes everything.

And then something strange and unsettling begins to happen.

The excitement doesn’t stay. It leaks out faster than you expected. In its place comes a quiet emptiness that feels almost rude after everything you sacrificed to get here. Or a low-grade anxiety that whispers, “Now what?” Or worse — a strange, almost compulsive urge to self-sabotage. You start questioning whether you’re “allowed” to enjoy this. You find yourself already scanning the horizon for the next, bigger goal, not because you’re hungry, but because the stillness feels strangely threatening. You pick fights in your marriage, make impulsive business moves, or quietly manufacture new problems because chaos, ironically, feels more familiar and therefore safer than peace.

This isn’t ingratitude. It’s not classic burnout either. It’s a common but rarely named experience among high-achieving entrepreneurs: your identity and nervous system were built for the chase. The struggle gave you meaning, adrenaline, and a clear, compelling story: “I’m the one who overcomes the odds.” That story became part of your self-concept. It gave you drive on the hard days and a sense of purpose when things felt impossible.

When the odds are finally overcome, that old story no longer fits. And if you haven’t consciously written a new one, the void rushes in to fill the space. Many driven founders quietly self-destruct in this window. They neglect their health or closest relationships, make reckless decisions, or immediately chase the next mountain before they’ve even processed what they just accomplished. It’s not because they don’t want success. It’s because their current identity and internal wiring were never calibrated to hold success without the familiar fuel of struggle.

The deeper shift is this: Real, sustainable success isn’t just about achieving bigger outcomes. It’s about evolving your identity so it can actually carry the weight of what you’ve built without collapsing or self-sabotaging. You stop tying your worth exclusively to the next win and start anchoring it in who you’ve become… and who you’re becoming in the process. The win itself becomes secondary to the person you had to grow into in order to create it.

Here’s how to do it practically:

  • After any major win, deliberately schedule an integration period (minimum 2–4 weeks) with no new big goals. Use this time for health, relationships, reflection, and nervous system recovery instead of immediately jumping to the next mountain.
  • Update your internal story on purpose. Journal the old identity (“I’m the grinder who had to fight for everything”) and consciously write the new one (“I am the kind of person who can create, receive, and sustain meaningful success while staying grounded”).
  • Build your capacity to receive and feel safe in success. This looks like daily practices that train your body to tolerate stillness, pleasure, and peace (time in nature, quality presence with family without an agenda, breathwork, or whatever actually lands for you).
  • Redefine your “why” beyond achievement. What kind of presence, legacy, and way of being matters most to you now that the old survival story is no longer running the show?

The entrepreneurs who compound their wins into a life of increasing peace and power aren’t the ones who simply achieve more. They’re the ones who do the identity and nervous system work that most people skip. Success without this internal evolution often becomes its own prison.

If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!

Continue Reading

Entrepreneurs

The Brutal Truth About Entrepreneurship with ADHD (And Why Most Advice Is Making It Worse)

Published

on

Image Credit: Joel Brown - Addicted2success

You’re not lazy. You’re not undisciplined… and you’re definitely not broken.

You’re an entrepreneur with ADHD, and right now you’re probably sitting on 19 unfinished projects, 47 open tabs, and a brain that feels like it’s running on 12 different radio stations at once.

You’ve read the books. You’ve tried the planners, the Pomodoro timers, the accountability groups. You’ve even hired coaches who promised to “fix” your focus. Yet here you are — brilliant ideas, massive potential, and a business that still feels like it’s one step away from collapsing under the weight of your own mind.

Here’s what almost nobody in the entrepreneurial space will admit:

The real struggle isn’t your ADHD. It’s that you’ve been trying to run a neurodivergent brain inside a neurotypical business model — and then beating yourself up when it doesn’t work.

Most advice for entrepreneurs was written by people whose brains work differently. They preach consistency, routines, long-term planning, and steady execution like those things are universal truths. For the ADHD entrepreneur, those “truths” feel like trying to swim upstream in cement. You can force it for a while (and you have), but eventually your brain rebels, the burnout hits, and you’re left feeling like a failure who just needs to “try harder.”

That cycle is quietly destroying more talented founders than cash flow problems or bad hires ever could.

The deeper layer most people never reach is this: your ADHD isn’t a bug in the system. It’s a different operating system entirely. And when you stop trying to install Windows on a Mac and start building everything around macOS, the game changes completely.

The Hidden Addiction That Keeps ADHD Entrepreneurs Stuck

You already know the surface symptoms — time blindness, rejection sensitivity, starting strong and fading fast, shiny object syndrome.

But the real trap is more insidious.

It’s the addiction to chaos and novelty.

Your brain is wired for dopamine. New ideas, big visions, last-minute sprints, high-stakes pressure — these things light you up like nothing else. The boring, repetitive, systems-building work that actually scales a business? It feels like torture.

So unconsciously, you keep your business in a state of controlled chaos. You say yes to too many things. You chase the next exciting opportunity. You avoid building the boring infrastructure because “I work better under pressure anyway.”

And every time the pressure gets too high, you crash, swear you’ll get organized next quarter, and repeat the cycle.

Meanwhile, the neurotypical advice keeps telling you to “just build better habits.” As if your brain is a poorly trained dog that needs more discipline instead of a high-performance race car that needs the right fuel and track.

This isn’t a character flaw. It’s neurology.

And until you stop treating your wiring as something to overcome and start treating it as your greatest strategic advantage, you’ll stay stuck in the same exhausting loop.

The Identity Shift That Changes Everything

The entrepreneurs with ADHD who finally break through don’t “fix” their brains.

They redesign their entire business to work with their brains.

They stop trying to become the consistent, routine-loving founder the gurus talk about. Instead, they become the architect of a system that leverages their natural strengths — hyperfocus, pattern recognition, creative problem-solving, relentless drive under pressure — while outsourcing or automating everything that drains them.

This is the layer most ADHD entrepreneurs never reach because it requires something terrifying: accepting that you are never going to be “normal” at entrepreneurship… and that’s exactly why you can win bigger than most.

Your ability to see connections others miss. Your tolerance for uncertainty. Your capacity to go all-in when something lights you up. These aren’t liabilities. They’re unfair advantages in a world that rewards speed, creativity, and bold moves.

The shift is simple but brutal:

Stop trying to manage your ADHD. Start designing your business around it.

How to Actually Build a Business That Works With Your Brain

  1. Stop fighting your energy cycles — weaponize them. Most ADHD entrepreneurs try to force 8-hour focused days. That’s insane. Instead, track when your brain actually works best (for many it’s 10pm-2am or random 4-hour hyperfocus bursts). Build your schedule around those windows. Protect them like gold. Do the deep, high-leverage work then. Use the low-energy periods for admin, calls, or recovery.
  2. Build “chaos containers,” not rigid systems. Traditional project management tools feel like cages. Create loose but effective structures that give your brain freedom. Use tools like Notion with massive flexibility, or body-doubling (working alongside someone virtually), or even hiring a “chaos wrangler” — an assistant who thrives on turning your scattered ideas into executable plans.
  3. Turn your rejection sensitivity into rocket fuel. That intense fear of letting people down or looking stupid? Channel it into creating ridiculously high standards for your customer experience or product quality. Use it as fuel instead of letting it paralyze you.
  4. Outsource the parts that make you want to die. The execution, follow-through, and maintenance phases are where most ADHD entrepreneurs lose. Hire or partner with people who love the details. Your job is vision, strategy, and big swings. Let someone else own the spreadsheets.
  5. Create external pressure on your own terms. Deadlines and public commitments work wonders for the ADHD brain. Use them strategically — announce launches, create beta groups, or work with coaches who understand neurodivergence instead of fighting it.

The entrepreneurs with ADHD who are quietly crushing it right now aren’t the ones who finally became “disciplined.” They’re the ones who stopped apologizing for how their brain works and started building empires that are specifically engineered for it.

They have teams that handle the boring stuff. They have systems that flex with their energy instead of fighting it. They’ve turned their “flaws” into the exact reasons their businesses stand out.

Your ADHD brain is not the enemy. The enemy was trying to play the game by rules that were never designed for you.

The moment you accept that and start designing everything… your calendar, your team, your offers, your processes — around how you actually operate, the struggle doesn’t disappear… but it becomes manageable, even exhilarating.

You were never meant to fit the mold. You were meant to break it and build something better.

The world doesn’t need another cookie-cutter entrepreneur. It needs the chaotic, brilliant, all-in, slightly unhinged visionaries who can only operate at full power when the game is built for them.

That’s you.

Stop trying to fix yourself. Start building the business that was always meant to be run by a mind like yours.

Your next breakthrough isn’t going to come from working harder or being more consistent. It’s going to come from finally giving yourself permission to work differently.

And when you do that? Watch what happens.

The same brain that once felt like a curse becomes the exact reason your business becomes unstoppable.

You’ve got this. Not despite the ADHD. Because of it.

If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!

Continue Reading

Trending