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Why Dating An Entrepreneur Is Very Different To The Norm

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Dating An Entrepreneur Advice

We entrepreneurs are a very different breed. Some might say we are almost like aliens with the way we think and the way we act. Maybe we are, who knows. Entrepreneurs like me are not so much driven by material possessions or the “what” and “how” behind every idea.

Entrepreneurs are obsessed with the “why” and turning it into a vision that gives themselves and everyone around them goosebumps. There’s no sense of ego behind this way of thinking; it’s more about creating positive change when it’s so easy to get lost in this negative world.

Dating an entrepreneur can be a bumpy ride if you haven’t read the map beforehand. My job is to help you understand us crazy entrepreneurs so that you can date one if you so choose. It’s a wild ride, but it’s one you will never forget. It’s a journey of giving, contribution, gratitude, and respect.

Entrepreneurs can teach you so much about life and help you discover things inside yourself that you were never aware of. They can help you find your why and get you following your same passion with a bizarre sense of momentum and energy. It’s time to fall in love.

Below are 12 reasons why dating an entrepreneur is very different:

 

1. Everyone’s talking about what they had for lunch – we’re thinking about changing the world

In a normal society, it’s common to talk about the simple things in life, like what we had for lunch, and describing it in tremendous detail like it’s a shiny crystal that you’ve never seen before. If an entrepreneur is present in a conversation like this, you might find them looking distracted or not paying attention to the conversation.

sorry-for-the-inconvenience-we-are-trying-to-change-the-worldEntrepreneurs are distracted because while everyone is thinking about everyday things, we entrepreneurs are thinking about changing the world. Instead of having a chip on our shoulder about the traffic coming to work in the morning, our mind is off thinking about how we can contribute something unforgettable to humankind.

While everyone’s chasing Friday afternoon at the local pub, we’re thinking about what we can do over the weekend to ultimately inspire us further towards our purpose. We want to take a journey into nature to find something within ourselves that may unlock the next big idea or the next problem to be solved.

“Entrepreneurship is an obsession, but it comes from a beautiful place”

 

2. We’re looking for purpose not looks

It may seem strange, but we entrepreneurs are not solely focused on looks like the rest of our Instagram culture. We’re focused on a sense of purpose in our prospective partner. We’re looking for a gorgeous somebody who not only lights us up with their smile but makes us connect to a purpose that is bigger than ourselves.

Purpose is better than any chest or abs, and it makes us go wild. It makes our inner world crumble and helps us let our guard down. It makes us feel like we are not the only wild person living on this planet. A sense of purpose aligns to our entrepreneurial nature.

Looks come and looks go with age, but a sense of purpose is everlasting. A sense of purpose overpowers any other physical form that could tempt us away from our true entrepreneurial mindset.

 

3. We’re 100% focused on mindset

Growth Mindset SuccessIt can feel like a math test when you date an entrepreneur. This is because every question we ask a prospective partner is designed to help us uncover the other person’s mindset. We want them to believe, as we do, that anything is possible.

We’re secretly hoping that they don’t waste their precious energy on fretting the small stuff, such as how the supermarket sold out of their favorite bread this morning and it ruined their day.

For entrepreneurs, mindset is such a sticking point because our one true love can deeply affect our own mindset. We guard our mindset like buried treasure, and we’re not willing to allow it to be overcome by negativity at any cost.

We’re stubborn in some ways but it’s all for a good cause: our purpose.

 

4. We won’t settle for second best

While it’s the norm to settle for comfortable and mediocre, you’ll very rarely meet an entrepreneur that will be happy to settle for this way of living. Entrepreneurs want the best and they demand high standards. We believe we can influence any outcome, and convince anyone to give us what we want.

We believe that we’ve spent years of our life grinding and hustling away at our craft, and we’re not about to give up all that hard work to take second place. It’s not so much about perfection, but more about maintaining high standards that give us the rewards we need to stay motivated.

It’s a philosophy of always pushing the boundaries, and not accepting what we’re told just because everyone else accepted the same answer. It’s our rebel nature coming alive for the greater good. Deep down we’re lions ready to pounce on our prey.

 

5. We want to do the impossible

It’s rare that you will find an entrepreneur who is not talking big things. That’s because we want to achieve the impossible. We don’t want to “sort of” fix the world with software, we want to transform it and make everyone’s life better.

Impossible MindsetWe want to help those who are less fortunate realize their own entrepreneurial dream so that they can do what we have done, and what we’re about to do. It’s a sense of belonging to the same human cause, and knowing that nothing in life worth achieving is going to be easy.

Small goals with minimal impact don’t get us entrepreneurs excited. We want more and we demand more. Not because we’re schmucks – we want more because it’s possible. The moment we meet someone who lets all the small problems overcome them is generally the moment that we run in the opposite direction.

They don’t need to be at the same level us as when it comes to believing in the impossible, but they do need to share this way of thinking to some degree.

 

6. Everything has to be simpler than it is

There is a lot of money to be made in consulting and in business by making problems seem way more complex than they are. If a problem were easy to solve, then everyone would do it and I couldn’t charge you hundreds of thousands of dollars to solve it for you.

Nobody would solve the issue because it would be perceived to be impossible, thus blocking out any potential competition and allowing me to charge an exorbitant amount of money for the solution. Dating an entrepreneur will teach you that we believe things are simple.

We believe that while everyone is describing a problem as hard, it’s actually straight forward when you chunk it down and remove all the associated myths. We want things to be simple because we know that the only way to get mass adoption in any business is through simplicity.

If consumers can’t understand your solution in a 60-second Facebook video, then you’ve probably lost them for life.

 

7. We’d rather be inspired than stuff our face

As soon as the weekend rolls around, it’s tempting for non-entrepreneurs to want to stuff their faces and drown out their depressing week of nothingness and lack of purpose. The difference with entrepreneurs is that we would rather seek inspiration than a food coma.

We want to find meaning in everything that we do, and we don’t like to waste our time on something that doesn’t give us momentum towards our vision.

“We’re not trying to block out the world, we are trying to understand it. We’re not trying to numb the pain; we’re trying to use it to motivate us forward and understand the cause”

We’re like life scientists always looking for what’s holding us back, and always trying to take the game up a notch.

 

8. We are prepared to work harder than everyone else

While our friends are often enjoying themselves after work, we’re locked in our office prepared to work harder than anybody else. We’re up early (some of us at 4am), and we’re ready to get a head start on our dream.

Our lives are somewhat dominated by our calendar because we know that we have to put in the hours and do the work to achieve the impossible. We know that we want unreasonable results, so we have to put in an unreasonable amount of time towards our life’s work.

When pain sets in from exhaustion, we find something deep down that helps us go beyond our pain threshold. Even when we don’t feel inspired, we find a way to draw inspiration from an external source. It’s a relentless, unstoppable hunger, to just get on with the job and keep moving forward at all costs, that fuels our day.

 

9. We don’t care what anyone thinks

Most of the time our vision seems totally off the charts. To the average person, we seem like mad scientists trying to invent teleportation. Our ideas only seem mad until we have a breakthrough and we start generating revenue. Then we look less mad but still a bit nuts.

As our revenue grows further and we raise some VC money, all of a sudden perception shifts. This whole process happens and we know that it’s how business works. While everyone’s hating we just ignore them because we know they don’t think like us. We know that some people create the vision and other people follow our vision.

 

10. Reading equals TV to us

Books Vs TVDecompressing after you get home for an entrepreneur is all about reading. Instead of TV that serves no real purpose, reading allows us to unwind and still learn at the same time. We entrepreneurs know that we need to model the greats, and understand the strategies that others have used to win.

So yes, we read a lot, and that’s our way of relaxing while still getting meaningful work done. We struggle as an entrepreneurial species to waste a single moment on something that doesn’t serve our vision, with the exception of time with our family and loved ones.

 

11. We ask quality questions a lot

Dating an entrepreneur is like dating Larry King; we’re always asking questions. We’ll often ask the same question multiple times in different ways. This is because we believe that questions are our secret weapon. The way you ask a question can determine the answers you will have at hand.

Questions are how we model people who have done things similar to what we want to achieve. The art of the question helps us see beyond the answers that everyone else chooses to accept.

 

12. We care about people more than you will ever understand

You’ll notice that we entrepreneurs care about people almost more than anything else. This is no coincidence. The reason we care about people is because we understand that to have a massive vision with wild, audacious goals, we need people to help us win.

We know that we can’t do anything by ourselves, and we have to bring people along the journey with us. This relationship with people is somewhat of a passion that we have, and it never stops. We learn to love and respect people.

We know that to get what we want (achieve our vision), we have to help the people that follow us get what they want. As entrepreneurs, we are primarily nothing more than leaders that attract people to our ideas, and are prepared to think that the world can be so much more.

We want to use our love for the planet that we all share to do the impossible. We want to unite nations rather than tear them down. We want to do what nature tells us and grow as a movement.

What do you think about dating an entrepreneur? Let me know on my website timdenning.net or my Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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5 Comments

5 Comments

  1. Dan

    May 3, 2017 at 12:09 am

    Awesome article, I felt a connection with each piece and could not help but feel more inspired. You sir are a genious. In time I hope to be able to write as equally powerful words. I have now just bookmarked you page.

    Keep up the good work.

  2. Nandini

    Feb 16, 2017 at 5:57 pm

    I love it!..It is easy to say , people give up on such entrepreneur dates just because they seem to be too much to handle. Simply put, not everyone can deal with such people, but once understood they are the most simplest one living to make this world a better place.

    • Tim Denning

      Feb 19, 2017 at 5:21 am

      Nandini thanks for sharing your thoughts. Much respect!

  3. Mourad Tellab

    Feb 15, 2017 at 7:52 pm

    Tim, this is an outstanding article. It feels good to know that I’m not the only one to feel this way… I suggest you read “The Way of The Superior Man” by David Deida if you haven’t already. Thank you for the inspiration!

    • Tim Denning

      Feb 19, 2017 at 5:20 am

      Cheers Mourad. Ill suss out the book.

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Entrepreneurs

Building a Knockout Team With the 4 Stages of Learning

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I’m sure you’ve heard that running a business alone can be challenging, but if that’s true, then running a business of 5, 50 or 500 must be extremely challenging! This can be made much simpler by building from a solid foundation. By that I mean a strong core of team members around you.

Well of course, everyone knows this…Right? It all comes down to proper development and understanding the stages that everyone goes through when learning new skills. But more importantly, knowing what you must do at each stage as the supervisor/teacher.

Here are the 4 stages and what you must do:

1. Beginner

This is the first stage to learning any new skill. It’s important for you to understand the mindset of the individual in this stage. They are enthusiastic, eager and very confident. But at the same time they have no idea what they should be doing.

As the person in charge of teaching them this new skill there are a couple things you must do. Be Directive. In this stage the student needs you to tell them exactly what to do. They will need step by step guidance. For example: Think about the first step to riding a bike, getting on. Remember, we all needed someone to tell us where to put our feet. Your student just needs you to tell them the steps.

The next thing you must do is build confidence. In this stage you won’t have much to build off of because there won’t be many things that they do right. Do not try to correct wrong behavior at this point. Just focus on giving praise to the things they do right.

For example: Try remembering how good it felt to use the brakes on a bicycle for the first time without falling off. And more importantly how good it felt for your parents to cheer for you. A student in the beginner stage needs this type of “cheerleading.”

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin

2. Apprentice

The second stage is typically a major turning point for most. Mostly because the mindset of your student has begun to change quite a bit. At this point, they have started to notice all of the things they are doing wrong; which leads to frustration. Their confidence is now extremely low, and they have realized that they don’t know what they are doing. This is why 3 out 4 people will quit in this stage. Yet, with the proper supervisor/teacher they can push through.

This is where you come in. There are 2 things you must do in this stage: Reinforce and Redirect. When you reinforce, it will be your job to keep a close eye and point out all the positive things they do. Give praise and cite specific examples of behavior.

Back to the bicycle example, when you were learning to ride that bike, remember when your parents would start cheering for things you didn’t even know you were doing right, like turning or stopping? By using this same tactic, you will help your student to realize that they are not as hopeless as they most likely feel at this point.

When you redirect them, it will also be your job to redirect incorrect behavior. If you spend a lot of time trying to correct “negative” behavior at this point, it will only hurt their confidence even more. Instead, redirect them back to things that they have been doing well. Eventually they will get better at the rest.

Think about a few hours after learning to ride a bike for the first time when you started to fall off, used the brakes too hard or even when you ran into things. Your parents most likely didn’t yell at you, they probably said things like “dust yourself off, why don’t you try going from here to the mailbox again since you did that so well last time.”

Doing this for your student in this stage will help to reinforce positive behavior, giving them the confidence to re-attempt the things they haven’t been doing so well.

3. Journeyman

In the third stage your student’s mindset is going to be up and down. They have made it past the second stage; which in itself is an accomplishment. Their confidence will go up and down, and they know a little more about how things should be done. They will be very good at some aspects of the skill and not so good at others. This creates a variance in confidence.

In this stage, you must empower them. You can either decide to try and build their competency or their confidence. I find that time and experience will develop competency, so as the supervisor/teacher, you should focus on stabilizing the confidence. The way to do this at this point is to give them opportunities to tell you how “they” think it should be done, or what the next step(s) should be.

For example: When learning to ride a bike, towards the end of the day you probably started to get the hang of things. You would stumble every now and then, but for the most part you had the general concept. You probably remember your parents saying things like “you got this, what do you think the next step should be?” That’s exactly what you need to do for your student.

“Learning never exhausts the mind.” – Leonardo da Vinci

4. Expert

The final stage means that your student now understands exactly what to do, how to do it and could even teach others to do it. They are completely confident in their abilities. Yet, they still need something from you at this point.

At this stage, you must delegate responsibilities and opportunities for them to use this new skill. You may even want to present them with opportunities to teach others.

Back to the bicycle example, after riding for a few weeks, no longer falling, stopping perfectly and not running into anything, you were probably pretty confident at riding your bike. You might remember your parents saying things like “can you ride your bike to the store to pick up some things” or “can you teach your sister how to ride her bike.”

When you heard things like that, you probably recall feeling extremely confident and feeling like your parents trusted you. Your student needs to feel like you trust them at this point, this is how you will build that trust.

By following this process, you will find that the team around you will be much more competent, independent and productive. And if you are reading this as a business owner, then I’m sure you can understand the value of that. Someone once told me “what you can do in one day, one month or even one year, is limited; but what a strong team can do is unlimited.” The goal should always be to develop the people around you, because at the end of the day it’s a win-win.

How do you learn new things? Share with us below!

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Entrepreneurs

5 Tips for Young People Starting a Business or Side-Hustle

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The decision to start a business or any sort of “side-hustle” takes a lot of nerve, especially when you’re only in your 20s. Yet, the ability to power on and keep going – through all the ups and downs of business is a feat to be truly admired.

Although us Gen Y and Gen Z’s have grown up in the easiest time in history to start a business, we arguably need to work 10 times harder just to prove that we’re serious about making a success out of our ventures – and not just vying for the “digital nomad” lifestyle or the trendy title of “Entrepreneur” out of a sense of millennial entitlement.

So here are 5 tips to help young people when starting a business or side-hustle and finding their feet in the world of business:

1. Don’t let your age deter you

Young people can get a lot of flack for the cliché perceptions like entitlement and narcissism that surround our younger generations. And sure, we don’t yet have the life experience and work experience that comes with being older, but don’t let anyone (of any age) tell you that what you want to achieve in business cannot be done.

Remember that age is just a number – and that being younger (and therefore less experienced in life) does not automatically equal the inability to succeed in a business venture. It’s actually quite fortunate that we have time on our side, as time is our greatest asset as human beings. We have years to learn, try new things, pivot, fail, and succeed in whatever we try our hand at.

“Don’t ever let someone tell you that you can’t do something. You got a dream, you gotta protect it. When people can’t do something themselves, they are going to tell you that you can’t do it. You want something, go get it. Period.” – Will Smith

2. Use social media to your advantage

We’re native users who have grown up with much of today’s technology (the main area being the internet and computers), but we have also learned to adapt to changes. Most millennials grew up during the transition from VHS to DVDs to Blu-Ray then to Netflix. This technological and social media savviness gives us the business edge – particularly when it comes to online business.

Even if you’re not a social media expert, or you’re not as proficient as you’d like to be, use your savviness with technology to learn more digital skills through avenues like online courses or YouTube. Social media is the holy grail of marketing in today’s business world. Sometimes, as native personal users, we take it for granted. You can take advantage of social media, and use it as your greatest asset when it comes to starting a business or side-hustle.

3. Network and collaborate

They say “your network is your net worth”. The people you meet on your business journey (including your existing family friends) are going to be crucial to your business success. So make sure you get out and network.

You could attend business networking meetings, conferences, participate in relevant business Facebook groups, collaborate with other businesspeople (you could even find a mentor), and build the all-important online community around your brand on your chosen social media channels.

Networking can lead to referrals which are one of the “golden nuggets” of business – they’re a powerful way to get new customer or clientele. So a strong network is what is going to help bring you those referrals.

4. Fail fast and learn fast

Remember that we have time on our side, but that doesn’t mean we should take it slow. When things aren’t working, when things have gone stagnant, or when things have gone wrong, we need to learn to pivot.

A good way to help pivot is to take on a learning mindset. Always be looking for new opportunities to not only upgrade yourself (personally, mentally and emotionally) but to upgrade your business, skills and systems as well.

See what other successful business people in your industry are doing or speaking about. Make sure you’re always keeping a tab on the latest developments and trends in the world of digital marketing and business. Being a ahead of the curve is crucial in today’s online business environment.

“You don’t learn to walk by following rules. You learn by doing and falling over.” – Richard Branson

5. Sacrifice

Building a business or side-hustle is going to take some sacrifice. Rather than buying the the most expensive and trendiest sneakers or the latest iPhone, invest that money into Facebook advertising, or an online course to help you up-skill.

Even though we live in the age of immediacy where everything is available to us at the tap of a finger on our smartphone, starting a business or side-hustle (let alone building it and sustaining it) is not easy. It takes hours and hours of work, late nights, sacrifice and self-doubts. You can’t expect it to be a quick process.

So while we’re young (and want to enjoy our youth while it lasts), when it comes to starting a business, there will be times when we need to make the choice between doing what everybody else our age is doing, or working in or on our business.

Of course, there needs to be a healthy ratio of work-life balance, but learning to sacrifice a few pleasures now (like going out on the town every Friday and Saturday night) will pay off in the long term when it comes to your business. With great sacrifice comes great reward.

Starting your own business or side-hustle when you’re in your 20s can be daunting yet incredibly thrilling at the same time. Whether you’re thinking about starting one or you’re already in the midst of the journey, put in the work and be proud of the path you’ve chosen – and remember that age is just a number!

Have you thought about starting a business or side-hustle? If so, how did you motivate yourself to start? Share your thoughts with us below!

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5 Pillars to Creating an Unfair Advantage in Your Business

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All of us want to create unfair advantages in our business that separate us from our competition. Nonetheless, doing this is easier said than done as everyday your competition is innovating and getting better. With today’s technology, overachievers are reaching higher levels of success than ever before. Naturally, if you are here reading Addicted2Success, then this means you too are an overachiever who is addicted to success.

Therefore, you need to create as many unfair advantages in your business as possible and you cannot do that on your own. You need to implement timeless truths and success principles that have worked for other successful people. You do not need to reinvent the wheel as it’s a waste of time. Instead, leverage the knowledge from those who are having major success right now.

John Malott, serial entrepreneur & co-founder of Build Your Empire, shared these pillars with me in a recent phone call and these pillars are the same ones he’s used in 8 companies that range from private aviation, real estate, blockchain technology, pharmaceuticals, and others.

Additionally he’s used these pillars to generate over 200 million dollars in revenue and be the king & queen-maker for 800-1000 6-Figure earners & 250 millionaires over the last 15 years inside his network marketing business that includes over 100,000 distributors.

The reason I share this is to show you that these pillars work to create unfair advantages regardless of the industry you’re in so pay attention so you can implement these 5 pillars right away.

Here are the 5 Pillars To Create An Unfair Advantage In Your Business:

1. Leadership

Ability to lead a team and develop other leaders. True leaders are able to develop other leaders by creating an environment of growth. In your business, you must have systems set up in place to develop other leaders. John C Maxwell, has developed an amazing 5 step process on how you can develop leaders in your business.

Follow these instructions in order:

  1. Do The Task Yourself
  2. Do The Task While They Watch You
  3. Let Them Do The Task While Watching
  4. Let Them Do The Task Alone
  5. Let Them Supervise A New Person While The New Person Does The Task

#5 is so important here because if you want to create true duplication in your business then you must show your leaders how they can develop new leaders themselves.

2. Culture

Culture is the vibe and energy of your business. This is the non-verbal energy in the room. This is the ambiance of how it feels to be a part of your company. Culture is the unspoken bond and relationship that your people feel towards you and your business. Having great people who love to be a part of your company is one of the best way to create an unfair advantage in your business.

If you have a strong culture then your people will work hard, stay late, come early, be friends with each other, and become the best version of themselves each day. And you want to know the crazy thing?! They will love doing it because they are happy about it! This is what happens when you build a great culture.

Culture duplicates and makes people happy and motivated. The best way to create culture is to treat everyone with respect, set expectations, hold each other accountable, and foster an environment for growth and positivity.

“Customers will never love a company until the employees love it first.” – Simon Sinek

3. Team Building

Team Building & Culture go hand-in-hand because your team will be influenced by the culture in your business. In order to build a great team you first have to become someone that others want to work with. This is one of the most overlooked factors when it comes to team building.

Ask yourself, “Why would someone better than me want to work with me? Why would this person want to invest their time and energy into what I’m doing?”. If you already have a team then you need to have team building exercises each month that bring your team together in a fun and engaging way.

In John’s companies, he frequently brings in authors to share their lessons with his people and he regularly plans retreats where his people can lock in, connect, grow, and stay engaged with each other by fostering deeper relationships. Lock people in and keep them together.

4. Social Media

Social Media is one of the best ways to grow your business and create an unfair advantage in your business. You can use social media to drive new leads into your business. John’s instagram community @BuildYourEmpire has over 1.5 million followers and growing each day. This is a major unfair advantage because this is an asset he can leverage to connect him with hungry and motivated individuals.

If you do not have a large social media following right now, that is okay. It’s not about how many followers you have, it’s about the value of the content you create. If you create valuable content on a consistent basis then your following will grow incrementally for certain. As long as you keep up your content creation more momentum and interest will flow into your business.

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

5. Track Record

This is self-explanatory. At the end of the day, you either put up or shut up. You have to have a track record showcasing what you’ve done in the past. A lot of people talk and say that they can do a good thing. If you want to have an unfair advantage in your business then you need to show your great work and have others do the talking for you! Nothing is more convincing than a respectful body of work. The best way to get someone to believe in you is to show them. As you continue building a track record you will notice more word of mouth referrals coming in.

These 5 pillars are essential if you want to create an unfair advantage in your business. Regardless of your industry, these pillars are universal and will work for you. If you can implement all 5 of these pillars then you will create unfair advantages in your business that separate you from the competition.

Which one of the above 5 pillars resonated most with you and why? Let us know in the comments below!

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Entrepreneurs

5 Facebook ‘Ad Hacks’ for Quickly Attracting Customers to Your New Hustle

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Facebook has gotten a bit of a bad rap recently, with stories about changing algorithms and news feeds causing an increasing number of businesses to turn away from the platform. After all, what’s the point of spending your hard-earned marketing dollars if you aren’t going to get a solid return on investment?

Despite these fears, however, Facebook remains a quality resource for attracting customers to your e-commerce business. I should know — Facebook advertising has been one of the foundational elements that has helped me build several successful e-commerce stores.

It shouldn’t come as much of a surprise that your successes or failures with Facebook advertising will be largely dependent on the tactics you use.

Without further ado, here are some of the methods that I’ve found to be the most successful in building a following and finding new customers:

1. Facebook Groups

Facebook groups have been one of the best resources in my efforts to build a strong personal brand. My eCommerce Elites Mastermind group has quickly grown to be nearly 50,000 members, where new and veteran entrepreneurs ask for advice and share tips.

Whether you choose to start your own Facebook group or become an active participant in another industry-specific group, these communities offer a great opportunity to interact one-on-one with your target audience. Sharing your own insights is a great way to build niche authority, without needing to spend a lot of your marketing budget.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

2. Find the Engaged Niche

Targeting can make or break your Facebook ad campaign. While many businesses try to expand their reach as much as possible, this isn’t always the best course of action. For niche products, you may be better off targeting a smaller group — in particular, the “die-hards” of the industry.

Let’s say that you sell specialized artwork and photography of National Parks in the United States. While targeting interests such as “hiking” or “nature” may get you some sales, a U.S. specific product may be insignificant to many of the people in these groups. In this case, a wiser course of action would be to target individuals who like the National Parks featured in your artwork.

While the overall audience size will be smaller, these individuals are more likely to be the “die-hard” fans of these parks who are also more likely to purchase related products. A narrower niche can actually lead to more sales and a lower cost per conversion. For best results, check the affinity score for pages similar to yours to help find the most relevant audience interests.

3. Live Content

Going live may sound intimidating, but it can significantly improve your reach on Facebook. In fact, the social media giant reports that close to two billion people have watched at least one live broadcast on its platform. It isn’t hard to understand why.

For one thing, Facebook sends a notification to your followers when you go live. In my Facebook group, this has been a great way to share announcements and behind-the-scenes content, and such events have always generated great engagement.

Even more interesting, however, is that Facebook now allows for the placement of video ads during certain live broadcasts. Though Facebook has implemented stricter rules regarding who can broadcast ads and how often these ads can be played during a live stream, snagging a placement in these high-engagement posts can be a great way to reach new customers.

4. Rotate Your Ads

Facebook display ads continue to be the standard for many e-commerce businesses. Unfortunately, many entrepreneurs waste their ad budget by creating a single ad and repeatedly running it to the same group of customers. The more often someone is exposed to the same ad, the more likely they are to get annoyed by it.

One study found that by the time someone sees an ad on Facebook for the ninth time, clickthrough rate decreases by nearly 50 percent, while the cost per click increases by over 160 percent.

If you want to have a successful display campaign on Facebook, be willing to spend a little extra on the creative end of the process. Switching up the wording and images will ensure that your target audience won’t experience ad fatigue and develop negative feelings toward your brand.

“Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

5. Messenger Ads

Facebook Messenger Ads are a relatively new marketing tool, but they offer a lot of potential for e-commerce businesses. This allows you to send sponsored messages to a user through the Facebook Messenger app to promote sales events, offer special discounts and more. Messenger Ads can become especially effective when you utilize a messenger bot.

These chat bots allow for automated responses to a potential customer’s communications through Facebook Messenger. Not only does this reduce the time you need to spend actively monitoring these campaigns, but they can also help you achieve a higher clickthrough rate than standard email marketing.

Brand-Building Through Facebook

Facebook is a highly competitive marketplace, and there’s no denying that finding “ready to buy” customers can sometimes be easier said than done, but it’s not impossible. As you implement these tactics, you’ll be able to see better results from your Facebook marketing efforts and achieve the business growth you’re working for.

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10 Small Startups That You Can Build on Your Own Right Now

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startup success
Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments. (more…)

Bronte Price is Australia’s First Certified Gay Wedding Celebrant. He stands strongly for marriage equality and takes immense pleasure in marrying any couples in love. He has also co-founded The Equality Network to help wedding suppliers create a better wedding experience for LGBTI couples. He is a regular volunteer newsreader at Joy 94.9, and a member of GLOBE (Gay and Lesbian Organization for Business and Enterprise). Beyond this you will find him either in his organic backyard vegetable garden or taking walks with his fiancée Clint and their four legged fur baby – Bingo.

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5 Comments

5 Comments

  1. Dan

    May 3, 2017 at 12:09 am

    Awesome article, I felt a connection with each piece and could not help but feel more inspired. You sir are a genious. In time I hope to be able to write as equally powerful words. I have now just bookmarked you page.

    Keep up the good work.

  2. Nandini

    Feb 16, 2017 at 5:57 pm

    I love it!..It is easy to say , people give up on such entrepreneur dates just because they seem to be too much to handle. Simply put, not everyone can deal with such people, but once understood they are the most simplest one living to make this world a better place.

    • Tim Denning

      Feb 19, 2017 at 5:21 am

      Nandini thanks for sharing your thoughts. Much respect!

  3. Mourad Tellab

    Feb 15, 2017 at 7:52 pm

    Tim, this is an outstanding article. It feels good to know that I’m not the only one to feel this way… I suggest you read “The Way of The Superior Man” by David Deida if you haven’t already. Thank you for the inspiration!

    • Tim Denning

      Feb 19, 2017 at 5:20 am

      Cheers Mourad. Ill suss out the book.

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Entrepreneurs

Building a Knockout Team With the 4 Stages of Learning

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I’m sure you’ve heard that running a business alone can be challenging, but if that’s true, then running a business of 5, 50 or 500 must be extremely challenging! This can be made much simpler by building from a solid foundation. By that I mean a strong core of team members around you.

Well of course, everyone knows this…Right? It all comes down to proper development and understanding the stages that everyone goes through when learning new skills. But more importantly, knowing what you must do at each stage as the supervisor/teacher.

Here are the 4 stages and what you must do:

1. Beginner

This is the first stage to learning any new skill. It’s important for you to understand the mindset of the individual in this stage. They are enthusiastic, eager and very confident. But at the same time they have no idea what they should be doing.

As the person in charge of teaching them this new skill there are a couple things you must do. Be Directive. In this stage the student needs you to tell them exactly what to do. They will need step by step guidance. For example: Think about the first step to riding a bike, getting on. Remember, we all needed someone to tell us where to put our feet. Your student just needs you to tell them the steps.

The next thing you must do is build confidence. In this stage you won’t have much to build off of because there won’t be many things that they do right. Do not try to correct wrong behavior at this point. Just focus on giving praise to the things they do right.

For example: Try remembering how good it felt to use the brakes on a bicycle for the first time without falling off. And more importantly how good it felt for your parents to cheer for you. A student in the beginner stage needs this type of “cheerleading.”

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin

2. Apprentice

The second stage is typically a major turning point for most. Mostly because the mindset of your student has begun to change quite a bit. At this point, they have started to notice all of the things they are doing wrong; which leads to frustration. Their confidence is now extremely low, and they have realized that they don’t know what they are doing. This is why 3 out 4 people will quit in this stage. Yet, with the proper supervisor/teacher they can push through.

This is where you come in. There are 2 things you must do in this stage: Reinforce and Redirect. When you reinforce, it will be your job to keep a close eye and point out all the positive things they do. Give praise and cite specific examples of behavior.

Back to the bicycle example, when you were learning to ride that bike, remember when your parents would start cheering for things you didn’t even know you were doing right, like turning or stopping? By using this same tactic, you will help your student to realize that they are not as hopeless as they most likely feel at this point.

When you redirect them, it will also be your job to redirect incorrect behavior. If you spend a lot of time trying to correct “negative” behavior at this point, it will only hurt their confidence even more. Instead, redirect them back to things that they have been doing well. Eventually they will get better at the rest.

Think about a few hours after learning to ride a bike for the first time when you started to fall off, used the brakes too hard or even when you ran into things. Your parents most likely didn’t yell at you, they probably said things like “dust yourself off, why don’t you try going from here to the mailbox again since you did that so well last time.”

Doing this for your student in this stage will help to reinforce positive behavior, giving them the confidence to re-attempt the things they haven’t been doing so well.

3. Journeyman

In the third stage your student’s mindset is going to be up and down. They have made it past the second stage; which in itself is an accomplishment. Their confidence will go up and down, and they know a little more about how things should be done. They will be very good at some aspects of the skill and not so good at others. This creates a variance in confidence.

In this stage, you must empower them. You can either decide to try and build their competency or their confidence. I find that time and experience will develop competency, so as the supervisor/teacher, you should focus on stabilizing the confidence. The way to do this at this point is to give them opportunities to tell you how “they” think it should be done, or what the next step(s) should be.

For example: When learning to ride a bike, towards the end of the day you probably started to get the hang of things. You would stumble every now and then, but for the most part you had the general concept. You probably remember your parents saying things like “you got this, what do you think the next step should be?” That’s exactly what you need to do for your student.

“Learning never exhausts the mind.” – Leonardo da Vinci

4. Expert

The final stage means that your student now understands exactly what to do, how to do it and could even teach others to do it. They are completely confident in their abilities. Yet, they still need something from you at this point.

At this stage, you must delegate responsibilities and opportunities for them to use this new skill. You may even want to present them with opportunities to teach others.

Back to the bicycle example, after riding for a few weeks, no longer falling, stopping perfectly and not running into anything, you were probably pretty confident at riding your bike. You might remember your parents saying things like “can you ride your bike to the store to pick up some things” or “can you teach your sister how to ride her bike.”

When you heard things like that, you probably recall feeling extremely confident and feeling like your parents trusted you. Your student needs to feel like you trust them at this point, this is how you will build that trust.

By following this process, you will find that the team around you will be much more competent, independent and productive. And if you are reading this as a business owner, then I’m sure you can understand the value of that. Someone once told me “what you can do in one day, one month or even one year, is limited; but what a strong team can do is unlimited.” The goal should always be to develop the people around you, because at the end of the day it’s a win-win.

How do you learn new things? Share with us below!

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Entrepreneurs

5 Tips for Young People Starting a Business or Side-Hustle

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The decision to start a business or any sort of “side-hustle” takes a lot of nerve, especially when you’re only in your 20s. Yet, the ability to power on and keep going – through all the ups and downs of business is a feat to be truly admired.

Although us Gen Y and Gen Z’s have grown up in the easiest time in history to start a business, we arguably need to work 10 times harder just to prove that we’re serious about making a success out of our ventures – and not just vying for the “digital nomad” lifestyle or the trendy title of “Entrepreneur” out of a sense of millennial entitlement.

So here are 5 tips to help young people when starting a business or side-hustle and finding their feet in the world of business:

1. Don’t let your age deter you

Young people can get a lot of flack for the cliché perceptions like entitlement and narcissism that surround our younger generations. And sure, we don’t yet have the life experience and work experience that comes with being older, but don’t let anyone (of any age) tell you that what you want to achieve in business cannot be done.

Remember that age is just a number – and that being younger (and therefore less experienced in life) does not automatically equal the inability to succeed in a business venture. It’s actually quite fortunate that we have time on our side, as time is our greatest asset as human beings. We have years to learn, try new things, pivot, fail, and succeed in whatever we try our hand at.

“Don’t ever let someone tell you that you can’t do something. You got a dream, you gotta protect it. When people can’t do something themselves, they are going to tell you that you can’t do it. You want something, go get it. Period.” – Will Smith

2. Use social media to your advantage

We’re native users who have grown up with much of today’s technology (the main area being the internet and computers), but we have also learned to adapt to changes. Most millennials grew up during the transition from VHS to DVDs to Blu-Ray then to Netflix. This technological and social media savviness gives us the business edge – particularly when it comes to online business.

Even if you’re not a social media expert, or you’re not as proficient as you’d like to be, use your savviness with technology to learn more digital skills through avenues like online courses or YouTube. Social media is the holy grail of marketing in today’s business world. Sometimes, as native personal users, we take it for granted. You can take advantage of social media, and use it as your greatest asset when it comes to starting a business or side-hustle.

3. Network and collaborate

They say “your network is your net worth”. The people you meet on your business journey (including your existing family friends) are going to be crucial to your business success. So make sure you get out and network.

You could attend business networking meetings, conferences, participate in relevant business Facebook groups, collaborate with other businesspeople (you could even find a mentor), and build the all-important online community around your brand on your chosen social media channels.

Networking can lead to referrals which are one of the “golden nuggets” of business – they’re a powerful way to get new customer or clientele. So a strong network is what is going to help bring you those referrals.

4. Fail fast and learn fast

Remember that we have time on our side, but that doesn’t mean we should take it slow. When things aren’t working, when things have gone stagnant, or when things have gone wrong, we need to learn to pivot.

A good way to help pivot is to take on a learning mindset. Always be looking for new opportunities to not only upgrade yourself (personally, mentally and emotionally) but to upgrade your business, skills and systems as well.

See what other successful business people in your industry are doing or speaking about. Make sure you’re always keeping a tab on the latest developments and trends in the world of digital marketing and business. Being a ahead of the curve is crucial in today’s online business environment.

“You don’t learn to walk by following rules. You learn by doing and falling over.” – Richard Branson

5. Sacrifice

Building a business or side-hustle is going to take some sacrifice. Rather than buying the the most expensive and trendiest sneakers or the latest iPhone, invest that money into Facebook advertising, or an online course to help you up-skill.

Even though we live in the age of immediacy where everything is available to us at the tap of a finger on our smartphone, starting a business or side-hustle (let alone building it and sustaining it) is not easy. It takes hours and hours of work, late nights, sacrifice and self-doubts. You can’t expect it to be a quick process.

So while we’re young (and want to enjoy our youth while it lasts), when it comes to starting a business, there will be times when we need to make the choice between doing what everybody else our age is doing, or working in or on our business.

Of course, there needs to be a healthy ratio of work-life balance, but learning to sacrifice a few pleasures now (like going out on the town every Friday and Saturday night) will pay off in the long term when it comes to your business. With great sacrifice comes great reward.

Starting your own business or side-hustle when you’re in your 20s can be daunting yet incredibly thrilling at the same time. Whether you’re thinking about starting one or you’re already in the midst of the journey, put in the work and be proud of the path you’ve chosen – and remember that age is just a number!

Have you thought about starting a business or side-hustle? If so, how did you motivate yourself to start? Share your thoughts with us below!

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5 Pillars to Creating an Unfair Advantage in Your Business

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All of us want to create unfair advantages in our business that separate us from our competition. Nonetheless, doing this is easier said than done as everyday your competition is innovating and getting better. With today’s technology, overachievers are reaching higher levels of success than ever before. Naturally, if you are here reading Addicted2Success, then this means you too are an overachiever who is addicted to success.

Therefore, you need to create as many unfair advantages in your business as possible and you cannot do that on your own. You need to implement timeless truths and success principles that have worked for other successful people. You do not need to reinvent the wheel as it’s a waste of time. Instead, leverage the knowledge from those who are having major success right now.

John Malott, serial entrepreneur & co-founder of Build Your Empire, shared these pillars with me in a recent phone call and these pillars are the same ones he’s used in 8 companies that range from private aviation, real estate, blockchain technology, pharmaceuticals, and others.

Additionally he’s used these pillars to generate over 200 million dollars in revenue and be the king & queen-maker for 800-1000 6-Figure earners & 250 millionaires over the last 15 years inside his network marketing business that includes over 100,000 distributors.

The reason I share this is to show you that these pillars work to create unfair advantages regardless of the industry you’re in so pay attention so you can implement these 5 pillars right away.

Here are the 5 Pillars To Create An Unfair Advantage In Your Business:

1. Leadership

Ability to lead a team and develop other leaders. True leaders are able to develop other leaders by creating an environment of growth. In your business, you must have systems set up in place to develop other leaders. John C Maxwell, has developed an amazing 5 step process on how you can develop leaders in your business.

Follow these instructions in order:

  1. Do The Task Yourself
  2. Do The Task While They Watch You
  3. Let Them Do The Task While Watching
  4. Let Them Do The Task Alone
  5. Let Them Supervise A New Person While The New Person Does The Task

#5 is so important here because if you want to create true duplication in your business then you must show your leaders how they can develop new leaders themselves.

2. Culture

Culture is the vibe and energy of your business. This is the non-verbal energy in the room. This is the ambiance of how it feels to be a part of your company. Culture is the unspoken bond and relationship that your people feel towards you and your business. Having great people who love to be a part of your company is one of the best way to create an unfair advantage in your business.

If you have a strong culture then your people will work hard, stay late, come early, be friends with each other, and become the best version of themselves each day. And you want to know the crazy thing?! They will love doing it because they are happy about it! This is what happens when you build a great culture.

Culture duplicates and makes people happy and motivated. The best way to create culture is to treat everyone with respect, set expectations, hold each other accountable, and foster an environment for growth and positivity.

“Customers will never love a company until the employees love it first.” – Simon Sinek

3. Team Building

Team Building & Culture go hand-in-hand because your team will be influenced by the culture in your business. In order to build a great team you first have to become someone that others want to work with. This is one of the most overlooked factors when it comes to team building.

Ask yourself, “Why would someone better than me want to work with me? Why would this person want to invest their time and energy into what I’m doing?”. If you already have a team then you need to have team building exercises each month that bring your team together in a fun and engaging way.

In John’s companies, he frequently brings in authors to share their lessons with his people and he regularly plans retreats where his people can lock in, connect, grow, and stay engaged with each other by fostering deeper relationships. Lock people in and keep them together.

4. Social Media

Social Media is one of the best ways to grow your business and create an unfair advantage in your business. You can use social media to drive new leads into your business. John’s instagram community @BuildYourEmpire has over 1.5 million followers and growing each day. This is a major unfair advantage because this is an asset he can leverage to connect him with hungry and motivated individuals.

If you do not have a large social media following right now, that is okay. It’s not about how many followers you have, it’s about the value of the content you create. If you create valuable content on a consistent basis then your following will grow incrementally for certain. As long as you keep up your content creation more momentum and interest will flow into your business.

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

5. Track Record

This is self-explanatory. At the end of the day, you either put up or shut up. You have to have a track record showcasing what you’ve done in the past. A lot of people talk and say that they can do a good thing. If you want to have an unfair advantage in your business then you need to show your great work and have others do the talking for you! Nothing is more convincing than a respectful body of work. The best way to get someone to believe in you is to show them. As you continue building a track record you will notice more word of mouth referrals coming in.

These 5 pillars are essential if you want to create an unfair advantage in your business. Regardless of your industry, these pillars are universal and will work for you. If you can implement all 5 of these pillars then you will create unfair advantages in your business that separate you from the competition.

Which one of the above 5 pillars resonated most with you and why? Let us know in the comments below!

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Entrepreneurs

5 Facebook ‘Ad Hacks’ for Quickly Attracting Customers to Your New Hustle

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Image Credit: Digital Uncovered

Facebook has gotten a bit of a bad rap recently, with stories about changing algorithms and news feeds causing an increasing number of businesses to turn away from the platform. After all, what’s the point of spending your hard-earned marketing dollars if you aren’t going to get a solid return on investment?

Despite these fears, however, Facebook remains a quality resource for attracting customers to your e-commerce business. I should know — Facebook advertising has been one of the foundational elements that has helped me build several successful e-commerce stores.

It shouldn’t come as much of a surprise that your successes or failures with Facebook advertising will be largely dependent on the tactics you use.

Without further ado, here are some of the methods that I’ve found to be the most successful in building a following and finding new customers:

1. Facebook Groups

Facebook groups have been one of the best resources in my efforts to build a strong personal brand. My eCommerce Elites Mastermind group has quickly grown to be nearly 50,000 members, where new and veteran entrepreneurs ask for advice and share tips.

Whether you choose to start your own Facebook group or become an active participant in another industry-specific group, these communities offer a great opportunity to interact one-on-one with your target audience. Sharing your own insights is a great way to build niche authority, without needing to spend a lot of your marketing budget.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

2. Find the Engaged Niche

Targeting can make or break your Facebook ad campaign. While many businesses try to expand their reach as much as possible, this isn’t always the best course of action. For niche products, you may be better off targeting a smaller group — in particular, the “die-hards” of the industry.

Let’s say that you sell specialized artwork and photography of National Parks in the United States. While targeting interests such as “hiking” or “nature” may get you some sales, a U.S. specific product may be insignificant to many of the people in these groups. In this case, a wiser course of action would be to target individuals who like the National Parks featured in your artwork.

While the overall audience size will be smaller, these individuals are more likely to be the “die-hard” fans of these parks who are also more likely to purchase related products. A narrower niche can actually lead to more sales and a lower cost per conversion. For best results, check the affinity score for pages similar to yours to help find the most relevant audience interests.

3. Live Content

Going live may sound intimidating, but it can significantly improve your reach on Facebook. In fact, the social media giant reports that close to two billion people have watched at least one live broadcast on its platform. It isn’t hard to understand why.

For one thing, Facebook sends a notification to your followers when you go live. In my Facebook group, this has been a great way to share announcements and behind-the-scenes content, and such events have always generated great engagement.

Even more interesting, however, is that Facebook now allows for the placement of video ads during certain live broadcasts. Though Facebook has implemented stricter rules regarding who can broadcast ads and how often these ads can be played during a live stream, snagging a placement in these high-engagement posts can be a great way to reach new customers.

4. Rotate Your Ads

Facebook display ads continue to be the standard for many e-commerce businesses. Unfortunately, many entrepreneurs waste their ad budget by creating a single ad and repeatedly running it to the same group of customers. The more often someone is exposed to the same ad, the more likely they are to get annoyed by it.

One study found that by the time someone sees an ad on Facebook for the ninth time, clickthrough rate decreases by nearly 50 percent, while the cost per click increases by over 160 percent.

If you want to have a successful display campaign on Facebook, be willing to spend a little extra on the creative end of the process. Switching up the wording and images will ensure that your target audience won’t experience ad fatigue and develop negative feelings toward your brand.

“Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

5. Messenger Ads

Facebook Messenger Ads are a relatively new marketing tool, but they offer a lot of potential for e-commerce businesses. This allows you to send sponsored messages to a user through the Facebook Messenger app to promote sales events, offer special discounts and more. Messenger Ads can become especially effective when you utilize a messenger bot.

These chat bots allow for automated responses to a potential customer’s communications through Facebook Messenger. Not only does this reduce the time you need to spend actively monitoring these campaigns, but they can also help you achieve a higher clickthrough rate than standard email marketing.

Brand-Building Through Facebook

Facebook is a highly competitive marketplace, and there’s no denying that finding “ready to buy” customers can sometimes be easier said than done, but it’s not impossible. As you implement these tactics, you’ll be able to see better results from your Facebook marketing efforts and achieve the business growth you’re working for.

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