Entrepreneurs
How Businesses Build Resilience in Troubled Economies

Economic headwinds might be nothing new, but increasing talk of recession can put even the most resilient leaders in the doldrums. Yet Winston Churchill famously advised us to “never let a crisis go to waste” and encourages us to set sail for new opportunities.
Recession or not, many entrepreneurs live life with all hands on deck solving problems as if merely trying to stay afloat and–often by sheer willpower–steer their business back onto the right course. There is a way, however, they can find real tailwinds to drive the company forward during bad times and good.
The case for systems
‘The E-Myth’ author Michael E. Gerber recently said that businesses failing during another recent crisis, the Covid19 pandemic, would have sunk regardless. “The tragedy for them is not the (pandemic),” he said, “it’s the lack of understanding of what a business is, how one must work in order to grow effectively.”
As with a sailboat and its crew, “how one must work” is using systems. Without systems such as navigation, sail trimming, counter weighing and more, a boat will get stuck in neutral, with no wind in its sails—or it can capsize and even worse, sink. So too with business.
In the UK, 60% of UK small businesses sink within the first three years. Reasons include getting outcompeted, having the wrong talent, and burnout. Systems can solve these problems, and play an active role in harnessing the energy that drives a company forward.
What are business systems?
They are simply processes, composed of detailed procedures that business owners can replicate for consistent, measurable results. Simple. They can exist for every single part of your business, from people and training, to sales and marketing and everything in between.
In sailing, all forms of navigation, whether satnav or celestial, have the same four step system: 1, locate your position; 2, determine a course; 3, monitor the course; and 4, repeat. Kind of like tracking your progress towards your sales target or marketing director’s KPI, right?
Let’s look at a couple of my favourite business areas where processes make a huge impact. My top two areas for systemisation will get you more out of your ‘ship and crew’ with headwind or tailwind alike.
1. People and education
“Systems run the business and people run the systems,” Michael E. Gerber says.
Hiring is a clear concern for business owners, so systemise the hiring process starting from the very top. Even hiring a single wrong person, particularly at a senior level, can set your plan back a year (and yes, your plan is also a system).
You can build systems to create an optimised hiring process, develop effective job listings, ensure you search in the right places, ask the right questions and much more.
During this process you can use system-friendly tools like DISC profiling to help you assemble teams of diverse thinkers and you can rely on instruments like positional contracts to be abundantly plain and clear about people’s roles. And of course, you can systemise onboarding and performance tracking too, not to mention training and learning in order to offer equal development opportunities consistently to your talent.
2. Testing and measuring
Your business should be in a journey of continuous improvement. How do you navigate that journey? Test and measure everything you possibly can from plans to budgets, job ads to sales leads origin, sales conversion rates to logistics costs, and more.
Let’s look at a sales example. The entire process from lead acquisition through nurturing and conversion should be systemised and automated as much as possible. And of course, as much of this is digital, you can not only use software but also automated tools.
Using an email marketing tool and a customer relationship management (CRM) tool (or even software that combines both features, like HubSpot) can help you build automated processes to acquire new leads, nurture them over time, score them and try to turn them into sales.
What I see too often is entrepreneurs in a habit of sending one-off email marketing messages or knee jerk marketing tactics without strategy or process. Given how important it is, how much time and money are invested, and the potential value of converted leads to the business, it’s crucial to make sure the message, ad, etc. fits into their overall marketing strategy and that there’s a plan and process to engage and qualify leads generated from those investments.
Start big
So those are my favourite two areas to systemise. When it comes to putting in these important processes, everyone has to start small, right? Instead, and this might sound a bit controversial, I recommend starting big. And by that I mean, envision the company you are going to be when you exit; imagine how professional it is, and what brilliant systems it has in place to keep the wind in its sails after you have exited (and are living life on your superyacht!).
Start acting with that professionalism now and aim to bring systems into the business as soon as you possibly can. The journey towards your exit will never be plain sailing. And your systems will always be catching up, but as they do, they will blow your business forward in stormy or optimal economic conditions alike. And start now; as the saying goes, “time and tide wait for no-one!”
Business
The Entrepreneur’s Reading List That Transforms Ideas Into Empires
These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
Entrepreneurs
What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators
Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)
Entrepreneurs
Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs
Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)
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