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Here’s Why Turbulence Is an Opportunity, Not a Threat

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When you look at leaders like Winston Churchill, Abraham Lincoln, Boris Yeltsin, and Rudy Giuliani, the common thread connecting them is that they led with a cool and calm demeanor and overcame turbulent times. Winston Churchill was a wartime hero who led his country to victory during the Second World War. Abraham Lincoln was the President at a crucial time in American history, when he had to work for the unity of the country, and also against slavery at the same time. Boris Yeltsin handled an army coup successfully by facing it head-on. Rudy Giuliani, as the Mayor of New York, handled the aftermath of the 9/11 attacks. These leaders remained calm during the crisis and set an example for others to follow. They were cool, composed, and charismatic in their leadership.

Tough times never last, but tough people do

Robert H. Schuller once remarked, “Tough times never last, but tough people do.” Rudolph W. Giuliani was the Mayor of New York from 1994 to 2002. He displayed his amazing leadership skills during September 11, 2001, terrorist attack on New York. At that time his popularity was on the wane and it was believed that he would fade away into obscurity. 

But the terrorist attacks on the twin towers of the World Trade Centre brought his inner strength, potential, and character to the fore. Through his calm leadership, he brought remarkable strength and stability to New York when the city was clouded with uncertainty. He faced the crisis squarely, without losing his calm, led from the front, and consoled and reassured the public by building confidence in them. 

He said, “It is in times of crisis that good leaders emerge.” Giuliani outlines six skills to excel as a great leader. These are—having strong beliefs, being an optimist, being courageous, preparing relentlessly, emphasizing teamwork, and communicating clearly. 

Leaders must be prepared to face any crisis that may occur, whether in the shape of a terrorist attack, natural calamity, negligence within the system, or industrial accidents. Failure to control the crisis quickly may damage the organization’s credibility and goodwill. Whenever you are confronted with a crisis, be a part of the solution, not the problem. 

Of course, this is always very hard to remember in the heat of the moment! Michael Caine said, “Be like a duck. Calm on the surface, but always paddling like the dickens underneath.” Hence, when hit with a crisis, take a deep breath, look at the problem in detail, focus on the big picture, search for alternate solutions, shortlist the best one, and implement and execute effectively. Do remember that all actions may not deliver the desired outcomes. Be prepared for failures.

When you act calmly, you will find a solution to your problems. At the same time, prepare not just Plan A and Plan B, but also Plan C, and so on, to manage the uncertainty. Indeed, some leaders deliver well during stress and crisis as adversity brings out the best in them. When stress delivers positive results it is known as eustress. 

The importance of remaining calm in times of crisis

Leaders must control their emotions of anger and frustration and remain calm under pressure. They need to be seen as problem solvers in times of crisis rather than people who just complain. Staying calm during a storm will help you to come out with flying colors. The present global business environment demands not only soft leaders but also hard ones. When times are good anyone can be at the helm. When the sailing is rough, the real leaders and CEOs come to the forefront to sail the ship successfully to the shore. 

Abraham Lincoln is an apt example of a leader who led America during the turbulent times. When America had two challenges of slavery and the Civil War, Lincoln demonstrated his leadership acumen by managing all stakeholders including his political rivals effectively to abolish slavery and ensure the unity of America. It is for this reason that many leaders look up to Lincoln whenever they encounter leadership challenges irrespective of their political ideologies and countries.

A book on Abraham Lincoln, Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin, describes how Lincoln related to people. The book describes how he brought into his cabinet people who were opposed to him, including three opponents for the Republican nomination, who, for the most part, thought Lincoln was a country bumpkin. However, within eight months to a year, he succeeded in getting these people to look up to him. 

His rivals were turned into allies because he had the confidence and wisdom to collaborate with the best people. It’s an inspiring story. Combining the perspectives of people from different backgrounds and with different viewpoints and expectations can be a source of advantage in the marketplace. Many American Presidents look up to Abraham Lincoln whenever they encounter political challenges although two more American Presidents are also equally eminent to lead in turbulent times—George Washington and Franklin Delano Roosevelt. 

Lincoln was a committed and dedicated leader who learned bitter lessons throughout his life mostly from his successive failures before he occupied the office as the first Republican, and the 16th President of America. Hence, CEOs must take a leaf from Lincoln’s leadership.

Be Bold to Lead in Turbulent Times

The real leaders emerge during a storm. And real leadership skills emerge during a crisis. The leaders who fail to rise to the occasion during a crisis will never succeed as leaders. Turbulence is not a threat but an opportunity to test yourself and help others to make a difference through performance. Kelly Corrigan rightly remarked, “Turbulence is the only way to get altitude – to get a lift. Without turbulence, the sky is just a big blue hole. Without turbulence, you sink.” 

Every challenge is an opportunity for growth. When you encounter a challenge the best within you will come out and you perform well. You get great satisfaction when you come out of the challenges. Tough times call for tough and quick decisions. Hence, CEOs must be well prepared to face tough times to ensure organizational stability and effectiveness.

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty years of experience and the author of fifty books including the award-winning ‘See the Light in You’ URL: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision given his multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He is a regular contributor to Entrepreneur Magazine. He trains a new generation of leaders through leadership education and publications.

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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Success Advice

The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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Ethical leadership

What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

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landing page hacks that generate leads

If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

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creative problem solving

No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

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