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5 Tips To Help Make The Move From Wantrepreneur to Entrepreneur

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You’re excited. You have finally came up with an idea that you know will crush it in its industry. The problem is, you’ve been here before.

More than once in fact. Ideas are not the problem for you. Where you struggle is taking the next step of turning that new idea into a viable business.

Does that sound familiar? If so, you may be what many in the entrepreneur space call a wantrepreneur. What’s a wantrepreneur? A wantrepreneur is simply a person who is going to start a business, but for some reason (or a list of reasons) never does, yet keeps talking about it.

If the definition of wantrepreneur matches what you have done in the past, don’t despair! There have been many people that have been able to make the move from wantrepreneur to entrepreneur. All you need is a little help to get you on the right track.

Here are 5 tips to help you make the move from wantrepreneur to an entrepreneur:

1. Don’t tell anyone about your ideas

You’re excited about your new attempt at creating a business. You want to tell the world what you’re going to do. Don’t. Chances are, people have heard all about your past ideas. You never took the steps to implement those ideas.

There will be plenty of time to talk about what you’re doing when you start finishing projects that move you closer to the goal of creating or improving your business. People will be impressed and excited about what you have accomplished and not what you discussed.

“I made a conscious decision not to tell anyone in my life. Now I tell people – don’t tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable – one negative comment could knock you off course.” – Sara Blakely

2. Get a written plan

You have all of your plans and ideas in your head. That’s not going to work if you are serious about starting a business.

Why isn’t it going to work? As the cliché goes “If you fail to plan, you plan to fail.” Not taking the time to commit to a plan shows you are truly not invested in moving forward and are just interested in telling everyone what your plans are.

If you’re serious about starting and running a profitable business what is your plan to get there? Sit down and make a basic plan of what you need to accomplish. It doesn’t need to be a fifty-page manifesto with every detail decided. You should have the big goals written down and then how you think you are going to get it done.

 

3. Throw out that list of excuses

I don’t have the time. I’m still working for “the man”. I need capital to start. If you find yourself saying these types of things, but are not working in the search for solutions, then you should stop now. Why?

Because issues will continue to arise while running your business. So, if you are going to let time management, another job, or lack of capital stop you, then you don’t want it bad enough. If you wish to be an entrepreneur, then figure out solutions to your issues and then carry out those solutions to keep moving forward.

 

4. Do the work

Your business is not going to build itself. Now is the time to overcome the excuses and obstacles that are in your way and put your plan into action and do the work. There isn’t anything else that will make your ideas a reality.

“I put my heart and my soul into my work, and have lost my mind in the process.” – Vincent Van Gogh

5. Finish what you started

Ultimately being an entrepreneur is about creating a business while taking on the risks associated with starting and building that business. For you to become an entrepreneur, you need to finish and build that business you thought about, planned, and silenced the excuses.

As you can see, the actions you take and complete are what move you forward when building a business thus making you an entrepreneur. Consider these five tips and put them into action. They will move you in the right direction!

When are you going to move from a wantrepreneur to an entrepreneur? Please leave your thoughts in the comment section below!

Paul is just a regular guy that is about family first and business second. His business is helping others build their online platforms to share their voices, products, and services. If you wish to connect you can find him at PaulGalbreath.com.

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8 Comments

8 Comments

  1. Alison May

    Jun 23, 2018 at 4:35 am

    Great advice! I have moved from wantrepreneur to entrepreneur and one thing that really helped me to make the change was to consciously reduce my 9-5 hours. I now work 4 days a week on my 9-5 and have 1 day for my business. Not only did it give me more time (and one less excuse to use!) it also caused a shift in my identity. My thoughts about myself changed, “sacrificing my salary is what an entrepreneur would do…hmm therefore I guess I am entrepreneur!” and so I started *acting* like an entrepreneur (a.k.a actually working on my business instead of fannying around) and then pretty soon after that I became one!

  2. Pedro Sánchez de la Nieta

    Apr 6, 2016 at 11:11 am

    Hello Paul,

    I loved your article! The truth is that I really felt identified with the tips that you mention … It’s not easy to take the first steps from the moment you have an idea until it is done and there are always barriers and limitations (external or the ones you put by yourself). But still, the entrepreneurship is a very nice adventure. Even more so when you believe very much in your idea and if you are lucky and work hard, you’ll succeed.

    I’m just at the end of this road, where I am carrying out an idea and working hard for it to become a success. I have the help of a small team and we are trying to make it our way of living, although it’s not easy … We will continue reading articles like yours to motivate us!

    Thank you very much!
    All the best,

  3. Jim LaValley

    Apr 5, 2016 at 1:23 pm

    I completely resonate with #1. For my venture now, I have done the first three and am now tackling #4 but it is #5 that I am afraid of. Thanks for the article!

    • Paul Galbreath

      Apr 5, 2016 at 5:41 pm

      Hi Jim,

      Good news, you’re never really done with #5!

      I mean… yes…. you have to finish things, but they”re actually just smaller pieces of a much bigger puzzle! There is always something that you have to continue to work toward completing to move the entire enterprise forward!

      For myself publishing an article on a publication such as this was a goal I needed to achieve to continue growing. This has been accomplished with this article right here. Great, I can celebrate for a few minutes.

      Doing the work always continues even when you finish projects! Good luck to ya!

  4. Paul Galbreath

    Apr 2, 2016 at 4:40 am

    Eli, I have been in that situation. The ideas will come and most will go. Just be ready to put in the work and complete projects to move forward once you get serious about an idea!

  5. Eli Seekins

    Apr 1, 2016 at 8:54 pm

    What honest and straightforward advice for upping your game. These are all lessons I’ve been learning lately and have thought about a lot. Especially #1. I always have loads of great ideas that I get excited about and love to talk about, but just because I have an idea doesn’t mean I’m always going to follow through with it. Sometime an idea is just an idea. Other people see that and think of it as failure, and that can make you feel foolish.

  6. Paul Galbreath

    Apr 1, 2016 at 3:15 pm

    Thanks for the comment Lawrence! I would agree.

    I have done both in regards to telling people what I’m working on. If what you’re working on doesn’t come to fruition too many times, even if due to legitimate reasons, people tend to become leery of you seeing something until completion.

    With this latest venture, there are a trusted few from whom I get feedback from that know what I’m working on. Everyone else is in the dark until something is completed. I can tell you it’s fun to tell people what you’re doing, but much more gratifying showing people what you have done!

  7. Lawrence Berry

    Apr 1, 2016 at 2:13 pm

    This was very interesting, especially the first one; Dont tell anyone about your ideas. I actually like that idea because I have felt my self tell people about my ideas, and sometimes the idea may not fall through and I feel like a fool. Getting deep enough into an, knowing that you are not going to turn back is a good way from feeling like that.

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Entrepreneurs

The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers

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Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers.

Whether you run a local e-commerce store, or offer consulting services, the need to get well-paying customers (or clients) who will appreciate your work and refer your brand to others can’t be over-emphasized.

A 2016 report by UPS Connect, show that the main focus of 72% of small business owners is increasing their revenue. And if you are among the seventy-two percent of entrepreneurs, then you need not spend hours upon hours anymore in the quest for a trusted “guidebook” with hacks and tips for attracting qualified customers. Good news is, in this article, you’ll discover four infallible, actionable steps to attracting the class of customers you desire.

Ready for the long, smooth ride? Here we go:

1.  Get a byline in relevant publications

Believe it or not, people of the 21st century aren’t always willing to take out their wallet and make a purchase from a brand that shows up out of the blue. In most cases, these potential customers would prefer to buy a product of lesser quality from a “known” brand, than to purchase that of a high quality from a brand that isn’t familiar to them.

So, to avoid being bypassed by qualified customers, you need to get your name out there on relevant publications (with a sizable number of readers) in your industry. And the good part is, as a startup founder with a long, unending to-do list, you don’t have to stress about creating these web content (or articles) yourself. Like the 64% of B2B marketers who outsource writing, you can always hire a ghostwriter to get the job done.

Whether you do the writing yourself or a paid writer does, the point here is you need to get your name out there. Although this step might seem somewhat insignificant at first, the fact remains that it’s a positive leap towards attracting the customers your startup needs.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

2. Start a blog

This is the 21st century, where the rate of internet users, smartphone users, and general web surfers have tripled (if not quadrupled!). According to HubSpot, 82% of marketers who blog, see positive ROI from their inbound marketing. Also, 45% of marketers, according to one report by SME, say blogging is their most important content strategy. So, by starting a blog, you won’t only increase your chances of gaining new, qualified customers, but also strengthen your chances of keeping the existing ones. And you don’t have to spend ages contemplating what should (and shouldn’t) get published on your blog.

Are there questions existing customers ask often? Are there challenges you feel most people experience while using your products? Or, are there video guides, case studies, infographics or other forms of content you believe might help strengthen your overall marketing effort? Then these are great ideas that could fill up your editorial calendar.

3. Make your business visible

Tons of businesses are established every single day. So, to avoid being outweighed by several other startups in your industry, you need to create a concrete social base. This doesn’t mean you should get your brand on every single, existing social media platform on the web. As a 21st century entrepreneur, all you need do is to identify a few places your ideal customers spend the most of their time.

Are you in the food & drinks, fashion & beauty, or personal development space? Then you should spend more time on places like Pinterest, Instagram and Google Plus. And if you are in the B2B industry, then you should focus on social media platforms like LinkedIn, Twitter and Facebook. Research by CMI show that 66% of B2C marketers agree that social media is an effective platform for content marketing. So, social media isn’t just a tool that could help keep you on the radar of potential customers. When used the right way, it could also trigger a spike in your level of engagement and sales—thus, resulting in more revenue for your startup.

“People don’t buy from a website, they buy from people. Let them see who you are.” – Mark Schaefer

4. Go the extra mile

In some cases, what’s needed on your part to attract the attention of potential customers is a “mouth-watering” deal—one your competitors can’t dare to contest! This can come in several forms. If you run an e-commerce store, for example, you could offer free shipping services to customers who opt-in for certain high-priced products. If you offer freelance services, say graphic designing, you could deliver graphic designs in various variants without demanding extra fees.

Whatever approach to which you present your “insane” deal, just make sure it’s juicy enough to entice potential customers, compel them to make a purchase, and then propel them to speak well of your brand to their friends—who have the tendency of becoming customers too.

Growing a business is never a day’s job but, unlike startup founders of past centuries, the 21st-century entrepreneurs aren’t “towel throwers.” The truth is, attracting one’s first (or next) group of qualified customers is no small task. By following the steps outlined above, your startup will, in no long time, boast of a large, solid list of loyal customers.

Which of the steps highlighted above do you intend to take first? Share it with us below!

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Love: The Most Essential Element of a Successful Entrepreneurial Couple

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Building a business with your spouse as both your romantic and work partner is one of the most satisfying things you can do as a couple. However, that doesn’t mean it’s easy.

With the divorce rate swaying anywhere from 35-50%, married couples already have their work cut out for them when it comes to maintaining healthy relationships. Now throw in trying to start a business with your spouse and that work becomes even trickier.

When it comes to being a successful entrepreneurial couple there is only one essential element: love. Just like building a business together, love in marriage requires dedication, time, energy, and excellent communication skills.

Many entrepreneur couples are categorized as “high risk” for divorce and here are the top reasons why:

1. Business Partners Only

In healthy relationships, couples need to be able to communicate about any topic under the sun. It’s how you bond, connect, and learn about one another. However, if all you are talking about is work then you start to create a relationship barrier.

Entrepreneurs can lose their marriage identity when they view their spouse as more of a business partner than a romantic one.

2. Not Making Time for Each Other

If couples with a 9-5 workday need to practice a regular date night, the same should be doubly true for entrepreneurial couples. As entrepreneurs, your “shift” can start as early as the break of dawn and not end until you go to sleep at night – 7 days a week! It’s great to be passionate about your business, but you cannot put it ahead of your marriage and expect your relationship to survive.

“If you put your spouse first, your marriage will last your lifetime.” – Mel Robbins

3. Financial Stress

Being an entrepreneur does not necessarily mean you are going to start out or end up being successful. One of the biggest issues with entrepreneurial couples is the financial stress that comes along with building your own business.

Research analysis done by the Bureau of Labor Statics in the United States found that of the businesses started in 2011, only 3% of them made it to their fifth year. Small business failure largely has to do with lack of experience, neglect or fraud, and lack of funding.

Furthermore, research done By Wells Fargo found that 77% of new businesses relied on personal funds to start their company. These harrowing statistics can fill a marriage with anxiety. Not knowing how you are going to pay your bills or when your next paycheck is coming can add a tremendous amount of stress on a marriage.

4. How to Show Love in Marriage as Entrepreneurs

One of the many positive sides of being a married entrepreneurial couple is that you have a freedom that most other couples don’t have. You don’t have to deal with higher-ups, you don’t follow orders. Not only do you get to be together every day, but you have the freedom to travel wherever the wind takes you.

Here’s how to take advantage of your amazing jobs and show love to each other every day:

1. Have fun together

Part of what makes marriage so enjoyable is that you’ve partnered up with your best friend in the world – and never forget it! Being friends as well as lovers and business partners means you should be having fun together regularly.

2. Leave work at work

This can be hard to do, especially considering that as entrepreneurs you don’t have a set schedule, but it is in the best interest of your marriage to create one. Set a schedule and stick to it. Once you are off work, power down your smart devices (for at least an hour) and spend some much-needed quality time with your spouse.

3. Be Patient with Each Other

Starting up a new business takes a lot of time, has many challenges, and isn’t going to be successful overnight. Similarly, you and your spouse are going to find a lot of reasons to snap at each other as entrepreneurs. Showing patience will do wonders for keeping love in marriage.

“Patience is the companion of wisdom.” – Saint Augustine

4. Take up a New Hobby Together

Healthy relationships benefit when couples have activities in common outside of their shared responsibilities. Taking up a new hobby, such as learning an instrument, language, dance, or sport can help you both bond closer together and strengthen your marriage.

5. Date Night

A couple’s weekly date night will show up on nearly every ‘how to have healthy relationships’ list for a good reason. Spending at least one night a week together outside of work will help you both get back to basics and connect on an emotional and physical level.

6. Share Your Feelings

In order to be wonderful spouses and business partners to one another, you’ll have to be honest, and part of that honesty means facing your hopes and fears together. Be willing to be vulnerable, humble, and honest with your spouse about your feelings regarding business and love.

7. Express Appreciation

One of the best things couples can do to maintain healthy relationships and love in marriage is to show appreciation for one another each and every day. Tell your spouse the things you love and appreciate about them.

You can tell your spouse you love how they always know how to cheer you up, how they are always there for you in times of distress, or because they always put their dishes away. Whether it’s big or small, always let your partner know what you love about them. Being married entrepreneurs has its own unique set of challenges. Don’t let your love of business get in the way of your healthy relationships.

Cultivate love in marriage by making time for each other regularly, laughing more, expressing appreciation for your spouse, and by leaving work at the door. By doing these things you will strengthen your relationship both in love and in business.

What is the most challenging part about growing your relationship with your partner while running a business? Let us know your thoughts below.

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Entrepreneurs

6 Fears That Keep You From Starting Your Own Business

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They say life is too short to live with regrets, and this is applicable to everyone. Unfortunately, only a few people live by this philosophy. If you ask why – the answer is people are too afraid to pursue their dreams.

People, over the years, have buried their ambitions because they are too afraid to try. No wonder most people in today’s world hate their jobs. There are plenty of individuals who have thought of starting their own businesses but have always taken a step back because of intimidation. Surprisingly, it’s not an isolated incident. People across the globe are afraid to start their ventures.

Here are 6 fears that are keeping you from starting your own business:

1. Not knowing where to start

The problem with most entrepreneurs is that they don’t know where they should start. This is one of the reasons that stop them from launching their own business venture. Even if they find the courage to take the risk and begin a business of their own, it does not end well in most cases.

It is recommended that you should consult an established entrepreneur. Since the person is already familiar with the various aspects of entrepreneurship, he/she can provide you with enough insight about the startup culture and tell you where you can start your journey as an entrepreneur. You will still have to make a significant amount of effort to be successful, but at least you will know that you are on the right track.

2. Receiving criticism for your idea

A lot of people are not willing to work on their startup idea because they are afraid of what people are going to say. The fear of criticism is real, and over the years, it has made thousands of people give up their dreams of doing something extraordinary. Just because a person has ridiculed your idea does not mean it is trash.

Before you can start your journey as an entrepreneur, you need to learn how to filter people’s opinions. Some people are going to criticize you no matter what. Because of this, your job is to focus solely on your work.

“Care about people’s approval, and you will always be their prisoner.” – Lao Tzu

3. The fear of failure

Overcoming the fear of failure is perhaps the most challenging task for the entrepreneurs of tomorrow. No matter how many preparations you make, there’s no way ignoring the fact that more than 50 percent of the startups shut down within the first four years of being a business.

While most people consider the fear of failure as the biggest challenge, it can also be seen as an opportunity to better yourself. There is no bigger motivation than the fear of failure. If you are able to channel that motivation into positive efforts, setting up a startup will only be a matter of time.

4. Not receiving the funds

For the sustenance of a business, you need three things – an idea to start a business, manpower to execute the idea and significant amount of funds to ensure all the operations are proceeding as planned. Unfortunately, the third element is the hardest one to come by. Most people cannot start their venture due to the lack of funds.

It’s ok to be a bit skeptical about the funding, but you won’t know the real worth of your idea unless you approach investors. The chances are that you won’t get approval in the first few attempts, but you need to keep trying. Approach different venture capitalists with your idea and work on your presentation. If your idea is unique and brilliant, it will be recognized.

5. Not seeing significant ROI in the sector

If your business idea serves a field that is not very popular in today’s society, there are chances that you will hear a lot of negative comments about it. If there is no return on investment in the area you are planning to operate in, it will be really difficult to convince the investors to spend money on such an idea. If you also believe that there is no ROI in the chosen sector, then it is ideal to scrap that idea and come up with another idea that assures one’s ROI.

However, if you believe the idea is going to work and it may also generate significant ROI over time, then you need to think of other ways to convince the investors to make an investment on your project.

“How long should you try? Until.” – Jim Rohn

6. Being afraid of taking risks

Good ideas can come from anyone. It does not always have to be a Harvard student or any tech guy in a turtleneck to come up with a billion-dollar idea. Even an average person can start a venture (which has happened before) and set examples. But sadly not everyone has the guts to get out of their comfort zone.

You need to understand one simple thing, if you continue to do the things that you usually do, you will end up receiving the same results that you have been receiving for the past few years. No one has ever achieved anything great by playing it safe. So if you are willing to lead a prosperous life, you need to make the hard call and get out of your comfort zone.

Starting your own business can actually be quite intimidating if you don’t have any experience of running a business, however, you need to start somewhere to reach the goal you have set for yourself. So it is wise to take the leap of faith and start the venture you have been planning. If it works, you will be closer to your goal, and if it does not, you can at least learn from it and make a better attempt next time.

Which one of these fears resonates most with you, and how do you plan on overcoming it? Let us know in the comments below!

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Are You an Entrepreneur? This One Step Will Make All the Difference

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There’s a quote I saw once, “It’s not about having more money, but living life on your own terms.” For you and I, and any aspiring entrepreneur, this is precisely why we let go of a false stability of the corporate world only to find ourselves navigating the turbulent and uncertain waters of entrepreneurship. This is why we spend our days at co-working spaces and feed our caffeine addictions.

We want the freedom to call the shots.

But this freedom isn’t all, it also isn’t enough. For most of us, a powerful desire to express our own voice—that which is deeply within us—is what guides us into the world of  entrepreneurship. Some do it by developing a product or an idea, others by transforming the way we do things, and a few by finding a cure to a social or physical ailment. In each case, this inner desire stems from a greater purpose, and it is the clarity of this purpose that is essential to our success—and the success of our venture.

Just take a look at the most successful entrepreneurs that came before us. They each had one thing in common: clarity of inner purpose. Before they figured out their “what,” and “how,” they found their “why.”

“Reality is created by the mind, we can change our reality by changing our mind.”  Plato

Take Steve Jobs, for example, he was driven by a desire to impact the world at the intersection of creativity and technology. Today, Apple is not only the most financially valuable company, but also deeply revered for this very impact. I am typing this essay on a MacBook Pro while listening to music through my AirPods.

Or take Richard Branson, whose purposeful passion for adventure and turning ideas into reality led him to create an empire encompassing over 400 companies. He knew why he was doing it, whether when playing tennis at his island in the Caribbean or investing in space exploration.

In the social and political realms, there are entrepreneurs, too. They’re the people who envision a world in a different light and pursue that path, or witness an injustice, and seek to right it. For example, take a look at Nelson Mandela, whose 100th birth anniversary, millions celebrated around the world. His “why” was to help his fellow kin break from the shackles of apartheid. Such was his clarity of purpose that he spent 24 years in a prison, patiently maintaining the vision of a free and equitable South Africa.

Is your “why” as clear?

Not knowing our purpose in life is like taking a train ride without knowing why we are there. While the ride may be enjoyable at times, the lack of clarity—of not knowing “why” we are there—will inevitably cause confusion, discomfort and fear. (And we know what fear does to promising ventures…it kills them.) We cannot predict who will join us on the train, the detours we might face on the trip, or even when and where the train will stop, however, we can be deliberate in knowing why we are there and making the most of it.

“Talent you have naturally. Skill is only developed by hours and hours and hours of beating on your craft.” – Will Smith

Purpose is what gives us meaning, contentment, and a drive to stay up late at night, wake up early, and spend countless hours making things happen amid obstacles and after others think we have gone mad. It is this same purpose that keeps us sane and gives us the willpower to stand up, brush ourselves off, and keep going each time the going gets tough and when we fail (note that I did not say *if*, but *when* we fail).

So, let me ask you: what is your purpose? How would you describe it in a single sentence? If you had to, could you do it in one word? If you aren’t sure, there’s no shame in saying so. There’s only shame if you don’t do something about it. There are many ways to answer the question, “why am I here?” and even more ways to live that answer out. Sometimes, it takes us time to live out the questions only to find the answer when we least expect them.

Take the time to find yourself, you’re worth it.

You’ll also be glad you did it. Knowing your “why” will help you answer questions about your life. It will also help you arrive at the clarity of why your venture exists and what it is meant to do.

Our inner purpose is the main driver and the critical founding block of a meaningful human experience. Without identifying your passions and clearly understanding your purpose, your odds of success will diminish. More importantly, your odds for happiness will plummet. As someone wise once said, “this world needs more people who come alive.” Entrepreneurs are, by definition, meant to be those people. Take the time to find your purpose, and then live it out through your entrepreneurial ventures. I promise, that step will make all the difference.

How do you become self-aware? Comment below!

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Entrepreneurs

The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers

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how to attract customers
Image Credit: Unsplash

Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers. (more…)

Noman Aqil is a Marketing Manager at Kayako, the effortless customer service software that helps teams be more productive and build customer loyalty. Noman is based in UAE and loves football, traveling and reading books.

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8 Comments

8 Comments

  1. Alison May

    Jun 23, 2018 at 4:35 am

    Great advice! I have moved from wantrepreneur to entrepreneur and one thing that really helped me to make the change was to consciously reduce my 9-5 hours. I now work 4 days a week on my 9-5 and have 1 day for my business. Not only did it give me more time (and one less excuse to use!) it also caused a shift in my identity. My thoughts about myself changed, “sacrificing my salary is what an entrepreneur would do…hmm therefore I guess I am entrepreneur!” and so I started *acting* like an entrepreneur (a.k.a actually working on my business instead of fannying around) and then pretty soon after that I became one!

  2. Pedro Sánchez de la Nieta

    Apr 6, 2016 at 11:11 am

    Hello Paul,

    I loved your article! The truth is that I really felt identified with the tips that you mention … It’s not easy to take the first steps from the moment you have an idea until it is done and there are always barriers and limitations (external or the ones you put by yourself). But still, the entrepreneurship is a very nice adventure. Even more so when you believe very much in your idea and if you are lucky and work hard, you’ll succeed.

    I’m just at the end of this road, where I am carrying out an idea and working hard for it to become a success. I have the help of a small team and we are trying to make it our way of living, although it’s not easy … We will continue reading articles like yours to motivate us!

    Thank you very much!
    All the best,

  3. Jim LaValley

    Apr 5, 2016 at 1:23 pm

    I completely resonate with #1. For my venture now, I have done the first three and am now tackling #4 but it is #5 that I am afraid of. Thanks for the article!

    • Paul Galbreath

      Apr 5, 2016 at 5:41 pm

      Hi Jim,

      Good news, you’re never really done with #5!

      I mean… yes…. you have to finish things, but they”re actually just smaller pieces of a much bigger puzzle! There is always something that you have to continue to work toward completing to move the entire enterprise forward!

      For myself publishing an article on a publication such as this was a goal I needed to achieve to continue growing. This has been accomplished with this article right here. Great, I can celebrate for a few minutes.

      Doing the work always continues even when you finish projects! Good luck to ya!

  4. Paul Galbreath

    Apr 2, 2016 at 4:40 am

    Eli, I have been in that situation. The ideas will come and most will go. Just be ready to put in the work and complete projects to move forward once you get serious about an idea!

  5. Eli Seekins

    Apr 1, 2016 at 8:54 pm

    What honest and straightforward advice for upping your game. These are all lessons I’ve been learning lately and have thought about a lot. Especially #1. I always have loads of great ideas that I get excited about and love to talk about, but just because I have an idea doesn’t mean I’m always going to follow through with it. Sometime an idea is just an idea. Other people see that and think of it as failure, and that can make you feel foolish.

  6. Paul Galbreath

    Apr 1, 2016 at 3:15 pm

    Thanks for the comment Lawrence! I would agree.

    I have done both in regards to telling people what I’m working on. If what you’re working on doesn’t come to fruition too many times, even if due to legitimate reasons, people tend to become leery of you seeing something until completion.

    With this latest venture, there are a trusted few from whom I get feedback from that know what I’m working on. Everyone else is in the dark until something is completed. I can tell you it’s fun to tell people what you’re doing, but much more gratifying showing people what you have done!

  7. Lawrence Berry

    Apr 1, 2016 at 2:13 pm

    This was very interesting, especially the first one; Dont tell anyone about your ideas. I actually like that idea because I have felt my self tell people about my ideas, and sometimes the idea may not fall through and I feel like a fool. Getting deep enough into an, knowing that you are not going to turn back is a good way from feeling like that.

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Entrepreneurs

The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers

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Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers.

Whether you run a local e-commerce store, or offer consulting services, the need to get well-paying customers (or clients) who will appreciate your work and refer your brand to others can’t be over-emphasized.

A 2016 report by UPS Connect, show that the main focus of 72% of small business owners is increasing their revenue. And if you are among the seventy-two percent of entrepreneurs, then you need not spend hours upon hours anymore in the quest for a trusted “guidebook” with hacks and tips for attracting qualified customers. Good news is, in this article, you’ll discover four infallible, actionable steps to attracting the class of customers you desire.

Ready for the long, smooth ride? Here we go:

1.  Get a byline in relevant publications

Believe it or not, people of the 21st century aren’t always willing to take out their wallet and make a purchase from a brand that shows up out of the blue. In most cases, these potential customers would prefer to buy a product of lesser quality from a “known” brand, than to purchase that of a high quality from a brand that isn’t familiar to them.

So, to avoid being bypassed by qualified customers, you need to get your name out there on relevant publications (with a sizable number of readers) in your industry. And the good part is, as a startup founder with a long, unending to-do list, you don’t have to stress about creating these web content (or articles) yourself. Like the 64% of B2B marketers who outsource writing, you can always hire a ghostwriter to get the job done.

Whether you do the writing yourself or a paid writer does, the point here is you need to get your name out there. Although this step might seem somewhat insignificant at first, the fact remains that it’s a positive leap towards attracting the customers your startup needs.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

2. Start a blog

This is the 21st century, where the rate of internet users, smartphone users, and general web surfers have tripled (if not quadrupled!). According to HubSpot, 82% of marketers who blog, see positive ROI from their inbound marketing. Also, 45% of marketers, according to one report by SME, say blogging is their most important content strategy. So, by starting a blog, you won’t only increase your chances of gaining new, qualified customers, but also strengthen your chances of keeping the existing ones. And you don’t have to spend ages contemplating what should (and shouldn’t) get published on your blog.

Are there questions existing customers ask often? Are there challenges you feel most people experience while using your products? Or, are there video guides, case studies, infographics or other forms of content you believe might help strengthen your overall marketing effort? Then these are great ideas that could fill up your editorial calendar.

3. Make your business visible

Tons of businesses are established every single day. So, to avoid being outweighed by several other startups in your industry, you need to create a concrete social base. This doesn’t mean you should get your brand on every single, existing social media platform on the web. As a 21st century entrepreneur, all you need do is to identify a few places your ideal customers spend the most of their time.

Are you in the food & drinks, fashion & beauty, or personal development space? Then you should spend more time on places like Pinterest, Instagram and Google Plus. And if you are in the B2B industry, then you should focus on social media platforms like LinkedIn, Twitter and Facebook. Research by CMI show that 66% of B2C marketers agree that social media is an effective platform for content marketing. So, social media isn’t just a tool that could help keep you on the radar of potential customers. When used the right way, it could also trigger a spike in your level of engagement and sales—thus, resulting in more revenue for your startup.

“People don’t buy from a website, they buy from people. Let them see who you are.” – Mark Schaefer

4. Go the extra mile

In some cases, what’s needed on your part to attract the attention of potential customers is a “mouth-watering” deal—one your competitors can’t dare to contest! This can come in several forms. If you run an e-commerce store, for example, you could offer free shipping services to customers who opt-in for certain high-priced products. If you offer freelance services, say graphic designing, you could deliver graphic designs in various variants without demanding extra fees.

Whatever approach to which you present your “insane” deal, just make sure it’s juicy enough to entice potential customers, compel them to make a purchase, and then propel them to speak well of your brand to their friends—who have the tendency of becoming customers too.

Growing a business is never a day’s job but, unlike startup founders of past centuries, the 21st-century entrepreneurs aren’t “towel throwers.” The truth is, attracting one’s first (or next) group of qualified customers is no small task. By following the steps outlined above, your startup will, in no long time, boast of a large, solid list of loyal customers.

Which of the steps highlighted above do you intend to take first? Share it with us below!

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Love: The Most Essential Element of a Successful Entrepreneurial Couple

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Building a business with your spouse as both your romantic and work partner is one of the most satisfying things you can do as a couple. However, that doesn’t mean it’s easy.

With the divorce rate swaying anywhere from 35-50%, married couples already have their work cut out for them when it comes to maintaining healthy relationships. Now throw in trying to start a business with your spouse and that work becomes even trickier.

When it comes to being a successful entrepreneurial couple there is only one essential element: love. Just like building a business together, love in marriage requires dedication, time, energy, and excellent communication skills.

Many entrepreneur couples are categorized as “high risk” for divorce and here are the top reasons why:

1. Business Partners Only

In healthy relationships, couples need to be able to communicate about any topic under the sun. It’s how you bond, connect, and learn about one another. However, if all you are talking about is work then you start to create a relationship barrier.

Entrepreneurs can lose their marriage identity when they view their spouse as more of a business partner than a romantic one.

2. Not Making Time for Each Other

If couples with a 9-5 workday need to practice a regular date night, the same should be doubly true for entrepreneurial couples. As entrepreneurs, your “shift” can start as early as the break of dawn and not end until you go to sleep at night – 7 days a week! It’s great to be passionate about your business, but you cannot put it ahead of your marriage and expect your relationship to survive.

“If you put your spouse first, your marriage will last your lifetime.” – Mel Robbins

3. Financial Stress

Being an entrepreneur does not necessarily mean you are going to start out or end up being successful. One of the biggest issues with entrepreneurial couples is the financial stress that comes along with building your own business.

Research analysis done by the Bureau of Labor Statics in the United States found that of the businesses started in 2011, only 3% of them made it to their fifth year. Small business failure largely has to do with lack of experience, neglect or fraud, and lack of funding.

Furthermore, research done By Wells Fargo found that 77% of new businesses relied on personal funds to start their company. These harrowing statistics can fill a marriage with anxiety. Not knowing how you are going to pay your bills or when your next paycheck is coming can add a tremendous amount of stress on a marriage.

4. How to Show Love in Marriage as Entrepreneurs

One of the many positive sides of being a married entrepreneurial couple is that you have a freedom that most other couples don’t have. You don’t have to deal with higher-ups, you don’t follow orders. Not only do you get to be together every day, but you have the freedom to travel wherever the wind takes you.

Here’s how to take advantage of your amazing jobs and show love to each other every day:

1. Have fun together

Part of what makes marriage so enjoyable is that you’ve partnered up with your best friend in the world – and never forget it! Being friends as well as lovers and business partners means you should be having fun together regularly.

2. Leave work at work

This can be hard to do, especially considering that as entrepreneurs you don’t have a set schedule, but it is in the best interest of your marriage to create one. Set a schedule and stick to it. Once you are off work, power down your smart devices (for at least an hour) and spend some much-needed quality time with your spouse.

3. Be Patient with Each Other

Starting up a new business takes a lot of time, has many challenges, and isn’t going to be successful overnight. Similarly, you and your spouse are going to find a lot of reasons to snap at each other as entrepreneurs. Showing patience will do wonders for keeping love in marriage.

“Patience is the companion of wisdom.” – Saint Augustine

4. Take up a New Hobby Together

Healthy relationships benefit when couples have activities in common outside of their shared responsibilities. Taking up a new hobby, such as learning an instrument, language, dance, or sport can help you both bond closer together and strengthen your marriage.

5. Date Night

A couple’s weekly date night will show up on nearly every ‘how to have healthy relationships’ list for a good reason. Spending at least one night a week together outside of work will help you both get back to basics and connect on an emotional and physical level.

6. Share Your Feelings

In order to be wonderful spouses and business partners to one another, you’ll have to be honest, and part of that honesty means facing your hopes and fears together. Be willing to be vulnerable, humble, and honest with your spouse about your feelings regarding business and love.

7. Express Appreciation

One of the best things couples can do to maintain healthy relationships and love in marriage is to show appreciation for one another each and every day. Tell your spouse the things you love and appreciate about them.

You can tell your spouse you love how they always know how to cheer you up, how they are always there for you in times of distress, or because they always put their dishes away. Whether it’s big or small, always let your partner know what you love about them. Being married entrepreneurs has its own unique set of challenges. Don’t let your love of business get in the way of your healthy relationships.

Cultivate love in marriage by making time for each other regularly, laughing more, expressing appreciation for your spouse, and by leaving work at the door. By doing these things you will strengthen your relationship both in love and in business.

What is the most challenging part about growing your relationship with your partner while running a business? Let us know your thoughts below.

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6 Fears That Keep You From Starting Your Own Business

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They say life is too short to live with regrets, and this is applicable to everyone. Unfortunately, only a few people live by this philosophy. If you ask why – the answer is people are too afraid to pursue their dreams.

People, over the years, have buried their ambitions because they are too afraid to try. No wonder most people in today’s world hate their jobs. There are plenty of individuals who have thought of starting their own businesses but have always taken a step back because of intimidation. Surprisingly, it’s not an isolated incident. People across the globe are afraid to start their ventures.

Here are 6 fears that are keeping you from starting your own business:

1. Not knowing where to start

The problem with most entrepreneurs is that they don’t know where they should start. This is one of the reasons that stop them from launching their own business venture. Even if they find the courage to take the risk and begin a business of their own, it does not end well in most cases.

It is recommended that you should consult an established entrepreneur. Since the person is already familiar with the various aspects of entrepreneurship, he/she can provide you with enough insight about the startup culture and tell you where you can start your journey as an entrepreneur. You will still have to make a significant amount of effort to be successful, but at least you will know that you are on the right track.

2. Receiving criticism for your idea

A lot of people are not willing to work on their startup idea because they are afraid of what people are going to say. The fear of criticism is real, and over the years, it has made thousands of people give up their dreams of doing something extraordinary. Just because a person has ridiculed your idea does not mean it is trash.

Before you can start your journey as an entrepreneur, you need to learn how to filter people’s opinions. Some people are going to criticize you no matter what. Because of this, your job is to focus solely on your work.

“Care about people’s approval, and you will always be their prisoner.” – Lao Tzu

3. The fear of failure

Overcoming the fear of failure is perhaps the most challenging task for the entrepreneurs of tomorrow. No matter how many preparations you make, there’s no way ignoring the fact that more than 50 percent of the startups shut down within the first four years of being a business.

While most people consider the fear of failure as the biggest challenge, it can also be seen as an opportunity to better yourself. There is no bigger motivation than the fear of failure. If you are able to channel that motivation into positive efforts, setting up a startup will only be a matter of time.

4. Not receiving the funds

For the sustenance of a business, you need three things – an idea to start a business, manpower to execute the idea and significant amount of funds to ensure all the operations are proceeding as planned. Unfortunately, the third element is the hardest one to come by. Most people cannot start their venture due to the lack of funds.

It’s ok to be a bit skeptical about the funding, but you won’t know the real worth of your idea unless you approach investors. The chances are that you won’t get approval in the first few attempts, but you need to keep trying. Approach different venture capitalists with your idea and work on your presentation. If your idea is unique and brilliant, it will be recognized.

5. Not seeing significant ROI in the sector

If your business idea serves a field that is not very popular in today’s society, there are chances that you will hear a lot of negative comments about it. If there is no return on investment in the area you are planning to operate in, it will be really difficult to convince the investors to spend money on such an idea. If you also believe that there is no ROI in the chosen sector, then it is ideal to scrap that idea and come up with another idea that assures one’s ROI.

However, if you believe the idea is going to work and it may also generate significant ROI over time, then you need to think of other ways to convince the investors to make an investment on your project.

“How long should you try? Until.” – Jim Rohn

6. Being afraid of taking risks

Good ideas can come from anyone. It does not always have to be a Harvard student or any tech guy in a turtleneck to come up with a billion-dollar idea. Even an average person can start a venture (which has happened before) and set examples. But sadly not everyone has the guts to get out of their comfort zone.

You need to understand one simple thing, if you continue to do the things that you usually do, you will end up receiving the same results that you have been receiving for the past few years. No one has ever achieved anything great by playing it safe. So if you are willing to lead a prosperous life, you need to make the hard call and get out of your comfort zone.

Starting your own business can actually be quite intimidating if you don’t have any experience of running a business, however, you need to start somewhere to reach the goal you have set for yourself. So it is wise to take the leap of faith and start the venture you have been planning. If it works, you will be closer to your goal, and if it does not, you can at least learn from it and make a better attempt next time.

Which one of these fears resonates most with you, and how do you plan on overcoming it? Let us know in the comments below!

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Are You an Entrepreneur? This One Step Will Make All the Difference

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There’s a quote I saw once, “It’s not about having more money, but living life on your own terms.” For you and I, and any aspiring entrepreneur, this is precisely why we let go of a false stability of the corporate world only to find ourselves navigating the turbulent and uncertain waters of entrepreneurship. This is why we spend our days at co-working spaces and feed our caffeine addictions.

We want the freedom to call the shots.

But this freedom isn’t all, it also isn’t enough. For most of us, a powerful desire to express our own voice—that which is deeply within us—is what guides us into the world of  entrepreneurship. Some do it by developing a product or an idea, others by transforming the way we do things, and a few by finding a cure to a social or physical ailment. In each case, this inner desire stems from a greater purpose, and it is the clarity of this purpose that is essential to our success—and the success of our venture.

Just take a look at the most successful entrepreneurs that came before us. They each had one thing in common: clarity of inner purpose. Before they figured out their “what,” and “how,” they found their “why.”

“Reality is created by the mind, we can change our reality by changing our mind.”  Plato

Take Steve Jobs, for example, he was driven by a desire to impact the world at the intersection of creativity and technology. Today, Apple is not only the most financially valuable company, but also deeply revered for this very impact. I am typing this essay on a MacBook Pro while listening to music through my AirPods.

Or take Richard Branson, whose purposeful passion for adventure and turning ideas into reality led him to create an empire encompassing over 400 companies. He knew why he was doing it, whether when playing tennis at his island in the Caribbean or investing in space exploration.

In the social and political realms, there are entrepreneurs, too. They’re the people who envision a world in a different light and pursue that path, or witness an injustice, and seek to right it. For example, take a look at Nelson Mandela, whose 100th birth anniversary, millions celebrated around the world. His “why” was to help his fellow kin break from the shackles of apartheid. Such was his clarity of purpose that he spent 24 years in a prison, patiently maintaining the vision of a free and equitable South Africa.

Is your “why” as clear?

Not knowing our purpose in life is like taking a train ride without knowing why we are there. While the ride may be enjoyable at times, the lack of clarity—of not knowing “why” we are there—will inevitably cause confusion, discomfort and fear. (And we know what fear does to promising ventures…it kills them.) We cannot predict who will join us on the train, the detours we might face on the trip, or even when and where the train will stop, however, we can be deliberate in knowing why we are there and making the most of it.

“Talent you have naturally. Skill is only developed by hours and hours and hours of beating on your craft.” – Will Smith

Purpose is what gives us meaning, contentment, and a drive to stay up late at night, wake up early, and spend countless hours making things happen amid obstacles and after others think we have gone mad. It is this same purpose that keeps us sane and gives us the willpower to stand up, brush ourselves off, and keep going each time the going gets tough and when we fail (note that I did not say *if*, but *when* we fail).

So, let me ask you: what is your purpose? How would you describe it in a single sentence? If you had to, could you do it in one word? If you aren’t sure, there’s no shame in saying so. There’s only shame if you don’t do something about it. There are many ways to answer the question, “why am I here?” and even more ways to live that answer out. Sometimes, it takes us time to live out the questions only to find the answer when we least expect them.

Take the time to find yourself, you’re worth it.

You’ll also be glad you did it. Knowing your “why” will help you answer questions about your life. It will also help you arrive at the clarity of why your venture exists and what it is meant to do.

Our inner purpose is the main driver and the critical founding block of a meaningful human experience. Without identifying your passions and clearly understanding your purpose, your odds of success will diminish. More importantly, your odds for happiness will plummet. As someone wise once said, “this world needs more people who come alive.” Entrepreneurs are, by definition, meant to be those people. Take the time to find your purpose, and then live it out through your entrepreneurial ventures. I promise, that step will make all the difference.

How do you become self-aware? Comment below!

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