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The Biggest Lie When It Comes to Scaling Your Business



scaling your business

There’s a powerful, short paragraph in Rolling Stone’s recent profile of Elon Musk that resonated deeply for me: “Going to sleep alone kills me. Being in a big empty house, and the footsteps echoing through the hallway, no one there – and no one on the pillow next to you. How do you make yourself happy in a situation like that?

Like the scene in Wizard of Oz when the curtain is pulled back and the all-powerful wizard is revealed to be a frail, old man, these 44 words reveals the essential lie at the heart of Elon’s brand of entrepreneurship: that you cannot have it all.

Below, we will look at what you should always focus on even during the challenging part of scaling your business:

The (Obvious) Key to Happiness

Just about every major study has shown that the #1 contributor to happiness is our relationships. This shouldn’t come as a surprise, yet it’s shocking how easy it is for most people to forget that relationships, like plants, take nurturing in order to thrive and grow.

Musk’s work ethic has achieved legendary status – 100-hour work-weeks are his norm. Think about that. That’s 14+ hours a day, 7 days a week. Allowing 6-7 hours/day for sleep, and 2-3 hours/day for things like showers, commuting and eating. That leaves maybe an hour a day for spending quality time with the people in our lives or pursuing other passions.

Musk is held up as a role model because he’s been able to achieve financial success, massive impact, and perhaps most alluringly, fame.  It’s a perfectly acceptable model – we need more people solving the world’s biggest problems – as long as you understand the cost.

Yet most people believe they can have it all ranging from massive impact, fame, a loving family, friends, travel, and adventure. This is not the truth, and it’s something I bought into for many years.

“People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall.” – Thomas Merton

Believing The Myth

I’m the father of 3 young kids and married to the love of my life. Like most fathers and husbands, I said (and believed) my wife and kids mean the world to me, but my actions belied my words.

For years I poured myself into my businesses. I brought on investors to my adventure travel company, and we expanded into new regions all over the world. Last year, I launched a program that would see us scale into every country on Earth by 2021. I launched new projects and businesses every few months.

I wanted the awards. I wanted the magazine covers. I wanted to speak on stages around the world. I believed the myth. I believed these things would make me happy, and with each passing month, my relationships with my wife and kids – and the other important people in my life – became more strained.

Some Things Don’t Scale

From the networks I belong to, and events I attend, I’m connected to many successful entrepreneurs, some running $100MM+ companies. In these circles, scale is unquestioned: scale is what entrepreneurs do, and the faster we can scale, the better.

Yet, the most important things don’t scale easily. As almost any entrepreneur can attest, revenue and profit often scale very differently, and fast revenue growth can – and often does bring profit down. It’s put a lot of companies out of business. That same growth creates crises and challenges that are messy, stressful, and not easy to solve.

I’ve asked dozens of my friends if they’re happier running their businesses now than when they were much smaller.  90% of the time, the answer is a begrudging no. Their businesses aren’t as fun to run. They’re working harder than ever. They’re spending less time with loved ones and doing the things they love.

What’s driving this push for scale?

Almost always, it’s a hungry ego at the wheel. It’s a quest for significance and a need for validation.I recognize this because it’s the trap that I fell into. About 8 months ago, I read Ryan Holiday’s excellent book, Ego is the Enemy. I began to see how so much of what I was chasing was driven by my insatiable ego.

Since then, I’ve been on a quest to better understand and work with my ego. The goal is not to remove or ignore my ego, but to acknowledge it and work with it in healthy ways, rather than be controlled by it.

When I finally decided to stop feeding my ego, it was like lifting a huge weight from my shoulders. I no longer chase the vanity things I once chased, and I’ve been way happier as a result. I’ve designed my life to be less in service of ego and more in service of others.

I got rid of our office and made my team fully remote (and used many of the tips in this article as a guideline) so that I could work from home and spend more time with my wife and kids. I scaled back my main business so that we could focus on profit instead of revenue and work less. I carved out time in my schedule to connect with friends and the people I want to connect with.

My relationship with my wife has never been better. I’m spending more time with my kids, and when I do, I’m much more present. I’m spending time deepening my existing relationships and fostering many new ones. I’m a much happier person, and my company is more profitable (albeit smaller).

“At the end of the day, I just want to sit with someone I love and chat about what matters and even what doesn’t.” – Crystal Woods

Scale is great, but…

I don’t want to totally write off or demonize scale. You can achieve incredible things at scale that you can’t when you’re a small company. Pursuing massive scale is perfectly acceptable and worthwhile, as long as:

        a) you’re aware of the price that you’ll need to pay and are willing to pay it.

        b) you’ve reflected deeply on the true motivations behind the goals you’re chasing.

Understand the price you’ll need to pay, exactly why you’re chasing massive scale, and you’re far less likely to achieve the wrong kind of success. You’ll be much happier along the way.

A friend recently posted the following words on his Facebook wall, after learning that his mom’s heart was only operating at 60% and he could be facing his last Christmas with her.

“She’s been through hell and I busted my ass every day to become something so I could provide for everyone around me. So I could give back and I finally “made it.” But money can’t buy a new heart, it can’t buy a couple more years, a couple more smiles, a couple more holidays, a couple more memories.”

Make sure your ladder of success is leaning against the right wall.

How do you make sure your priorities are in line while focusing on your career aspirations? Let us know by commenting below!

Mike Brcic is the founder and Chief Experience Officer at Mastermind Adventures, a company that creates unique adventures for entrepreneurs to deeply connect with and learn from their peers in spectacular settings. He’s also the founder of Sacred Rides, the “#1 mountain bike tour company on Earth” (National Geographic Adventure magazine). He’s based in Toronto, Canada, and is currently working on a private mastermind platform to connect entrepreneurs who are seeking more fulfilment in life.

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business



celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success



augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business



why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively



Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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