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4 Important Skills That Will Determine Your Entrepreneurial Longevity

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4 Important Skills That Will Determine Your Entrepreneurial Longevity

As the new year begins, a new wave of would-be entrepreneurs come to the fore wanting to start their own company to bring their vision to life. The new year brings excitement, renewed faith, increases hope along with the never-ending list of things to achieve, change and do.

Entrepreneurs are a breed of their own; visionaries, risk-takers, possess endless amounts of energy and positivity with countless ideas and bucket loads of ambition. They want to create their own destiny, live a lifestyle with unlimited potential and income, despise mediocrity, and are willing to overcome challenges and live with uncertainty.

Living an entrepreneurial lifestyle is not for the faint-hearted, despite their various talents, visions or the determination of the entrepreneur, there are 4 must-have skills needed to survive and to achieve longevity in the entrepreneurial world. A word of warning, do not even consider registering your business name and place your entrepreneurial dreams on hold now until you acquire these skills.

Here are four skills that will determine your longevity in the entrepreneurial world:

1. Being able to sell

It starts and ends with this step. If you are unable to sell yourself and what you can offer – the entrepreneur lifestyle is definitely not for you. Unless of course you become best friends overnight with Grant Cardone, Tom Hopkins, or Zig Ziglar and they help you master the art of selling.

When speaking with entrepreneurs in their first year of business, this is the number one challenge. Getting out of their own way to educate customers. For the vast majority, they are fearful of selling so they spend time avoiding the inevitable.

Time is spent developing beautiful websites, creating online programs no-one wants, posting ads on social media and basically doing any seemingly unimportant tasks wasting precious time and energy. The bottom line is – you cannot serve unless you sell and you have no income or business without paying customers.

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” – Estée Lauder

Selling is educating potential customers by connecting with them in an emotional way, finding out what problems keep them awake at night to see if you can be part of the solution or refer them to someone who can help. Selling is serving. If you have negative connotations about selling, it is time to change your perspective.

If you can’t sell, you are not even part of the game so don’t worry about getting out of the game. There was no register of you playing the game to begin with. If you have not mastered the art of selling, forget reading the rest of this article. Like I said, business starts and ends right here.

 

2. Being able to market to the right people

The purpose of marketing is to build a personal brand and build trust with your customers. If you do not have expertise in this area, consider hiring a marketing expert to help you devise a plan for your business. If no one knows you exist, what you specialize in, whom you want to serve, or what problems you solve, life as an entrepreneur is going to be tough. Before you start your business, place funds aside to focus on your marketing.

Have absolute clarity around your message to market to ensure people connect with that message. If they aren’t, modify the message and conduct more research, read books or articles, enroll in a short course and ask potential customers/business colleagues for their thoughts.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

3. Knowing your specialty

Become accustomed to answering this simple question: There are a million and one people doing what you do, why would I choose you?  Simple question yet for so many people this is where it ends, they stutter and stumble to find an answer, sometimes there is a long pause, uncomfortable silence or a change in subject. Decide today, right here and now – Why would I choose you? What do you do differently to your competitors

It was interesting; I recently asked a new financial institution this very question – Why would I choose you over one of the big banks? There was the uncomfortable silence followed by a few moments of stuttering as he tried to think of a suitable reply before the dreaded response of “Could you please hold the line, I will transfer you to someone that can help you”.

In other words, the customer service representative had no idea what made his company better or different from the rest. Needless to say, he probably doesn’t care. You need to know what makes you different.

 

4. Grow your group of haters

If you don’t have a group of haters, you are doing something wrong. It means you have not built enough traction or achieved enough accolades for haters to start on you. It is a cause for celebration as haters can increase your level of motivation, give you ideas or new insights, help you achieve your goals by taking a different path or simply make you stronger than you were before.

Haters love those who are successful; they are envious, jealous and want to be you. They hate successful people that have an audience of adoring fans, achieving awards and things they could never hope to, who are brave enough to speak their mind.

If you don’t have a group of haters right now, if everyone loves you, you know that it is time to change course. Once the haters arrive view it as a positive sign, learn to appreciate them and take heart knowing that you’re definitely on the right track.

“You can’t reach your full potential without haters” – Grant Cardone

Success can be yours once you have mastered these skills. By mastering the art of sales, the other skills can be acquired within a short period of time with clarity, conducting further research and gaining access to industry experts. Start playing the game of life your way.

Which skill do you want to master? Please leave your thoughts in the comment section below!

Angelina Zimmerman is a Head Coach & Trainer who specialises in mindset coaching and workshops to help people shift their mindset from a fixed to a growth mindset in order to promote exponential growth to achieve personal and professional goals.

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The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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top entrepreneurship books for business growth
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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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