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3 Ways to Get Your Content Trending On Instagram

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There are so many “ways” to get your posts to go viral, trend, and even become a staple on the top posts list throughout social media. One of the most important social media channels for any business, brand, and/or average joe to be using is Instagram. Why you ask?  Because the analytics don’t lie and the numbers back up every claim that Instagram is one of the strongest outlets to be utilizing today online.  

With that being said, everyone is truly looking to get engagement from their posts. At the same time, with engagement comes the opportunity to gain more visibility, and with more visibility comes the opportunity to trend or reach “top post” status; especially on Instagram.

Below are three key ways to not only enhance your Instagram experience, but to truly help your posts trend and tell your brand’s story to even more people, while attracting a more engaged and targeted follower:

1. Pick The Right Hashtag

According to Sprout Social, 7 out of 10 hashtags used on Instagram are branded. Hashtags are one of the key elements used today for social media marketing campaigns and are heavily used across all media outlets. By picking the right hashtag for your Instagram Posts, your brand and/or business is going to optimize the discovery of that particular content.

At the same time, a branded hashtag doesn’t always have to include your company’s name.  Get creative with your branded hashtags, have some fun with them, but make sure they tie back in to the brand story you are truly wanting to tell.

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston

2. Generate Massive Engagement

Likes and Follows aren’t the only types of engagement you need to look for. Comments, ad clicks, and shares are key to generating more engagement. Did you know that 70% of Instagram posts aren’t even seen? While Instagram boasts the strongest engagement metrics for major social media outlets, it still deals with content overload and post saturation.

The new Instagram algorithm is geared more towards past page engagement on how it dictates what content people will see. So to make sure that you aren’t falling victim to the “algorithm trap” be different than your competitors and other similar pages by utilizing the Story Application in Instagram, posting video content, tagging locations in your posts to increase organic traffic and using the algorithm to your advantage instead of being just like all the rest.

Bonus tip: More Instagram users are active and engaging on the weekday than they are on the weekend. With that being said make sure to be super selective and targeted with your post times.

3. Utilize The 3×5 Hashtag Method

This is something new and different and a method that I’ve used to help enhance my own account engagement and get more specific and targeted with the hashtags being used within my posts and content delivered on Instagram. What you want to do is identify 3-5 Instagram hashtags that produce high levels of engagement but are not necessarily targeted as much as the most common ones used on Instagram.

Most importantly what you need to do is make sure that the hashtags you are going to use within this method are relevant to your brand, business, and the message or story you’re wanting to tell to your audience and potential customer base. Don’t just use this method to use it. Be specific, be intentional, and most importantly be real.

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” – Seth Godin

By doing this you will allow your posts to gain the elusive engagement you are searching for and by being a “Top Post” your Instagram page will grow, your business/brand will get more visibility, and you will ultimately trend towards more closed opportunities and business.

Using Instagram is a great tool to reach a new audience, build your network, and show the massive user base just who and what your brand, business, and self is all about. Using Instagram in a more targeted and effective way will reach an audience you want to attract, build a network that will pay you and pay attention to you, and show the massive user base not only who and what your brand and business is all about but why they should be doing business with your brand and/or business.

How has instagram worked for you and your brand? Comment below!

Jeremie Warner is the CEO of Rush Impact Marketing & Rush Impact Media who works with Automotive Dealers and businesses. Rush Impact Marketing helps dealers create 30 days of business in 6 days through multi-channel marketing and sales. Rush Impact Media helps businesses grow their brand to gain attention, grow their business thru the power of video and content creation. He is also the Co-Host to Huff Post 5 Podcast that Stand in their Truth Define Your Brand Podcast. Jeremie has over 20 years in the Automotive Industry. He has helped generate over $100,000,000 for dealerships all over the United States. Has helped sell more than 50,000 cars. Rush Impact Marketing has been awarded A+ rating with the Better Business Bureau for 7 years straight. Rush Impact Marketing has also been awarded 2 Guinness World Records for 2 marketing events with Guinness World Records.

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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