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3 Immediate Follow-Up Ideas to Close More Sales

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If you are in sales then you know the follow-up is crucial to your business and the paycheck you are wanting to earn. The crazy thing here is that most simply stink at following up or don’t even follow up at all. Then these sames individuals are the ones living payday to payday or complaining about the lack of money they are making. Seeing the disconnect yet?

There are so many ways you can follow up but I wanted to take a moment and focus on three specific ways you can immediately follow up with a prospect to ensure the closure of more sales and opportunities to present your product or service.

1. Make The “In Advance” Call Back

Setting your calendar reminders are important. Don’t get me wrong here; however, what can be a more powerful tool to ensure your prospect shows up to the meeting scheduled than by placing another call back to them 24 hours in advance? How many of you are doing that? It’s simple you know you have a call scheduled for the next day.

While you should send a calendar reminder or email reminder, you should make the call and verify with that person on that meeting. One, this is personal and shows even more commitment and conviction on your end that the meeting is important. Two, it is another way to recap, reclose, and even refresh your prospect on what the meaning of the call is all about. Be the aggressor there.

“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.” – Roy Bartell

2. Send A Video Message

This is key personal touch that very few do. Prospects or potential customers like to be engaged. They are used to phone calls, emails, and even mailers. However, what they aren’t used to is when they are done talking with someone who is offering them a product or service sends them a personal video message.  This message could be something simple as a “thank you” or even to confirm another meeting that was set at the initial conversation.

What will make this even more impactful as a follow up tool is the speed of implementation that you use with it. Don’t wait days after your prospect and you have spoken before sending them a video response.  Do it within minutes and set the tone early that you are someone that will follow up and set the expectation of how you want the interactions to take place moving forward. Take control and be the professional.

“Nobody likes to be sold to, but everybody likes to buy.” – Earl Taylor

3. Send The Calendar Invite In Real Time

It drives me nuts when I hear my sales staff tell a prospect that “as soon as we hang up” I will send you a calendar invite for our meeting.  Don’t do that.  Send it right then with the prospect on the phone. At the same time, instruct them to go ahead and check the ACCEPT button on the invite so both of your calendars match the date and time for the follow up call or meeting.  

This is important to start your prospect on the path of commitment. You also are taking control of the process at the time of conversation.  How many other emails or calls is your prospect getting that day?  You don’t know. What you do know is what and how your call goes while you have their attention. Keep their attention and ask for the acceptance while you know they are looking at their emails. Don’t just trust the process you are working in, verify it.

What are some follow up tips you do in your business? Comment below!

Jeremie Warner is the CEO of Rush Impact Marketing & Rush Impact Media who works with Automotive Dealers and businesses. Rush Impact Marketing helps dealers create 30 days of business in 6 days through multi-channel marketing and sales. Rush Impact Media helps businesses grow their brand to gain attention, grow their business thru the power of video and content creation. He is also the Co-Host to Huff Post 5 Podcast that Stand in their Truth Define Your Brand Podcast. Jeremie has over 20 years in the Automotive Industry. He has helped generate over $100,000,000 for dealerships all over the United States. Has helped sell more than 50,000 cars. Rush Impact Marketing has been awarded A+ rating with the Better Business Bureau for 7 years straight. Rush Impact Marketing has also been awarded 2 Guinness World Records for 2 marketing events with Guinness World Records.

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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

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Why This Gap Exists

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What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

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1. Practice Mutual Empathy

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2. Maintain Professional Boundaries

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3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

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6. Communicate in All Directions

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7. Overcome Insecurities

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8. Invest in Coaching and Mentorship

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9. Eliminate Favoritism

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Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

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  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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